![\"\"](\"\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
The Transsion brand achieved this feat despite the smartphone shipments<\/a> falling by 6.7% on-year in Africa. The first half of the year was battered with retail and supply chain disruptions due to the COVID-19 pandemic but the pent-up demand came as a breather in the second half, the report said.
Samsung<\/a>, which declined to second position, witnessed a fall in market share in all price segments due to supply chain disruptions.
The Korean handset maker, however, has a strong brand image and strength in the formal channels, and its success will be driven by the mid-segment A series going forwards, the report added.
At the third position with a market share of 12%, Itel<\/a> rebounded in the second half due to pent-up demand. Itel<\/a>’s price-friendly brand image helped it perform well, and it will continue to gain market share from grassroots rivals in smaller markets.
Huawei<\/a> held on to the fourth spot, mainly due to resilient performance through the first three quarters of the year, despite headwinds from the US trade ban. Despite good shipment volumes of Y-series, its shipments fell sharply in Q4, and are expected to slide further in 2021.
Newly spun-off Honor, however, may gain from Huawei<\/a>’s decline.
Rounding off at the fifth position, Infinix has the highest average selling price (ASP) among Transsion brands, but they are falling down to adjust with market realities. Infinix is expected to gain further market share in 2021.
Read also<\/h4><\/a><\/figure>Samsung top tablet vendor in Europe, Middle East, Africa in Q4: IDC<\/a><\/h5><\/div><\/a><\/figure>Vivo leads China smartphone market for the first time in March: Counterpoint<\/a><\/h5><\/div><\/div><\/div>
Xiaomi witnessed the sharpest shipment growth of 126% on-year and posted strong sales numbers in Egypt, Morocco, Nigeria, and Kenya. It is expected to see market gains in 2021.
Oppo’s shipments grew 57% on-year and it is likely to make a strong push in the high mid-price segment.
“Q2 2020 was especially difficult as demand was hammered when most countries entered lockdowns. Smartphone shipments<\/a> during the quarter saw a YoY drop of 27%,” Senior Analyst Yang Wang said, on market dynamics, and added that 4Q20 posted an on-year growth of 1.5%, which is the best quarter on record.
Wang further said the ASP decreased 15% between 2018 and 2020, with the sub-$200 segment accounting for over 80% of Africa’s smartphone sales.
“We can expect further replacement of feature phones by entry-level smartphones, leading to the ASP likely remaining under pressure in the next few years,” he added.
<\/span><\/figcaption><\/figure>
<\/span>ETTelecom Roundtables: OnePlus, Lava, Nokia, Realme and Oppo discuss 5G devices ecosystem in India<\/a><\/div><\/div>
<\/body>","next_sibling":[{"msid":82144773,"title":"Accura Scan plans to raise funds in 2021 for tech development","entity_type":"ARTICLE","link":"\/news\/accura-scan-plans-to-raise-funds-in-2021-for-tech-development\/82144773","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"81387769","title":"ETTelecom Roundtables: OnePlus, Lava, Nokia, Realme and Oppo discuss 5G devices ecosystem in India","entity_type":"MEDIAVIDEO","seopath":"videos\/ettelecom-roundtables-oneplus-lava-nokia-realme-and-oppo-discuss-5g-devices-ecosystem-in-india","category_name":"Videos","synopsis":"In a panel discussion at ETTelecom 5G Congress 2021, OnePlus India's VP, chief strategy officer and head of sales Navnit Nakra along with Oppo India VP and R&D head Tasleem Arif, Relame India VP & CEO Madhav Sheth, HMD Global India and MENA VP, and Lava International's Sunil Raina discuss how the fast-growing ecosystem of China and other markets will help India's 5G ecosystem.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-83150\/81387769.cms?width=150&height=112","link":"\/videos\/ettelecom-roundtables-oneplus-lava-nokia-realme-and-oppo-discuss-5g-devices-ecosystem-in-india\/81387769"}],"msid":82144775,"entity_type":"ARTICLE","title":"Tecno displaces Samsung to emerge as top smartphone brand in 2020 in Africa: Counterpoint","synopsis":"The Transsion brand achieved this feat despite the smartphone shipments falling by 6.7% on-year in Africa. The first half of the year was battered with retail and supply chain disruptions due to the COVID-19 pandemic but the pent-up demand came as a breather in the second half, the research agency noted.","titleseo":"telecomnews\/tecno-displaces-samsung-to-emerge-as-top-smartphone-brand-in-2020-counterpoint","status":"ACTIVE","authors":[{"author_name":"Ashutosh Kumar","author_link":"\/author\/479254781\/ashutosh-kumar","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479254781.