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Viacom18在一个超级应用程序下探索聚合数字平台
首先，Viacom18的所有体育项目都在JioCinema上推出，这款应用的下载量在足球世界杯在该平台免费直播后飙升。目前还不清楚印度超级联赛是否也会在JioCinema上播出，不过专家们相信，足球世界杯的电视转播可能是某种形式的演练。
首先，Viacom18的所有体育项目都在JioCinema上推出，这款应用的下载量在足球世界杯在该平台免费直播后飙升。目前还不清楚印度超级联赛是否也会在JioCinema上播出，不过专家们相信，足球世界杯的电视转播可能是某种形式的演练。
知情人士还表示，该网络可能会考虑整合来自Eros International (Eros Now)和ALT Balaji等合作公司的内容。他们补充说，Viacom18可能还会考虑收购小众应用程序，以便在超级应用程序上提供尽可能多的多样性。
去年，Viacom18网络以大约45亿卢比的价格购买了国际足联2022年世界杯的转播权。虽然比赛的电视转播是通过体育频道Sports18进行的，但数字转播是在今年早些时候通过JioCinema宣布的。
这一举措似乎收到了回报，自上个月国际足联世界杯开始以来，视频流媒体应用JioCinema的日均下载量平均增长了近30倍。
根据ET从数据中获取的数据。自11月中旬以来，JioCinema应用在谷歌Play和苹果应用商店的日下载量从3 -4万次增长到平均90万次。
11月26日，这款应用在安卓和iOS手机上的日最高下载量达到111万次。自11月9日以来，它的日下载量已8次突破100万次。
该应用程序从国际足联电视转播开始向非jio用户开放下载，所有比赛都可以免费直播。专家们表示，除了在其平台上播放FIFA世界杯外，这将是下载量跃升的重要原因。
JioCinema是该电信公司在2016年推出的首批应用程序之一，与其他应用程序(JioTV、JioTV、JioCinema)一起专门为Jio用户提供。JioSaavnJio平台乐动扑克旗下的JioNews、JioMart、JioMeet、JioChat和JioTalks。2022年9月，JioCinema与Viacom18合并。
据报道，今年10月，它还将为该网络提供所有体育内容，最初是通过电影和网络连续剧提供小说和非小说内容。
超级应用的想法在印度并不新鲜Paytm最近，塔塔我试过了。即使是在娱乐方面，电子商务巨头亚马逊的流媒体平台亚马逊Prime Video最近也引入了“频道”的概念，在其平台上容纳来自不同流媒体应用程序的内容。APV订阅者需要单独订阅这些服务。
深度:电信公司是否应该探索超级应用程序的机会?
在印度，最近的几项发展使超级应用成为人们关注的焦点。第一个是阿达尼集团(Adani Group)的首席执行官高塔姆•阿达尼(Gautam Adani)，他最近透露，他打算在未来六个月左右推出一款超级应用程序，即“数字世界的法拉利”应用程序。其次是Tata Neu的推出，这是一款由塔塔集团开发的应用程序，将他们所有面向客户的产品从Big Basket到Tata Play，横跨不同的垂直行业，放在一个应用程序下。
Counterpoint研究总监塔伦·帕塔克(Tarun Pathak)表示，超级应用程序尚未在印度取得重大成功。“曝光度是最大的问题。此外，作为消费者，印度人非常有价值意识，因此可能不会在一个超级应用程序中购买所有东西。他们会比较不同的应用程序，然后选择最具成本效益的选项。”
除此之外，还有另一个消费者习惯已被证明是采用超级应用程序的障碍。
“大多数应用最先想到的是功能。因此，如果我想和某人聊天，我会想到WhatsApp，如果我想给店主付款，我会想到PayTm，反之亦然，尽管WhatsApp支持支付，PayTm支持聊天，”TechArc首席分析师费萨尔·卡乌萨(Faisal Kawoosa)说。
Pathak补充道，超级应用需要进一步激励人们留在其生态系统中(通过现金返还、积分奖励等方式)。Kawoosa还表示，超级应用的结帐界面需要统一以提供便利，而不是拥有自己的界面/结帐页面。
![\"Viacom18](\"https:\/\/st.etb2bimg.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
<\/figure>MUMBAI: Viacom18<\/a>, the entertainment network jointly owned by Reliance Industries<\/a> and Viacom, is exploring bringing various digital streaming platforms under one super app<\/a>, people familiar with the matter said. This includes existing platforms like JioCinema<\/a>, VOOT<\/a>, VOOT Select and VOOT Kids.For starters, all the sports properties with Viacom18 have been brought on JioCinema, an app which has seen its downloads soar on the back of the football world cup being streamed on the platform for free. It is not yet known whether the IPL will also be housed on JioCinema, though experts believe that the football world cup telecast may have been a practice run of sorts.
