Tele-Talk来自我们受人尊敬的行业领袖小组的新鲜拍摄,深入分析和意见

印度消费者不断变化的音频需求

以人工智能为载体的语音互联网,已成为提高生活便利性和质量的重要杠杆。特别是在消费者寻求闪电般快速获取信息的情况下,通过语音进行的搜索查询肯定会超过文本搜索。

Madhav Sheth
Madhav Sheth Realme印度和欧洲首席执行官
We have always tried to create a personal connection with sound, treating it as an extension of our personality and choice of expression. From the very first Electrophones that people would strap on to their ears in the 18th century to the current rage of true wireless stereo headphones, the human race has truly made a 360-degree turn in progress and innovation. Think about the first-ever Sony Walkmans, which became a cool and stylish companion to every savvy listener on the go. And now, in the 21st century, we have crossed another frontier of technology at breakneck speed with True Wireless Stereo and hearables. Considering the ever-mushrooming world of content out there - audiobooks, OTT platforms, music streaming, wellness, and meditation apps, the demand for hearables is only going to grow exponentially.<\/p>

Coupled with this, there are emerging trends which will give hearables the wind beneath its wings:

<\/p>

Internet of Voice<\/strong><\/p>

An average person speaks approximately 15,000 words in a day, and eventually, a large number of them will be spoken to voice assistants. Internet of Voice, enabled by AI, has become a crucial lever in improving the convenience and quality of life. Especially with consumers looking for lighting-fast access to information, search queries through voice will surely gain ground over textual ones. Young consumers are especially going to be more prone towards cutting the chord, use state-of-the-art wireless audio accessories for a wide range of IoV-driven tasks. Be it controlling smart security systems through your smart speakers, placing orders on e-commerce platforms, or saving time by automating repetitive tasks, IoV will gain center stage in coming years. And once 5G networks are commercialized, audiences will be privy to a more sensory, realistic audio experience without any lags.

<\/p>

The potent combination of power and performance<\/strong><\/p>

Sound quality is one of the key factors influencing the purchase decisions of buyers. Rich bass quality has become one of the primary factors that listeners look for, which does justice to the song\/content as well. And as smaller form factors have come into vogue, the underlying technology has progressed quite remarkably as well. Today, companies are embedding intelligent and powerful noise cancellation chip that offers an efficient and highly professional noise cancellation capabilities. Add to that, it brings the advantage of ultra-low-power consumption and stable connectivity, giving you a truly wireless experience. Battery life, which was a key cause for concern in previous generations of hearables, has improved as well. A mere charge of 10 mins is enough to power your wireless audio for more than 100 mins. And, depending on pricing tiers, some products offer playback hours from 5 hours to 25 hours.

<\/p>

Need for noise isolation<\/strong><\/p>

The popularity of hearables also owes its due to Active Noise Cancellation. Qualcomm\u2019s State of Play Report this year, highlights that 71 percent of consumers demand ANC technology in their audio accessories. A burgeoning share of this belongs to gaming-enthusiasts and sports lovers, who love to enjoy immersive soundscapes. ANC uses both Feedforward Feedback microphones to detect unwanted noise inside and outside the year, to emit hi-precision anti-noise waves, and cancel them out. Depending on the preferences of the audiophile, one can pick ANC reduction starting from 20 dB to up to 45 dB, eliminating a vast gamut of low-frequency sounds.

<\/p>

The dual punch of connectivity and low-latency<\/strong><\/p>

The rise of esports and the need for immersive gaming has also emphasized the need for ultra-low-latency. Many hearables come with gaming mode, offering latency as low as 94ms. Gamers can bid au revoir to any unwanted audio lags that hamper their experience. One of the factors driving the democratization of hearables is ubiquitous connectivity. While earlier generations of Bluetooth offered patchy coverage, today Bluetooth 5.0 brings higher throughput, a wider range of distance, and faster speeds. The advanced efficiency of Bluetooth 5.0 combined with compact hearables will make communications way smarter and convenient.

<\/p>

The True Wireless stereo phenomenon went from being a disruption just 5 years back to a necessity complementing your fast-moving, jet-setting, interconnected lifestyle. With technology OEMs doubling down on the audio accessories sector with resources, investments, and innovation, there is something for everyone in the wide gallery of audio connoisseurs, purists, and audiophiles. We are at the threshold of the next generation of evolved, fascinating, listening experiences that will become an extension of a consumer\u2019s persona. As the immortal song by Eagles in \u2018Hotel California\u2019 proclaimed, \u201cYou can check out any time you like, but you can never leave.\u201d<\/p>

