The new controls are part of Twitter<\/a>'s effort to reassure and lure back advertisers that have pulled ads off the platform since it was purchased in October by billionaire Elon Musk<\/a>, amid reports from civil rights groups that hate speech has risen since the acquisition and after several banned or suspended accounts were reinstated.
Twitter<\/a> earns nearly 90% of its revenue from selling digital ads. Musk recently attributed a \"massive drop in revenue\" to civil rights organizations that have pressured brands to pause their Twitter ads<\/a>.
In a call on Thursday with an advertising industry group, a Twitter representative said the platform was considering bringing its content moderators, many of whom are contracted through third-party vendors, in-house, according to a source familiar with the remarks.
The Twitter representative said bringing content moderators in-house would allow the platform to invest more in moderation for non-English languages, according to the source.
The comments come after Twitter's new head of trust and safety, Ella Irwin, told Reuters that the platform would lean more heavily on automated content moderation. Irwin also said that Twitter's recent layoffs, which cut 50% of staff, did not significantly hurt its moderation team and those working on critical areas like child safety.
The email to advertisers on Thursday, which was reviewed by Reuters, said a revamped version of Twitter's subscription service called Twitter Blue would begin rolling out on Friday.
The subscription will allow accounts to receive a verified check mark. Accounts for individuals will get a blue check, while gold and gray check marks will denote business and government accounts, according to the email.
The subscription price will be $7 per month on the web and $11 per month on Apple devices, the email said.
Twitter also told advertisers that it removed ads from profiles mentioned in a Washington Post article on Tuesday, which reported that ads had appeared on the Twitter accounts of white nationalists.
Snap Inc, which owns photo messaging app Snapchat, has paused its advertising on Twitter while it investigates the issue, a spokesperson told Reuters.
The accounts were not part of \"amnesty reinstatements,\" Twitter's email said, referring to Musk's tweet last month that Twitter would reinstate suspended accounts that have not broken the law.
\"We will not be reinstating bad actors, spam accounts and users that engaged in criminal\/illegal activity,\" Twitter's note to advertisers said.
Twitter, which has lost many members of its communications team, did not immediately respond to a request for comment.
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Twitter Inc .)将在下周尽快推出新的管制措施让公司阻止他们的广告出现高于或低于tweet包含特定关键词,社交媒体平台周四在一封电子邮件中告诉广告商。
新的管制措施的一部分推特的努力安抚和吸引广告商把广告从平台购买10月以来由亿万富翁Elon Musk报告从民权组织,仇恨言论之际,收购以来已经上升,经过几个禁止或暂停账户被恢复。
推特收入近90%的收入来自销售数字广告。麝香最近由于一个民权组织“大规模收入下降”,迫使品牌暂停Twitter的广告。
周四在一个电话和一个广告行业组织,推特的一位代表说,该平台正在考虑将其内容版主,其中很多是通过第三方供应商合同,内部,根据知情人士讲话。
Twitter代表说把内容版主内部将允许非英语语言的平台,更多地投资于适度,根据来源。
此前,Twitter的新主管信任和安全,艾拉欧文,对路透表示,平台将多自动化内容适度。欧文还表示,Twitter最近的裁员,削减50%的员工,没有显著影响其适度的团队和工作在关键领域像儿童安全。
周四邮件给广告商,由路透社评论说,一个修改版的Twitter订阅服务叫Twitter蓝色星期五将开始推出。
订阅将允许账户收到验证复选标记。占个人将得到一个蓝色的检查,而黄金和灰色勾表示企业和政府账户,根据电子邮件。
订阅价格将在网络和7美元每月11美元每月在苹果设备,电子邮件说。
Twitter还告诉广告商,它将广告从概要周二在华盛顿邮报的一篇文章中提到的,这些报道,广告出现在白色的民族主义者的Twitter账户。
快速公司,拥有照片的消息传递应用Snapchat,已暂停其广告在Twitter上虽然调查这个问题,一位发言人告诉路透社记者。
账户不属于“大赦复职,”Twitter的电子邮件说,指的是麝香上月推特,推特会恢复暂停账户,并没有触犯法律。
“我们将不会恢复不好的演员,垃圾邮件账户和用户参与刑事/非法活动,“Twitter的广告商报告说。
Twitter,失去了很多沟通团队的成员,没有立即回复记者的置评请求。
新的管制措施的一部分推特的努力安抚和吸引广告商把广告从平台购买10月以来由亿万富翁Elon Musk报告从民权组织,仇恨言论之际,收购以来已经上升,经过几个禁止或暂停账户被恢复。
推特收入近90%的收入来自销售数字广告。麝香最近由于一个民权组织“大规模收入下降”,迫使品牌暂停Twitter的广告。
周四在一个电话和一个广告行业组织,推特的一位代表说,该平台正在考虑将其内容版主,其中很多是通过第三方供应商合同,内部,根据知情人士讲话。
Twitter代表说把内容版主内部将允许非英语语言的平台,更多地投资于适度,根据来源。
此前,Twitter的新主管信任和安全,艾拉欧文,对路透表示,平台将多自动化内容适度。欧文还表示,Twitter最近的裁员,削减50%的员工,没有显著影响其适度的团队和工作在关键领域像儿童安全。
周四邮件给广告商,由路透社评论说,一个修改版的Twitter订阅服务叫Twitter蓝色星期五将开始推出。
订阅将允许账户收到验证复选标记。占个人将得到一个蓝色的检查,而黄金和灰色勾表示企业和政府账户,根据电子邮件。
订阅价格将在网络和7美元每月11美元每月在苹果设备,电子邮件说。
Twitter还告诉广告商,它将广告从概要周二在华盛顿邮报的一篇文章中提到的,这些报道,广告出现在白色的民族主义者的Twitter账户。
快速公司,拥有照片的消息传递应用Snapchat,已暂停其广告在Twitter上虽然调查这个问题,一位发言人告诉路透社记者。
账户不属于“大赦复职,”Twitter的电子邮件说,指的是麝香上月推特,推特会恢复暂停账户,并没有触犯法律。
“我们将不会恢复不好的演员,垃圾邮件账户和用户参与刑事/非法活动,“Twitter的广告商报告说。
Twitter,失去了很多沟通团队的成员,没有立即回复记者的置评请求。
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