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479254781,"author_name":"Ashutosh Kumar","author_seo_name":"ashutosh-kumar","designation":"Digital Content Producer","agency":false}}],"analytics":{"comments":0,"views":953,"shares":0,"engagementtimems":3597000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2021-04-19 16:53:12","lastupd":"2021-04-19 17:36:11","breadcrumbTags":["Samsung smartphones","huawei","Africa smartphone market","Samsung","itel","smartphone shipments","Tecno smartphones","Devices","Africa smartphone shipments 2020"],"secinfo":{"seolocation":"telecomnews\/tecno-displaces-samsung-to-emerge-as-top-smartphone-brand-in-2020-counterpoint"}}" data-authors="[" ashutosh kumar"]" data-category-name="" data-category_id="" data-date="2021-04-19" data-index="article_1">
- Telecom乐动扑克News
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Tecno取代三星成为顶级智能手机品牌在2020年在非洲:对位
实现这一壮举的Transsion品牌尽管在非洲智能手机出货量同比下降了6.7%。今年上半年遭遇到了零售和供应链中断由于COVID-19大流行,但被压抑的需求之际,呼吸在下半年,研究机构指出。
新德里:Tecno Transsion集团智能手机品牌,流离失所三星成为非洲最大的智能手机品牌首次在2020年,由于模型推出的负担得起的和持续的市场消费,根据对比研究的市场监测报告。
尽管Transsion品牌实现这一壮举智能手机出货量在非洲同比下降了6.7%。今年上半年遭遇到了零售和供应链中断由于COVID-19大流行,但被压抑的需求之际,呼吸在下半年,该报告说。
三星拒绝第二个位置,目睹了所有价格的市场份额下降段由于供应链中断。
然而,韩国手机制造商,拥有强大的品牌形象和实力的正规渠道,和它的成功将由端理财业务方面一系列远期合约,报告补充说。
在第三个位置的市场份额为12%,Itel由于被压抑的需求在下半年反弹。Itel智能机的品牌形象帮助它表现良好,从基层,它将继续获得市场份额的竞争对手在较小的市场。
华为举行第四个位置,主要是由于弹性性能通过今年前三个季度,尽管阻力来自美国的贸易禁令。尽管好装运数量的y系列,其第四季度的出货量急剧下降,并在2021年预计将进一步下跌。
然而,新母子公司荣誉可能获得华为的下降。
四舍五入在第五的位置,Infinix最高平均售价(ASP) Transsion品牌之一,但它们坠落调整与市场现实。Infinix预计将在2021年获得更多的市场份额。
小米见证了最大出货同比增长126%,并发布了强劲的销售数字在埃及、摩洛哥、尼日利亚和肯尼亚。它预计在2021年市场收益。
同僚的出货量同比增长57%,这可能是一个强大的推高中等价位段。
“2020年第二季度是特别困难时需求受到大多数国家进入封锁。智能手机出货量在这个季度看到27%的同比降幅,“高级分析师杨王说,市场动态,并补充说,4 q20张贴一个较上年同期增长1.5%,这是历史上最好的季度。
王进一步表示,ASP在2018年到2020年之间下降了15%,低于200美元的部分占非洲的智能手机销量的80%以上。
“我们可以期待进一步取代功能手机的入门级智能手机,导致剩余ASP可能在未来几年内的压力下,”他补充道。
<\/span><\/figcaption><\/figure>NEW DELHI: Tecno, a Transsion Group smartphone brand, has displaced Samsung<\/a> to emerge as Africa’s top smartphone brand for the first time in 2020, owing to model launches in the affordable segment and continued market spending, according to Counterpoint Research’s Market Monitor report.
The Transsion brand achieved this feat despite the smartphone shipments<\/a> falling by 6.7% on-year in Africa. The first half of the year was battered with retail and supply chain disruptions due to the COVID-19 pandemic but the pent-up demand came as a breather in the second half, the report said.
Samsung<\/a>, which declined to second position, witnessed a fall in market share in all price segments due to supply chain disruptions.
The Korean handset maker, however, has a strong brand image and strength in the formal channels, and its success will be driven by the mid-segment A series going forwards, the report added.
At the third position with a market share of 12%, Itel<\/a> rebounded in the second half due to pent-up demand. Itel<\/a>’s price-friendly brand image helped it perform well, and it will continue to gain market share from grassroots rivals in smaller markets.
Huawei<\/a> held on to the fourth spot, mainly due to resilient performance through the first three quarters of the year, despite headwinds from the US trade ban. Despite good shipment volumes of Y-series, its shipments fell sharply in Q4, and are expected to slide further in 2021.
Newly spun-off Honor, however, may gain from Huawei<\/a>’s decline.
Rounding off at the fifth position, Infinix has the highest average selling price (ASP) among Transsion brands, but they are falling down to adjust with market realities. Infinix is expected to gain further market share in 2021.
<\/span><\/figcaption><\/figure>
Read also<\/h4><\/a><\/figure>Samsung top tablet vendor in Europe, Middle East, Africa in Q4: IDC<\/a><\/h5><\/div><\/a><\/figure>Vivo leads China smartphone market for the first time in March: Counterpoint<\/a><\/h5><\/div><\/div><\/div>
Xiaomi witnessed the sharpest shipment growth of 126% on-year and posted strong sales numbers in Egypt, Morocco, Nigeria, and Kenya. It is expected to see market gains in 2021.
Oppo’s shipments grew 57% on-year and it is likely to make a strong push in the high mid-price segment.
“Q2 2020 was especially difficult as demand was hammered when most countries entered lockdowns. Smartphone shipments<\/a> during the quarter saw a YoY drop of 27%,” Senior Analyst Yang Wang said, on market dynamics, and added that 4Q20 posted an on-year growth of 1.5%, which is the best quarter on record.
Wang further said the ASP decreased 15% between 2018 and 2020, with the sub-$200 segment accounting for over 80% of Africa’s smartphone sales.
“We can expect further replacement of feature phones by entry-level smartphones, leading to the ASP likely remaining under pressure in the next few years,” he added.
