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RCS聊天机器人提高企业投资回报率

由于RCS不需要安装另一个应用程序,并提供品牌验证,它是聊天机器人采用的理想选择,同时提供隐私。它减少了开发工作量,维护成本也很低。

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Rajdip古普塔 Route Mobile Limited总经理兼集团首席执行官
Nearly 75 per cent of businesses will adopt chatbot, and according to a reputed research firm about 85 per cent of customer interactions will take place without involving a human agent. Today, many organisations are facing ambiguity about the kind of investment required and the ROI it will receive on an RCS chatbot.

This is because initially, the running cost of chatbots was expensive. They were long drawn projects that required long man-hours from the vendor and organization side in the past, however, things have rapidly changed.

With the advancement in cloud technology, Microsoft Azure, and several other players, it is easy to pull in AI services, such as speech, language, vision, etc on pay per use basis and integrate it within the chatbot.<\/p>

So how is RCS bot different and how does it play an important role to improve <\/strong> ROI?<\/strong><\/p>

As a basic form of artificial intelligence, chatbots are cheaper and faster than live service agents, as they can use keywords and key phrases to respond instantly to people in multiple independent conversations and channels at the same time.

They can also offer 24\/7\/365 online support and customer engagement.

Since RCS does not require to install another app and offers brand verification, it is ideal for chatbot adoption while offering privacy. It cuts down on the development effort and the maintenance cost is also low.<\/p>

Different organisations measure ROI in different ways, and some of the metrics include cost per contact and in case of help\/service desk scenarios, the cost per contact for live agents which goes down considerably as the RCS chatbot takes care of all L1 or low-value questions and answers them well before the customer is connected to the live agent desk.

The other metrics include no of escalations that have happened from the bot to the agent and no of queries the bot was able to resolve on its own without human intervention.

One of the biggest advantages of rolling out an RCS chatbot is that the virtual agent is available 24\/7 and Enterprises have some form of natural support for its customers, even when the support desk is not in the office, during holidays and days off.<\/p>

E-commerce companies are using RCS chatbots to give personalized product suggestions based on their recent in-store pickup orders via suggested actions and suggested reply feature.

They can order products and pay for it with a credit card on-file or in-store while picking up the product. Many conversations have more than single intent.

Consumers may want to perform multiple tasks, such as view \u201cOrder\/Status\u201d which is usually followed by another intent, such as changing the delivery address, changing order items, switching to store pickup, cancelling the order or asking for a refund.

If the bot is unable to handle the secondary intents as mentioned above, RCS Business Messaging enables easily escalation of secondary queries to a human agent. Thus, preventing a potential missed lead and enhancing ROI.<\/p>

Where next for RCS Chatbots and what does this mean for Enterprises?<\/strong><\/p>

According to a reputed global Consulting company, surveyed executives said that their top customer service priority over the next five years is to reduce call demand and increase self-service.

The ability to quickly handle simple inquiries 24\/7 has made RCS chatbots a valuable enterprise asset for brands across all industries.<\/p>

RCS also support Google Pay and other third-party payment options which will lead to a higher conversion rate. Around 8.1 per cent of mobile networks globally have adopted RCS messaging.<\/p>

RCS will help companies to generate ROI by enabling transactions within the campaign. It will also help make personal recommendations based on history, send individualized deals and enable transactions through chat which will assist in lead generation insights.<\/p>","blog_img":"","posted_date":"2020-01-27 11:29:49","modified_date":"2020-01-27 11:47:34","featured":"0","status":"Y","seo_title":"RCS chatbots to improve enterprise ROI","seo_url":"rcs-chatbots-can-now-improve-enterprise-roi","url":"\/\/www.iser-br.com\/tele-talk\/rcs-chatbots-can-now-improve-enterprise-roi\/4007","url_seo":"rcs-chatbots-can-now-improve-enterprise-roi"}">

近75%的企业将采用聊天机器人,根据一家知名研究公司的数据,约85%的客户互动将在没有人工代理的情况下进行。今天,许多组织在RCS聊天机器人上所需的投资类型和投资回报率方面都面临着模棱两可的问题。

这是因为最初,聊天机器人的运行成本很高。在过去,它们是需要供应商和组织方花费大量人力的长期项目,然而,情况已经迅速发生了变化。

随着云技术、微软Azure和其他几家公司的进步,很容易在按使用付费的基础上引入人工智能服务,如语音、语言、视觉等,并将其集成到聊天机器人中。

那么RCS机器人有什么不同,它是如何在改进中发挥重要作用的投资回报?

作为人工智能的一种基本形式,聊天机器人比实时服务代理更便宜、更快,因为它们可以使用关键字和关键短语,同时在多个独立的对话和渠道中对人们做出即时回应。

他们还可以提供24/7/365的在线支持和客户参与。

由于RCS不需要安装另一个应用程序,并提供品牌验证,它是聊天机器人采用的理想选择,同时提供隐私。它减少了开发工作量,维护成本也很低。

不同的组织以不同的方式衡量ROI,其中一些指标包括每个联系人的成本,在帮助/服务台场景下,实时代理的每个联系人的成本会大幅下降,因为RCS聊天机器人会在客户连接到实时代理桌面之前处理所有L1或低价值的问题并回答它们。

