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<\/span><\/figcaption><\/figure>MOSCOW: Russian internet<\/a> giant Yandex<\/a> on Wednesday reported 2022 revenue up 46% to 521.7 billion roubles ($7.05 billion), increasing its dominance in online advertising as major competitor Google<\/a> pulled out of the market.

Yandex<\/a>, often referred to as \"Russia's Google<\/a>\", said investments in ad technologies drove a similar revenue jump in the fourth quarter, but adjusted net income slid 72% to 747 million roubles.

Alphabet<\/a>'s Google<\/a> stopped selling online advertising in Russia last March but has kept some free services available, opening the door for Yandex to enhance its market share.

\"While solid trends in advertising revenue continued in January 2023, we expect growth rates to gradually normalise in the coming months once the effect of last year's changes in the ad market competitive landscape annualises,\" Yandex said.

Nasdaq-listed Yandex has sought to find a balance between its Western investors on one side and the Kremlin on the other. It sold its news feed and homepage to state-controlled rival VK last year, in part to try to depoliticise its business, a source close to Yandex said.

As part of that deal, Yandex acquired VK's food delivery service Delivery Club<\/a>, helping the gross merchandise volume (GMV<\/a>) of its e-commerce division to almost double to 308 billion roubles in 2022, it said.
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俄罗斯的Yandex打败谷歌拉广告后财政年度收入目标

Yandex,通常被称为“俄罗斯的谷歌”,表示投资于广告技术推动类似的第四季度收入跳,但调整后的净利润下跌72%,至7.47亿卢布。

  • 2023年2月15日更新是04:01点
莫斯科,俄罗斯互联网巨大的Yandex周三公布2022年营收增长46%,达到5217亿卢布(70.5亿美元),增加对网络广告的优势作为主要竞争对手谷歌退出了市场。

Yandex,通常被称为“俄罗斯的谷歌”,表示投资于广告技术开类似的第四季度收入跳,但调整后的净利润下跌72%,至7.47亿卢布。

字母的谷歌去年3月在俄罗斯停止销售网络广告,但一些免费服务,打开门Yandex提高其市场份额。

“虽然固体广告收入趋势持续2023年1月,我们预计增长率将在未来几个月内逐步正常化一旦去年的以年均广告市场竞争格局的变化,“Yandex说。

广告
在纳斯达克上市的Yandex之间寻求一种平衡了西方投资者和克里姆林宫在另一侧。出售其主页新闻提要和国有乐动扑克竞争对手VK去年,部分非政治化业务,一位接近Yandex说。

作为协议的一部分,Yandex VK的速递服务交付俱乐部,帮助商品总值卷(GMV)电子商务部门的几乎两倍3080亿卢布,2022年。
  • 发布于2023年2月15日03:45点坚持

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  • 俄罗斯的Yandex打败谷歌拉广告后财政年度收入目标
\"\"
<\/span><\/figcaption><\/figure>MOSCOW: Russian internet<\/a> giant Yandex<\/a> on Wednesday reported 2022 revenue up 46% to 521.7 billion roubles ($7.05 billion), increasing its dominance in online advertising as major competitor Google<\/a> pulled out of the market.

Yandex<\/a>, often referred to as \"Russia's Google<\/a>\", said investments in ad technologies drove a similar revenue jump in the fourth quarter, but adjusted net income slid 72% to 747 million roubles.

Alphabet<\/a>'s Google<\/a> stopped selling online advertising in Russia last March but has kept some free services available, opening the door for Yandex to enhance its market share.

\"While solid trends in advertising revenue continued in January 2023, we expect growth rates to gradually normalise in the coming months once the effect of last year's changes in the ad market competitive landscape annualises,\" Yandex said.

Nasdaq-listed Yandex has sought to find a balance between its Western investors on one side and the Kremlin on the other. It sold its news feed and homepage to state-controlled rival VK last year, in part to try to depoliticise its business, a source close to Yandex said.

As part of that deal, Yandex acquired VK's food delivery service Delivery Club<\/a>, helping the gross merchandise volume (GMV<\/a>) of its e-commerce division to almost double to 308 billion roubles in 2022, it said.
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