MUMBAI | KOLKATA | NEW DELHI: Reliance Jio<\/a> is likely to launch its much-awaited 4G VoLTE feature phone<\/a> within this month, with brokerage HSBC<\/a> putting the price at as low as Rs 500, a move which could bring in another wave of disruption in the telecom market. 新德里孟买加尔各答| |:依赖Jio可能会推出期待已久的吗4 g手机回功能在本月,经纪公司汇丰银行把价格低至500卢比,此举可能带来另一波的电信市场的混乱。
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The launch — which some believe could be announced at parent Reliance Industries’ annual general meeting on July 21— would follow Jio’s likely announcement of a new tariff plan with aggressive price-points over the next couple of days with its 84-day Dhan Dhana Dhan<\/a> offer — announced on April 11 — drawing to a close, people familiar with the matter said.
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\nJio is likely to price its 4G feature phone “at a paltry Rs 500 (sub-$8) to lure 2G subscribers to directly switch to 4G”, which implies “Jio subsidising each handset by as much as $10-15 (Rs 650-975)”, Rajiv Sharma, HSBC director and telecoms analyst, said in a note seen by ET.
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\nAnalysts expect Jio to dangle a combination of an aggressive tariff offer backed with the mass-market 4G VoLTE feature phone to rev up active subscriber additions.
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\n![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
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\nAfter a speedy start, Jio has seen a slow down in the pace of its customer acquisition, mainly due to the limited number of affordable 4G handsets in the market. But phones supporting 4G VoLTE and priced affordably can help the new operator target millions of 2G featurephone users who have been wary of shifting to smartphones due to the affordability factor and lack of use case. Jio has 112.55 million subscribers as of April 2017.
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\n“This launch can create the next wave of disruption in the telecom market,” said a top executive of one of the leading telcos. “Not just us, but the existing players could surely lose a chunk of their low-end voice customers — most of whom are pre-paid - once this 4G featurephone is launched.”
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Jio is the only operator which runs a 4G VoLTE network, while its rivals such as Airtel<\/a>, Vodafone<\/a> and Idea still are running trials on VoLTE but haven’t launched commercially.
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\n“We won’t get into this device price war. Let’s see how deep the hit is,” the executive said, adding the “bloodbath in the market can continue for another year.” He was referring to the ongoing brutal price war since Jio’s entry last September which has hit the incumbent telcos’ revenue and profits and forced raid consolidation in the industry.
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Jio appears to be ready to flood the market with its 4G devices<\/a>, having placed orders for 18-20 million of the 4G VoLTE featurephones with some key Chinese original device manufacturers (ODMs) including Zhejiang Techain Electronics Technology Co., Shenzhen CHINO-E Communication Co, Crave and Megaphone. Handset makers sell roughly on average five million feature phones and 15 million smartphones a month.
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\nPeople aware of the details said that shipments should begin from Julyend or early-August, with the company looking at a possible launch for August 15.
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\nJio didn’t reply to separate emails seeking comments on various aspects of the story.
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\nET had previously reported that Jio is likely to subsidise part of the selling price to make the 4G feature phones available at about Rs 1,000 (about $15) and would come bundled with unlimited voice and video calling, besides digital content.
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\n“Given Jio’s $29 billion investment so far in the telecom venture, we don’t think the new 4G entrant would have any hesitation in doing so (subsidising),” said the HSBC note. Sharma expects the launch of Jio’s mass-market 4G feature phone “to happen any time from now” if the company is targeting urban low-end customers.
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\nBut if Jio’s target market for the device is rural, he feels, “the next couple of months may not be a good time since rural markets are linked to farming with seasonal cash flows, with the cash collection months being October and February when they, typically, harvest and sell their produce in the market.
\n
\nA telecoms analyst of another global brokerage, who did not wish to be named, said Jio will try to touch lower price-points.
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\n“Besides the Dhan Dhana Dhan offer, it has other plans that start at around Rs 150 a month, and they may introduce one at as low as Rs 80-90 for the same period with an aim to bring down the average revenue per user (ARPU),” he said.
