独家
超市夜未眠驱动器UPI WhatsApp支付交易激增
为用户服务,因为它开始给超市夜未眠积极在过去几周,导致一个重要的日常事务数量激增,每天2 - 3百万支付从几十万到最近,知情人士说。
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Ashwini Vaishnaw袋10点的官员腐败指控
不到16年经验的官员受到缺口,而高级年级有一个长期的经验。凹陷水平相当于政府部门的联合秘书,虽然缺口是在主管级别。
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班加罗尔:Meta-ownedWhatsApp支付去启动它返现活动似乎是给它的提振电子支付野心在统一支付接口(UPI)网络在一个缓慢的开始。
为用户服务,因为它开始给超市夜未眠积极在过去几周,导致在日常交易数据——而大幅上涨2 - 3百万支付每天从几十万到最近,知情人士说。
虽然WhatsApp支付已经在UPI活跃一段时间现在,它最近开始积极地给超市夜未眠后允许服务扩展到1亿用户,他们说。
“有一个值得注意的最近交易激增,他们(WhatsApp支付)激活各种超市夜未眠为现有的和新的用户活动,“一个知情人士交易数据。“这有一个明确的对交易量的影响。”
它的一个最新的产品给消费者包括单日推广Rs 105超市夜未眠在三部分发送1或更多不同的联系人。
虽然cashback-infused交易激增WhatsApp值得一提的是,这将是至关重要的关于这些数量激增没有超市夜未眠或较小数量的激励,人们上面提到的说。
“将它举起来挑战当前UPI领导人?这才是真正的问题,”其中一个说。
UPI领导人像谷歌这样的薪酬和PhonePe以前依靠激励车载用户和让他们办理更多的通过他们的平台。PhonePe和谷歌支付持有约47%和34%的市场份额,分别在今年4月。WhatsApp支付有一个极小的份额为0.04%。
消息人士称WhatsApp支付也关注商人支付可以解锁更高容量的交易从现有和新用户新员工培训平台。它已经开始新员工培训各种商家UPI-based支付。
“我们正在运行一个竞选提供超市夜未眠激励以分阶段的方式给用户来解锁的潜力支付WhatsApp,”发言人WhatsApp告诉等。提供安全,安全和易于使用的数字支付扩展印度数字经济的一个重要组成部分,我们会继续推动意识支付WhatsApp作为我们的更广泛的努力的一部分未来5亿印度人在数字支付生态系统,”WhatsApp发言人告诉等。
都说,其总用户尚未跨越4000万年之前允许用户限制,根据来源知道此事。等4月报告流行的通讯服务平台寻求UPI印度经理支付总公司(NPCI)点头采取其支付服务所有用户在一个没有任何进一步的限制。
WhatsApp,每月4亿活跃用户,被视为一个潜在的挑战者沃尔玛和Flipkart-owned PhonePe和谷歌支付的主导地位。
WhatsApp对UPI至关重要的经济增长也视为监管机构希望多样化的UPI应用网络上的消费者,而不是增加依赖在两个平台上。
等6月6日报道,NPCI可能延长2023年1月的最后期限因其有争议的强制要求付款应用程序持有不超过30%的市场份额。这在很大程度上是由于恐惧,如果拟议的规则踢在明年,消费者体验UPI可能中断由于缺乏一个重要的挑战者谷歌支付和PhonePe。亚马逊支付和Paytm其他两个流行的第三方UPI应用。
为用户服务,因为它开始给超市夜未眠积极在过去几周,导致在日常交易数据——而大幅上涨2 - 3百万支付每天从几十万到最近,知情人士说。
虽然WhatsApp支付已经在UPI活跃一段时间现在,它最近开始积极地给超市夜未眠后允许服务扩展到1亿用户,他们说。
它的一个最新的产品给消费者包括单日推广Rs 105超市夜未眠在三部分发送1或更多不同的联系人。
虽然cashback-infused交易激增WhatsApp值得一提的是,这将是至关重要的关于这些数量激增没有超市夜未眠或较小数量的激励,人们上面提到的说。
“将它举起来挑战当前UPI领导人?这才是真正的问题,”其中一个说。
UPI领导人像谷歌这样的薪酬和PhonePe以前依靠激励车载用户和让他们办理更多的通过他们的平台。PhonePe和谷歌支付持有约47%和34%的市场份额,分别在今年4月。WhatsApp支付有一个极小的份额为0.04%。
消息人士称WhatsApp支付也关注商人支付可以解锁更高容量的交易从现有和新用户新员工培训平台。它已经开始新员工培训各种商家UPI-based支付。
都说,其总用户尚未跨越4000万年之前允许用户限制,根据来源知道此事。等4月报告流行的通讯服务平台寻求UPI印度经理支付总公司(NPCI)点头采取其支付服务所有用户在一个没有任何进一步的限制。
WhatsApp,每月4亿活跃用户,被视为一个潜在的挑战者沃尔玛和Flipkart-owned PhonePe和谷歌支付的主导地位。
WhatsApp对UPI至关重要的经济增长也视为监管机构希望多样化的UPI应用网络上的消费者,而不是增加依赖在两个平台上。
等6月6日报道,NPCI可能延长2023年1月的最后期限因其有争议的强制要求付款应用程序持有不超过30%的市场份额。这在很大程度上是由于恐惧,如果拟议的规则踢在明年,消费者体验UPI可能中断由于缺乏一个重要的挑战者谷歌支付和PhonePe。亚马逊支付和Paytm其他两个流行的第三方UPI应用。
Bengaluru: <\/strong>Meta-owned WhatsApp Pay<\/a>'s move to kick-start its cashback campaign<\/a> seems to be giving a boost to its digital payments<\/a> ambitions on the Unified Payments Interface (UPI<\/a>) network after a sluggish start.
