New Delhi: Consumers can expect differentiated features in smartwatches as top brands such as Noise<\/a>, Fire-Boltt and Boat<\/a> ramp up their software play to target a large upgrade market expected to open from this year. The top wearables brands are investing heavily in taking control of the firmware and design to create unique use cases such as in-depth sports tracking, health and wellness features and deeper integrations with the smartphone.

While the hardware play is getting saturated as brands try to maintain the affordable pricing of the products in a bid to lure fresh users, Noise, Fire-Boltt and Boat are investing in the software side to differentiate.

Co-founder Amit Khatri of
Smartwatch<\/a> market leader Noise told ET there would be a shift in focus from consumer acquisition to retention, and hence innovation both in terms of hardware and insight would play a key role in future launches.

Boat, third placed in the smartwatch rankings, acquired Singapore-based
IoT<\/a> startup, KaHa in May 2022. With its help, Boat has been able to develop its own firmware, its own app stack and algorithms to differentiate the brand.

“Because they (Boat’s competitors) don’t own the entire stack, every time they roll out a new feature, they will need new hardware. We did not think that would be scalable. So, we wanted to build the whole ecosystem rather than only go for the hardware,” said Sameer Mehta, co-founder of Boat.

Mehta added that one can only do so much to the design of the watch. Manufacturers can play around with the screen sizes, or the external body, or give it different colours, but that’s the limit.

“The main meat of the industry lies in the backend where, for instance, you can tell users you have not slept well at night, so you shouldn’t do an intense workout today,” he added.

The personal audio brand that entered into smartwatches in 2020 saw its growth slowing in 2022 on account of a higher base in 2021, when it grew at 170% on-year, Mehta said. However, the company is on track to post Rs 4000 crore revenue, with Rs 5500 crore as the target for next year.

“The market is completely untapped in terms of what the consumer wants and what offerings are available,” said Arnav Kishore, founder and CEO at second ranked smartwatch player Fire-Boltt.

The brand is now working on differentiated lines of smartwatches such as a rugged category for outdoor use, a luxury line of watches, as well as offerings for kids and women.

The brand is working on developing its own PCB solutions and working directly with chipset players to develop its own operating system.

The control over firmware will allow the brand to offer differentiated features. For instance, Fire-Boltt is working on smartwatch for scuba diving enthusiasts with real-time statistics and metrics. Similarly, it is creating dedicated products for golf and tennis players, with algorithms to track the sport in depth.

\"On the health and fitness side, we are going to unveil a platform soon where consumer will be able to get automated coaching related to nutrition,\" Kishore said, adding that they are also creating a community for users to interact with and keep a check on their health and performance.
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顶级smartwatch球员软件调整,以吸引买家

而硬件发挥越来越饱和品牌尽量保持产品的可负担得起的价格,以吸引新的用户,噪音、Fire-Boltt和船都投资于软件方面来区分。

Subhrojit Mallick
  • 更新2023年1月5日08:10点坚持
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新德里:消费者可以预期分化特性smartwatches等顶级品牌噪音、Fire-Boltt和增加他们的软件发挥目标大升级市场预计将从今年开。顶部这套品牌大力投资控制的固件,设计创造出独特的用例,如深入运动跟踪、健康与保健功能与智能手机和更深层次的集成。

而硬件发挥越来越饱和品牌尽量保持产品的可负担得起的价格,以吸引新的用户,噪音、Fire-Boltt和船都投资于软件方面来区分。

广告
的联合创始人Amit KhatriSmartwatch市场领导者噪音告诉ET将重点从消费者转移收购潴留,因此创新的硬件和洞察力将在未来推出发挥关键作用。

船,第三放在smartwatch排名,收购了新加坡物联网2022年5月启动,KaHa。在它的帮助下,船已经能够开发自己的固件,它自己的应用程序堆栈和算法来区分品牌。

“因为他们(船的竞争对手)不拥有整个堆栈,每次他们推出一个新功能,他们将需要新的硬件。我们不认为这将是可伸缩的。所以,我们想建立整个生态系统而不是只去硬件,“创始人Sameer Mehta说船。

