![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
Local companies such as Lava and Micromax have been pushed to the fringes in the last seven years due to less control of supply chain and aggressive pricing by Chinese players. At their peak in 2015, homebred brands such as Lava, Micromax, Intex and Karbonn together accounted for around 35% of the smartphone market. Micromax and Intex were giving then market leader Samsung<\/a> a run for its money.
But since then, Xiaomi<\/a>, Vivo, Oppo and, later, Realme, entered the market and, using their strong financials and supply chains back home, cornered the bulk of the market. The Indian players couldn’t compete, with the likes of Intex and Karbonn completely exiting the smartphone market and the others practically pushed out.
Despite getting selected for the production-linked incentive (PLI) scheme and their claims of having better control over the supply chain in China, they may still not be able to cater to the demand in the sub-Rs 12,000 segment.
Currently, nearly 70% of India’s smartphone market — and 75-80% of the sub-$150 sales — is controlled by Chinese firms, compared with Indian players who together account for less than 1%.
All Indian brands tried to leverage tensions at the border in 2020 and announced their plans to re-enter the smartphone market, but they couldn’t make their presence felt and had to delay launches. Only Lava was able to launch 4G and 5G smartphones<\/a>, but still struggled with supply chain-related challenges.
With 5G<\/a> commercial launch expected later this year, the Indian market will require multiple players to fulfill the demand and to bring down costs for mass adoption, allowing telcos to make returns on their network and spectrum-related investments.
Notably, Chinese companies like Huawei and ZTE have already been eased out of India’s 5G play after the government nudged telcos to not consider them for any network related requirement. India didn’t officially ban any Chinese vendor but brought in policy measures which made it extremely difficult for Indian telcos to source equipment from them.
So, the authorities may opt for a similar strategy. However, it needs to be cautious since the move will have adverse consequences at a global level and will disrupt the level-playing field within the country.
It is also important to note that even Reliance Industries Limited (RIL) faced supply chain disruptions before it launched its JioPhone Next 4G smartphone, which it developed with Google. It had to partner with Chinese companies to bring bundling offers to acquire new 4G subscribers.
While Jio will be looking to launch an affordable 5G smartphone, it will have to rely on Chinese and Korean players to quickly drive service adoption. Bharti Airtel has also clarified that it doesn’t intend to develop a phone and will rely on partnerships.
Read also<\/h4><\/a><\/figure>India to nudge Chinese smartphone cos to leave under-Rs 12,000 segment<\/a><\/h5><\/div><\/a><\/figure>‘Samsung, Jio, Lava may benefit if Chinese smartphone makers vacate sub-Rs12K segment’<\/a><\/h5><\/div><\/div><\/div>
As per TechArc, in 2021, out of 58 smartphone models launched within sub-Rs 12,000 price segment, 34 (59%) were introduced by the Chinese brands, which was led by Realme with 9 smartphone models, excluding their variants. Compared to this, among Indian brands Lava had the maximum launches at 5 models.
In 2022, also, a total of 21 smartphone models were launched in the first half (Jan-Jun '2022) in this segment. Again, out of these, 67% (14) have been launched by the Chinese brands led by Transsion’s Tecno with 4 launches during the period.
Sub-Rs 12,000 has always been a key segment by unit sales and not having an adequate number of players will certainly lead to slow progress on 5G device penetration, meaning the technology will see limited adoption at a time when telcos are largely aiming for B2C or consumer use cases to drive the growth.
India must look at investments made by Chinese companies in terms of setting up factories, retail setups and research and development (R&D) centers. Many Chinese brands have been actively participating in various flagship digital programmes and supporting the government vision. Keeping them out of one of the key smartphone segments may not just hamper the overall market growth, which now involves 5G, but could result in lesser investments by these companies, leading to fewer job opportunities.
<\/body>","next_sibling":[{"msid":93540157,"title":"HC sets aside Tribunal award on BSNL claims for ISHA foundation","entity_type":"ARTICLE","link":"\/news\/hc-sets-aside-tribunal-award-on-bsnl-claims-for-isha-foundation\/93540157","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":93542801,"entity_type":"ARTICLE","title":"Telecom Diary: India needs Chinese handset brands across price segments to drive 5G","synopsis":"Currently, nearly 70% of India\u2019s smartphone market \u2014 and 75-80% of the sub-$150 sales \u2014 is controlled by Chinese firms, compared with Indian players who together account for less than 1%.","titleseo":"telecomnews\/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":3331,"shares":0,"engagementtimems":4673000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-08-13 19:00:00","lastupd":"2022-08-13 19:00:00","breadcrumbTags":["5G smartphones","5G","Chinese smartphones","Chinese smartphone brands","Devices","Technology news","Xiaomi","Samsung","Lava"],"secinfo":{"seolocation":"telecomnews\/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2022-08-13" data-index="article_1">
