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“三星旨在加强领先地位在2023年5 g-first方法,负担能力计划的
“这将是三星今年的5 g-first方法。我们提前开始(启动),“Raju Pullan说,高级副总裁,三星印度。
该公司计划推出的1.6倍5 g智能手机比去年。
“这将是三星今年的5 g-first方法。我们提前开始(启动),“Raju Pullan说,高级副总裁,三星印度。
智能手机的a系列是三星最大的销售组合,范围从7000卢比到40000卢比。
“我们看到市场强劲的需求5 g今天和我们的战略是要确保我们民主化5 g的市场,“Pullan说。
负担得起的会发生”,通过新产品的推出,今年由强烈的负担能力项目,”他补充道。
Pullan说安装方案5 g智能手机将会是4 g智能手机的一个类似的价格段,范围约为每月1400卢比。
通常,EMI 5 g手机远远高于4 g手机在市场上。
Pullan说三星注册2022年24%的增长以收入衡量,在个位数增长的行业,该公司打算在2023年类似的两位数增长。
三星成为市场领导者在装运条款在2022年第四季度以来的第一次2017年第三季度,转弯后21%的市场份额航运670万台,在整体出货量同比下滑27%,据Canalys。
Pullan补充说,三星的2022年平均销售价格高于行业平均水平的16%,同比增长22%。他把它归因于公司的存在在所有价格段。
Pullan说,虽然通过消费金融行业业务发生的40%,三星是60%,而几乎是通过三星融资+ 75 - 80%,公司自己的金融产品。
尽管该公司继续巩固其领导在智能手机市场,该公司仍在与政府争斗的奖金根据激励方案的智能手机。
三星是唯一一家遇到了增量销售目标FY2020-21 PLI计划的第一年,并声称从政府900卢比作为激励。
三星桅杆与印度生产超过1.1亿美元的激励
智能手机巨头的印度单位寻求不到900卢比(1.1亿美元)的刺激通过2021年3月的财政年度,知情人士说。但政府只愿意给韩国公司16.5亿卢比,除非它可以提供更多的信息和文件,以支持其声称,人们说,问不愿透露姓名的问题不是公开的。
然而,政府说,它将只支付165卢比作为激励,要求三星生产更多的信息和文件来支持其索赔。
虽然Pullan没有对此事发表评论,三星公司的一位发言人说,公司在与政府讨论,并补充说,公司正在与各利益相关者PLI项目成功。
![\"'Samsung](\"https:\/\/st.etb2bimg.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
<\/figure>New Delhi: Samsung<\/a> will focus more on 5G smartphones<\/a> in 2023, increasing the share of revenues from 5G<\/a> smartphones from 61% in 2022 to 75%, as it looks to consolidate its market leadership in revenue terms this year, a company executive told ET.The company plans to introduce 1.6 times more 5G smartphones than what it had last year.
\u201cIt will be a 5G-first approach for Samsung this year. We are starting (our launches) much ahead of time,\u201d said Raju Pullan, senior vice president, Samsung India<\/a>.
<\/div><\/div>Samsung is launching two new 5G models<\/a> under its A-series banner Friday, earlier than it usually does every year.
The A-series is Samsung\u2019s largest selling portfolio of smartphones, which ranges from Rs 7000 to Rs 40,000.
\u201cWe see a stronger demand for 5G today in the market and our strategy is going to be to ensure that we democratise 5G in the market,\u201d Pullan said.
\u201cThat will happen through new, affordable product launches this year, backed by strong affordability programs,\u201d he added.
Pullan said the installment schemes for the 5G smartphones will be as close as that of 4G smartphones in a similar price segment, which ranges at around Rs 1,400 per month.
Typically, EMI for a 5G phone is much higher than 4G phones<\/a> in the market.
Pullan said Samsung registered a 24% growth in revenue terms in 2022, where the industry grew in single digits, adding that the company intends to grow at similar double-digit rates in 2023.
Samsung became the market leader in shipment terms in Q4 2022 for the first time since Q3 2017, cornering 21% market share after shipping 6.7 million units, at a time when the overall shipments declined 27% on-year, according to a report by Canalys.
Pullan added that Samsung\u2019s average selling prices in 2022 was 16% higher than the industry average, growing 22% on-year. He attributed it to the company\u2019s presence across all price segments.
The A-series is Samsung\u2019s largest selling portfolio of smartphones, which ranges from Rs 7000 to Rs 40,000.
\u201cWe see a stronger demand for 5G today in the market and our strategy is going to be to ensure that we democratise 5G in the market,\u201d Pullan said.
\u201cThat will happen through new, affordable product launches this year, backed by strong affordability programs,\u201d he added.
Pullan said the installment schemes for the 5G smartphones will be as close as that of 4G smartphones in a similar price segment, which ranges at around Rs 1,400 per month.
Typically, EMI for a 5G phone is much higher than 4G phones<\/a> in the market.
Pullan said Samsung registered a 24% growth in revenue terms in 2022, where the industry grew in single digits, adding that the company intends to grow at similar double-digit rates in 2023.
Samsung became the market leader in shipment terms in Q4 2022 for the first time since Q3 2017, cornering 21% market share after shipping 6.7 million units, at a time when the overall shipments declined 27% on-year, according to a report by Canalys.
Pullan added that Samsung\u2019s average selling prices in 2022 was 16% higher than the industry average, growing 22% on-year. He attributed it to the company\u2019s presence across all price segments.
<\/div><\/div>Going forward in 2023, Samsung sees the low penetration of 5G smartphones - 15% of 600 million smartphone users - as an opportunity to push its ASPs further up, softened by affordability schemes.
Pullan said while 40% of the industry business happens through consumer finance, for Samsung it is 60%, out of which almost 75-80% is through Samsung Finance Plus, the company\u2019s own finance offering.
Even as the company continues to consolidate its leadership in the smartphone market, the company continues to be in a tussle with the government over incentive payouts for the production-linked incentive scheme for smartphones.
Samsung is the only company to have met the incremental sales targets for the first year of the PLI scheme in FY2020-21, and has claimed Rs 900 crore as incentive from the government.
Pullan said while 40% of the industry business happens through consumer finance, for Samsung it is 60%, out of which almost 75-80% is through Samsung Finance Plus, the company\u2019s own finance offering.
Even as the company continues to consolidate its leadership in the smartphone market, the company continues to be in a tussle with the government over incentive payouts for the production-linked incentive scheme for smartphones.
Samsung is the only company to have met the incremental sales targets for the first year of the PLI scheme in FY2020-21, and has claimed Rs 900 crore as incentive from the government.