梅塔补充说,我们只能做这么多手表的设计。制造商可以在屏幕尺寸,或者外部的身体,或给它不同的颜色,但限制。

“的主要肉类行业位于后端,例如,你可以告诉用户你晚上没有睡好,所以今天你不应该做剧烈运动,”他补充道。

个人音频品牌进入smartwatches 2022年在2020年其增长放缓的一个更高的基地在2021年,当它以实现170%的同比增长,梅塔说。然而,该公司有望在4000卢比的收入,与5500卢比作为明年的目标。

广告
“市场是完全未开发的消费者想要什么,什么产品都是可用的,“说Arnav基肖尔,创始人兼首席执行官在第二排Fire-Boltt smartwatch球员。

品牌目前正在等差异化行smartwatches崎岖的类别为户外使用,豪华手表,以及产品对孩子和妇女。

品牌正在开发自己的PCB解决方案和工作直接与芯片组玩家开发自己的操作系统。

控制固件将允许品牌提供差异化的特性。例如,Fire-Boltt正在smartwatch为潜水爱好者的实时数据和指标。同样,它是创建为高尔夫球和网球运动员专用产品,深度的算法跟踪运动。

“在健康和健身方面,我们很快就会推出一个平台,消费者可以得到自动训练与营养有关,”基肖尔说,并补充说他们也为用户创建一个社区互动和遏制他们的健康和性能。

  • 发表在2023年1月5日上午07:35坚持
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New Delhi: Consumers can expect differentiated features in smartwatches as top brands such as Noise<\/a>, Fire-Boltt and Boat<\/a> ramp up their software play to target a large upgrade market expected to open from this year. The top wearables brands are investing heavily in taking control of the firmware and design to create unique use cases such as in-depth sports tracking, health and wellness features and deeper integrations with the smartphone.

While the hardware play is getting saturated as brands try to maintain the affordable pricing of the products in a bid to lure fresh users, Noise, Fire-Boltt and Boat are investing in the software side to differentiate.

Co-founder Amit Khatri of
Smartwatch<\/a> market leader Noise told ET there would be a shift in focus from consumer acquisition to retention, and hence innovation both in terms of hardware and insight would play a key role in future launches.

Boat, third placed in the smartwatch rankings, acquired Singapore-based
IoT<\/a> startup, KaHa in May 2022. With its help, Boat has been able to develop its own firmware, its own app stack and algorithms to differentiate the brand.

“Because they (Boat’s competitors) don’t own the entire stack, every time they roll out a new feature, they will need new hardware. We did not think that would be scalable. So, we wanted to build the whole ecosystem rather than only go for the hardware,” said Sameer Mehta, co-founder of Boat.

Mehta added that one can only do so much to the design of the watch. Manufacturers can play around with the screen sizes, or the external body, or give it different colours, but that’s the limit.

“The main meat of the industry lies in the backend where, for instance, you can tell users you have not slept well at night, so you shouldn’t do an intense workout today,” he added.

The personal audio brand that entered into smartwatches in 2020 saw its growth slowing in 2022 on account of a higher base in 2021, when it grew at 170% on-year, Mehta said. However, the company is on track to post Rs 4000 crore revenue, with Rs 5500 crore as the target for next year.

“The market is completely untapped in terms of what the consumer wants and what offerings are available,” said Arnav Kishore, founder and CEO at second ranked smartwatch player Fire-Boltt.

The brand is now working on differentiated lines of smartwatches such as a rugged category for outdoor use, a luxury line of watches, as well as offerings for kids and women.

The brand is working on developing its own PCB solutions and working directly with chipset players to develop its own operating system.

The control over firmware will allow the brand to offer differentiated features. For instance, Fire-Boltt is working on smartwatch for scuba diving enthusiasts with real-time statistics and metrics. Similarly, it is creating dedicated products for golf and tennis players, with algorithms to track the sport in depth.

\"On the health and fitness side, we are going to unveil a platform soon where consumer will be able to get automated coaching related to nutrition,\" Kishore said, adding that they are also creating a community for users to interact with and keep a check on their health and performance.
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