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电信日记:印度需要中国手机品牌在价格段5克
目前,印度将近70%的智能手机市场,75 - 80%的低于150美元的销售是由中国公司,相比之下,印度球员占不到1%。
据报道,印度致力于推动中国智能手机玩家退出策略sub-Rs12,000细分市场空间等国内企业熔岩,Micromax Karbonn。而重要的是,国内球员也茁壮成长在广阔的印度市场,让中国玩家离开段可能损害消费者利益因为印度球员可能不会完全具备处理段的消费者的不断变化的需求。
本土企业如熔岩和Micromax一直推到边缘在过去的七年,由于更少的控制供应链和激进的定价策略,中国球员。在2015年的峰值,国产品牌,如熔岩,Micromax、国际展览中心、Karbonn一起占智能手机市场的35%左右。Micromax然后给国际展览中心市场的领导者三星一个竞选资金。
但从那时起,小米体内,相对应的人,之后,Realme,进入市场,利用其强势的金融和供应链回家,占据了大部分的市场份额。印度球员无法竞争,与国际展览中心和Karbonn完全退出智能手机市场和其他人几乎赶走。
尽管得到选择根据激励计划(PLI)和他们声称拥有更好的控制供应链在中国,他们可能仍然无法满足需求sub-Rs 12000段。
目前,印度将近70%的智能手机市场,75 - 80%的低于150美元的销售是由中国公司,相比之下,印度球员占不到1%。
所有的印度品牌在2020年试图利用在边境的紧张局势,并宣布他们的计划重新进入智能手机市场,但是他们不能让人们感觉到自己的存在,不得不推迟发射。只能够推出4 g和熔岩5 g智能手机,但仍然在供应chain-related挑战。
与5克商业发射预计今年晚些时候,印度市场将需要多个玩家满足需求和大规模采用的降低成本,允许电信公司的网络和spectrum-related投资回报。
值得注意的是,中国公司,如华为和中兴已经缓解了印度的5 g后,政府推动电信公司不考虑他们玩任何网络相关要求。印度没有正式禁止任何中国供应商,但带来的政策措施,为印度电信公司源设备是极其困难的。
所以,当局可能会选择一个类似的策略。然而,它需要谨慎因为此举将有不良后果在全球层面,将破坏公平的领域内的国家。
同样重要的是要注意,即使是信实工业有限公司(瑞来斯)面临的供应链中断之前推出JioPhone未来4 g智能手机,它与谷歌开发的。它已经与中国公司合作将捆绑提供获取新4 g用户。
虽然Jio希望推出一个负担得起的5 g智能手机,它将不得不依靠中国和韩国玩家快速驱动服务采用。Bharti Airtel还澄清说,它不打算开发一个电话,将依靠的伙伴关系。
按照TechArc, 2021年,58智能手机型号在sub-Rs 12000年推出价格段,34(59%)提出的中国品牌,这是由Realme 9智能手机模型,排除他们的变体。相比,在印度品牌熔岩在5最大发射模型。
2022年,同时,共有21个智能手机模型于2022年上半年(Jan-Jun)在这段。这些,67%(14)发起的中国品牌由Transsion Tecno 4启动期间。
Sub-Rs 12000一直是一个关键的部分销量和没有足够数量的玩家肯定会导致5 g设备上进展缓慢渗透,这意味着技术将采用有限时电信公司的目标主要是为B2C或消费者的用例驱动的增长。
印度必须看投资的中国企业而言,建立工厂,零售设置和研究与开发(R&D)中心。许多中国品牌一直积极参与各种数码旗舰项目,支持政府的愿景。让他们的智能手机的一个关键部分可能不仅阻碍了整体市场增长,目前涉及到5克,但可能导致较小的这些公司的投资,导致更少的就业机会。
<\/span><\/figcaption><\/figure>India is reportedly working on a strategy to nudge Chinese smartphone players to exit the sub-Rs12,000 market segment to make space for domestic companies like Lava<\/a>, Micromax and Karbonn. While it is important that domestic players also thrive in the vast Indian market, making Chinese players leave the segment may hurt consumer interest since Indian players may not be fully equipped to handle the ever-evolving needs of consumers in the segment.
Local companies such as Lava and Micromax have been pushed to the fringes in the last seven years due to less control of supply chain and aggressive pricing by Chinese players. At their peak in 2015, homebred brands such as Lava, Micromax, Intex and Karbonn together accounted for around 35% of the smartphone market. Micromax and Intex were giving then market leader Samsung<\/a> a run for its money.
But since then, Xiaomi<\/a>, Vivo, Oppo and, later, Realme, entered the market and, using their strong financials and supply chains back home, cornered the bulk of the market. The Indian players couldn’t compete, with the likes of Intex and Karbonn completely exiting the smartphone market and the others practically pushed out.
Despite getting selected for the production-linked incentive (PLI) scheme and their claims of having better control over the supply chain in China, they may still not be able to cater to the demand in the sub-Rs 12,000 segment.
Currently, nearly 70% of India’s smartphone market — and 75-80% of the sub-$150 sales — is controlled by Chinese firms, compared with Indian players who together account for less than 1%.
All Indian brands tried to leverage tensions at the border in 2020 and announced their plans to re-enter the smartphone market, but they couldn’t make their presence felt and had to delay launches. Only Lava was able to launch 4G and 5G smartphones<\/a>, but still struggled with supply chain-related challenges.
With 5G<\/a> commercial launch expected later this year, the Indian market will require multiple players to fulfill the demand and to bring down costs for mass adoption, allowing telcos to make returns on their network and spectrum-related investments.
Notably, Chinese companies like Huawei and ZTE have already been eased out of India’s 5G play after the government nudged telcos to not consider them for any network related requirement. India didn’t officially ban any Chinese vendor but brought in policy measures which made it extremely difficult for Indian telcos to source equipment from them.
So, the authorities may opt for a similar strategy. However, it needs to be cautious since the move will have adverse consequences at a global level and will disrupt the level-playing field within the country.
It is also important to note that even Reliance Industries Limited (RIL) faced supply chain disruptions before it launched its JioPhone Next 4G smartphone, which it developed with Google. It had to partner with Chinese companies to bring bundling offers to acquire new 4G subscribers.
While Jio will be looking to launch an affordable 5G smartphone, it will have to rely on Chinese and Korean players to quickly drive service adoption. Bharti Airtel has also clarified that it doesn’t intend to develop a phone and will rely on partnerships.
Read also<\/h4><\/a><\/figure>India to nudge Chinese smartphone cos to leave under-Rs 12,000 segment<\/a><\/h5><\/div><\/a><\/figure>‘Samsung, Jio, Lava may benefit if Chinese smartphone makers vacate sub-Rs12K segment’<\/a><\/h5><\/div><\/div><\/div>
As per TechArc, in 2021, out of 58 smartphone models launched within sub-Rs 12,000 price segment, 34 (59%) were introduced by the Chinese brands, which was led by Realme with 9 smartphone models, excluding their variants. Compared to this, among Indian brands Lava had the maximum launches at 5 models.