<\/span><\/figcaption><\/figure>
<\/a><\/figure>Samsung top tablet vendor in Europe, Middle East, Africa in Q4: IDC<\/a><\/h5><\/div><\/a><\/figure>Vivo leads China smartphone market for the first time in March: Counterpoint<\/a><\/h5><\/div><\/div><\/div>
Xiaomi witnessed the sharpest shipment growth of 126% on-year and posted strong sales numbers in Egypt, Morocco, Nigeria, and Kenya. It is expected to see market gains in 2021.
Oppo’s shipments grew 57% on-year and it is likely to make a strong push in the high mid-price segment.
“Q2 2020 was especially difficult as demand was hammered when most countries entered lockdowns. Smartphone shipments<\/a> during the quarter saw a YoY drop of 27%,” Senior Analyst Yang Wang said, on market dynamics, and added that 4Q20 posted an on-year growth of 1.5%, which is the best quarter on record.
Wang further said the ASP decreased 15% between 2018 and 2020, with the sub-$200 segment accounting for over 80% of Africa’s smartphone sales.
“We can expect further replacement of feature phones by entry-level smartphones, leading to the ASP likely remaining under pressure in the next few years,” he added.
<\/span><\/figcaption><\/figure>
<\/span>ETTelecom Roundtables: OnePlus, Lava, Nokia, Realme and Oppo discuss 5G devices ecosystem in India<\/a><\/div><\/div>
<\/body>","next_sibling":[{"msid":82144773,"title":"Accura Scan plans to raise funds in 2021 for tech development","entity_type":"ARTICLE","link":"\/news\/accura-scan-plans-to-raise-funds-in-2021-for-tech-development\/82144773","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"81387769","title":"ETTelecom Roundtables: OnePlus, Lava, Nokia, Realme and Oppo discuss 5G devices ecosystem in India","entity_type":"MEDIAVIDEO","seopath":"videos\/ettelecom-roundtables-oneplus-lava-nokia-realme-and-oppo-discuss-5g-devices-ecosystem-in-india","category_name":"Videos","synopsis":"In a panel discussion at ETTelecom 5G Congress 2021, OnePlus India's VP, chief strategy officer and head of sales Navnit Nakra along with Oppo India VP and R&D head Tasleem Arif, Relame India VP & CEO Madhav Sheth, HMD Global India and MENA VP, and Lava International's Sunil Raina discuss how the fast-growing ecosystem of China and other markets will help India's 5G ecosystem.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-83150\/81387769.cms?width=150&height=112","link":"\/videos\/ettelecom-roundtables-oneplus-lava-nokia-realme-and-oppo-discuss-5g-devices-ecosystem-in-india\/81387769"}],"msid":82144775,"entity_type":"ARTICLE","title":"Tecno displaces Samsung to emerge as top smartphone brand in 2020 in Africa: Counterpoint","synopsis":"The Transsion brand achieved this feat despite the smartphone shipments falling by 6.7% on-year in Africa. The first half of the year was battered with retail and supply chain disruptions due to the COVID-19 pandemic but the pent-up demand came as a breather in the second half, the research agency noted.","titleseo":"telecomnews\/tecno-displaces-samsung-to-emerge-as-top-smartphone-brand-in-2020-counterpoint","status":"ACTIVE","authors":[{"author_name":"Ashutosh Kumar","author_link":"\/author\/479254781\/ashutosh-kumar","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479254781.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479254781,"author_name":"Ashutosh Kumar","author_seo_name":"ashutosh-kumar","designation":"Digital Content Producer","agency":false}}],"analytics":{"comments":0,"views":953,"shares":0,"engagementtimems":3597000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2021-04-19 16:53:12","lastupd":"2021-04-19 17:36:11","breadcrumbTags":["Samsung smartphones","huawei","Africa smartphone market","Samsung","itel","smartphone shipments","Tecno smartphones","Devices","Africa smartphone shipments 2020"],"secinfo":{"seolocation":"telecomnews\/tecno-displaces-samsung-to-emerge-as-top-smartphone-brand-in-2020-counterpoint"}}" data-authors="[" ashutosh kumar"]" data-category-name="" data-category_id="" data-date="2021-04-19" data-index="article_1">
- Telecom乐动扑克News
- 2分钟阅读
Tecno取代三星成为顶级智能手机品牌在2020年在非洲:对位
实现这一壮举的Transsion品牌尽管在非洲智能手机出货量同比下降了6.7%。今年上半年遭遇到了零售和供应链中断由于COVID-19大流行,但被压抑的需求之际,呼吸在下半年,研究机构指出。
新德里:Tecno Transsion集团智能手机品牌,流离失所三星成为非洲最大的智能手机品牌首次在2020年,由于模型推出的负担得起的和持续的市场消费,根据对比研究的市场监测报告。
尽管Transsion品牌实现这一壮举智能手机出货量在非洲同比下降了6.7%。今年上半年遭遇到了零售和供应链中断由于COVID-19大流行,但被压抑的需求之际,呼吸在下半年,该报告说。
三星拒绝第二个位置,目睹了所有价格的市场份额下降段由于供应链中断。
然而,韩国手机制造商,拥有强大的品牌形象和实力的正规渠道,和它的成功将由端理财业务方面一系列远期合约,报告补充说。
在第三个位置的市场份额为12%,Itel由于被压抑的需求在下半年反弹。Itel智能机的品牌形象帮助它表现良好,从基层,它将继续获得市场份额的竞争对手在较小的市场。
华为举行第四个位置,主要是由于弹性性能通过今年前三个季度,尽管阻力来自美国的贸易禁令。尽管好装运数量的y系列,其第四季度的出货量急剧下降,并在2021年预计将进一步下跌。
然而,新母子公司荣誉可能获得华为的下降。
四舍五入在第五的位置,Infinix最高平均售价(ASP) Transsion品牌之一,但它们坠落调整与市场现实。Infinix预计将在2021年获得更多的市场份额。
小米见证了最大出货同比增长126%,并发布了强劲的销售数字在埃及、摩洛哥、尼日利亚和肯尼亚。它预计在2021年市场收益。
同僚的出货量同比增长57%,这可能是一个强大的推高中等价位段。
“2020年第二季度是特别困难时需求受到大多数国家进入封锁。智能手机出货量在这个季度看到27%的同比降幅,“高级分析师杨王说,市场动态,并补充说,4 q20张贴一个较上年同期增长1.5%,这是历史上最好的季度。
王进一步表示,ASP在2018年到2020年之间下降了15%,低于200美元的部分占非洲的智能手机销量的80%以上。
“我们可以期待进一步取代功能手机的入门级智能手机,导致剩余ASP可能在未来几年内的压力下,”他补充道。
<\/span><\/figcaption><\/figure>NEW DELHI: Tecno, a Transsion Group smartphone brand, has displaced Samsung<\/a> to emerge as Africa’s top smartphone brand for the first time in 2020, owing to model launches in the affordable segment and continued market spending, according to Counterpoint Research’s Market Monitor report.
