Tele-Talk来自我们受人尊敬的行业领袖小组的新鲜拍摄,深入分析和意见

以下是2018年企业传播将发生的变化

随着大多数数据转移到云端,通信领域出现了爆炸式增长,有望提高生产力和增强客户体验。

Shivakumar Ganesan
Shivakumar Ganesan Exotel联合创始人兼首席执行官
Enterprise customer communication has already undergone a sea of change. A lot of factors like employee productivity, efficiency, easy scaling, etc. which were not important points of consideration in the past have taken the front seat. A lot of this has to do with how customer loyalty is changing and the way it affects businesses. Customer support, for instance, has always been the cornerstone to judge if a business creates customer stickiness. Despite this, businesses are still chasing age-old practices when it comes to communication. Enterprises are often branded as slow to adopt innovations with regard to innovations in the communications sector, owing to the high capital involved. However, with most data moving to the cloud, there has been an explosion in communication sector that promises increased productivity and enhanced customer experience.<\/p>

Here are a few trends to watch out for:<\/strong><\/em><\/p>

Enterprise communication will move completely to the cloud<\/strong><\/p>

We are increasingly seeing large companies building software instead of buying software. This mindset change can be credited to the fact that there is a no \u2018one size fits all\u2019 solution. A software tailored to suit both the business and their customers works better for employee productivity, business tracking, and management.<\/p>

Funds were spent on physical infrastructure, boxes and wires will be spent on improving the quality of customer conversations. With cloud telephony being able to take care of the maintenance, scaling and the backend, the entire process will become a simple plug and play system. The advantages are aplenty- scalability, superior uptimes, quicker disaster recovery, to name a few.<\/p>

Call centers as we know them will die<\/strong><\/p>

Customer conversation is a vital differentiator in today\u2019s era of communication. These conversations are not merely the ones that happen between an agent sitting in the call center and the customer anymore. The conversations with a business rep, a service personnel, that delivery agent who visits the customers house, etc. are all conversations that need to be tracked, measured and made more efficient.<\/p>

So, the concept of a physical call center with people sitting inside a closed building and headsets will only be a very small part of the \u201ccall center.\u201d We will see more businesses building distributed call centers and apply customer conversations happening outside the office to build a better brand loyalty.<\/p>

CPaaS will be the success mantra<\/strong><\/p>

With the increasing number of options available to customers on how they want to communicate, businesses will have to make all the choices available and make them easily accessible. Earlier, enterprises implemented UC exclusively for internal communications. However, from UCaaS, we\u2019re evolving towards Communications Platform as a Service (CPaaS), where enterprises want a better control of their communication and integration with their existing systems.<\/p>

CPaaS leverages the cloud to offer a complete structure for developing real-time communications features that can be integrated into your applications or website. The flexibility and scalability extended by CPaaS can be very appealing for enterprises that are looking to market themselves differently from their competitors.<\/p>

Get ready to throw away your mouse and keyboard<\/strong><\/p>

The time-tested input devices- mouse and keyboard will die a slow death, as 5G and voice recognition gain ground. Voice is the most instinctive way to interact with anything. Digital personal assistants like Amazon\u2019s Alexa and Google Now are watershed innovations. Talking to these devices has become extremely simple, and a sizeable chunk of the population has already adopted to voice as a medium of input.<\/p>

It is only a matter of time before voice input will rule over traditional input methods. With IoT earning traction, communication is already moving beyond the clicks. The day is not far when you will be able to command your wearable fitness assistant to auto turn on the treadmill if you have not hit a particular number of steps in a day.<\/p>

IoT security to be the priority<\/strong><\/p>

As more and more systems are integrated to IoT, there comes a time when we have to inevitably think about how secure it all is. Cybercriminals are increasingly finding a way to hijack operation systems and incapacitate infrastructure.<\/p>

This year, we will see many enterprise businesses focus their energies on enhancing IoT security. Connectivity, the foundation on which IoT is built will get a big boost, as 5G takes shape. With the super-fast speeds and low latency of 5G, the potential to be connected is unlimited. Therefore, IoT security becomes all the more important and indispensable. Enterprises will take a collective stand and create a policy to deploy IoT architecture only after secure systems are in place.<\/p>

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企业客户沟通已经经历了翻天覆地的变化。许多因素,如员工生产力、效率、易于扩展等,在过去不是重要的考虑点,现在已经占据了前面的位置。这在很大程度上与客户忠诚度的变化及其对企业的影响有关。例如,客户支持一直是判断一家企业是否创造了客户粘性的基石。尽管如此,在沟通方面,企业仍在遵循古老的做法。在通信部门的创新方面,由于涉及大量资本,企业往往被认为在采用创新方面行动迟缓。然而,随着大多数数据转移到云端,通信领域出现了爆炸式增长,有望提高生产力和增强客户体验。

以下是一些值得关注的趋势:

企业通信将完全转移到云端

我们越来越多地看到大公司开发软件而不是购买软件。这种心态的改变可以归因于一个事实,即不存在“一刀切”的解决方案。为业务和客户量身定制的软件更适合于员工生产力、业务跟踪和管理。

资金用于物理基础设施,盒子和电线将用于提高客户对话的质量。随着云电话能够处理维护、扩展和后端,整个过程将成为一个简单的即插即用系统。它的优点很多——可伸缩性、优越的正常运行时间、更快的灾难恢复,等等。

我们所熟知的呼叫中心将会消亡

在当今的沟通时代,客户对话是一个至关重要的区别。这些对话不再仅仅发生在坐在呼叫中心的座席和客户之间。与业务代表、服务人员、拜访客户的送货员等的对话都是需要跟踪、衡量并提高效率的对话。