<\/p>","blog_img":"","posted_date":"2020-12-11 14:44:21","modified_date":"2020-12-11 14:50:42","featured":"0","status":"Y","seo_title":"The evolving audio needs of the Indian consumer","seo_url":"the-evolving-audio-needs-of-the-indian-consumer","social_links":{"twitter":"@MadhavSheth1"},"url":"\/\/www.iser-br.com\/tele-talk\/the-evolving-audio-needs-of-the-indian-consumer\/4678","url_seo":"the-evolving-audio-needs-of-the-indian-consumer"}">

我们总是试图与声音建立一种个人联系,将其视为我们个性和表达选择的延伸。从18世纪人们戴在耳朵上的第一个耳机到现在流行的真正的无线立体声耳机,人类在进步和创新方面确实发生了360度的大转弯。想想第一代索尼随身听,它成为了每个精明的听众在忙碌时的酷而时尚的伴侣。现在,在21世纪,我们以极快的速度跨越了另一个技术前沿——真无线立体声和听得见的.考虑到不断涌现的内容世界——有声书、OTT平台、音乐流媒体、健康和冥想应用程序,对可听设备的需求只会呈指数级增长。

与此同时,一些新兴的趋势将给听众带来风声:

语音互联网

一个人平均每天说大约1.5万个单词,最终,其中很大一部分将由语音助手说出来。互联网以人工智能为基础的语音,已经成为提高生活便利性和质量的重要杠杆。尤其是在消费者寻找闪电般的信息访问,通过语音搜索查询肯定会比文本搜索更有优势。年轻消费者尤其倾向于切断和弦,使用最先进的无线音频配件来完成广泛的iov驱动任务。无论是通过智能音箱控制智能安全系统,还是在电子商务平台上下单,还是通过自动化重复任务来节省时间,未来几年,车联网将成为人们关注的焦点。一旦5G网络商业化,观众将获得更感官、更真实的音频体验,没有任何延迟。

力量与表现的有力结合

音质是影响购买者购买决策的关键因素之一。丰富的低音质量已经成为听众寻找的主要因素之一,这对歌曲/内容也是公平的。随着更小的外形开始流行,底层技术也取得了显著的进步。如今,许多公司都在嵌入智能和强大的降噪芯片,提供高效和高度专业的降噪功能。除此之外,它还带来了超低功耗和稳定连接的优势,给你一个真正的无线体验。电池续航时间也得到了改善,这是前几代耳机的一个关键问题。只需充电10分钟,就足以为你的无线音频提供超过100分钟的电量。而且,根据不同的定价等级,有些产品的播放时间从5小时到25小时不等。

需要隔音

可听设备的普及也得益于主动降噪技术。Qualcomm报告强调,71%的消费者需要在他们的音响配件中使用ANC技术。其中游戏爱好者和体育爱好者的份额迅速增长,他们喜欢享受沉浸式的音景。ANC使用前馈反馈麦克风来检测年内外不必要的噪声,发出高精度的抗噪声波,并将其抵消。根据发烧友的喜好,可以选择从20 dB到45 dB的ANC降低,消除大量低频声音的音域。

连通性和低延迟的双重打击

电子竞技的兴起和沉浸式游戏的需求也强调了超低延迟的需求。许多耳机都带有游戏模式,延迟低至94毫秒。玩家可以告别那些妨碍游戏体验的不必要的音频延迟。推动可听设备民主化的因素之一是无处不在的连通性。虽然前几代蓝牙提供了不完整的覆盖范围,但今天的蓝牙5.0带来了更高的吞吐量、更大的距离范围和更快的速度。蓝牙5.0的先进效率与紧凑的可听设备相结合,将使通信方式更加智能和方便。

真无线音响现象从5年前的颠覆性产品变成了快速移动、喷气式飞机、互联生活方式的必需品。随着技术原始设备制造商在音频配件领域投入资源、投资和创新,在广泛的音频鉴赏家、纯粹主义者和发烧友中,每个人都可以找到一些东西。我们正处于下一代进化的、迷人的倾听体验的门槛,这些体验将成为消费者角色的延伸。正如老鹰乐队(Eagles)在《加州旅馆》(Hotel California)中那首不朽的歌曲所唱的那样,“你可以随时退房,但你永远无法离开。”

免责声明:所表达的观点仅代表作者,ETTelecom.com并不一定订阅它。乐动体育1002乐动体育乐动娱乐招聘乐动娱乐招聘乐动体育1002乐动体育etelecom.com不对直接或间接对任何人/组织造成的任何损害负责。

We have always tried to create a personal connection with sound, treating it as an extension of our personality and choice of expression. From the very first Electrophones that people would strap on to their ears in the 18th century to the current rage of true wireless stereo headphones, the human race has truly made a 360-degree turn in progress and innovation. Think about the first-ever Sony Walkmans, which became a cool and stylish companion to every savvy listener on the go. And now, in the 21st century, we have crossed another frontier of technology at breakneck speed with True Wireless Stereo and hearables. Considering the ever-mushrooming world of content out there - audiobooks, OTT platforms, music streaming, wellness, and meditation apps, the demand for hearables is only going to grow exponentially.<\/p>

