Small Indian app developers and startups offering video, audio, or book content may have to pay only 6% commission for in-app purchases on Google Play<\/a> Store, a top company executive told ET. This follows recent changes, which allows alternatives to its billing systems, announced by the technology giant in select markets. The Play Store commission is due to come into effect from October 31 onwards in India. 小印度应用开发者和创业者提供视频、音频,或书的内容可能对应用内购买只需要支付6%的佣金谷歌玩商店,一位公司高管告诉等。在此之前最近的变化,可以替代它的计费系统,选择市场的科技巨头宣布的。玩店委员会将在印度从10月31日起生效。
However other apps, barring those offering gaming content, will pay close to 11% commission if they choose to adopt an alternative billing mechanism to Google<\/a> Play billing system, the person said. The 6% and 11% commissions will be applicable on non-gaming apps which earn less than $1 million in revenues per year.
Big climbdown
<\/strong>
To be sure, this marks a significant climbdown by Google from the 30% commission that it said it will charge since announcing its Play Store commission policy two years ago, provoking concerted pushback from the local startup ecosystem and triggering a probe by the Competition Commission of India (CCI) on the issue that is now in its final stages, according to people in the know.
Google has also been criticised for not allowing alternatives to its Play billing system to developers.
Explaining the revised terms of its user choice billing policy, Google's global vice president for government affairs & public policy Wilson White, said that when app developers opt for alternative billing options, Google will forego the cost of processing payments through credit cards or debit cards, which works out to be approximately 4%.
\"So, in user choice billing, if the user chooses the developers billing, as opposed to Google Play Store billing, the service fee will be reduced by 4%, which is the kind of generalised cost of doing the payment processing. But other than that, all the other services are the same,\" he said.
Earlier this month, Google said it is rolling out the next phase of its user choice billing pilot and announced that India is among the markets where this service will be available for users. Other markets where the alternative billing option came into force include Australia, Indonesia, Japan, and the European Economic Area. Effectively, the new regime will allow all non-gaming developers to offer users an alternative billing system alongside Google Play's own billing system.
Digital entrepreneurs are of the view that even if Google does allow other payment options, developers will still have to pay a commission.
\"We have not heard about the reduction in commission beyond 15% but there is talk that Google will go ahead with its policy on October 31,\" said Murugavel Janakiraman, chairman and managing director of Matrimony.com, adding that \"startups and digital companies in India will continue to oppose and fight against the Google monopoly and arbitrary implementation of forcing companies to use their in-app payment and paying huge commission\".
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然而其他应用程序,除非那些提供游戏内容,将接近11%的佣金,如果他们选择采用另一种计费机制谷歌计费系统,这位人士说。6%和11%佣金将应用于非博彩类应用,每年收入不到100万美元的收入。
可以肯定的是,这标志着重大让步的谷歌30%的佣金,它说,它将电荷自宣布商店政策委员会两年前,引发协同当地创业生态系统的阻力和印度引发竞争委员会的调查(CCI)在这个问题上,现在在它的最后阶段,根据的人知道。
谷歌还被指责为不允许替代其计费系统开发人员。
解释其用户选择计费政策的修改后的条款,谷歌全球副总裁威尔逊政府事务和公共政策的白色,说,当应用程序开发者选择替代计费选项,谷歌将放弃处理的成本支付通过信用卡或借记卡,工作的大约4%。
“因此,在用户选择计费,如果用户选择开发人员账单,而不是谷歌玩商店计费,服务费将减少4%,这是一种普遍的成本做付款处理。但除此之外,其他所有的服务都是一样的,”他说。
本月早些时候,谷歌说,它推出的下一个阶段用户选择计费飞行员和宣布,印度市场,该服务将为用户提供服务。其他市场的替代计费选项生效包括澳大利亚、印度尼西亚、日本和欧洲经济区域。有效,新政权将允许所有非博彩类开发人员提供用户另一个计费系统与谷歌玩自己的计费系统。
数字企业家认为,即使谷歌允许其他付款方式,开发者仍然需要支付佣金。
“我们没有听说过减少委员会超过15%但有传言称谷歌将继续其政策在10月31日,“说Murugavel Janakiraman, Matrimony.com的董事长兼总经理,并补充说“初创公司和数字公司在印度将继续反对和打击谷歌的垄断和任意实施强制公司使用他们的应用内支付和支付巨大的委员会”。
Small Indian app developers and startups offering video, audio, or book content may have to pay only 6% commission for in-app purchases on Google Play<\/a> Store, a top company executive told ET. This follows recent changes, which allows alternatives to its billing systems, announced by the technology giant in select markets. The Play Store commission is due to come into effect from October 31 onwards in India.
However other apps, barring those offering gaming content, will pay close to 11% commission if they choose to adopt an alternative billing mechanism to Google<\/a> Play billing system, the person said. The 6% and 11% commissions will be applicable on non-gaming apps which earn less than $1 million in revenues per year.
Big climbdown
<\/strong>
To be sure, this marks a significant climbdown by Google from the 30% commission that it said it will charge since announcing its Play Store commission policy two years ago, provoking concerted pushback from the local startup ecosystem and triggering a probe by the Competition Commission of India (CCI) on the issue that is now in its final stages, according to people in the know.
Google has also been criticised for not allowing alternatives to its Play billing system to developers.
Explaining the revised terms of its user choice billing policy, Google's global vice president for government affairs & public policy Wilson White, said that when app developers opt for alternative billing options, Google will forego the cost of processing payments through credit cards or debit cards, which works out to be approximately 4%.
\"So, in user choice billing, if the user chooses the developers billing, as opposed to Google Play Store billing, the service fee will be reduced by 4%, which is the kind of generalised cost of doing the payment processing. But other than that, all the other services are the same,\" he said.
Earlier this month, Google said it is rolling out the next phase of its user choice billing pilot and announced that India is among the markets where this service will be available for users. Other markets where the alternative billing option came into force include Australia, Indonesia, Japan, and the European Economic Area. Effectively, the new regime will allow all non-gaming developers to offer users an alternative billing system alongside Google Play's own billing system.
Digital entrepreneurs are of the view that even if Google does allow other payment options, developers will still have to pay a commission.
\"We have not heard about the reduction in commission beyond 15% but there is talk that Google will go ahead with its policy on October 31,\" said Murugavel Janakiraman, chairman and managing director of Matrimony.com, adding that \"startups and digital companies in India will continue to oppose and fight against the Google monopoly and arbitrary implementation of forcing companies to use their in-app payment and paying huge commission\".
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