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WhatsApp提醒印度用户其支付服务的存在
全球最大的即时通讯服务公司WhatsApp Pay India负责人马内什·马哈特梅表示，该公司计划加大营销力度，提高用户对其应用内支付服务的认知度，以释放其潜力。
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BSNL宣布六名官员被迫退休
被强制退休的军官是印度电信服务(ITS)干部，批次从1988年到1992年不等。
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新德里消息:几个WhatsApp印度用户周三收到了关于该平台支付的通知，这表明这家全球最大的即时通讯服务公司计划提高人们对这一近一年前上线的功能的认识。
“对WhatsApp支付的认识是帮助人们注册并将其作为日常交易手段的重要第一步。该公司现在开始通知用户该服务的可用性。”Manesh Mahatme， director -负责人WhatsApp支付他在回应《经济时报》的询问时说。
消息人士称，该公司还将逐步推出围绕该服务的广告。
“印度国家支付公司(NPCI)的2000万用户上限保持不变，而且没有改变。但自去年以来，该公司就没有推出支付服务。我们现在告诉用户，他们可以选择使用这一功能，”一位熟悉该公司发展的人士表示。
WhatsApp开始铺开去年11月在印度的支付。与NPCI联合设计的统一支付接口(UPI)， WhatsApp的支付功能支持超过227家银行的交易。UPI上个月的交易量为35.5亿笔，创历史新高。
“UPI大幅增长，商户交易也在增长。每个公司都在迅速扩大规模。WhatsApp自然希望现在扩大影响力，”一位熟悉该平台支付流程的人士表示。
![\"WhatsApp](\"https:\/\/st.etb2bimg.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
<\/figure>New Delhi:<\/strong> Several WhatsApp<\/a> users in India received on Wednesday notifications regarding payments on the platform, an indicator that the world\u2019s largest messaging service plans to create greater awareness about the feature that went live almost a year ago.
\"Awareness about payments on WhatsApp is an important first step in helping people register and adopt it as a means of their daily transactions. The company is now beginning to inform users about the availability of the service,\" Manesh Mahatme<\/a>, director - head of WhatsApp Pay<\/a> in India, said in a response to ET's queries.
<\/div><\/div>\u201cAs we go forward, we would be employing more marketing efforts to help people understand and unlock the payments potential on WhatsApp, which is as simple as sending a picture,\u201d said Mahatme, who took the helm of WhatsApp Pay in India<\/a> in June. \u201cDigital payments adoption is a key step in our country\u2019s digital financial journey and with payments on WhatsApp, we aim to be a significant contributor to India\u2019s agenda of financial inclusion.\u201d
The company will also launch ads around the service gradually, sources said.
\"National Payments Corporation of India\u2019s (NPCI) 20 million user cap stays and that hasn't changed. But since last year, the company has not marketed payments. We are now telling users that they have the option to use the feature,\u201d said a person familiar with developments at the company.
WhatsApp began rolling out<\/a> payments in India in November last year. Designed in alliance with the NPCI on the Unified Payment Interface (UPI<\/a>), the payments feature on WhatsApp enables transactions across more than 227 banks. UPI logged 3.55 billion transactions last month, an all-time high in terms of volume.
\u201cUPI is growing significantly, and merchant transactions are also growing. Everyone is scaling up rapidly. Naturally, WhatsApp would want to build a greater presence now,\u201d said a person familiar with the payments process on the platform.
The company will also launch ads around the service gradually, sources said.
\"National Payments Corporation of India\u2019s (NPCI) 20 million user cap stays and that hasn't changed. But since last year, the company has not marketed payments. We are now telling users that they have the option to use the feature,\u201d said a person familiar with developments at the company.
WhatsApp began rolling out<\/a> payments in India in November last year. Designed in alliance with the NPCI on the Unified Payment Interface (UPI<\/a>), the payments feature on WhatsApp enables transactions across more than 227 banks. UPI logged 3.55 billion transactions last month, an all-time high in terms of volume.
\u201cUPI is growing significantly, and merchant transactions are also growing. Everyone is scaling up rapidly. Naturally, WhatsApp would want to build a greater presence now,\u201d said a person familiar with the payments process on the platform.
<\/div><\/div>In August, WhatsApp said users in India would be able to add payments backgrounds while sending money to friends and family through the platform. The company had said the new feature was built for India, and would be \u201crelevant\u201d and \u201cmemorable\u201d as it helps people easily convey a feeling along with sending money.
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