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翻新手机更好的价格伤害新需求
“考虑到二级市场的发展,球员们的一致行动,和消费者更加意识到翻新的选项,翻新手机的增长似乎很高,甚至超过新智能手机,”格伦Cardoza警官说,高级研究分析师对比研究。
翻新手机部门现在看到额外的资金和新进入者,因为它扩展到智能手机以外的离线段和类别,分析师和业内高管说。
“考虑到二级市场的发展,球员们的一致行动,和消费者更加意识到翻新的选项,翻新手机的增长似乎很高,甚至超过新智能手机,”格伦Cardoza警官说,高级研究分析师对比研究。
“但是,我们并不认为智能手机翻新会和去年一样快(当它增长了25%和7%新设备)由于被压抑的需求并不高,”他补充道。
仍有强劲的增长潜力,鼓励玩家在翻新的智能手机市场扩展到新的城市,甚至类别和投资者押注。行业游说印度身体细胞和电子协会预计,段翻倍到46亿美元到2025年从23亿年的2021美元。
Re-commerce市场Cashifye系列中筹集了9000万美元资金,以扩大超出了大城市,特别是城镇,在那里看到了离线部分的更多的机会。另一个修复和翻新的平台,Yaantra, Flipkart公司收购今年1月。
“该计划是在今年年底前250家门店在超过100个城市…印度60%的消费者基础仍在购买手机离线,“Nakul Kumar说,在Cashify创始人和首席营销官。
翻新的智能手机越来越流行特别是在入门级段,品牌的利润率很低。
然而,部分也同样在努力转变功能手机用户智能手机。
Cashify停止提供智能手机低至3000卢比。“Rs 3000部手机会三四岁,所以可靠性不会大,电池水平不够充分,它可能无法提供良好的互联网服务,“Cashify的Kumar说。
70%买翻新手机由于支付能力问题:Cashify调查
印第安人正越来越多地购买翻新的智能手机,作为新智能手机的价格过去一年上涨由于投入成本上升。调查显示,70%的人购买翻新的智能手机由于购买力的因素,而12%作为备用设备买下了它,即使是13%买了翻新手机作为礼物送给爱人。
四个月大的市场ControlZ只看到一个机会重新装修和销售高端智能手机苹果和OnePlus。
启动组件来自中国和其他国家翻新旧旗舰手机,销售平均价格20000卢比的在线市场。
“现在,我们只做三个或四个模型OnePlus和7到8型号的iphone,但我们将任何高端手机,蜱虫盒。必须有对它的需求,我们应该能够更新它,所以组件可用性应该是,”这位21岁的创始人Yug Bhatia表示ControlZ。
该公司还计划今年扩大到离线部分试点项目从这个月开始,巴蒂亚说,并补充说,创业公司与两家店,一分之一一级城市,另一个在三线城市测量的需求。
![\"Refurbished](\"https:\/\/st.etb2bimg.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
<\/figure>New Delhi: Demand for refurbished smartphones has outpaced that for new ones in the first half of 2022, as the average price of new handsets continued to increase.The refurbished phone sector is now seeing additional funding and new entrants, as it expands into the offline segment and categories beyond smartphones, said analysts and industry executives.
\"Considering the growth of the secondary market, consistent initiatives by the players, and consumers being more aware of refurbished options, the growth seems high for refurbished smartphones, possibly even more than new smartphones,\" said Glen Cardoza, senior research analyst at Counterpoint Research<\/a>.
<\/div><\/div>The overall smartphone market fell 1% on year in the first half of 2022, analysts estimate.
\"However, we do not think refurbished smartphones will grow as fast as last year (when it grew 25% on year versus 7% by new devices<\/a>) since the pent-up demand is not that high,\" he added.
There is still potential for strong growth, which is encouraging players in the refurbished smartphone market to expand into new cities and even categories and investors to bet on the segment. Industry lobby body India Cellular & Electronics Association expects the segment to double to $4.6 billion by 2025 from $2.3 billion in 2021.
Re-commerce marketplace Cashify<\/a> raised $90 million in a Series-E funding to expand beyond the big cities, especially to towns, where it sees more opportunities in the offline segment. Another repair and refurbished platform, Yaantra, was acquired by Flipkart in January this year.
\"The plan is to be at 250 stores by the end of this year in over 100 cities \u2026 60% of India's consumer base is still buying phones offline,\" said Nakul Kumar, cofounder and chief marketing officer at Cashify.
Refurbished smartphones have become increasingly popular especially in the entry-level segment where the margin for brands is low.
\"However, we do not think refurbished smartphones will grow as fast as last year (when it grew 25% on year versus 7% by new devices<\/a>) since the pent-up demand is not that high,\" he added.
There is still potential for strong growth, which is encouraging players in the refurbished smartphone market to expand into new cities and even categories and investors to bet on the segment. Industry lobby body India Cellular & Electronics Association expects the segment to double to $4.6 billion by 2025 from $2.3 billion in 2021.
Re-commerce marketplace Cashify<\/a> raised $90 million in a Series-E funding to expand beyond the big cities, especially to towns, where it sees more opportunities in the offline segment. Another repair and refurbished platform, Yaantra, was acquired by Flipkart in January this year.
\"The plan is to be at 250 stores by the end of this year in over 100 cities \u2026 60% of India's consumer base is still buying phones offline,\" said Nakul Kumar, cofounder and chief marketing officer at Cashify.
Refurbished smartphones have become increasingly popular especially in the entry-level segment where the margin for brands is low.
<\/div><\/div>\"A major impact has been that OEMs (original equipment manufacturers) have moved to a higher average selling price because of the chip shortage, which has created a larger space, especially in the Rs 7,000-9,000 segment, where we are able to provide better features in devices. That's because we are able to provide smartphones worth Rs 15,000-16,000 at that price range,\" Kumar said.
However, the segment is equally struggling to transition feature phone users to smartphones.
Cashify discontinued offering smartphones as low as Rs 3,000. \"The Rs 3,000 phones would be three-four years old, so the reliability will not be that great, the battery level will not be sufficient enough, and it may not provide good Internet service,\" said Cashify's Kumar.
However, the segment is equally struggling to transition feature phone users to smartphones.
Cashify discontinued offering smartphones as low as Rs 3,000. \"The Rs 3,000 phones would be three-four years old, so the reliability will not be that great, the battery level will not be sufficient enough, and it may not provide good Internet service,\" said Cashify's Kumar.