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Latest data by market researcher GfK<\/a> show unit sales of products like smartphones, smart speakers, washing machines, refrigerators and air-conditioners have grown at a faster pace in the six months from January to June compared to same period last year.
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These categories have also grown faster by value sales in the same period from last year as per the researcher indicating consumers are buying more expensive products since the pace of growth has been higher than the price rise undertaken this year.
Smartphone<\/a>s unit sales have grown 9% in offline stores in the first six months from 4% last year. While in online, smartphone volume sales have almost doubled to 62% between Jan-June against 33% in the same period last year, as per GfK, which is the only company which tracks actual sales unlike other researchers tracking shipments.
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In appliances, the volume sales growth has been 15% in the first half of the year against a contraction of 4% in unit sales in the same period of 2018. Even for consumer electronics<\/a>, which includes television and audio products, the growth has been 2% in volume sales despite an almost flat market for televisions in this period since connected smart speakers grew by 39%, GfK noted.
Industry executives said Indian consumers now consider smartphones and appliances as necessities and hence buying them, while they are also willing to buy novelty products like smart and connected speakers. Availability of cheap 4G data too has driven smartphone sales.
CEO Avijit Mitra of Croma electronics retail chain owned by the Tata-owned Infiniti Retail Ltd, said consumers are buying, but it is as per their requirement unlike earlier, when they would probably buy multiple products at the same time
“There is need and demand for electronics and gadgets. Consumer aspiration and cash too has not reduced. But due to the sentiments, they are prioritising their purchases which has also slowed down the premiumisation drive,” said Mitra.
GfK India managing director Nikhil Mathur said AC and refrigerator drove sales of appliances due to extreme temperature during summer, while washing machine sales has been buoyant due to its utility.
“Growth this year has been led by first time buyers, upgraders and evolving consumer needs. Besides the mega cities, consumption in cities with less than five lakh population is picking up,” he said.
Panasonic<\/a> India CEO Manish Sharma said last year growth had slowed down compared to 2017. “So, there was a lot of pent-up demand which has driven growth of electronics this year,” he said.
In contrast, growth in FMCG sector<\/a> slumped in the past four consecutive quarters since July-September 2018, both by value and volume. The auto industry is battling a slowdown with July sales the steepest fall in two decades. Sales of white goods were down last year due to the transition to Goods and Services Tax regime which increased prices.
Even on a quarter-on-quarter basis, growth in appliances and television has been much more in April-June 2019. However, smartphone sales growth had slowed down in offline retail from 11% in April to June 2018 to 8% in last quarter, but online sales growth doubled to 68%, which GfK attributed to launch of big ticket online exclusive models.
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通过市场研究最新数据捷孚凯显示单元的销售产品,如智能手机、智能音箱、洗衣机、冰箱和空调六个月的增长速度从1月到6月与去年同期相比。
这些类别的价值销售增长也快从去年同期的研究表明消费者购买更昂贵的产品自增长速度一直高于今年开展的价格上涨。
智能手机年代销售量增长9%在离线商店前六个月从去年的4%。在网上,智能手机的销量几乎翻了一倍,达到62% 1月至6月亚太地区与去年同期的33%,根据GfK,唯一一家跟踪实际销售与其他研究人员跟踪发货。
家电的销量增长15%,今年上半年,对收缩4%的销量在2018年同期。即使对于消费电子产品,其中包括电视和音频产品,销量增长2%,尽管几乎平板电视市场在这段时期以来连接智能音箱增长了39%,GfK指出。
业内高管说,印度消费者现在认为智能手机和家用电器是必需品,因此购买他们,而他们也愿意购买新奇产品,如智能和连接扬声器。可用廉价的4 g的数据也推动了智能手机销量。
首席执行官Avijit Mitra八分音符电子零售连锁Tata-owned英菲尼迪零售有限公司旗下说消费者购买,但它是按他们的要求不像早些时候,当他们可能同时购买多个产品
“有需要和对电子产品和设备的需求。消费者的愿望和现金也不会减少。但由于情绪,他们优先考虑购买也减慢premiumisation开车,”Mitra说道。
GfK印度公司董事总经理Nikhil Mathur说AC和冰箱的销售电器由于极端温度在夏季,当洗衣机销售活跃由于其效用。
“今年的增长已经由买家,第一次升级和不断变化的消费者需求。除了大城市,消费在城市不到5多数人口正在增加,”他说。
松下印度首席执行官Manish Sharma表示去年比2017年增长已经放缓。“所以,有很多的被压抑的需求驱动的增长今年电子,”他说。
相比之下,增长快速消费品行业过去2018年7 - 9月以来连续四个季度下跌,价值和体积。汽车行业正在放缓与7月销售20年来的最大跌幅。白色家电的销售去年下降由于过渡到商品和服务价格上涨的税收制度。
甚至较此前一个季度,经济增长在电器和电视已经更2019年4 - 6月。然而,智能手机销量增长已经放缓在线下零售从4月的11%到2018年6月在第四季度达到8%,但是网上销售增长一倍至68%,GfK归因于推出高价在线独家模型。
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