Coupled with this, there are emerging trends which will give hearables the wind beneath its wings:

<\/p>

Internet of Voice<\/strong><\/p>

An average person speaks approximately 15,000 words in a day, and eventually, a large number of them will be spoken to voice assistants. Internet of Voice, enabled by AI, has become a crucial lever in improving the convenience and quality of life. Especially with consumers looking for lighting-fast access to information, search queries through voice will surely gain ground over textual ones. Young consumers are especially going to be more prone towards cutting the chord, use state-of-the-art wireless audio accessories for a wide range of IoV-driven tasks. Be it controlling smart security systems through your smart speakers, placing orders on e-commerce platforms, or saving time by automating repetitive tasks, IoV will gain center stage in coming years. And once 5G networks are commercialized, audiences will be privy to a more sensory, realistic audio experience without any lags.

<\/p>

The potent combination of power and performance<\/strong><\/p>

Sound quality is one of the key factors influencing the purchase decisions of buyers. Rich bass quality has become one of the primary factors that listeners look for, which does justice to the song\/content as well. And as smaller form factors have come into vogue, the underlying technology has progressed quite remarkably as well. Today, companies are embedding intelligent and powerful noise cancellation chip that offers an efficient and highly professional noise cancellation capabilities. Add to that, it brings the advantage of ultra-low-power consumption and stable connectivity, giving you a truly wireless experience. Battery life, which was a key cause for concern in previous generations of hearables, has improved as well. A mere charge of 10 mins is enough to power your wireless audio for more than 100 mins. And, depending on pricing tiers, some products offer playback hours from 5 hours to 25 hours.

<\/p>

Need for noise isolation<\/strong><\/p>

The popularity of hearables also owes its due to Active Noise Cancellation. Qualcomm\u2019s State of Play Report this year, highlights that 71 percent of consumers demand ANC technology in their audio accessories. A burgeoning share of this belongs to gaming-enthusiasts and sports lovers, who love to enjoy immersive soundscapes. ANC uses both Feedforward Feedback microphones to detect unwanted noise inside and outside the year, to emit hi-precision anti-noise waves, and cancel them out. Depending on the preferences of the audiophile, one can pick ANC reduction starting from 20 dB to up to 45 dB, eliminating a vast gamut of low-frequency sounds.

<\/p>

The dual punch of connectivity and low-latency<\/strong><\/p>

The rise of esports and the need for immersive gaming has also emphasized the need for ultra-low-latency. Many hearables come with gaming mode, offering latency as low as 94ms. Gamers can bid au revoir to any unwanted audio lags that hamper their experience. One of the factors driving the democratization of hearables is ubiquitous connectivity. While earlier generations of Bluetooth offered patchy coverage, today Bluetooth 5.0 brings higher throughput, a wider range of distance, and faster speeds. The advanced efficiency of Bluetooth 5.0 combined with compact hearables will make communications way smarter and convenient.

<\/p>

The True Wireless stereo phenomenon went from being a disruption just 5 years back to a necessity complementing your fast-moving, jet-setting, interconnected lifestyle. With technology OEMs doubling down on the audio accessories sector with resources, investments, and innovation, there is something for everyone in the wide gallery of audio connoisseurs, purists, and audiophiles. We are at the threshold of the next generation of evolved, fascinating, listening experiences that will become an extension of a consumer\u2019s persona. As the immortal song by Eagles in \u2018Hotel California\u2019 proclaimed, \u201cYou can check out any time you like, but you can never leave.\u201d<\/p>

<\/p>","blog_img":"","posted_date":"2020-12-11 14:44:21","modified_date":"2020-12-11 14:50:42","featured":"0","status":"Y","seo_title":"The evolving audio needs of the Indian consumer","seo_url":"the-evolving-audio-needs-of-the-indian-consumer","social_links":{"twitter":"@MadhavSheth1"},"url":"\/\/www.iser-br.com\/tele-talk\/the-evolving-audio-needs-of-the-indian-consumer\/4678","url_seo":"the-evolving-audio-needs-of-the-indian-consumer"},img_object:["","retail_files/author_1584337542_47248.jpg"],fromNewsletter:"",newsletterDate:"",ajaxParams:{action:"get_more_blogs"},pageTrackingKey:"Blog",author_list:"Madhav Sheth",complete_cat_name:"Blogs"});" data-jsinvoker_init="_override_history_url = "//www.iser-br.com/tele-talk/the-evolving-audio-needs-of-the-indian-consumer/4678";">