The Transsion brand achieved this feat despite the smartphone shipments<\/a> falling by 6.7% on-year in Africa. The first half of the year was battered with retail and supply chain disruptions due to the COVID-19 pandemic but the pent-up demand came as a breather in the second half, the report said.
Samsung<\/a>, which declined to second position, witnessed a fall in market share in all price segments due to supply chain disruptions.
The Korean handset maker, however, has a strong brand image and strength in the formal channels, and its success will be driven by the mid-segment A series going forwards, the report added.
At the third position with a market share of 12%, Itel<\/a> rebounded in the second half due to pent-up demand. Itel<\/a>’s price-friendly brand image helped it perform well, and it will continue to gain market share from grassroots rivals in smaller markets.
Huawei<\/a> held on to the fourth spot, mainly due to resilient performance through the first three quarters of the year, despite headwinds from the US trade ban. Despite good shipment volumes of Y-series, its shipments fell sharply in Q4, and are expected to slide further in 2021.
Newly spun-off Honor, however, may gain from Huawei<\/a>’s decline.
Rounding off at the fifth position, Infinix has the highest average selling price (ASP) among Transsion brands, but they are falling down to adjust with market realities. Infinix is expected to gain further market share in 2021.
<\/span><\/figcaption><\/figure>
Read also<\/h4><\/a><\/figure>Samsung top tablet vendor in Europe, Middle East, Africa in Q4: IDC<\/a><\/h5><\/div><\/a><\/figure>Vivo leads China smartphone market for the first time in March: Counterpoint<\/a><\/h5><\/div><\/div><\/div>
Xiaomi witnessed the sharpest shipment growth of 126% on-year and posted strong sales numbers in Egypt, Morocco, Nigeria, and Kenya. It is expected to see market gains in 2021.
Oppo’s shipments grew 57% on-year and it is likely to make a strong push in the high mid-price segment.
“Q2 2020 was especially difficult as demand was hammered when most countries entered lockdowns. Smartphone shipments<\/a> during the quarter saw a YoY drop of 27%,” Senior Analyst Yang Wang said, on market dynamics, and added that 4Q20 posted an on-year growth of 1.5%, which is the best quarter on record.
Wang further said the ASP decreased 15% between 2018 and 2020, with the sub-$200 segment accounting for over 80% of Africa’s smartphone sales.
“We can expect further replacement of feature phones by entry-level smartphones, leading to the ASP likely remaining under pressure in the next few years,” he added.
<\/span><\/figcaption><\/figure>
<\/a><\/figure>Vivo leads China smartphone market for the first time in March: Counterpoint<\/a><\/h5><\/div><\/div><\/div>
Xiaomi witnessed the sharpest shipment growth of 126% on-year and posted strong sales numbers in Egypt, Morocco, Nigeria, and Kenya. It is expected to see market gains in 2021.
Oppo’s shipments grew 57% on-year and it is likely to make a strong push in the high mid-price segment.
“Q2 2020 was especially difficult as demand was hammered when most countries entered lockdowns. Smartphone shipments<\/a> during the quarter saw a YoY drop of 27%,” Senior Analyst Yang Wang said, on market dynamics, and added that 4Q20 posted an on-year growth of 1.5%, which is the best quarter on record.
Wang further said the ASP decreased 15% between 2018 and 2020, with the sub-$200 segment accounting for over 80% of Africa’s smartphone sales.
“We can expect further replacement of feature phones by entry-level smartphones, leading to the ASP likely remaining under pressure in the next few years,” he added.