The service, since it started giving cashbacks to users actively over the past couple of weeks, has resulted in a significant surge in daily transaction numbers \u2013 to 2-3 million payments<\/a> per day up from a few hundred thousand till recently, people briefed on the matter said.
While WhatsApp Pay has been active on UPI for some time now, it recently started aggressively giving cashbacks after it was allowed to scale the service to 100 million users, they said.
The service, since it started giving cashbacks to users actively over the past couple of weeks, has resulted in a significant surge in daily transaction numbers \u2013 to 2-3 million payments<\/a> per day up from a few hundred thousand till recently, people briefed on the matter said.
While WhatsApp Pay has been active on UPI for some time now, it recently started aggressively giving cashbacks after it was allowed to scale the service to 100 million users, they said.
<\/div><\/div>\u201cThere is a noteworthy spike in transactions recently and they (WhatsApp Pay) are activating various cashback campaigns for existing and new users,\u201d one of the people briefed on the transaction data said. \u201cThis has had a clear impact on transaction volumes.\u201d
One of its most recent offerings to consumers included a single-day promotion of up to Rs 105 cashback<\/a> in three tranches for sending Re 1 or more to different contacts.
While the cashback-infused spike in transactions is noteworthy for WhatsApp, it would be critical on how these volume surges hold without cashbacks or lesser amount of incentives, people mentioned above said.
\u201cWill it hold up to challenge the current leaders of UPI? That\u2019s really the question,\u201d one of them said.
UPI leaders like Google Pay and PhonePe have previously relied on incentives to onboard users and get them to transact more through their platforms. PhonePe and Google Pay hold around 47% and 34% market share, respectively, as of April this year. WhatsApp Pay had a minuscule share of 0.04%.
Sources said WhatsApp Pay is also focusing on merchant payments as that could unlock higher volume of transactions from existing and new users onboarding the platform. It has started onboarding various merchants for UPI-based payments.
One of its most recent offerings to consumers included a single-day promotion of up to Rs 105 cashback<\/a> in three tranches for sending Re 1 or more to different contacts.
While the cashback-infused spike in transactions is noteworthy for WhatsApp, it would be critical on how these volume surges hold without cashbacks or lesser amount of incentives, people mentioned above said.
\u201cWill it hold up to challenge the current leaders of UPI? That\u2019s really the question,\u201d one of them said.
UPI leaders like Google Pay and PhonePe have previously relied on incentives to onboard users and get them to transact more through their platforms. PhonePe and Google Pay hold around 47% and 34% market share, respectively, as of April this year. WhatsApp Pay had a minuscule share of 0.04%.
Sources said WhatsApp Pay is also focusing on merchant payments as that could unlock higher volume of transactions from existing and new users onboarding the platform. It has started onboarding various merchants for UPI-based payments.
<\/div><\/div>\u201cWe are running a campaign offering cashback incentives in a phased manner to our users as a way to unlock the potential of payments on WhatsApp,\u201d a spokesperson for WhatsApp told ET. Offering safe, secure and easy-to-use digital payments is an important part of scaling India\u2019s digital economy, and we\u2019ll continue to drive awareness of payments on WhatsApp as part of our broader efforts to bring the next 500 million Indians onto the digital payments ecosystem,\u201d a spokesperson for WhatsApp told ET.
All said, its total user base is yet to cross over the previously allowed user limit of 40 million, according to sources aware of the matter. ET had reported in April<\/a> that the popular messaging service platform had sought UPI manager National Payments Corporation of India (NPCI) nod to take its payments service to all its users in one go without any further cap.
WhatsApp, with its 400 million monthly active users in the country, is being seen as a potential challenger to Walmart and Flipkart-owned PhonePe and Google Pay\u2019s dominance here.
WhatsApp\u2019s growth is also seen critical for UPI as the regulator wants a diverse set of UPI apps on the network for consumers instead of increased reliance<\/a> on two platforms.
ET had on June 6 reported that NPCI may extend the January 2023 deadline<\/a> for its contentious mandate requiring payment apps to hold no more than 30% market share. This is largely driven by apprehensions that if the proposed rule kicks in next year, consumer experience on UPI may be disrupted due to lack of a significant challenger to Google Pay and PhonePe. Amazon Pay and Paytm<\/a> are the other two popular third-party UPI apps.
<\/div><\/div>
All said, its total user base is yet to cross over the previously allowed user limit of 40 million, according to sources aware of the matter. ET had reported in April<\/a> that the popular messaging service platform had sought UPI manager National Payments Corporation of India (NPCI) nod to take its payments service to all its users in one go without any further cap.
