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\"<p>The
The report indicated that 80 per cent of US viewers (those surveyed) use at least one streaming TV service overall, and 64 per cent watch at least one ad-supported service. (Representative image\/iStock)<\/span><\/figcaption><\/figure>Showcasing a growing trend globally, a Gartner<\/a> report has revealed that US viewers in the 18-43 age group now spend an average of 63 per cent of their overall TV viewing time watching on various streaming platforms<\/a> versus cable, broadcast or satellite.

Time spent on streaming TV<\/a> is soaring, and media budgets are following suit as companies report an average 25.1 per cent of broadcast and cable advertising budgets going to streaming TV.

\"However, the streaming services media marketplace is still very fragmented, immature and challenged by the popularity of ad-free services,\" said Eric Schmitt, senior director analyst in the Gartner Marketing practice.

Four of the top six streaming TV services are ad-free (Netflix<\/a>, Amazon Prime Video<\/a>, Disney+ and HBO Max), but 10 of the top 16 are principally ad-supported (e.g. YouTube and Hulu).

The report indicated that 80 per cent of US viewers (those surveyed) use at least one streaming TV service overall, and 64 per cent watch at least one ad-supported service.

\"Consumers' streaming service choices and viewing habits vary substantially by age and gender. For example, we see that younger views (18-43 years old) have a broader portfolio of streaming TV services,\" said Katya Skogen, director of research in the Gartner Marketing practice.

\"This penchant for streaming service variety is particularly true for younger men. Younger women, on the other hand, use fewer services but spend more hours streaming,\" Skogen added.

The companies should now assess streaming TV campaign objectives, which may include maximising reach, extending mainstream TV ad buys or scaling performance-oriented digital advertising objectives.

\"Marketing leaders must learn to navigate this fluid, high growth, medium in order to deliver TV ads efficiently and effectively,\" said Schmitt.
<\/body>","next_sibling":[{"msid":87971090,"title":"Reliance Industries weighs bid for UK\u2019s telco BT Group","entity_type":"ARTICLE","link":"\/news\/reliance-industries-weighs-bid-for-uks-telco-bt-group\/87971090","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":87971148,"entity_type":"ARTICLE","title":"US adults now stream more on OTTs than watch traditional TV: Report","synopsis":"Time spent on streaming TV is soaring, and media budgets are following suit as companies report an average 25.1 per cent of broadcast and cable advertising budgets going to streaming TV.","titleseo":"telecomnews\/us-adults-now-stream-more-on-otts-than-watch-traditional-tv-report","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":214,"shares":0,"engagementtimems":957000},"Alttitle":{"minfo":""},"artag":"IANS","artdate":"2021-11-29 07:51:49","lastupd":"2021-11-29 07:52:27","breadcrumbTags":["netflix","gartner","streaming platforms","OTT","streaming TV","Amazon Prime Video","OTT content","OTT services","MVAS\/Apps"],"secinfo":{"seolocation":"telecomnews\/us-adults-now-stream-more-on-otts-than-watch-traditional-tv-report"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2021-11-29" data-index="article_1">

美国成年人现在流比观看传统电视在奥特:报告

时间花在流媒体电视正在飙升,和媒体预算跟进公司报告平均25.1%的广播和有线电视流媒体电视广告预算。

  • 更新于2021年11月29日凌晨07:52坚持
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< p >报告表明,80%的美国观众(受访者)使用至少一个流媒体电视服务总的来说,和64%至少看一个广告支持服务。(代表图像/ iStock) < / p >
报告显示,80%的美国观众(受访者)使用至少一个流媒体电视服务总的来说,和64%至少看一个广告支持服务。(代表图像/ iStock)
展示一个越来越明显的趋势在全球范围内,一个Gartner报告显示,美国观众在18-43时代集团目前平均花费63%的总看电视时间看各种流媒体平台与有线电视、广播或卫星。

时间花在流媒体电视正在飙升,和媒体预算跟进公司报告平均25.1%的广播和有线电视流媒体电视广告预算。

广告
“然而,流媒体服务媒体市场仍然非常分散,不成熟和挑战没有广告服务的普及,”埃里克·施密特说,Gartner的分析师高级主管营销实践。

六大热门关键字中,有四个流媒体电视服务是没有广告(网飞公司,Amazon Prime的视频,迪斯尼+和HBO Max),但10的16主要是广告(例如YouTube和Hulu)。

报告显示,80%的美国观众(受访者)使用至少一个流媒体电视服务总的来说,和64%至少看一个广告支持服务。

“消费者的流媒体服务选择和浏览习惯变化明显的年龄和性别。例如,我们看到年轻的观点(18-43岁)有更广泛的投资组合的流媒体电视服务,“卡蒂亚Skogen说在Gartner营销实践的研究。

“这嗜好流媒体服务品种为年轻男性尤其如此。年轻女性,另一方面,使用更少的服务,但花更多的时间流,”Skogen补充道。

公司现在应该评估流媒体电视活动目标,其中可能包括达到最大化,延长主流电视广告购买或缩放绩效导向的数字广告目标。

“营销领导人必须学会驾驭这种液体,高增长,媒介为了提供有效的和有效的电视广告,”施密特说。
  • 发布于2021年11月29日07:51点坚持
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  • 美国成年人现在流比观看传统电视在奥特:报告
\"&lt;p&gt;The
The report indicated that 80 per cent of US viewers (those surveyed) use at least one streaming TV service overall, and 64 per cent watch at least one ad-supported service. (Representative image\/iStock)<\/span><\/figcaption><\/figure>Showcasing a growing trend globally, a Gartner<\/a> report has revealed that US viewers in the 18-43 age group now spend an average of 63 per cent of their overall TV viewing time watching on various streaming platforms<\/a> versus cable, broadcast or satellite.

Time spent on streaming TV<\/a> is soaring, and media budgets are following suit as companies report an average 25.1 per cent of broadcast and cable advertising budgets going to streaming TV.

\"However, the streaming services media marketplace is still very fragmented, immature and challenged by the popularity of ad-free services,\" said Eric Schmitt, senior director analyst in the Gartner Marketing practice.

Four of the top six streaming TV services are ad-free (Netflix<\/a>, Amazon Prime Video<\/a>, Disney+ and HBO Max), but 10 of the top 16 are principally ad-supported (e.g. YouTube and Hulu).

The report indicated that 80 per cent of US viewers (those surveyed) use at least one streaming TV service overall, and 64 per cent watch at least one ad-supported service.

\"Consumers' streaming service choices and viewing habits vary substantially by age and gender. For example, we see that younger views (18-43 years old) have a broader portfolio of streaming TV services,\" said Katya Skogen, director of research in the Gartner Marketing practice.

\"This penchant for streaming service variety is particularly true for younger men. Younger women, on the other hand, use fewer services but spend more hours streaming,\" Skogen added.

The companies should now assess streaming TV campaign objectives, which may include maximising reach, extending mainstream TV ad buys or scaling performance-oriented digital advertising objectives.

\"Marketing leaders must learn to navigate this fluid, high growth, medium in order to deliver TV ads efficiently and effectively,\" said Schmitt.
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