<\/span><\/figcaption><\/figure>
<\/span>ETTelecom Roundtables: OnePlus, Lava, Nokia, Realme and Oppo discuss 5G devices ecosystem in India<\/a><\/div><\/div>
<\/body>","next_sibling":[{"msid":82144773,"title":"Accura Scan plans to raise funds in 2021 for tech development","entity_type":"ARTICLE","link":"\/news\/accura-scan-plans-to-raise-funds-in-2021-for-tech-development\/82144773","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"81387769","title":"ETTelecom Roundtables: OnePlus, Lava, Nokia, Realme and Oppo discuss 5G devices ecosystem in India","entity_type":"MEDIAVIDEO","seopath":"videos\/ettelecom-roundtables-oneplus-lava-nokia-realme-and-oppo-discuss-5g-devices-ecosystem-in-india","category_name":"Videos","synopsis":"In a panel discussion at ETTelecom 5G Congress 2021, OnePlus India's VP, chief strategy officer and head of sales Navnit Nakra along with Oppo India VP and R&D head Tasleem Arif, Relame India VP & CEO Madhav Sheth, HMD Global India and MENA VP, and Lava International's Sunil Raina discuss how the fast-growing ecosystem of China and other markets will help India's 5G ecosystem.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-83150\/81387769.cms?width=150&height=112","link":"\/videos\/ettelecom-roundtables-oneplus-lava-nokia-realme-and-oppo-discuss-5g-devices-ecosystem-in-india\/81387769"}],"msid":82144775,"entity_type":"ARTICLE","title":"Tecno displaces Samsung to emerge as top smartphone brand in 2020 in Africa: Counterpoint","synopsis":"The Transsion brand achieved this feat despite the smartphone shipments falling by 6.7% on-year in Africa. The first half of the year was battered with retail and supply chain disruptions due to the COVID-19 pandemic but the pent-up demand came as a breather in the second half, the research agency noted.","titleseo":"telecomnews\/tecno-displaces-samsung-to-emerge-as-top-smartphone-brand-in-2020-counterpoint","status":"ACTIVE","authors":[{"author_name":"Ashutosh Kumar","author_link":"\/author\/479254781\/ashutosh-kumar","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479254781.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479254781,"author_name":"Ashutosh Kumar","author_seo_name":"ashutosh-kumar","designation":"Digital Content Producer","agency":false}}],"analytics":{"comments":0,"views":953,"shares":0,"engagementtimems":3597000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2021-04-19 16:53:12","lastupd":"2021-04-19 17:36:11","breadcrumbTags":["Samsung smartphones","huawei","Africa smartphone market","Samsung","itel","smartphone shipments","Tecno smartphones","Devices","Africa smartphone shipments 2020"],"secinfo":{"seolocation":"telecomnews\/tecno-displaces-samsung-to-emerge-as-top-smartphone-brand-in-2020-counterpoint"}}" data-authors="[" ashutosh kumar"]" data-category-name="" data-category_id="" data-date="2021-04-19" data-index="article_1">
- Telecom乐动扑克News
- 2分钟阅读
Tecno取代三星成为顶级智能手机品牌在2020年在非洲:对位
实现这一壮举的Transsion品牌尽管在非洲智能手机出货量同比下降了6.7%。今年上半年遭遇到了零售和供应链中断由于COVID-19大流行,但被压抑的需求之际,呼吸在下半年,研究机构指出。
新德里:Tecno Transsion集团智能手机品牌,流离失所三星成为非洲最大的智能手机品牌首次在2020年,由于模型推出的负担得起的和持续的市场消费,根据对比研究的市场监测报告。
尽管Transsion品牌实现这一壮举智能手机出货量在非洲同比下降了6.7%。今年上半年遭遇到了零售和供应链中断由于COVID-19大流行,但被压抑的需求之际,呼吸在下半年,该报告说。
三星拒绝第二个位置,目睹了所有价格的市场份额下降段由于供应链中断。
然而,韩国手机制造商,拥有强大的品牌形象和实力的正规渠道,和它的成功将由端理财业务方面一系列远期合约,报告补充说。
在第三个位置的市场份额为12%,Itel由于被压抑的需求在下半年反弹。Itel智能机的品牌形象帮助它表现良好,从基层,它将继续获得市场份额的竞争对手在较小的市场。
华为举行第四个位置,主要是由于弹性性能通过今年前三个季度,尽管阻力来自美国的贸易禁令。尽管好装运数量的y系列,其第四季度的出货量急剧下降,并在2021年预计将进一步下跌。
然而,新母子公司荣誉可能获得华为的下降。
四舍五入在第五的位置,Infinix最高平均售价(ASP) Transsion品牌之一,但它们坠落调整与市场现实。Infinix预计将在2021年获得更多的市场份额。
小米见证了最大出货同比增长126%,并发布了强劲的销售数字在埃及、摩洛哥、尼日利亚和肯尼亚。它预计在2021年市场收益。
同僚的出货量同比增长57%,这可能是一个强大的推高中等价位段。
“2020年第二季度是特别困难时需求受到大多数国家进入封锁。智能手机出货量在这个季度看到27%的同比降幅,“高级分析师杨王说,市场动态,并补充说,4 q20张贴一个较上年同期增长1.5%,这是历史上最好的季度。
王进一步表示,ASP在2018年到2020年之间下降了15%,低于200美元的部分占非洲的智能手机销量的80%以上。
“我们可以期待进一步取代功能手机的入门级智能手机,导致剩余ASP可能在未来几年内的压力下,”他补充道。
<\/span><\/figcaption><\/figure>NEW DELHI: Tecno, a Transsion Group smartphone brand, has displaced Samsung<\/a> to emerge as Africa’s top smartphone brand for the first time in 2020, owing to model launches in the affordable segment and continued market spending, according to Counterpoint Research’s Market Monitor report.
