Sameer Singh, who joined ByteDance<\/a>, which owns short-form video platform TikTok<\/a>, in 2019 to lead monetisation in India, has been elevated as the head of its global business solutions<\/a> in North America<\/a>. Sameer辛格,他加入ByteDance拥有短视频平台TikTok在印度,在2019年领导货币化,被提升为其全球的头业务解决方案在北美。
After TikTok withdrew from India in 2020, Singh has been leading business solutions for the platform in Southeast Asia. His move to the North American market comes at a time when TikTok is being heavily scrutinised by the American government and amid widespread calls for a blanket ban on it, much like India did.
As per his LinkedIn profile, Singh took over in his current role in January this year, after being the head of global<\/a> business solutions, Asia Pacific for TikTok from July 2021.
Prior to joining ByteDance, Singh spearheaded the operations at GroupM as its chief executive officer, South Asia. He had also held leadership positions at Google<\/a>, GlaxoSmithKline<\/a>, Procter<\/a> & Gamble and IPG in the US, UK, UAE and China.
Experts ET spoke with said Singh has an uphill task ahead of him as North America is an extremely critical market for the popular short-video sharing platform that has come under a lot of scrutiny recently.
Earlier this month, ET reported Brendan Carr, commissioner of the United States Federal Communications Commission<\/a>, as saying that “banning TikTok is a natural next step in our efforts to secure communication networks ... It (TikTok) operates as a sophisticated surveillance tool and that presents a serious national security threat. All of the sensitive and non-public data is going to Beijing and could be used for blackmail, espionage, foreign influence campaigns and surveillance”.
Several US states have banned the app on government-owned devices, while the state of Indiana has sued TikTok for inflicting harm on residents. In December, a bipartisan Bill seeking an outright ban on the app was introduced into both houses of US Congress by Senator Marco Rubio.
While there are talks of “mitigating measures” being put in place, Carr said he doesn’t see “anything other than a blanket ban” working.
The White House<\/a> and the US defence, homeland security and state departments have already banned TikTok. In December, Catherine Szpindor, the chief administrator of the House of Representatives, instructed all staff and lawmakers to delete TikTok from their devices.
Carr said that at least 20 of the 50 American states have banned TikTok on state government devices with the number due to increase in 2023. Nebraska was the first state to issue a ban in 2020. Several predominantly Republican-led states – including Texas, South Dakota and Virginia – have also banned the use of the Chinese app.
India banned TikTok and nearly 300 other Chinese apps in phases starting June 2020 <\/a>over national security concerns. TikTok had more than 200 million users in India at the time and considered India as its biggest overseas market.
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2020年TikTok退出印度后,辛格一直领先在东南亚业务解决方案的平台。他搬到北美市场正值TikTok严重受到了美国政府在普遍呼吁全面禁止它,就像印度那样。
根据他在个人资料,辛格接管了他目前的角色在今年1月,后全球业务解决方案,亚太TikTok从2021年7月。
专家等与辛格说,他的前面是一项艰巨的任务,北美是一个极其重要的市场流行的视频分享平台,最近受到很多关注。
本月早些时候,等报告卡尔丹,美国联邦通信委员会的委员的话说,“禁止TikTok是一种自然的下一步在我们努力安全通信网络……它(TikTok)是一个复杂的监视工具,提出了一种严重的国家安全威胁。所有的敏感和非公开的数据去北京就是想留作敲诈之用,间谍,外国影响运动和监测”。
美国的几个州已经禁止国有设备上的应用程序,而印第安纳州已起诉TikTok,对居民造成的伤害。去年12月,两党法案寻求彻底禁止应用程序被引入美国国会两院通过参议员马可卢比奥。
虽然有谈判的“缓解措施”,卡尔说,他并不认为“不是一个全面禁止”工作。
的白宫和美国国防部、国土安全部和国务院部门已经禁止TikTok。去年12月,凯瑟琳Szpindor,众议院的首席管理员,要求所有员工和立法者删除TikTok从他们的设备。
卡尔说,至少有20的美国50个州禁止TikTok州政府设备将在2023年增加数量。内布拉斯加州是第一个国家在2020年发出禁令。主要是被共和党人控制的几个州,包括德克萨斯,南达科塔州和维吉尼亚州,也禁止使用的应用。
印度禁止TikTok和近300中国其他应用阶段2020年6月开始在国家安全方面的担忧。TikTok已拥有超过2亿的用户在印度,认为是印度成为其最大的海外市场。
Sameer Singh, who joined ByteDance<\/a>, which owns short-form video platform TikTok<\/a>, in 2019 to lead monetisation in India, has been elevated as the head of its global business solutions<\/a> in North America<\/a>.
After TikTok withdrew from India in 2020, Singh has been leading business solutions for the platform in Southeast Asia. His move to the North American market comes at a time when TikTok is being heavily scrutinised by the American government and amid widespread calls for a blanket ban on it, much like India did.
As per his LinkedIn profile, Singh took over in his current role in January this year, after being the head of global<\/a> business solutions, Asia Pacific for TikTok from July 2021.
Prior to joining ByteDance, Singh spearheaded the operations at GroupM as its chief executive officer, South Asia. He had also held leadership positions at Google<\/a>, GlaxoSmithKline<\/a>, Procter<\/a> & Gamble and IPG in the US, UK, UAE and China.
Experts ET spoke with said Singh has an uphill task ahead of him as North America is an extremely critical market for the popular short-video sharing platform that has come under a lot of scrutiny recently.
Earlier this month, ET reported Brendan Carr, commissioner of the United States Federal Communications Commission<\/a>, as saying that “banning TikTok is a natural next step in our efforts to secure communication networks ... It (TikTok) operates as a sophisticated surveillance tool and that presents a serious national security threat. All of the sensitive and non-public data is going to Beijing and could be used for blackmail, espionage, foreign influence campaigns and surveillance”.
Several US states have banned the app on government-owned devices, while the state of Indiana has sued TikTok for inflicting harm on residents. In December, a bipartisan Bill seeking an outright ban on the app was introduced into both houses of US Congress by Senator Marco Rubio.
While there are talks of “mitigating measures” being put in place, Carr said he doesn’t see “anything other than a blanket ban” working.
The White House<\/a> and the US defence, homeland security and state departments have already banned TikTok. In December, Catherine Szpindor, the chief administrator of the House of Representatives, instructed all staff and lawmakers to delete TikTok from their devices.
Carr said that at least 20 of the 50 American states have banned TikTok on state government devices with the number due to increase in 2023. Nebraska was the first state to issue a ban in 2020. Several predominantly Republican-led states – including Texas, South Dakota and Virginia – have also banned the use of the Chinese app.
India banned TikTok and nearly 300 other Chinese apps in phases starting June 2020 <\/a>over national security concerns. TikTok had more than 200 million users in India at the time and considered India as its biggest overseas market.
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