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<\/span><\/figcaption><\/figure>Singapore Telecommunications<\/a> said on Tuesday it would sell its loss-making digital marketing arm Amobee<\/a> to London-listed Tremor International<\/a> for $239 million in a bid to sharpen its focus on core businesses.

Singtel<\/a> last year started a strategic review of U.S.-based Amobee<\/a> after the unit booked an impairment charge of S$589 million ($424.90 million).

The unit, which Singtel<\/a> bought in 2012 for $321 million, also reported negative core earnings in the second half due to weaker advertising revenue.

\"We are actively reshaping our portfolio to ensure optimal allocation of resources towards new growth drivers, as well as improve shareholder value,\" Singtel Chief Executive Yuen Kuan Moon said in a statement.

Southeast Asia's largest telecoms firm said net proceeds from the divestment are estimated to be about $197 million after the deal close, which is expected by September.

Digital advertising firm Tremor expects to fund the purchase with existing cash resources and a new $100 million debt facility, it said.

Moelis & Company advised Singtel on the divestment.
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新加坡电信将美国数字营销部门为2.39亿美元

新加坡电信的单位,于2012年以3.21亿美元购买的,下半年也报道负面的核心盈利较弱的广告收入。

  • 更新于2022年7月26日凌晨07:31坚持
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新加坡电信周二表示,将出售其亏损的数字营销部门Amobee到伦敦地震国际以2.39亿美元的价格,以加强其专注于核心业务。

新加坡电信去年开始美国的战略评估Amobee后单位预订的减损支出5.89亿新元(合4.249亿美元)。

的单位,新加坡电信在2012年以3.21亿美元购买的,下半年也报道负面的核心盈利较弱的广告收入。

“我们正在积极地重塑我们的投资组合,以确保最佳的资源分配向新的增长引擎,以及提高股东价值,”新加坡电信首席执行官袁Kuan月球在一份声明中说。

广告
东南亚最大的电信公司表示净撤资所得估计约1.97亿美元交易关闭后,预计在9月。

数字广告公司地震预计基金购买与现有现金资源和一个新的1亿美元的债务工具,它说。

莫里斯公司建议新加坡电信撤资。
  • 发布于2022年7月26日凌晨07:27坚持

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  • 新加坡电信将美国数字营销部门为2.39亿美元
\"\"
<\/span><\/figcaption><\/figure>Singapore Telecommunications<\/a> said on Tuesday it would sell its loss-making digital marketing arm Amobee<\/a> to London-listed Tremor International<\/a> for $239 million in a bid to sharpen its focus on core businesses.

Singtel<\/a> last year started a strategic review of U.S.-based Amobee<\/a> after the unit booked an impairment charge of S$589 million ($424.90 million).

The unit, which Singtel<\/a> bought in 2012 for $321 million, also reported negative core earnings in the second half due to weaker advertising revenue.

\"We are actively reshaping our portfolio to ensure optimal allocation of resources towards new growth drivers, as well as improve shareholder value,\" Singtel Chief Executive Yuen Kuan Moon said in a statement.

Southeast Asia's largest telecoms firm said net proceeds from the divestment are estimated to be about $197 million after the deal close, which is expected by September.

Digital advertising firm Tremor expects to fund the purchase with existing cash resources and a new $100 million debt facility, it said.

Moelis & Company advised Singtel on the divestment.
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