The Transsion brand achieved this feat despite the smartphone shipments<\/a> falling by 6.7% on-year in Africa. The first half of the year was battered with retail and supply chain disruptions due to the COVID-19 pandemic but the pent-up demand came as a breather in the second half, the report said.
Samsung<\/a>, which declined to second position, witnessed a fall in market share in all price segments due to supply chain disruptions.
The Korean handset maker, however, has a strong brand image and strength in the formal channels, and its success will be driven by the mid-segment A series going forwards, the report added.
At the third position with a market share of 12%, Itel<\/a> rebounded in the second half due to pent-up demand. Itel<\/a>’s price-friendly brand image helped it perform well, and it will continue to gain market share from grassroots rivals in smaller markets.
Huawei<\/a> held on to the fourth spot, mainly due to resilient performance through the first three quarters of the year, despite headwinds from the US trade ban. Despite good shipment volumes of Y-series, its shipments fell sharply in Q4, and are expected to slide further in 2021.
Newly spun-off Honor, however, may gain from Huawei<\/a>’s decline.
Rounding off at the fifth position, Infinix has the highest average selling price (ASP) among Transsion brands, but they are falling down to adjust with market realities. Infinix is expected to gain further market share in 2021.
<\/span><\/figcaption><\/figure>
Read also<\/h4><\/a><\/figure>Samsung top tablet vendor in Europe, Middle East, Africa in Q4: IDC<\/a><\/h5><\/div><\/a><\/figure>Vivo leads China smartphone market for the first time in March: Counterpoint<\/a><\/h5><\/div><\/div><\/div>
Xiaomi witnessed the sharpest shipment growth of 126% on-year and posted strong sales numbers in Egypt, Morocco, Nigeria, and Kenya. It is expected to see market gains in 2021.
Oppo’s shipments grew 57% on-year and it is likely to make a strong push in the high mid-price segment.
“Q2 2020 was especially difficult as demand was hammered when most countries entered lockdowns. Smartphone shipments<\/a> during the quarter saw a YoY drop of 27%,” Senior Analyst Yang Wang said, on market dynamics, and added that 4Q20 posted an on-year growth of 1.5%, which is the best quarter on record.
Wang further said the ASP decreased 15% between 2018 and 2020, with the sub-$200 segment accounting for over 80% of Africa’s smartphone sales.
“We can expect further replacement of feature phones by entry-level smartphones, leading to the ASP likely remaining under pressure in the next few years,” he added.
<\/span><\/figcaption><\/figure>
<\/span>
ETTelecom Roundtables: OnePlus, Lava, Nokia, Realme and Oppo discuss 5G devices ecosystem in India<\/a><\/div><\/div>
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新德里:Tecno Transsion集团智能手机品牌,流离失所三星成为非洲最大的智能手机品牌首次在2020年,由于模型推出的负担得起的和持续的市场消费,根据对比研究的市场监测报告。
尽管Transsion品牌实现这一壮举智能手机出货量在非洲同比下降了6.7%。今年上半年遭遇到了零售和供应链中断由于COVID-19大流行,但被压抑的需求之际,呼吸在下半年,该报告说。
三星拒绝第二个位置,目睹了所有价格的市场份额下降段由于供应链中断。
然而,韩国手机制造商,拥有强大的品牌形象和实力的正规渠道,和它的成功将由端理财业务方面一系列远期合约,报告补充说。
在第三个位置的市场份额为12%,Itel由于被压抑的需求在下半年反弹。Itel智能机的品牌形象帮助它表现良好,从基层,它将继续获得市场份额的竞争对手在较小的市场。
华为举行第四个位置,主要是由于弹性性能通过今年前三个季度,尽管阻力来自美国的贸易禁令。尽管好装运数量的y系列,其第四季度的出货量急剧下降,并在2021年预计将进一步下跌。
然而,新母子公司荣誉可能获得华为的下降。
四舍五入在第五的位置,Infinix最高平均售价(ASP) Transsion品牌之一,但它们坠落调整与市场现实。Infinix预计将在2021年获得更多的市场份额。
小米见证了最大出货同比增长126%,并发布了强劲的销售数字在埃及、摩洛哥、尼日利亚和肯尼亚。它预计在2021年市场收益。
同僚的出货量同比增长57%,这可能是一个强大的推高中等价位段。
“2020年第二季度是特别困难时需求受到大多数国家进入封锁。智能手机出货量在这个季度看到27%的同比降幅,“高级分析师杨王说,市场动态,并补充说,4 q20张贴一个较上年同期增长1.5%,这是历史上最好的季度。
王进一步表示,ASP在2018年到2020年之间下降了15%,低于200美元的部分占非洲的智能手机销量的80%以上。
“我们可以期待进一步取代功能手机的入门级智能手机,导致剩余ASP可能在未来几年内的压力下,”他补充道。
<\/span><\/figcaption><\/figure>NEW DELHI: Tecno, a Transsion Group smartphone brand, has displaced Samsung<\/a> to emerge as Africa’s top smartphone brand for the first time in 2020, owing to model launches in the affordable segment and continued market spending, according to Counterpoint Research’s Market Monitor report.
The Transsion brand achieved this feat despite the smartphone shipments<\/a> falling by 6.7% on-year in Africa. The first half of the year was battered with retail and supply chain disruptions due to the COVID-19 pandemic but the pent-up demand came as a breather in the second half, the report said.
