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印度电子商务规则将影响在线智能手机销售

“印度政府在最近的一步中根据2020年消费者保护(电子商务)规则引入了一项新规则。该规定提议禁止电子商务平台上的限时抢购,以防止人们成为欺诈销售的受害者。上述修正案虽然旨在结束“限时抢购”的趋势,但主要是为了限制少数选定实体享有的巨大权力。当然,一场巨大的改革正在进行,政府没有表现出任何放缓对该国科技生态系统审查的迹象。”约瑟夫强调。

Priya约瑟夫
Priya约瑟夫 Counterpoint Research的政策分析师

sales. Comments have been sought till July 6 on banning such sales and mis-selling of goods and services on e-commerce platforms, and on making registration of e-commerce entities mandatory with the Department for Promotion of Industry and Internal Trade (DPIIT).

Proposed changes <\/strong>

The government has stated that the new rules will not stop business activities of e-commerce platforms. It has further clarified that every flash sale will not be investigated. Only the one against which a complaint has been filed will be checked. Under the current rules, e-commerce companies mandatorily have to provide full details on the origin and manufacturing of every product they sell. Another new rule proposed by the government seeks appointment of compliance officers and resident grievance officers in all e-commerce companies.

Under the proposed guidelines, Amazon, Flipkart and other e-commerce players will have to refrain from selling their own products on the platform. The draft rules also propose that any information sought by a government agency will have to be furnished by the e-commerce company \u201cwithin 72 hours of the receipt of an order from the said authority\u201d.

On flash sales <\/strong>

The government has proposed to ban \u201cspecific flash sales\u201d on such platforms. It defines flash sales as \u201cthe sale organized by an e-commerce entity at significantly reduced prices, high discounts or any other such promotions or attractive offers for a predetermined period of time on selective goods and services or otherwise with an intent to draw a large number of consumers.\u201d The government clarified that \u201cconventional\u201d e-commerce flash sales were not proposed to be banned. \u201cOnly specific flash sales or back-to-back sales which limit customer choice, increase prices and prevent a level playing field are not allowed,\u201d it said.

Flash sales, which are popular in India, especially around festivals, have lately been the subject of deep resentment for offline sellers who are unable to compete with these e-tailers due to predatory pricing and deep discounts.

Types of flash sales that may get banned<\/strong>

\"\"

Government\u2019s take on smartphone sales <\/strong>

The government argues that smartphone makers have used flash sales to increase their sales since their genesis in the country. They engage in limiting consumer choice by indulging in back-to-back sales which prevent a level playing field and result in price hikes. In the government\u2019s opinion, such attempts create a false sense of demand and often leave consumers in the lurch. Experts have said that these e-commerce platforms also lower artificially the number of devices they put up on flash sales, which is contrary to what a consumer might expect.

Smartphones contribute to almost half of the total sales on such platforms. Of course, not all of it comes from flash sales. Another contributory factor is the higher average selling price (ASP) of smartphones compared to other popular categories. Therefore, smartphones help e-tailers boost gross sales numbers. We must also remember that while smartphone penetration was already on the rise in India, the COVID-19 pandemic further accelerated the demand for both old and new devices.

The latest government move will greatly impact the smartphone and consumer electronics players as a big part of their sales comes from the online mode. In 2020, online channels accounted for 45% of smartphone sales in India.

Origin of products <\/strong>

The government has also proposed that e-tailers offer made-in-India alternatives to imported goods at the pre-purchase stage to give a fair opportunity to domestic products. This move follows last year\u2019s direction to e-tailers to mention the place of origin on all product listings. This direction was triggered by the border dispute between India and China. The latest move is a step towards strengthening the government\u2019s push for self-sufficiency.

Impact on offline retailers <\/strong>

The government proposals are expected to benefit offline retailers who have been complaining about the unfair practices of e-commerce biggies, primarily highlighting the deep discounts offered by them.

Conclusion<\/strong>

Industry bodies say the government proposals will be \u201ca guiding stone to purify the e-commerce landscape of the country which has been greatly vitiated by various global e-commerce companies, so much so that not only the domestic trade has been damaged but even the consumers are feeling the heat of their unethical business practices\u201d.

There is no doubt that e-commerce platforms have grown by leaps and bounds in the country and other parts of the world. The European Union has been aggressive in curbing the monopolistic policies of big corporations, be it the antitrust moves against Amazon, Facebook, Google and Apple, the unveiling of the Digital Service Act, or even the most recent proposal on Artificial Intelligence Regulation.