In 2022, also, a total of 21 smartphone models were launched in the first half (Jan-Jun '2022) in this segment. Again, out of these, 67% (14) have been launched by the Chinese brands led by Transsion’s Tecno with 4 launches during the period.
Sub-Rs 12,000 has always been a key segment by unit sales and not having an adequate number of players will certainly lead to slow progress on 5G device penetration, meaning the technology will see limited adoption at a time when telcos are largely aiming for B2C or consumer use cases to drive the growth.
India must look at investments made by Chinese companies in terms of setting up factories, retail setups and research and development (R&D) centers. Many Chinese brands have been actively participating in various flagship digital programmes and supporting the government vision. Keeping them out of one of the key smartphone segments may not just hamper the overall market growth, which now involves 5G, but could result in lesser investments by these companies, leading to fewer job opportunities.
<\/body>","next_sibling":[{"msid":93540157,"title":"HC sets aside Tribunal award on BSNL claims for ISHA foundation","entity_type":"ARTICLE","link":"\/news\/hc-sets-aside-tribunal-award-on-bsnl-claims-for-isha-foundation\/93540157","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":93542801,"entity_type":"ARTICLE","title":"Telecom Diary: India needs Chinese handset brands across price segments to drive 5G","synopsis":"Currently, nearly 70% of India\u2019s smartphone market \u2014 and 75-80% of the sub-$150 sales \u2014 is controlled by Chinese firms, compared with Indian players who together account for less than 1%.","titleseo":"telecomnews\/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":3331,"shares":0,"engagementtimems":4673000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-08-13 19:00:00","lastupd":"2022-08-13 19:00:00","breadcrumbTags":["5G smartphones","5G","Chinese smartphones","Chinese smartphone brands","Devices","Technology news","Xiaomi","Samsung","Lava"],"secinfo":{"seolocation":"telecomnews\/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g"}}" data-news_link="//www.iser-br.com/news/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g/93542801">
<\/a><\/figure>India to nudge Chinese smartphone cos to leave under-Rs 12,000 segment<\/a><\/h5><\/div><\/a><\/figure>‘Samsung, Jio, Lava may benefit if Chinese smartphone makers vacate sub-Rs12K segment’<\/a><\/h5><\/div><\/div><\/div>
As per TechArc, in 2021, out of 58 smartphone models launched within sub-Rs 12,000 price segment, 34 (59%) were introduced by the Chinese brands, which was led by Realme with 9 smartphone models, excluding their variants. Compared to this, among Indian brands Lava had the maximum launches at 5 models.
In 2022, also, a total of 21 smartphone models were launched in the first half (Jan-Jun '2022) in this segment. Again, out of these, 67% (14) have been launched by the Chinese brands led by Transsion’s Tecno with 4 launches during the period.
Sub-Rs 12,000 has always been a key segment by unit sales and not having an adequate number of players will certainly lead to slow progress on 5G device penetration, meaning the technology will see limited adoption at a time when telcos are largely aiming for B2C or consumer use cases to drive the growth.
India must look at investments made by Chinese companies in terms of setting up factories, retail setups and research and development (R&D) centers. Many Chinese brands have been actively participating in various flagship digital programmes and supporting the government vision. Keeping them out of one of the key smartphone segments may not just hamper the overall market growth, which now involves 5G, but could result in lesser investments by these companies, leading to fewer job opportunities.
<\/body>","next_sibling":[{"msid":93540157,"title":"HC sets aside Tribunal award on BSNL claims for ISHA foundation","entity_type":"ARTICLE","link":"\/news\/hc-sets-aside-tribunal-award-on-bsnl-claims-for-isha-foundation\/93540157","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":93542801,"entity_type":"ARTICLE","title":"Telecom Diary: India needs Chinese handset brands across price segments to drive 5G","synopsis":"Currently, nearly 70% of India\u2019s smartphone market \u2014 and 75-80% of the sub-$150 sales \u2014 is controlled by Chinese firms, compared with Indian players who together account for less than 1%.","titleseo":"telecomnews\/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":3331,"shares":0,"engagementtimems":4673000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-08-13 19:00:00","lastupd":"2022-08-13 19:00:00","breadcrumbTags":["5G smartphones","5G","Chinese smartphones","Chinese smartphone brands","Devices","Technology news","Xiaomi","Samsung","Lava"],"secinfo":{"seolocation":"telecomnews\/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2022-08-13" data-index="article_1">
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- 4分钟阅读
电信日记:印度需要中国手机品牌在价格段5克
目前,印度将近70%的智能手机市场,75 - 80%的低于150美元的销售是由中国公司,相比之下,印度球员占不到1%。
据报道,印度致力于推动中国智能手机玩家退出策略sub-Rs12,000细分市场空间等国内企业熔岩,Micromax Karbonn。而重要的是,国内球员也茁壮成长在广阔的印度市场,让中国玩家离开段可能损害消费者利益因为印度球员可能不会完全具备处理段的消费者的不断变化的需求。
本土企业如熔岩和Micromax一直推到边缘在过去的七年,由于更少的控制供应链和激进的定价策略,中国球员。在2015年的峰值,国产品牌,如熔岩,Micromax、国际展览中心、Karbonn一起占智能手机市场的35%左右。Micromax然后给国际展览中心市场的领导者三星一个竞选资金。
但从那时起,小米体内,相对应的人,之后,Realme,进入市场,利用其强势的金融和供应链回家,占据了大部分的市场份额。印度球员无法竞争,与国际展览中心和Karbonn完全退出智能手机市场和其他人几乎赶走。