其他指标包括从机器人到代理的升级次数,以及机器人在没有人工干预的情况下能够自行解决的查询次数。

推出RCS聊天机器人的最大优势之一是,虚拟代理全天候可用,企业可以为客户提供某种形式的自然支持,即使在节假日和休息日支持台不在办公室时也是如此。

电子商务公司正在使用RCS聊天机器人,根据他们最近的店内提货订单,通过建议行动和建议回复功能,给出个性化的产品建议。

他们可以订购产品,用信用卡付款,也可以在店里取货时用信用卡付款。许多谈话的目的不止一个。

消费者可能想要执行多个任务,例如查看“订单/状态”,这通常是另一个意图,例如更改送货地址,更改订单项目,切换到商店提货,取消订单或要求退款。

如果机器人无法处理上面提到的次要意图,RCS Business Messaging可以轻松地将次要查询升级到人工代理。因此,防止潜在的丢失线索和提高投资回报率。

RCS聊天机器人的下一步是什么?这对企业意味着什么?

根据一家著名的全球咨询公司的调查,受访的高管表示,他们在未来五年的客户服务优先事项是减少呼叫需求和增加自助服务。

全天候快速处理简单查询的能力使RCS聊天机器人成为所有行业品牌的宝贵企业资产。

RCS还支持谷歌支付和其他第三方支付选项,这将导致更高的转化率。全球约8.1%的移动网络采用了RCS消息。

RCS将通过支持活动中的交易来帮助公司产生投资回报率。它还将有助于根据历史进行个人推荐,发送个性化交易,并通过聊天实现交易,这将有助于潜在客户的产生。

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Nearly 75 per cent of businesses will adopt chatbot, and according to a reputed research firm about 85 per cent of customer interactions will take place without involving a human agent. Today, many organisations are facing ambiguity about the kind of investment required and the ROI it will receive on an RCS chatbot.

This is because initially, the running cost of chatbots was expensive. They were long drawn projects that required long man-hours from the vendor and organization side in the past, however, things have rapidly changed.

With the advancement in cloud technology, Microsoft Azure, and several other players, it is easy to pull in AI services, such as speech, language, vision, etc on pay per use basis and integrate it within the chatbot.<\/p>

So how is RCS bot different and how does it play an important role to improve <\/strong> ROI?<\/strong><\/p>

As a basic form of artificial intelligence, chatbots are cheaper and faster than live service agents, as they can use keywords and key phrases to respond instantly to people in multiple independent conversations and channels at the same time.

They can also offer 24\/7\/365 online support and customer engagement.

Since RCS does not require to install another app and offers brand verification, it is ideal for chatbot adoption while offering privacy. It cuts down on the development effort and the maintenance cost is also low.<\/p>

Different organisations measure ROI in different ways, and some of the metrics include cost per contact and in case of help\/service desk scenarios, the cost per contact for live agents which goes down considerably as the RCS chatbot takes care of all L1 or low-value questions and answers them well before the customer is connected to the live agent desk.

The other metrics include no of escalations that have happened from the bot to the agent and no of queries the bot was able to resolve on its own without human intervention.

One of the biggest advantages of rolling out an RCS chatbot is that the virtual agent is available 24\/7 and Enterprises have some form of natural support for its customers, even when the support desk is not in the office, during holidays and days off.<\/p>

E-commerce companies are using RCS chatbots to give personalized product suggestions based on their recent in-store pickup orders via suggested actions and suggested reply feature.

They can order products and pay for it with a credit card on-file or in-store while picking up the product. Many conversations have more than single intent.

Consumers may want to perform multiple tasks, such as view \u201cOrder\/Status\u201d which is usually followed by another intent, such as changing the delivery address, changing order items, switching to store pickup, cancelling the order or asking for a refund.

If the bot is unable to handle the secondary intents as mentioned above, RCS Business Messaging enables easily escalation of secondary queries to a human agent. Thus, preventing a potential missed lead and enhancing ROI.<\/p>

Where next for RCS Chatbots and what does this mean for Enterprises?<\/strong><\/p>

According to a reputed global Consulting company, surveyed executives said that their top customer service priority over the next five years is to reduce call demand and increase self-service.

The ability to quickly handle simple inquiries 24\/7 has made RCS chatbots a valuable enterprise asset for brands across all industries.<\/p>

RCS also support Google Pay and other third-party payment options which will lead to a higher conversion rate. Around 8.1 per cent of mobile networks globally have adopted RCS messaging.<\/p>

RCS will help companies to generate ROI by enabling transactions within the campaign. It will also help make personal recommendations based on history, send individualized deals and enable transactions through chat which will assist in lead generation insights.<\/p>","blog_img":"","posted_date":"2020-01-27 11:29:49","modified_date":"2020-01-27 11:47:34","featured":"0","status":"Y","seo_title":"RCS chatbots to improve enterprise ROI","seo_url":"rcs-chatbots-can-now-improve-enterprise-roi","url":"\/\/www.iser-br.com\/tele-talk\/rcs-chatbots-can-now-improve-enterprise-roi\/4007","url_seo":"rcs-chatbots-can-now-improve-enterprise-roi"},img_object:["","retail_files/author_1573638176_52190.jpg"],fromNewsletter:"",newsletterDate:"",ajaxParams:{action:"get_more_blogs"},pageTrackingKey:"Blog",author_list:"Rajdip Gupta",complete_cat_name:"Blogs"});" data-jsinvoker_init="_override_history_url = "//www.iser-br.com/tele-talk/rcs-chatbots-can-now-improve-enterprise-roi/4007";">