The people also said that the network may look at integrating content from partner companies like Eros International (Eros Now), and from ALT Balaji. They added that Viacom18 may also look at acquiring small niche apps to provide as much variety on the super app as possible.
<\/div><\/div>Mails sent to Reliance Jio<\/a> and Viacom18 were unanswered at press time.
The FIFA 2022 World Cup broadcast rights were bought by the Viacom18 network last year for an estimated Rs 450 crore. While the television broadcast for the tournament is through the network\u2019s sports channel Sports18, the digital telecast was announced over JioCinema earlier this year.
The move appears to have paid off since daily downloads for the video streaming app JioCinema have jumped almost 30 times on an average since the start of the Federation Internationale de Football Association (FIFA) World Cup last month.
According to data accessed by ET from data.ai (formerly known as App Annie), the daily downloads for the JioCinema app across Google Play and the Apple App Store have increased from 30,000-40,000 to an average of 900,000 since the middle of November.
The app saw maximum daily downloads on November 26 at 1,110,000 downloads across Android and iOS phones. It has crossed 1 million daily downloads on eight occasions since November 9.
The app was open to download by non-Jio users starting with the FIFA telecast, and all matches were available to stream live for free. This would have been a significant contributor to the jump in downloads, apart from simply housing the FIFA World Cup on its platform, experts said.
The FIFA 2022 World Cup broadcast rights were bought by the Viacom18 network last year for an estimated Rs 450 crore. While the television broadcast for the tournament is through the network\u2019s sports channel Sports18, the digital telecast was announced over JioCinema earlier this year.
The move appears to have paid off since daily downloads for the video streaming app JioCinema have jumped almost 30 times on an average since the start of the Federation Internationale de Football Association (FIFA) World Cup last month.
According to data accessed by ET from data.ai (formerly known as App Annie), the daily downloads for the JioCinema app across Google Play and the Apple App Store have increased from 30,000-40,000 to an average of 900,000 since the middle of November.
The app saw maximum daily downloads on November 26 at 1,110,000 downloads across Android and iOS phones. It has crossed 1 million daily downloads on eight occasions since November 9.
The app was open to download by non-Jio users starting with the FIFA telecast, and all matches were available to stream live for free. This would have been a significant contributor to the jump in downloads, apart from simply housing the FIFA World Cup on its platform, experts said.
<\/div><\/div>Earlier this year, Viacom18 bagged the digital rights for the Indian Premier League (IPL) at Rs 50 crore per match, amounting to Rs 20,500 crore for the five-year tenure.
JioCinema was one of the first apps launched by the telco back in 2016 and was provided exclusively for Jio users along with other apps (JioTV, JioSaavn<\/a>, JioNews, JioMart, JioMeet, JioChat and JioTalks), owned by Jio Platforms. In September 2022, JioCinema was merged into Viacom18.
Initially housing fiction and non-fiction content across movies and web series, it was reported in October this year that it will also house all the sports content for the network.
The idea of a super app is not new in India with players like Paytm<\/a> and more recently, Tata<\/a> having tried it. Even in the case of entertainment, Amazon Prime Video, the streaming platform by e-commerce giant Amazon, introduced the concept of \u2018channels\u2019 recently, wherein it houses content from different streaming apps on its platform. APV subscribers though need to subscribe to these services separately.
JioCinema was one of the first apps launched by the telco back in 2016 and was provided exclusively for Jio users along with other apps (JioTV, JioSaavn<\/a>, JioNews, JioMart, JioMeet, JioChat and JioTalks), owned by Jio Platforms. In September 2022, JioCinema was merged into Viacom18.
Initially housing fiction and non-fiction content across movies and web series, it was reported in October this year that it will also house all the sports content for the network.
The idea of a super app is not new in India with players like Paytm<\/a> and more recently, Tata<\/a> having tried it. Even in the case of entertainment, Amazon Prime Video, the streaming platform by e-commerce giant Amazon, introduced the concept of \u2018channels\u2019 recently, wherein it houses content from different streaming apps on its platform. APV subscribers though need to subscribe to these services separately.