Considering the above, it is likely that India\u2019s government will continue to increase its control over big tech companies operating in the country. Though it remains to be seen how the proposed amendments would evolve and be accepted, they would certainly increase the compliance burden of these platforms.","blog_img":"retail_files\/blog_1625222583_temp.jpg","posted_date":"2021-07-02 16:13:04","modified_date":"2021-07-02 16:13:04","featured":"0","status":"Y","seo_title":"India move on e-commerce rules to impact online smartphone sales ","seo_url":"india-move-on-e-commerce-rules-to-impact-online-smartphone-sales","url":"\/\/www.iser-br.com\/tele-talk\/india-move-on-e-commerce-rules-to-impact-online-smartphone-sales\/4997","url_seo":"india-move-on-e-commerce-rules-to-impact-online-smartphone-sales"}">
印度的电子商务规则正在进行潜在的重大改革。6月22日,政府就其通过修改2020年消费者保护(电子商务)规则来禁止欺诈销售的提议征求公众意见。政府表示,一项新规定已被纳入拟议草案,以防止人们成为欺诈销售和以“闪购”为名的公司的牺牲品

销售。截至7月6日,关于禁止在电子商务平台上销售和不当销售商品和服务,以及强制电子商务实体在工业和内部贸易部(DPIIT)注册的意见一直在征求。

修改建议

政府表示,新规不会停止电商平台的经营活动。该公司进一步澄清,不会对每一次限时抢购进行调查。只有投诉对象才会被检查。根据目前的规定,电子商务公司必须提供其销售的每件产品的产地和制造的全部详细信息。政府提出的另一项新规定要求在所有电子商务公司任命合规官和常驻申诉官。

根据拟议的指导方针,亚马逊、Flipkart和其他电子商务公司将不得在该平台上销售自己的产品。规则草案还提出,电子商务公司必须在“收到政府机构命令后72小时内”提供政府机构要求的任何信息。

flash销售

政府提议禁止此类平台的“特定限时抢购”。它将限时抢购定义为“电子商务实体在预定的时间内以大幅降价、大幅折扣或任何其他类似的促销或有吸引力的优惠,对特定的商品和服务进行销售,或以其他方式吸引大量消费者。”政府澄清说,“传统的”电商限时抢购并不是被提议禁止的。“只有限制顾客选择、提高价格、阻碍公平竞争环境的特定限时抢购或背对背销售是不允许的,”该公司表示。

限时抢购在印度很流行,尤其是在节日前后。最近,由于掠夺性定价和大幅折扣,线下卖家无法与这些电子零售商竞争,他们对此深为不满。

限时抢购的类型可能会被禁止



政府对智能手机销售的管制

政府认为,智能手机制造商自在该国诞生以来,一直利用限时抢购来增加销量。他们沉迷于背靠背的销售来限制消费者的选择,这阻碍了一个公平的竞争环境,导致价格上涨。在政府看来,这样的尝试会造成一种虚假的需求感,往往会让消费者陷入困境。专家表示,这些电商平台还会人为地降低限时抢购的设备数量,这与消费者的预期相反。

智能手机几乎贡献了这些平台总销售额的一半。当然,并不是所有的收入都来自限时抢购。另一个因素是智能手机的平均售价(ASP)高于其他流行类别。因此,智能手机帮助电子零售商提高总销售额。我们还必须记住,虽然智能手机在印度的普及率已经在上升,但COVID-19大流行进一步加速了对新旧设备的需求。

政府的最新举措将极大地影响智能手机和消费电子产品厂商,因为它们的很大一部分销售来自在线模式。2020年,在线渠道占印度智能手机销量的45%。

产品来源

政府还建议,电子零售商在购买前阶段提供印度制造的替代品,以给国内产品一个公平的机会。这是继去年要求电子零售商在所有产品清单上注明原产地之后的又一举措。这一方向是由印度和中国之间的边界争端引发的。最新的举措是向加强政府自给自足的努力迈出的一步。

对线下零售商的影响

政府的提议预计将使线下零售商受益,这些零售商一直在抱怨电子商务巨头的不公平做法,主要是强调他们提供的大幅折扣。

结论

行业组织表示,政府的提议将成为“净化我国电子商务格局的一块指路石,我国的电子商务格局已被各种全球电子商务公司严重破坏,以至于不仅国内贸易受到损害,甚至连消费者都感受到了它们不道德商业行为的压力”。

毫无疑问,电子商务平台在国内和世界其他地区都取得了突飞猛进的发展。欧盟一直在积极遏制大公司的垄断政策,无论是对亚马逊、Facebook、谷歌和苹果的反垄断行动,还是《数字服务法案》的出台,甚至是最近关于人工智能监管的提案。

考虑到上述情况,印度政府很可能会继续加强对在该国运营的大型科技公司的控制。虽然提议的修正案将如何演变和被接受还有待观察,但它们肯定会增加这些平台的合规负担。

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sales. Comments have been sought till July 6 on banning such sales and mis-selling of goods and services on e-commerce platforms, and on making registration of e-commerce entities mandatory with the Department for Promotion of Industry and Internal Trade (DPIIT).