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\nUnder the Dhan Dhana Dhan plan, Jio is offering free voice, unlimited SMS and access to Jio apps, and 1or 2 GB of daily data for a one-time payment of Rs 309 or Rs 509, respectively, to its Prime members, who paid a onetime fee of Rs 99.\n\n<\/p><\/body>","next_sibling":[{"msid":59450298,"title":"Reliance Communications to skip dues payment to LIC of India till Dec","entity_type":"ARTICLE","link":"\/news\/rcom-delays-interest-dues-to-lic-of-india-till-dec\/59450298","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":59450399,"entity_type":"ARTICLE","title":"Reliance Jio may disrupt the market again with a Rs 500 4G VoLTE phone","synopsis":"The launch would follow Jio\u2019s likely announcement of a new tariff plan with aggressive price-points over the next couple of days with its 84-day Dhan Dhana Dhan offer.","titleseo":"telecomnews\/reliance-jio-may-disrupt-the-market-again-with-a-rs-500-4g-volte-phone","status":"ACTIVE","authors":[{"author_name":"Devina Sengupta","author_link":"\/author\/479212895\/devina-sengupta","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479212895.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479212895,"author_name":"Devina Sengupta","author_seo_name":"devina-sengupta","designation":"Senior Assistant Editor","agency":false}},{"author_name":"Kalyan Parbat","author_link":"\/author\/4437\/kalyan-parbat","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/4437.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":4437,"author_name":"Kalyan Parbat","author_seo_name":"kalyan-parbat","designation":"Assistant Telecom Editor at the Level of Senior Assistant Editor","agency":false}},{"author_name":"Gulveen Aulakh","author_link":"\/author\/19656\/gulveen-aulakh","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/19656.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":19656,"author_name":"Gulveen Aulakh","author_seo_name":"gulveen-aulakh","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-07-05 08:35:42","lastupd":"2017-07-05 08:36:01","breadcrumbTags":["Reliance Jio","Reliance Jio Infocomm Limited","HSBC","Airtel","Vodafone","Dhan Dhana Dhan","Devices","4G VoLTE Feature Phone"],"secinfo":{"seolocation":"telecomnews\/reliance-jio-may-disrupt-the-market-again-with-a-rs-500-4g-volte-phone"}}" data-authors="[" devina sengupta","kalyan parbat","gulveen aulakh"]" data-category-name="" data-category_id="" data-date="2017-07-05" data-index="article_1">
发射——一些人认为可以在父信实工业公司的年度股东大会上宣布7月21日——跟随Jio可能宣布一个新的关税计划积极点在未来几天84天Dhan Dhana Dhan提供接近尾声——宣布4月11日,知情人士说。
Jio可能价格其4 g功能手机“微不足道的Rs 500(下标- 8美元)吸引2 g用户直接切换到4 g”,这意味着“Jio补贴每个手机高达10 - 15美元(Rs 650 - 975)”,拉吉夫•沙玛汇丰银行董事和电信分析师在一份报告中称等。
分析师预计Jio摇摆的咄咄逼人的关税与大众市场提供支持4 g回功能手机加速活跃用户添加。
快速启动后,Jio了客户收购的步伐慢下来,主要是由于数量有限的负担得起的4 g手机市场。但支持4 g手机价格回并以新运营商的目标可以帮助数以百万计的2 g featurephone用户一直小心翼翼,转向智能手机由于购买力因素和缺乏用例。2017年4月Jio拥有1.1255亿用户。
“这发射可以创建下一波的干扰在电信市场上,“领先的电信公司之一的一位高管说。“不只是我们,但是现有的球员肯定会损失大量的低端客户的声音——其中大多数是预付费,一旦4 g featurephone推出。”
Jio是唯一运营商运行4 g回网络,而其竞争对手,如附近的旅馆,沃达丰(Vodafone)和想法仍然运行试验回但还没有推出了商业化。
“我们不会进入这个设备价格战争。让我们看看有多深了,”这位高管说,添加“大屠杀在市场上可以持续一年。”他指的是正在进行的残酷的价格战Jio条目去年9月以来已达到现任电信公司的收入和利润,迫使raid行业的整合。