WhatsApp, with its 400 million monthly active users in the country, is being seen as a potential challenger to Walmart and Flipkart-owned PhonePe and Google Pay\u2019s dominance here.
WhatsApp\u2019s growth is also seen critical for UPI as the regulator wants a diverse set of UPI apps on the network for consumers instead of increased reliance<\/a> on two platforms.
ET had on June 6 reported that NPCI may extend the January 2023 deadline<\/a> for its contentious mandate requiring payment apps to hold no more than 30% market share. This is largely driven by apprehensions that if the proposed rule kicks in next year, consumer experience on UPI may be disrupted due to lack of a significant challenger to Google Pay and PhonePe. Amazon Pay and Paytm<\/a> are the other two popular third-party UPI apps.
<\/div><\/div>
Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","NumberOfSentences":{"minfo":"21.0","minfoseo":"21-0"},"AutomatedReadabilityIndex":{"minfo":"14.0","minfoseo":"14-0"},"LastPublishMilliTime":{"minfo":"1655739544907","minfoseo":"1655739544907"},"ReadabilityGradeLevel":{"minfo":"College","minfoseo":"college"},"GadgetsMarkedReviewed":{"minfo":"0","minfoseo":"0"},"HashCode":{"minfo":"2089591295","minfoseo":"2089591295"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"canonicalURL":{"minfo":"https:\/\/economictimes.indiatimes.com\/tech\/technology\/cashback-drives-surge-in-whatsapp-pay-transactions-on-upi\/articleshow\/92343655.cms","minfoseo":"https\/economictimes-indiatimes-com\/tech\/technology\/cashback-drives-surge-in-whatsapp-pay-transactions-on-upi\/articleshow\/92343655-cms"},"NumberOfCharacters":{"minfo":"3604.0","minfoseo":"3604-0"},"NumberOfWords":{"minfo":"595.0","minfoseo":"595-0"},"key":{"0":{"keyid":"4878801","value":"whatsapp pay","smid":"0","keynameseo":"whatsapp-pay","keytype":"","keycount":"totalcount","weightage":"100"},"1":{"keyid":"6358921","value":"upi","smid":"0","keynameseo":"upi","keytype":"","keycount":"totalcount","weightage":"20"},"2":{"keyid":"14245150","value":"Rs 105 cashback","smid":"0","keynameseo":"Rs-105-cashback","keytype":"","keycount":"totalcount","weightage":"20"},"3":{"keyid":"10926","value":"reliance","smid":"0","keynameseo":"reliance","keytype":"","keycount":"totalcount","weightage":"20"},"4":{"keyid":"13538736","value":"paytm","smid":"0","keynameseo":"paytm","keytype":"","keycount":"totalcount","weightage":"20"},"6":{"keyid":"6358577","value":"digital payments","smid":"0","keynameseo":"digital-payments","keytype":"","keycount":"totalcount","weightage":"20"},"7":{"keyid":"3342281","value":"cashback campaign","smid":"0","keynameseo":"cashback-campaign","keytype":"","keycount":"totalcount","weightage":"20"},"8":{"keyid":"14245149","value":"2-3 million payments","smid":"0","keynameseo":"2-3-million-payments","keytype":"","keycount":"totalcount","weightage":"20"}},"authorsplit":{"author":{"artau":"Digbijay Mishra","aunameseo":"digbijay-mishra","artauid":"479221599","artauemail":"digbijay.mishra@timesgroup.com","auFullName":"Digbijay Mishra","pubname":"TOI","designame":"Correspondent","auagencyid":"87654367","auagencyname":"TNN","autype":"GENERAL"}},"similarlytagged":[{"msid":"96440260","stname":"Ex-WhatsApp Pay India head in talks to join Tata Digital","artsyn":"Meanwhile, two senior executives hired by Mukesh Bansal exit firm in less than a year.","seolocation":"telecomnews\/ex-whatsapp-pay-india-head-in-talks-to-join-tata-digital","seolocationalt":"Ex-WhatsApp Pay India head in talks to join Tata Digital","url_seo":"ex-whatsapp-pay-india-head-in-talks-to-join-tata-digital"},{"msid":"96229370","stname":"WhatsApp Pay India head Vinay Choletti quits after 4 months","artsyn":"\"As I move on to my next adventure, I strongly believe that WhatsApp has the power to phenomenally transform digital payments and financial inclusion in India and I look forward to seeing it leverage its potential in the coming years,\" Choletti wrote in a LinkedIn post.","seolocation":"telecomnews\/whatsapp-pay-india-head-vinay-choletti-quits-after-4-months","seolocationalt":"WhatsApp Pay India head Vinay Choletti quits after 4 months","url_seo":"whatsapp-pay-india-head-vinay-choletti-quits-after-4-months"},{"msid":"94376824","stname":"WhatsApp Pay India head Manesh Mahatme quits","artsyn":"Mahatme, who was earlier director and board member of Amazon Pay India, was hired by WhatsApp to head its payments vertical in April 2021. 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