尽管得到选择根据激励计划(PLI)和他们声称拥有更好的控制供应链在中国,他们可能仍然无法满足需求sub-Rs 12000段。
目前,印度将近70%的智能手机市场,75 - 80%的低于150美元的销售是由中国公司,相比之下,印度球员占不到1%。
所有的印度品牌在2020年试图利用在边境的紧张局势,并宣布他们的计划重新进入智能手机市场,但是他们不能让人们感觉到自己的存在,不得不推迟发射。只能够推出4 g和熔岩5 g智能手机,但仍然在供应chain-related挑战。
与5克商业发射预计今年晚些时候,印度市场将需要多个玩家满足需求和大规模采用的降低成本,允许电信公司的网络和spectrum-related投资回报。
值得注意的是,中国公司,如华为和中兴已经缓解了印度的5 g后,政府推动电信公司不考虑他们玩任何网络相关要求。印度没有正式禁止任何中国供应商,但带来的政策措施,为印度电信公司源设备是极其困难的。
所以,当局可能会选择一个类似的策略。然而,它需要谨慎因为此举将有不良后果在全球层面,将破坏公平的领域内的国家。
同样重要的是要注意,即使是信实工业有限公司(瑞来斯)面临的供应链中断之前推出JioPhone未来4 g智能手机,它与谷歌开发的。它已经与中国公司合作将捆绑提供获取新4 g用户。
虽然Jio希望推出一个负担得起的5 g智能手机,它将不得不依靠中国和韩国玩家快速驱动服务采用。Bharti Airtel还澄清说,它不打算开发一个电话,将依靠的伙伴关系。
按照TechArc, 2021年,58智能手机型号在sub-Rs 12000年推出价格段,34(59%)提出的中国品牌,这是由Realme 9智能手机模型,排除他们的变体。相比,在印度品牌熔岩在5最大发射模型。
2022年,同时,共有21个智能手机模型于2022年上半年(Jan-Jun)在这段。这些,67%(14)发起的中国品牌由Transsion Tecno 4启动期间。
Sub-Rs 12000一直是一个关键的部分销量和没有足够数量的玩家肯定会导致5 g设备上进展缓慢渗透,这意味着技术将采用有限时电信公司的目标主要是为B2C或消费者的用例驱动的增长。
印度必须看投资的中国企业而言,建立工厂,零售设置和研究与开发(R&D)中心。许多中国品牌一直积极参与各种数码旗舰项目,支持政府的愿景。让他们的智能手机的一个关键部分可能不仅阻碍了整体市场增长,目前涉及到5克,但可能导致较小的这些公司的投资,导致更少的就业机会。
<\/span><\/figcaption><\/figure>India is reportedly working on a strategy to nudge Chinese smartphone players to exit the sub-Rs12,000 market segment to make space for domestic companies like Lava<\/a>, Micromax and Karbonn. While it is important that domestic players also thrive in the vast Indian market, making Chinese players leave the segment may hurt consumer interest since Indian players may not be fully equipped to handle the ever-evolving needs of consumers in the segment.
Local companies such as Lava and Micromax have been pushed to the fringes in the last seven years due to less control of supply chain and aggressive pricing by Chinese players. At their peak in 2015, homebred brands such as Lava, Micromax, Intex and Karbonn together accounted for around 35% of the smartphone market. Micromax and Intex were giving then market leader Samsung<\/a> a run for its money.
But since then, Xiaomi<\/a>, Vivo, Oppo and, later, Realme, entered the market and, using their strong financials and supply chains back home, cornered the bulk of the market. The Indian players couldn’t compete, with the likes of Intex and Karbonn completely exiting the smartphone market and the others practically pushed out.
Despite getting selected for the production-linked incentive (PLI) scheme and their claims of having better control over the supply chain in China, they may still not be able to cater to the demand in the sub-Rs 12,000 segment.
Currently, nearly 70% of India’s smartphone market — and 75-80% of the sub-$150 sales — is controlled by Chinese firms, compared with Indian players who together account for less than 1%.
All Indian brands tried to leverage tensions at the border in 2020 and announced their plans to re-enter the smartphone market, but they couldn’t make their presence felt and had to delay launches. Only Lava was able to launch 4G and 5G smartphones<\/a>, but still struggled with supply chain-related challenges.
With 5G<\/a> commercial launch expected later this year, the Indian market will require multiple players to fulfill the demand and to bring down costs for mass adoption, allowing telcos to make returns on their network and spectrum-related investments.
Notably, Chinese companies like Huawei and ZTE have already been eased out of India’s 5G play after the government nudged telcos to not consider them for any network related requirement. India didn’t officially ban any Chinese vendor but brought in policy measures which made it extremely difficult for Indian telcos to source equipment from them.
So, the authorities may opt for a similar strategy. However, it needs to be cautious since the move will have adverse consequences at a global level and will disrupt the level-playing field within the country.
It is also important to note that even Reliance Industries Limited (RIL) faced supply chain disruptions before it launched its JioPhone Next 4G smartphone, which it developed with Google. It had to partner with Chinese companies to bring bundling offers to acquire new 4G subscribers.
While Jio will be looking to launch an affordable 5G smartphone, it will have to rely on Chinese and Korean players to quickly drive service adoption. Bharti Airtel has also clarified that it doesn’t intend to develop a phone and will rely on partnerships.
Read also<\/h4><\/a><\/figure>India to nudge Chinese smartphone cos to leave under-Rs 12,000 segment<\/a><\/h5><\/div><\/a><\/figure>‘Samsung, Jio, Lava may benefit if Chinese smartphone makers vacate sub-Rs12K segment’<\/a><\/h5><\/div><\/div><\/div>
As per TechArc, in 2021, out of 58 smartphone models launched within sub-Rs 12,000 price segment, 34 (59%) were introduced by the Chinese brands, which was led by Realme with 9 smartphone models, excluding their variants. Compared to this, among Indian brands Lava had the maximum launches at 5 models.
In 2022, also, a total of 21 smartphone models were launched in the first half (Jan-Jun '2022) in this segment. Again, out of these, 67% (14) have been launched by the Chinese brands led by Transsion’s Tecno with 4 launches during the period.
Sub-Rs 12,000 has always been a key segment by unit sales and not having an adequate number of players will certainly lead to slow progress on 5G device penetration, meaning the technology will see limited adoption at a time when telcos are largely aiming for B2C or consumer use cases to drive the growth.
