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分析师:数据消费将在6月季度环比增长10%-15%
他们补充说，IPL期间移动数据使用量的估计激增也可能加速5G的采用，并提振印度农村地区对移动互联网服务的兴趣，那里的电视普及率相对较低。
他们补充说，IPL期间移动数据使用量的估计激增也可能加速5G的采用，并提振印度农村地区对移动互联网服务的兴趣，那里的电视普及率相对较低。
一家领先的全球经纪公司的分析师表示:“考虑到每天在移动端观看两场印度超级联赛将使用3GB-4GB的数据，如果通过移动网络免费观看比赛，肯定会导致数据使用量增加10-15%。”
印度板球超级联赛很可能沿用去年的赛程，大部分时间有两场比赛。另一位分析师表示:“由于两场比赛都将与许多观众的通勤时间有一些重叠，因此移动端的消费是必然的。”
由于通过JioCinema应用程序的印度超级联赛直播也可以在所有移动网络上访问，它也将允许Bharti Airtel而且沃达丰的想法(Vi)引入板球/ ipl为主的数据包，以促进数字消费。
行业高管们一致认为，尽管Vi和Airtel没有T20盛会的直播权，但他们可以利用JioCinema的推广来吸引更多眼球，加快数据消费。
截至发稿时，Jio、Airtel和Vi均未回应ET的询问。
分析人士还预计，免费IPL流媒体将推动更快地采用5G。
美银证券表示:“我们预计RIL将进一步增强功能，并预计只有少数功能只能在Jio的5G(平台)上使用……我们在韩国和美国的棒球比赛期间都看到了这一点……这可能有助于Jio的5G普及。”
Jio和Airtel在11月获得了沃达丰Idea的潜艇:火车
11月，Vi失去了182万移动用户，用户基础进一步萎缩至24379万。相比之下，印度电信监管局(Trai)整理的最新用户数据显示，Jio和Airtel的用户基础分别扩大到4.228亿和3.6608亿。
但是一个毕马威(KPMG)报告称，电信公司可以利用IPL锦标赛来促进印度农村地区的移动数据消费，那里的电视普及率估计为61%。在这些地区，随着越来越多的农村用户升级到智能手机，通过移动端OTT(视频流媒体)进行的内容消费激增。
其中一位分析师表示:“定价将是关键……需要平衡流媒体的需求与可承受性，或者说消费者愿意为在移动端消费体育直播支付额外费用。”
业内专家表示，2023年的日历将是让人们进一步沉迷于JioCinema平台，就像去年FIFA世界杯期间一样。
美国银行表示:“国际足联世界杯流媒体是一个测试平台，可以了解Jio应用程序的问题，并在IPL推出之前修复它，特别是如果它需要迎合5亿多用户的话。”
据估计，通过JioCinema应用程序免费直播IPL的观众人数约为5亿人，是所有平台上最高的比赛。免费消费也让JioCinema更容易获得更多广告客户。
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<\/figure>Mumbai: The telecom sector is set to see a 10%-15% sequential jump in data consumption<\/a> in the June quarter, FY24, on the back of a likely surge in digital viewership as the upcoming Indian Premier League (IPL) cricket tournament\u2014starting March 20\u2014will be live-streamed for free on the JioCinema<\/a> platform, which will also be available on-the-go on all mobile networks, say analysts. They added that the estimated surge in mobile data usage during the IPL is also likely to hasten 5G adoption and boost appetite for mobile internet services in rural India where television penetration is relatively modest.
\u201cIf the tournament is free for viewing across mobile networks, it will definitely cause a 10-15% spike in data usage, given that watching both IPL matches a day on mobile will use 3GB-4GB data,\u201d an analyst at a leading global brokerage said.
<\/div><\/div>Sports18, a channel under the Viacom18 portfolio, has the digital broadcast rights to the IPL. JioCinema, the video streaming app originally under Reliance Jio<\/a>, has been merged with Viacom18\u2014a JV between Reliance Industries<\/a> and US media house Viacom.
The IPL cricket tournament is likely to follow last year\u2019s schedule, with two matches on most days. \u201cSince both matches will have some overlap with commute time for a lot of viewers, consumption on mobile is a given,\u201d said another analyst.
Since the live IPL action via the JioCinema app can also be accessed on all mobile networks, it would also allow Bharti Airtel<\/a> and Vodafone Idea<\/a> (Vi) to introduce cricket\/IPL-led data packs to boost digital consumption.
Industry<\/a> executives agreed that while Vi and Airtel don\u2019t have live streaming rights to the T20 extravaganza, they could use JioCinema\u2019s push to grab more eyeballs and accelerate data consumption.
At press time, Jio, Airtel and Vi did not respond to ET\u2019s queries.
Analysts also expect free IPL streaming to drive faster 5G adoption.
\u201cWe expect RIL to further enhance the features and expect few features to be exclusively available only on Jio\u2019s 5G (platform)\u2026 we have seen this in Korea, US during baseball games\u2026 and this may help Jio\u2019s 5G uptake,\u201d BofA Securities said.
The IPL cricket tournament is likely to follow last year\u2019s schedule, with two matches on most days. \u201cSince both matches will have some overlap with commute time for a lot of viewers, consumption on mobile is a given,\u201d said another analyst.
Since the live IPL action via the JioCinema app can also be accessed on all mobile networks, it would also allow Bharti Airtel<\/a> and Vodafone Idea<\/a> (Vi) to introduce cricket\/IPL-led data packs to boost digital consumption.
Industry<\/a> executives agreed that while Vi and Airtel don\u2019t have live streaming rights to the T20 extravaganza, they could use JioCinema\u2019s push to grab more eyeballs and accelerate data consumption.
At press time, Jio, Airtel and Vi did not respond to ET\u2019s queries.
Analysts also expect free IPL streaming to drive faster 5G adoption.
\u201cWe expect RIL to further enhance the features and expect few features to be exclusively available only on Jio\u2019s 5G (platform)\u2026 we have seen this in Korea, US during baseball games\u2026 and this may help Jio\u2019s 5G uptake,\u201d BofA Securities said.
<\/div><\/div>But some analysts said the IPL impact on 5G adoption may be limited as there are only 100-150 million 5G smartphones in the market and many who use such devices already have connected TVs and might want to catch the live cricket action on the big screen.