Jio似乎准备涌入市场4 g设备已经订购了4 g的18 - 20百万回专用手机与中国一些关键的原始设备制造商(odm)包括浙江Techain电子科技有限公司、深圳CHINO-E通信有限公司,渴望和扩音器。手机制造商出售大约1500万平均五百万功能手机和智能手机一个月。
人们意识到细节说发货应该从Julyend或在七月开始,与该公司看可能为8月15日发射。
Jio没有单独回复邮件寻求评论的各个方面的故事。
等此前报道,Jio可能补贴的一部分销售价格的4 g手机可用约为1000卢比(约合15美元),并将绑定在无限的语音和视频通话,除了数字内容。
“鉴于Jio 290亿美元投资电信企业到目前为止,我们不认为新的4 g进入者将有任何犹豫这样做(补贴),”汇丰报告中称。Sharma预计推出Jio的大众市场4 g功能手机”发生任何时间从现在“如果公司是针对城市低端客户。
但如果Jio的目标设备是农村市场,他认为,“未来几个月可能不是一个好时间,因为农村市场与农业季节性现金流,现金收集月是10月和2月的时候,通常情况下,收获和销售他们的产品在市场上。
另一个全球经纪公司的电信分析师,谁不愿透露姓名,说Jio将试着碰点低。
“除了Dhan Dhana Dhan报价,其他计划,开始在Rs 150一个月,他们可能会引入一个低至Rs 80 - 90年同期,目的是降低每用户平均收入(ARPU),”他说。
下Dhan Dhana Dhan计划,Jio提供免费的声音,无限短信和Jio访问应用程序,每天和1或2 GB的数据一次性付款的Rs 309或509卢比,分别对其主要成员,谁支付一次性费用99卢比。
MUMBAI | KOLKATA | NEW DELHI: Reliance Jio<\/a> is likely to launch its much-awaited 4G VoLTE feature phone<\/a> within this month, with brokerage HSBC<\/a> putting the price at as low as Rs 500, a move which could bring in another wave of disruption in the telecom market.
\n
The launch — which some believe could be announced at parent Reliance Industries’ annual general meeting on July 21— would follow Jio’s likely announcement of a new tariff plan with aggressive price-points over the next couple of days with its 84-day Dhan Dhana Dhan<\/a> offer — announced on April 11 — drawing to a close, people familiar with the matter said.
\n
\nJio is likely to price its 4G feature phone “at a paltry Rs 500 (sub-$8) to lure 2G subscribers to directly switch to 4G”, which implies “Jio subsidising each handset by as much as $10-15 (Rs 650-975)”, Rajiv Sharma, HSBC director and telecoms analyst, said in a note seen by ET.
\n
\nAnalysts expect Jio to dangle a combination of an aggressive tariff offer backed with the mass-market 4G VoLTE feature phone to rev up active subscriber additions.
\n
\n
\n
\n
\n
\nAfter a speedy start, Jio has seen a slow down in the pace of its customer acquisition, mainly due to the limited number of affordable 4G handsets in the market. But phones supporting 4G VoLTE and priced affordably can help the new operator target millions of 2G featurephone users who have been wary of shifting to smartphones due to the affordability factor and lack of use case. Jio has 112.55 million subscribers as of April 2017.
\n
\n“This launch can create the next wave of disruption in the telecom market,” said a top executive of one of the leading telcos. “Not just us, but the existing players could surely lose a chunk of their low-end voice customers — most of whom are pre-paid - once this 4G featurephone is launched.”
\n
\n
\n
\n
\n
Jio is the only operator which runs a 4G VoLTE network, while its rivals such as Airtel<\/a>, Vodafone<\/a> and Idea still are running trials on VoLTE but haven’t launched commercially.
\n
\n“We won’t get into this device price war. Let’s see how deep the hit is,” the executive said, adding the “bloodbath in the market can continue for another year.” He was referring to the ongoing brutal price war since Jio’s entry last September which has hit the incumbent telcos’ revenue and profits and forced raid consolidation in the industry.