Proposed changes <\/strong>

The government has stated that the new rules will not stop business activities of e-commerce platforms. It has further clarified that every flash sale will not be investigated. Only the one against which a complaint has been filed will be checked. Under the current rules, e-commerce companies mandatorily have to provide full details on the origin and manufacturing of every product they sell. Another new rule proposed by the government seeks appointment of compliance officers and resident grievance officers in all e-commerce companies.

Under the proposed guidelines, Amazon, Flipkart and other e-commerce players will have to refrain from selling their own products on the platform. The draft rules also propose that any information sought by a government agency will have to be furnished by the e-commerce company \u201cwithin 72 hours of the receipt of an order from the said authority\u201d.

On flash sales <\/strong>

The government has proposed to ban \u201cspecific flash sales\u201d on such platforms. It defines flash sales as \u201cthe sale organized by an e-commerce entity at significantly reduced prices, high discounts or any other such promotions or attractive offers for a predetermined period of time on selective goods and services or otherwise with an intent to draw a large number of consumers.\u201d The government clarified that \u201cconventional\u201d e-commerce flash sales were not proposed to be banned. \u201cOnly specific flash sales or back-to-back sales which limit customer choice, increase prices and prevent a level playing field are not allowed,\u201d it said.

Flash sales, which are popular in India, especially around festivals, have lately been the subject of deep resentment for offline sellers who are unable to compete with these e-tailers due to predatory pricing and deep discounts.

Types of flash sales that may get banned<\/strong>

\"\"

Government\u2019s take on smartphone sales <\/strong>

The government argues that smartphone makers have used flash sales to increase their sales since their genesis in the country. They engage in limiting consumer choice by indulging in back-to-back sales which prevent a level playing field and result in price hikes. In the government\u2019s opinion, such attempts create a false sense of demand and often leave consumers in the lurch. Experts have said that these e-commerce platforms also lower artificially the number of devices they put up on flash sales, which is contrary to what a consumer might expect.

Smartphones contribute to almost half of the total sales on such platforms. Of course, not all of it comes from flash sales. Another contributory factor is the higher average selling price (ASP) of smartphones compared to other popular categories. Therefore, smartphones help e-tailers boost gross sales numbers. We must also remember that while smartphone penetration was already on the rise in India, the COVID-19 pandemic further accelerated the demand for both old and new devices.

The latest government move will greatly impact the smartphone and consumer electronics players as a big part of their sales comes from the online mode. In 2020, online channels accounted for 45% of smartphone sales in India.

Origin of products <\/strong>

The government has also proposed that e-tailers offer made-in-India alternatives to imported goods at the pre-purchase stage to give a fair opportunity to domestic products. This move follows last year\u2019s direction to e-tailers to mention the place of origin on all product listings. This direction was triggered by the border dispute between India and China. The latest move is a step towards strengthening the government\u2019s push for self-sufficiency.

Impact on offline retailers <\/strong>

The government proposals are expected to benefit offline retailers who have been complaining about the unfair practices of e-commerce biggies, primarily highlighting the deep discounts offered by them.

Conclusion<\/strong>

Industry bodies say the government proposals will be \u201ca guiding stone to purify the e-commerce landscape of the country which has been greatly vitiated by various global e-commerce companies, so much so that not only the domestic trade has been damaged but even the consumers are feeling the heat of their unethical business practices\u201d.

There is no doubt that e-commerce platforms have grown by leaps and bounds in the country and other parts of the world. The European Union has been aggressive in curbing the monopolistic policies of big corporations, be it the antitrust moves against Amazon, Facebook, Google and Apple, the unveiling of the Digital Service Act, or even the most recent proposal on Artificial Intelligence Regulation.

Considering the above, it is likely that India\u2019s government will continue to increase its control over big tech companies operating in the country. Though it remains to be seen how the proposed amendments would evolve and be accepted, they would certainly increase the compliance burden of these platforms.","blog_img":"retail_files\/blog_1625222583_temp.jpg","posted_date":"2021-07-02 16:13:04","modified_date":"2021-07-02 16:13:04","featured":"0","status":"Y","seo_title":"India move on e-commerce rules to impact online smartphone sales ","seo_url":"india-move-on-e-commerce-rules-to-impact-online-smartphone-sales","url":"\/\/www.iser-br.com\/tele-talk\/india-move-on-e-commerce-rules-to-impact-online-smartphone-sales\/4997","url_seo":"india-move-on-e-commerce-rules-to-impact-online-smartphone-sales"},img_object:["retail_files/blog_1625222583_temp.jpg","retail_files/author_1623908782_95356.jpg"],fromNewsletter:"",newsletterDate:"",ajaxParams:{action:"get_more_blogs"},pageTrackingKey:"Blog",author_list:"Priya Joseph",complete_cat_name:"Blogs"});" data-jsinvoker_init="_override_history_url = "//www.iser-br.com/tele-talk/india-move-on-e-commerce-rules-to-impact-online-smartphone-sales/4997";">