Samsung<\/a>, which declined to second position, witnessed a fall in market share in all price segments due to supply chain disruptions.
The Korean handset maker, however, has a strong brand image and strength in the formal channels, and its success will be driven by the mid-segment A series going forwards, the report added.
At the third position with a market share of 12%, Itel<\/a> rebounded in the second half due to pent-up demand. Itel<\/a>’s price-friendly brand image helped it perform well, and it will continue to gain market share from grassroots rivals in smaller markets.
Huawei<\/a> held on to the fourth spot, mainly due to resilient performance through the first three quarters of the year, despite headwinds from the US trade ban. Despite good shipment volumes of Y-series, its shipments fell sharply in Q4, and are expected to slide further in 2021.
Newly spun-off Honor, however, may gain from Huawei<\/a>’s decline.
Rounding off at the fifth position, Infinix has the highest average selling price (ASP) among Transsion brands, but they are falling down to adjust with market realities. Infinix is expected to gain further market share in 2021.
<\/span><\/figcaption><\/figure>
Read also<\/h4>
<\/body>","next_sibling":[{"msid":82144773,"title":"Accura Scan plans to raise funds in 2021 for tech development","entity_type":"ARTICLE","link":"\/news\/accura-scan-plans-to-raise-funds-in-2021-for-tech-development\/82144773","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"81387769","title":"ETTelecom Roundtables: OnePlus, Lava, Nokia, Realme and Oppo discuss 5G devices ecosystem in India","entity_type":"MEDIAVIDEO","seopath":"videos\/ettelecom-roundtables-oneplus-lava-nokia-realme-and-oppo-discuss-5g-devices-ecosystem-in-india","category_name":"Videos","synopsis":"In a panel discussion at ETTelecom 5G Congress 2021, OnePlus India's VP, chief strategy officer and head of sales Navnit Nakra along with Oppo India VP and R&D head Tasleem Arif, Relame India VP & CEO Madhav Sheth, HMD Global India and MENA VP, and Lava International's Sunil Raina discuss how the fast-growing ecosystem of China and other markets will help India's 5G ecosystem.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-83150\/81387769.cms?width=150&height=112","link":"\/videos\/ettelecom-roundtables-oneplus-lava-nokia-realme-and-oppo-discuss-5g-devices-ecosystem-in-india\/81387769"}],"msid":82144775,"entity_type":"ARTICLE","title":"Tecno displaces Samsung to emerge as top smartphone brand in 2020 in Africa: Counterpoint","synopsis":"The Transsion brand achieved this feat despite the smartphone shipments falling by 6.7% on-year in Africa. The first half of the year was battered with retail and supply chain disruptions due to the COVID-19 pandemic but the pent-up demand came as a breather in the second half, the research agency noted.","titleseo":"telecomnews\/tecno-displaces-samsung-to-emerge-as-top-smartphone-brand-in-2020-counterpoint","status":"ACTIVE","authors":[{"author_name":"Ashutosh Kumar","author_link":"\/author\/479254781\/ashutosh-kumar","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479254781.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479254781,"author_name":"Ashutosh Kumar","author_seo_name":"ashutosh-kumar","designation":"Digital Content Producer","agency":false}}],"analytics":{"comments":0,"views":953,"shares":0,"engagementtimems":3597000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2021-04-19 16:53:12","lastupd":"2021-04-19 17:36:11","breadcrumbTags":["Samsung smartphones","huawei","Africa smartphone market","Samsung","itel","smartphone shipments","Tecno smartphones","Devices","Africa smartphone shipments 2020"],"secinfo":{"seolocation":"telecomnews\/tecno-displaces-samsung-to-emerge-as-top-smartphone-brand-in-2020-counterpoint"}}" data-authors="[" ashutosh kumar"]" data-category-name="" data-category_id="" data-date="2021-04-19" data-index="article_1">
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Tecno取代三星成为顶级智能手机品牌在2020年在非洲:对位
实现这一壮举的Transsion品牌尽管在非洲智能手机出货量同比下降了6.7%。今年上半年遭遇到了零售和供应链中断由于COVID-19大流行,但被压抑的需求之际,呼吸在下半年,研究机构指出。
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尽管Transsion品牌实现这一壮举智能手机出货量在非洲同比下降了6.7%。今年上半年遭遇到了零售和供应链中断由于COVID-19大流行,但被压抑的需求之际,呼吸在下半年,该报告说。
三星拒绝第二个位置,目睹了所有价格的市场份额下降段由于供应链中断。
然而,韩国手机制造商,拥有强大的品牌形象和实力的正规渠道,和它的成功将由端理财业务方面一系列远期合约,报告补充说。
在第三个位置的市场份额为12%,Itel由于被压抑的需求在下半年反弹。Itel智能机的品牌形象帮助它表现良好,从基层,它将继续获得市场份额的竞争对手在较小的市场。
华为举行第四个位置,主要是由于弹性性能通过今年前三个季度,尽管阻力来自美国的贸易禁令。尽管好装运数量的y系列,其第四季度的出货量急剧下降,并在2021年预计将进一步下跌。
然而,新母子公司荣誉可能获得华为的下降。
四舍五入在第五的位置,Infinix最高平均售价(ASP) Transsion品牌之一,但它们坠落调整与市场现实。Infinix预计将在2021年获得更多的市场份额。
小米见证了最大出货同比增长126%,并发布了强劲的销售数字在埃及、摩洛哥、尼日利亚和肯尼亚。它预计在2021年市场收益。
同僚的出货量同比增长57%,这可能是一个强大的推高中等价位段。
“2020年第二季度是特别困难时需求受到大多数国家进入封锁。智能手机出货量在这个季度看到27%的同比降幅,“高级分析师杨王说,市场动态,并补充说,4 q20张贴一个较上年同期增长1.5%,这是历史上最好的季度。
王进一步表示,ASP在2018年到2020年之间下降了15%,低于200美元的部分占非洲的智能手机销量的80%以上。
“我们可以期待进一步取代功能手机的入门级智能手机,导致剩余ASP可能在未来几年内的压力下,”他补充道。
The Transsion brand achieved this feat despite the smartphone shipments<\/a> falling by 6.7% on-year in Africa. The first half of the year was battered with retail and supply chain disruptions due to the COVID-19 pandemic but the pent-up demand came as a breather in the second half, the report said.