\n
Jio appears to be ready to flood the market with its 4G devices<\/a>, having placed orders for 18-20 million of the 4G VoLTE featurephones with some key Chinese original device manufacturers (ODMs) including Zhejiang Techain Electronics Technology Co., Shenzhen CHINO-E Communication Co, Crave and Megaphone. Handset makers sell roughly on average five million feature phones and 15 million smartphones a month.
\n
\nPeople aware of the details said that shipments should begin from Julyend or early-August, with the company looking at a possible launch for August 15.
\n
\nJio didn’t reply to separate emails seeking comments on various aspects of the story.
\n
\nET had previously reported that Jio is likely to subsidise part of the selling price to make the 4G feature phones available at about Rs 1,000 (about $15) and would come bundled with unlimited voice and video calling, besides digital content.
\n
\n“Given Jio’s $29 billion investment so far in the telecom venture, we don’t think the new 4G entrant would have any hesitation in doing so (subsidising),” said the HSBC note. Sharma expects the launch of Jio’s mass-market 4G feature phone “to happen any time from now” if the company is targeting urban low-end customers.
\n
\nBut if Jio’s target market for the device is rural, he feels, “the next couple of months may not be a good time since rural markets are linked to farming with seasonal cash flows, with the cash collection months being October and February when they, typically, harvest and sell their produce in the market.
\n
\nA telecoms analyst of another global brokerage, who did not wish to be named, said Jio will try to touch lower price-points.
\n
\n“Besides the Dhan Dhana Dhan offer, it has other plans that start at around Rs 150 a month, and they may introduce one at as low as Rs 80-90 for the same period with an aim to bring down the average revenue per user (ARPU),” he said.
\n
\nUnder the Dhan Dhana Dhan plan, Jio is offering free voice, unlimited SMS and access to Jio apps, and 1or 2 GB of daily data for a one-time payment of Rs 309 or Rs 509, respectively, to its Prime members, who paid a onetime fee of Rs 99.\n\n<\/p><\/body>","next_sibling":[{"msid":59450298,"title":"Reliance Communications to skip dues payment to LIC of India till Dec","entity_type":"ARTICLE","link":"\/news\/rcom-delays-interest-dues-to-lic-of-india-till-dec\/59450298","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":59450399,"entity_type":"ARTICLE","title":"Reliance Jio may disrupt the market again with a Rs 500 4G VoLTE phone","synopsis":"The launch would follow Jio\u2019s likely announcement of a new tariff plan with aggressive price-points over the next couple of days with its 84-day Dhan Dhana Dhan offer.","titleseo":"telecomnews\/reliance-jio-may-disrupt-the-market-again-with-a-rs-500-4g-volte-phone","status":"ACTIVE","authors":[{"author_name":"Devina Sengupta","author_link":"\/author\/479212895\/devina-sengupta","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479212895.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479212895,"author_name":"Devina Sengupta","author_seo_name":"devina-sengupta","designation":"Senior Assistant Editor","agency":false}},{"author_name":"Kalyan Parbat","author_link":"\/author\/4437\/kalyan-parbat","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/4437.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":4437,"author_name":"Kalyan Parbat","author_seo_name":"kalyan-parbat","designation":"Assistant Telecom Editor at the Level of Senior Assistant Editor","agency":false}},{"author_name":"Gulveen Aulakh","author_link":"\/author\/19656\/gulveen-aulakh","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/19656.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":19656,"author_name":"Gulveen Aulakh","author_seo_name":"gulveen-aulakh","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-07-05 08:35:42","lastupd":"2017-07-05 08:36:01","breadcrumbTags":["Reliance Jio","Reliance Jio Infocomm Limited","HSBC","Airtel","Vodafone","Dhan Dhana Dhan","Devices","4G VoLTE Feature Phone"],"secinfo":{"seolocation":"telecomnews\/reliance-jio-may-disrupt-the-market-again-with-a-rs-500-4g-volte-phone"}}" data-news_link="//www.iser-br.com/news/reliance-jio-may-disrupt-the-market-again-with-a-rs-500-4g-volte-phone/59450399">
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