India must look at investments made by Chinese companies in terms of setting up factories, retail setups and research and development (R&D) centers. Many Chinese brands have been actively participating in various flagship digital programmes and supporting the government vision. Keeping them out of one of the key smartphone segments may not just hamper the overall market growth, which now involves 5G, but could result in lesser investments by these companies, leading to fewer job opportunities.
<\/body>","next_sibling":[{"msid":93540157,"title":"HC sets aside Tribunal award on BSNL claims for ISHA foundation","entity_type":"ARTICLE","link":"\/news\/hc-sets-aside-tribunal-award-on-bsnl-claims-for-isha-foundation\/93540157","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":93542801,"entity_type":"ARTICLE","title":"Telecom Diary: India needs Chinese handset brands across price segments to drive 5G","synopsis":"Currently, nearly 70% of India\u2019s smartphone market \u2014 and 75-80% of the sub-$150 sales \u2014 is controlled by Chinese firms, compared with Indian players who together account for less than 1%.","titleseo":"telecomnews\/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":3331,"shares":0,"engagementtimems":4673000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-08-13 19:00:00","lastupd":"2022-08-13 19:00:00","breadcrumbTags":["5G smartphones","5G","Chinese smartphones","Chinese smartphone brands","Devices","Technology news","Xiaomi","Samsung","Lava"],"secinfo":{"seolocation":"telecomnews\/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g"}}" data-news_link="//www.iser-br.com/news/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g/93542801">
<\/a><\/figure>‘Samsung, Jio, Lava may benefit if Chinese smartphone makers vacate sub-Rs12K segment’<\/a><\/h5><\/div><\/div><\/div>
As per TechArc, in 2021, out of 58 smartphone models launched within sub-Rs 12,000 price segment, 34 (59%) were introduced by the Chinese brands, which was led by Realme with 9 smartphone models, excluding their variants. Compared to this, among Indian brands Lava had the maximum launches at 5 models.
In 2022, also, a total of 21 smartphone models were launched in the first half (Jan-Jun '2022) in this segment. Again, out of these, 67% (14) have been launched by the Chinese brands led by Transsion’s Tecno with 4 launches during the period.
Sub-Rs 12,000 has always been a key segment by unit sales and not having an adequate number of players will certainly lead to slow progress on 5G device penetration, meaning the technology will see limited adoption at a time when telcos are largely aiming for B2C or consumer use cases to drive the growth.
India must look at investments made by Chinese companies in terms of setting up factories, retail setups and research and development (R&D) centers. Many Chinese brands have been actively participating in various flagship digital programmes and supporting the government vision. Keeping them out of one of the key smartphone segments may not just hamper the overall market growth, which now involves 5G, but could result in lesser investments by these companies, leading to fewer job opportunities.
<\/body>","next_sibling":[{"msid":93540157,"title":"HC sets aside Tribunal award on BSNL claims for ISHA foundation","entity_type":"ARTICLE","link":"\/news\/hc-sets-aside-tribunal-award-on-bsnl-claims-for-isha-foundation\/93540157","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":93542801,"entity_type":"ARTICLE","title":"Telecom Diary: India needs Chinese handset brands across price segments to drive 5G","synopsis":"Currently, nearly 70% of India\u2019s smartphone market \u2014 and 75-80% of the sub-$150 sales \u2014 is controlled by Chinese firms, compared with Indian players who together account for less than 1%.","titleseo":"telecomnews\/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":3331,"shares":0,"engagementtimems":4673000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-08-13 19:00:00","lastupd":"2022-08-13 19:00:00","breadcrumbTags":["5G smartphones","5G","Chinese smartphones","Chinese smartphone brands","Devices","Technology news","Xiaomi","Samsung","Lava"],"secinfo":{"seolocation":"telecomnews\/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2022-08-13" data-index="article_1">
- Telecom乐动扑克News
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电信日记:印度需要中国手机品牌在价格段5克
目前,印度将近70%的智能手机市场,75 - 80%的低于150美元的销售是由中国公司,相比之下,印度球员占不到1%。
据报道,印度致力于推动中国智能手机玩家退出策略sub-Rs12,000细分市场空间等国内企业熔岩,Micromax Karbonn。而重要的是,国内球员也茁壮成长在广阔的印度市场,让中国玩家离开段可能损害消费者利益因为印度球员可能不会完全具备处理段的消费者的不断变化的需求。
本土企业如熔岩和Micromax一直推到边缘在过去的七年,由于更少的控制供应链和激进的定价策略,中国球员。在2015年的峰值,国产品牌,如熔岩,Micromax、国际展览中心、Karbonn一起占智能手机市场的35%左右。Micromax然后给国际展览中心市场的领导者三星一个竞选资金。
但从那时起,小米体内,相对应的人,之后,Realme,进入市场,利用其强势的金融和供应链回家,占据了大部分的市场份额。印度球员无法竞争,与国际展览中心和Karbonn完全退出智能手机市场和其他人几乎赶走。
尽管得到选择根据激励计划(PLI)和他们声称拥有更好的控制供应链在中国,他们可能仍然无法满足需求sub-Rs 12000段。
目前,印度将近70%的智能手机市场,75 - 80%的低于150美元的销售是由中国公司,相比之下,印度球员占不到1%。
所有的印度品牌在2020年试图利用在边境的紧张局势,并宣布他们的计划重新进入智能手机市场,但是他们不能让人们感觉到自己的存在,不得不推迟发射。只能够推出4 g和熔岩5 g智能手机,但仍然在供应chain-related挑战。
与5克商业发射预计今年晚些时候,印度市场将需要多个玩家满足需求和大规模采用的降低成本,允许电信公司的网络和spectrum-related投资回报。
值得注意的是,中国公司,如华为和中兴已经缓解了印度的5 g后,政府推动电信公司不考虑他们玩任何网络相关要求。印度没有正式禁止任何中国供应商,但带来的政策措施,为印度电信公司源设备是极其困难的。
所以,当局可能会选择一个类似的策略。然而,它需要谨慎因为此举将有不良后果在全球层面,将破坏公平的领域内的国家。
同样重要的是要注意,即使是信实工业有限公司(瑞来斯)面临的供应链中断之前推出JioPhone未来4 g智能手机,它与谷歌开发的。它已经与中国公司合作将捆绑提供获取新4 g用户。