因此,人们坐在一个封闭的建筑里,戴着耳机的实体呼叫中心的概念只会是“呼叫中心”的很小一部分。我们将看到更多的企业建立分布式呼叫中心,并将客户对话应用于办公室之外,以建立更好的品牌忠诚度。

CPaaS会成为成功的咒语吗

随着客户可以选择的沟通方式越来越多,企业必须让所有的选择都可用,并使它们易于访问。此前,企业仅在内部通信时才实现UC。然而,从UCaaS,我们正在向通信平台即服务(CPaaS)发展,企业希望更好地控制他们的通信并与现有系统集成。

CPaaS利用云为开发实时通信功能提供了一个完整的结构,可以集成到您的应用程序或网站中。CPaaS扩展的灵活性和可伸缩性对于那些以不同于竞争对手的方式营销自己的企业非常有吸引力。

准备扔掉你的鼠标和键盘吧

随着5G和语音识别的普及,久经考验的输入设备——鼠标和键盘将慢慢消亡。声音是与任何事物互动的最本能的方式。亚马逊的Alexa和谷歌Now等数字个人助理是具有分水岭意义的创新。与这些设备通话已经变得极其简单,相当一部分人已经采用语音作为输入媒介。

语音输入法取代传统输入法只是时间问题。与物联网通过吸引眼球,交流已经超越了点击。在不远的将来,如果你一天内没有达到特定的步数,你就可以命令你的可穿戴健身助手自动打开跑步机。

物联网安全优先

随着越来越多的系统集成到物联网中,我们不可避免地要考虑它的安全性。网络犯罪分子越来越多地找到了劫持操作系统和破坏基础设施的方法。

今年,我们将看到许多企业业务将精力集中在增强物联网安全上。随着5G的成型,物联网的基础连接将得到极大的提升。由于5G的超快速度和低延迟,连接的潜力是无限的。因此,物联网安全变得更加重要和不可或缺。企业将采取集体立场,只有在安全系统到位后才会制定部署物联网架构的政策。

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Enterprise customer communication has already undergone a sea of change. A lot of factors like employee productivity, efficiency, easy scaling, etc. which were not important points of consideration in the past have taken the front seat. A lot of this has to do with how customer loyalty is changing and the way it affects businesses. Customer support, for instance, has always been the cornerstone to judge if a business creates customer stickiness. Despite this, businesses are still chasing age-old practices when it comes to communication. Enterprises are often branded as slow to adopt innovations with regard to innovations in the communications sector, owing to the high capital involved. However, with most data moving to the cloud, there has been an explosion in communication sector that promises increased productivity and enhanced customer experience.<\/p>

Here are a few trends to watch out for:<\/strong><\/em><\/p>

Enterprise communication will move completely to the cloud<\/strong><\/p>

We are increasingly seeing large companies building software instead of buying software. This mindset change can be credited to the fact that there is a no \u2018one size fits all\u2019 solution. A software tailored to suit both the business and their customers works better for employee productivity, business tracking, and management.<\/p>

Funds were spent on physical infrastructure, boxes and wires will be spent on improving the quality of customer conversations. With cloud telephony being able to take care of the maintenance, scaling and the backend, the entire process will become a simple plug and play system. The advantages are aplenty- scalability, superior uptimes, quicker disaster recovery, to name a few.<\/p>

Call centers as we know them will die<\/strong><\/p>

Customer conversation is a vital differentiator in today\u2019s era of communication. These conversations are not merely the ones that happen between an agent sitting in the call center and the customer anymore. The conversations with a business rep, a service personnel, that delivery agent who visits the customers house, etc. are all conversations that need to be tracked, measured and made more efficient.<\/p>

So, the concept of a physical call center with people sitting inside a closed building and headsets will only be a very small part of the \u201ccall center.\u201d We will see more businesses building distributed call centers and apply customer conversations happening outside the office to build a better brand loyalty.<\/p>

CPaaS will be the success mantra<\/strong><\/p>

With the increasing number of options available to customers on how they want to communicate, businesses will have to make all the choices available and make them easily accessible. Earlier, enterprises implemented UC exclusively for internal communications. However, from UCaaS, we\u2019re evolving towards Communications Platform as a Service (CPaaS), where enterprises want a better control of their communication and integration with their existing systems.<\/p>

CPaaS leverages the cloud to offer a complete structure for developing real-time communications features that can be integrated into your applications or website. The flexibility and scalability extended by CPaaS can be very appealing for enterprises that are looking to market themselves differently from their competitors.<\/p>

Get ready to throw away your mouse and keyboard<\/strong><\/p>

The time-tested input devices- mouse and keyboard will die a slow death, as 5G and voice recognition gain ground. Voice is the most instinctive way to interact with anything. Digital personal assistants like Amazon\u2019s Alexa and Google Now are watershed innovations. Talking to these devices has become extremely simple, and a sizeable chunk of the population has already adopted to voice as a medium of input.<\/p>

It is only a matter of time before voice input will rule over traditional input methods. With IoT earning traction, communication is already moving beyond the clicks. The day is not far when you will be able to command your wearable fitness assistant to auto turn on the treadmill if you have not hit a particular number of steps in a day.<\/p>

IoT security to be the priority<\/strong><\/p>

As more and more systems are integrated to IoT, there comes a time when we have to inevitably think about how secure it all is. Cybercriminals are increasingly finding a way to hijack operation systems and incapacitate infrastructure.<\/p>

This year, we will see many enterprise businesses focus their energies on enhancing IoT security. Connectivity, the foundation on which IoT is built will get a big boost, as 5G takes shape. With the super-fast speeds and low latency of 5G, the potential to be connected is unlimited. Therefore, IoT security becomes all the more important and indispensable. Enterprises will take a collective stand and create a policy to deploy IoT architecture only after secure systems are in place.<\/p>

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