Samsung<\/a>, which declined to second position, witnessed a fall in market share in all price segments due to supply chain disruptions.
The Korean handset maker, however, has a strong brand image and strength in the formal channels, and its success will be driven by the mid-segment A series going forwards, the report added.
At the third position with a market share of 12%, Itel<\/a> rebounded in the second half due to pent-up demand. Itel<\/a>’s price-friendly brand image helped it perform well, and it will continue to gain market share from grassroots rivals in smaller markets.
Huawei<\/a> held on to the fourth spot, mainly due to resilient performance through the first three quarters of the year, despite headwinds from the US trade ban. Despite good shipment volumes of Y-series, its shipments fell sharply in Q4, and are expected to slide further in 2021.
Newly spun-off Honor, however, may gain from Huawei<\/a>’s decline.
Rounding off at the fifth position, Infinix has the highest average selling price (ASP) among Transsion brands, but they are falling down to adjust with market realities. Infinix is expected to gain further market share in 2021.
Read also<\/h4><\/a><\/figure>Samsung top tablet vendor in Europe, Middle East, Africa in Q4: IDC<\/a><\/h5><\/div><\/a><\/figure>Vivo leads China smartphone market for the first time in March: Counterpoint<\/a><\/h5><\/div><\/div><\/div>
Xiaomi witnessed the sharpest shipment growth of 126% on-year and posted strong sales numbers in Egypt, Morocco, Nigeria, and Kenya. It is expected to see market gains in 2021.
Oppo’s shipments grew 57% on-year and it is likely to make a strong push in the high mid-price segment.
“Q2 2020 was especially difficult as demand was hammered when most countries entered lockdowns. Smartphone shipments<\/a> during the quarter saw a YoY drop of 27%,” Senior Analyst Yang Wang said, on market dynamics, and added that 4Q20 posted an on-year growth of 1.5%, which is the best quarter on record.
Wang further said the ASP decreased 15% between 2018 and 2020, with the sub-$200 segment accounting for over 80% of Africa’s smartphone sales.
“We can expect further replacement of feature phones by entry-level smartphones, leading to the ASP likely remaining under pressure in the next few years,” he added.
<\/span><\/figcaption><\/figure>
<\/a><\/figure>Samsung top tablet vendor in Europe, Middle East, Africa in Q4: IDC<\/a><\/h5><\/div><\/a><\/figure>Vivo leads China smartphone market for the first time in March: Counterpoint<\/a><\/h5><\/div><\/div><\/div>
Xiaomi witnessed the sharpest shipment growth of 126% on-year and posted strong sales numbers in Egypt, Morocco, Nigeria, and Kenya. It is expected to see market gains in 2021.
Oppo’s shipments grew 57% on-year and it is likely to make a strong push in the high mid-price segment.
“Q2 2020 was especially difficult as demand was hammered when most countries entered lockdowns. Smartphone shipments<\/a> during the quarter saw a YoY drop of 27%,” Senior Analyst Yang Wang said, on market dynamics, and added that 4Q20 posted an on-year growth of 1.5%, which is the best quarter on record.
Wang further said the ASP decreased 15% between 2018 and 2020, with the sub-$200 segment accounting for over 80% of Africa’s smartphone sales.
“We can expect further replacement of feature phones by entry-level smartphones, leading to the ASP likely remaining under pressure in the next few years,” he added.
<\/span><\/figcaption><\/figure>
<\/a><\/figure>Vivo leads China smartphone market for the first time in March: Counterpoint<\/a><\/h5><\/div><\/div><\/div>
Xiaomi witnessed the sharpest shipment growth of 126% on-year and posted strong sales numbers in Egypt, Morocco, Nigeria, and Kenya. It is expected to see market gains in 2021.
Oppo’s shipments grew 57% on-year and it is likely to make a strong push in the high mid-price segment.
“Q2 2020 was especially difficult as demand was hammered when most countries entered lockdowns. Smartphone shipments<\/a> during the quarter saw a YoY drop of 27%,” Senior Analyst Yang Wang said, on market dynamics, and added that 4Q20 posted an on-year growth of 1.5%, which is the best quarter on record.
Wang further said the ASP decreased 15% between 2018 and 2020, with the sub-$200 segment accounting for over 80% of Africa’s smartphone sales.
“We can expect further replacement of feature phones by entry-level smartphones, leading to the ASP likely remaining under pressure in the next few years,” he added.
<\/span><\/figcaption><\/figure>
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