虽然Jio希望推出一个负担得起的5 g智能手机,它将不得不依靠中国和韩国玩家快速驱动服务采用。Bharti Airtel还澄清说,它不打算开发一个电话,将依靠的伙伴关系。
按照TechArc, 2021年,58智能手机型号在sub-Rs 12000年推出价格段,34(59%)提出的中国品牌,这是由Realme 9智能手机模型,排除他们的变体。相比,在印度品牌熔岩在5最大发射模型。
2022年,同时,共有21个智能手机模型于2022年上半年(Jan-Jun)在这段。这些,67%(14)发起的中国品牌由Transsion Tecno 4启动期间。
Sub-Rs 12000一直是一个关键的部分销量和没有足够数量的玩家肯定会导致5 g设备上进展缓慢渗透,这意味着技术将采用有限时电信公司的目标主要是为B2C或消费者的用例驱动的增长。
印度必须看投资的中国企业而言,建立工厂,零售设置和研究与开发(R&D)中心。许多中国品牌一直积极参与各种数码旗舰项目,支持政府的愿景。让他们的智能手机的一个关键部分可能不仅阻碍了整体市场增长,目前涉及到5克,但可能导致较小的这些公司的投资,导致更少的就业机会。
<\/span><\/figcaption><\/figure>India is reportedly working on a strategy to nudge Chinese smartphone players to exit the sub-Rs12,000 market segment to make space for domestic companies like Lava<\/a>, Micromax and Karbonn. While it is important that domestic players also thrive in the vast Indian market, making Chinese players leave the segment may hurt consumer interest since Indian players may not be fully equipped to handle the ever-evolving needs of consumers in the segment.
Local companies such as Lava and Micromax have been pushed to the fringes in the last seven years due to less control of supply chain and aggressive pricing by Chinese players. At their peak in 2015, homebred brands such as Lava, Micromax, Intex and Karbonn together accounted for around 35% of the smartphone market. Micromax and Intex were giving then market leader Samsung<\/a> a run for its money.
But since then, Xiaomi<\/a>, Vivo, Oppo and, later, Realme, entered the market and, using their strong financials and supply chains back home, cornered the bulk of the market. The Indian players couldn’t compete, with the likes of Intex and Karbonn completely exiting the smartphone market and the others practically pushed out.
Despite getting selected for the production-linked incentive (PLI) scheme and their claims of having better control over the supply chain in China, they may still not be able to cater to the demand in the sub-Rs 12,000 segment.
Currently, nearly 70% of India’s smartphone market — and 75-80% of the sub-$150 sales — is controlled by Chinese firms, compared with Indian players who together account for less than 1%.
All Indian brands tried to leverage tensions at the border in 2020 and announced their plans to re-enter the smartphone market, but they couldn’t make their presence felt and had to delay launches. Only Lava was able to launch 4G and 5G smartphones<\/a>, but still struggled with supply chain-related challenges.
With 5G<\/a> commercial launch expected later this year, the Indian market will require multiple players to fulfill the demand and to bring down costs for mass adoption, allowing telcos to make returns on their network and spectrum-related investments.
Notably, Chinese companies like Huawei and ZTE have already been eased out of India’s 5G play after the government nudged telcos to not consider them for any network related requirement. India didn’t officially ban any Chinese vendor but brought in policy measures which made it extremely difficult for Indian telcos to source equipment from them.
So, the authorities may opt for a similar strategy. However, it needs to be cautious since the move will have adverse consequences at a global level and will disrupt the level-playing field within the country.
It is also important to note that even Reliance Industries Limited (RIL) faced supply chain disruptions before it launched its JioPhone Next 4G smartphone, which it developed with Google. It had to partner with Chinese companies to bring bundling offers to acquire new 4G subscribers.
While Jio will be looking to launch an affordable 5G smartphone, it will have to rely on Chinese and Korean players to quickly drive service adoption. Bharti Airtel has also clarified that it doesn’t intend to develop a phone and will rely on partnerships.
Read also<\/h4><\/a><\/figure>India to nudge Chinese smartphone cos to leave under-Rs 12,000 segment<\/a><\/h5><\/div><\/a><\/figure>‘Samsung, Jio, Lava may benefit if Chinese smartphone makers vacate sub-Rs12K segment’<\/a><\/h5><\/div><\/div><\/div>
As per TechArc, in 2021, out of 58 smartphone models launched within sub-Rs 12,000 price segment, 34 (59%) were introduced by the Chinese brands, which was led by Realme with 9 smartphone models, excluding their variants. Compared to this, among Indian brands Lava had the maximum launches at 5 models.
In 2022, also, a total of 21 smartphone models were launched in the first half (Jan-Jun '2022) in this segment. Again, out of these, 67% (14) have been launched by the Chinese brands led by Transsion’s Tecno with 4 launches during the period.
Sub-Rs 12,000 has always been a key segment by unit sales and not having an adequate number of players will certainly lead to slow progress on 5G device penetration, meaning the technology will see limited adoption at a time when telcos are largely aiming for B2C or consumer use cases to drive the growth.
India must look at investments made by Chinese companies in terms of setting up factories, retail setups and research and development (R&D) centers. Many Chinese brands have been actively participating in various flagship digital programmes and supporting the government vision. Keeping them out of one of the key smartphone segments may not just hamper the overall market growth, which now involves 5G, but could result in lesser investments by these companies, leading to fewer job opportunities.
<\/body>","next_sibling":[{"msid":93540157,"title":"HC sets aside Tribunal award on BSNL claims for ISHA foundation","entity_type":"ARTICLE","link":"\/news\/hc-sets-aside-tribunal-award-on-bsnl-claims-for-isha-foundation\/93540157","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":93542801,"entity_type":"ARTICLE","title":"Telecom Diary: India needs Chinese handset brands across price segments to drive 5G","synopsis":"Currently, nearly 70% of India\u2019s smartphone market \u2014 and 75-80% of the sub-$150 sales \u2014 is controlled by Chinese firms, compared with Indian players who together account for less than 1%.","titleseo":"telecomnews\/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":3331,"shares":0,"engagementtimems":4673000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-08-13 19:00:00","lastupd":"2022-08-13 19:00:00","breadcrumbTags":["5G smartphones","5G","Chinese smartphones","Chinese smartphone brands","Devices","Technology news","Xiaomi","Samsung","Lava"],"secinfo":{"seolocation":"telecomnews\/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g"}}" data-news_link="//www.iser-br.com/news/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g/93542801">
- Telecom乐动扑克News
- 4分钟阅读
电信日记:印度需要中国手机品牌在价格段5克
目前,印度将近70%的智能手机市场,75 - 80%的低于150美元的销售是由中国公司,相比之下,印度球员占不到1%。
读到
本土企业如熔岩和Micromax一直推到边缘在过去的七年,由于更少的控制供应链和激进的定价策略,中国球员。在2015年的峰值,国产品牌,如熔岩,Micromax、国际展览中心、Karbonn一起占智能手机市场的35%左右。Micromax然后给国际展览中心市场的领导者三星一个竞选资金。
但从那时起,小米体内,相对应的人,之后,Realme,进入市场,利用其强势的金融和供应链回家,占据了大部分的市场份额。印度球员无法竞争,与国际展览中心和Karbonn完全退出智能手机市场和其他人几乎赶走。
尽管得到选择根据激励计划(PLI)和他们声称拥有更好的控制供应链在中国,他们可能仍然无法满足需求sub-Rs 12000段。
目前,印度将近70%的智能手机市场,75 - 80%的低于150美元的销售是由中国公司,相比之下,印度球员占不到1%。
所有的印度品牌在2020年试图利用在边境的紧张局势,并宣布他们的计划重新进入智能手机市场,但是他们不能让人们感觉到自己的存在,不得不推迟发射。只能够推出4 g和熔岩5 g智能手机,但仍然在供应chain-related挑战。
与5克商业发射预计今年晚些时候,印度市场将需要多个玩家满足需求和大规模采用的降低成本,允许电信公司的网络和spectrum-related投资回报。
值得注意的是,中国公司,如华为和中兴已经缓解了印度的5 g后,政府推动电信公司不考虑他们玩任何网络相关要求。印度没有正式禁止任何中国供应商,但带来的政策措施,为印度电信公司源设备是极其困难的。
所以,当局可能会选择一个类似的策略。然而,它需要谨慎因为此举将有不良后果在全球层面,将破坏公平的领域内的国家。
同样重要的是要注意,即使是信实工业有限公司(瑞来斯)面临的供应链中断之前推出JioPhone未来4 g智能手机,它与谷歌开发的。它已经与中国公司合作将捆绑提供获取新4 g用户。
虽然Jio希望推出一个负担得起的5 g智能手机,它将不得不依靠中国和韩国玩家快速驱动服务采用。Bharti Airtel还澄清说,它不打算开发一个电话,将依靠的伙伴关系。
按照TechArc, 2021年,58智能手机型号在sub-Rs 12000年推出价格段,34(59%)提出的中国品牌,这是由Realme 9智能手机模型,排除他们的变体。相比,在印度品牌熔岩在5最大发射模型。
2022年,同时,共有21个智能手机模型于2022年上半年(Jan-Jun)在这段。这些,67%(14)发起的中国品牌由Transsion Tecno 4启动期间。
Sub-Rs 12000一直是一个关键的部分销量和没有足够数量的玩家肯定会导致5 g设备上进展缓慢渗透,这意味着技术将采用有限时电信公司的目标主要是为B2C或消费者的用例驱动的增长。
印度必须看投资的中国企业而言,建立工厂,零售设置和研究与开发(R&D)中心。许多中国品牌一直积极参与各种数码旗舰项目,支持政府的愿景。让他们的智能手机的一个关键部分可能不仅阻碍了整体市场增长,目前涉及到5克,但可能导致较小的这些公司的投资,导致更少的就业机会。
Local companies such as Lava and Micromax have been pushed to the fringes in the last seven years due to less control of supply chain and aggressive pricing by Chinese players. At their peak in 2015, homebred brands such as Lava, Micromax, Intex and Karbonn together accounted for around 35% of the smartphone market. Micromax and Intex were giving then market leader Samsung<\/a> a run for its money.
But since then, Xiaomi<\/a>, Vivo, Oppo and, later, Realme, entered the market and, using their strong financials and supply chains back home, cornered the bulk of the market. The Indian players couldn’t compete, with the likes of Intex and Karbonn completely exiting the smartphone market and the others practically pushed out.
Despite getting selected for the production-linked incentive (PLI) scheme and their claims of having better control over the supply chain in China, they may still not be able to cater to the demand in the sub-Rs 12,000 segment.
Currently, nearly 70% of India’s smartphone market — and 75-80% of the sub-$150 sales — is controlled by Chinese firms, compared with Indian players who together account for less than 1%.
All Indian brands tried to leverage tensions at the border in 2020 and announced their plans to re-enter the smartphone market, but they couldn’t make their presence felt and had to delay launches. Only Lava was able to launch 4G and 5G smartphones<\/a>, but still struggled with supply chain-related challenges.
With 5G<\/a> commercial launch expected later this year, the Indian market will require multiple players to fulfill the demand and to bring down costs for mass adoption, allowing telcos to make returns on their network and spectrum-related investments.
Notably, Chinese companies like Huawei and ZTE have already been eased out of India’s 5G play after the government nudged telcos to not consider them for any network related requirement. India didn’t officially ban any Chinese vendor but brought in policy measures which made it extremely difficult for Indian telcos to source equipment from them.
So, the authorities may opt for a similar strategy. However, it needs to be cautious since the move will have adverse consequences at a global level and will disrupt the level-playing field within the country.
It is also important to note that even Reliance Industries Limited (RIL) faced supply chain disruptions before it launched its JioPhone Next 4G smartphone, which it developed with Google. It had to partner with Chinese companies to bring bundling offers to acquire new 4G subscribers.
While Jio will be looking to launch an affordable 5G smartphone, it will have to rely on Chinese and Korean players to quickly drive service adoption. Bharti Airtel has also clarified that it doesn’t intend to develop a phone and will rely on partnerships.
Read also<\/h4><\/a><\/figure>India to nudge Chinese smartphone cos to leave under-Rs 12,000 segment<\/a><\/h5><\/div><\/a><\/figure>‘Samsung, Jio, Lava may benefit if Chinese smartphone makers vacate sub-Rs12K segment’<\/a><\/h5><\/div><\/div><\/div>
As per TechArc, in 2021, out of 58 smartphone models launched within sub-Rs 12,000 price segment, 34 (59%) were introduced by the Chinese brands, which was led by Realme with 9 smartphone models, excluding their variants. Compared to this, among Indian brands Lava had the maximum launches at 5 models.
In 2022, also, a total of 21 smartphone models were launched in the first half (Jan-Jun '2022) in this segment. Again, out of these, 67% (14) have been launched by the Chinese brands led by Transsion’s Tecno with 4 launches during the period.
Sub-Rs 12,000 has always been a key segment by unit sales and not having an adequate number of players will certainly lead to slow progress on 5G device penetration, meaning the technology will see limited adoption at a time when telcos are largely aiming for B2C or consumer use cases to drive the growth.
India must look at investments made by Chinese companies in terms of setting up factories, retail setups and research and development (R&D) centers. Many Chinese brands have been actively participating in various flagship digital programmes and supporting the government vision. Keeping them out of one of the key smartphone segments may not just hamper the overall market growth, which now involves 5G, but could result in lesser investments by these companies, leading to fewer job opportunities.
<\/body>","next_sibling":[{"msid":93540157,"title":"HC sets aside Tribunal award on BSNL claims for ISHA foundation","entity_type":"ARTICLE","link":"\/news\/hc-sets-aside-tribunal-award-on-bsnl-claims-for-isha-foundation\/93540157","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":93542801,"entity_type":"ARTICLE","title":"Telecom Diary: India needs Chinese handset brands across price segments to drive 5G","synopsis":"Currently, nearly 70% of India\u2019s smartphone market \u2014 and 75-80% of the sub-$150 sales \u2014 is controlled by Chinese firms, compared with Indian players who together account for less than 1%.","titleseo":"telecomnews\/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":3331,"shares":0,"engagementtimems":4673000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-08-13 19:00:00","lastupd":"2022-08-13 19:00:00","breadcrumbTags":["5G smartphones","5G","Chinese smartphones","Chinese smartphone brands","Devices","Technology news","Xiaomi","Samsung","Lava"],"secinfo":{"seolocation":"telecomnews\/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g"}}" data-news_link="//www.iser-br.com/news/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g/93542801">
<\/a><\/figure>India to nudge Chinese smartphone cos to leave under-Rs 12,000 segment<\/a><\/h5><\/div><\/a><\/figure>‘Samsung, Jio, Lava may benefit if Chinese smartphone makers vacate sub-Rs12K segment’<\/a><\/h5><\/div><\/div><\/div>
As per TechArc, in 2021, out of 58 smartphone models launched within sub-Rs 12,000 price segment, 34 (59%) were introduced by the Chinese brands, which was led by Realme with 9 smartphone models, excluding their variants. Compared to this, among Indian brands Lava had the maximum launches at 5 models.
In 2022, also, a total of 21 smartphone models were launched in the first half (Jan-Jun '2022) in this segment. Again, out of these, 67% (14) have been launched by the Chinese brands led by Transsion’s Tecno with 4 launches during the period.
Sub-Rs 12,000 has always been a key segment by unit sales and not having an adequate number of players will certainly lead to slow progress on 5G device penetration, meaning the technology will see limited adoption at a time when telcos are largely aiming for B2C or consumer use cases to drive the growth.
India must look at investments made by Chinese companies in terms of setting up factories, retail setups and research and development (R&D) centers. Many Chinese brands have been actively participating in various flagship digital programmes and supporting the government vision. Keeping them out of one of the key smartphone segments may not just hamper the overall market growth, which now involves 5G, but could result in lesser investments by these companies, leading to fewer job opportunities.
<\/body>","next_sibling":[{"msid":93540157,"title":"HC sets aside Tribunal award on BSNL claims for ISHA foundation","entity_type":"ARTICLE","link":"\/news\/hc-sets-aside-tribunal-award-on-bsnl-claims-for-isha-foundation\/93540157","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":93542801,"entity_type":"ARTICLE","title":"Telecom Diary: India needs Chinese handset brands across price segments to drive 5G","synopsis":"Currently, nearly 70% of India\u2019s smartphone market \u2014 and 75-80% of the sub-$150 sales \u2014 is controlled by Chinese firms, compared with Indian players who together account for less than 1%.","titleseo":"telecomnews\/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":3331,"shares":0,"engagementtimems":4673000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-08-13 19:00:00","lastupd":"2022-08-13 19:00:00","breadcrumbTags":["5G smartphones","5G","Chinese smartphones","Chinese smartphone brands","Devices","Technology news","Xiaomi","Samsung","Lava"],"secinfo":{"seolocation":"telecomnews\/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g"}}" data-news_link="//www.iser-br.com/news/telecom-diary-india-needs-chinese-handset-brands-across-price-segments-to-drive-5g/93542801">
<\/a><\/figure>
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