独家
分析师:一加将受益于Oppo在印度物联网的线下扩张
一加和Oppo去年在中国整合了研发团队，此前一加创始人皮特·拉(Pete La)承担了更多责任，负责监督这两个品牌的产品战略。
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BSNL宣布六名官员被迫退休
被强制退休的军官是印度电信服务(ITS)干部，批次从1988年到1992年不等。
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一加和Oppo去年在中国整合了研发团队，此前一加创始人刘銮雄(Pete Lau)承担了更多责任，负责监督这两个品牌的产品战略。
“从那时起，我们将我们的一些团队与Oppo整合在一起，以更好地简化我们的运营，并利用额外的共享资源。在看到这些变化带来的积极影响后，我们决定进一步将我们的组织与Oppo整合在一起，”刘銮雄周三在一篇博客文章中表示。
一加印度发言人在给印度时报的一份声明中表示，一加将继续作为Oppo内部的独立品牌运营。一加的产品和区域市场将照常运营。在印度和其他两家公司都有业务的市场，我们将一如既往地展开竞争。”
您正在内存他是市场情报公司的行业情报部门负责人当地网络（CMR)表示，此举将使一加品牌能够推动其下一波增长，因为它进一步从挑战者向主流品牌定位迈进。
Ram补充说:“通过挖掘和利用Oppo的研发能力，一加将能够实现规模经济，并有可能在智能手机和物联网连接的生活时代获得更好的增长。”
Counterpoint研究总监Tarun Pathak补充说，两家公司很有可能在软件和服务方面重叠努力，因为硬件越来越难以区分。例如，一加9系列已经在中国使用彩色操作系统。
IDC研究总监Navkendar Singh对Pathak的评论表示赞同，并表示随着一加在这一领域的成功，Oppo的消费者物联网业务将变得更加强大。
“这一举措肯定会帮助一加在更快的操作系统更新和其他方面利用Oppo的研发。此外，也许这也可能合并两个品牌的中高端市场。一加和Oppo有Nord和雷诺系列辛格说。
Oppo和一加都在该国拥有自己的研发中心。今年5月，刘炽平告诉《印度经济时报》，尽管一加的研发团队在集团层面上与Oppo合并，但它仍在继续此前宣布的在印度投资100亿卢比用于研发。刘炽平接着说:“‘一加’印度研发团队是印度业务和全球业务的非常重要的支柱。”他补充说，到2022年，印度工厂将成为该公司全球最大的研究中心。
Counterpoint Research的一份报告显示，一加智能手机在印度的总出货量在2020年第四季度同比增长200%，2021年第一季度同比增长300%。
在物联网战略下，一加将带来更多新的设备向印度消费者出售。该公司还希望在当地生产物联网(IoT)产品，从而提高在印度制造的产品的总比例。
![\"OnePlus](\"https:\/\/st.etb2bimg.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
<\/figure>NEW DELHI: Premium handset brand<\/a> OnePlus<\/a> said that it will continue to operate independently in India under Oppo<\/a> after the integration. Analysts said that the further integration into Oppo will help OnePlus leverage the vast offline reach of the former in India, especially for Internet of Things (IoT) business but any move to tweak the go-to-market strategy will negatively impact its brand positioning.OnePlus and Oppo had last year integrated research and development teams in China after Pete Lau, founder of OnePlus, took additional responsibilities to oversee product strategy for both the brands.
\u201cSince then, we have integrated a number of our teams together with Oppo to better streamline our operations and capitalize on additional shared resources. After seeing a positive impact from those changes, we\u2019ve decided to further integrate our organization with Oppo,\u201d Lau said in a blog post on Wednesday.
<\/div><\/div>With this deeper integration with Oppo, Lau said that OnePlus will have more resources at hand to create \u201cbetter products\u201d and will also allow the company to be more efficient. He also clarified that the OnePlus brand will continue to operate independently.
In a statement to ET, OnePlus India spokesperson said that OnePlus will continue operating as an independent brand within Oppo. \" OnePlus products and regional markets will operate with business as usual. In India and other markets where both companies operate, we will continue to compete in the same way as before.\"
Prabhu Ram<\/a>, head-industry intelligence group at market intelligence firm CyberMedia Research<\/a> (CMR<\/a>) said that the move will enable the OnePlus brand to fuel its next wave of growth, as it forays further from a challenger to a mainstream brand positioning.
\u201cBy tapping into, and leveraging Oppo\u2019s R&D capabilities, OnePlus will be able to attain economies of scale, and potentially poised to grow better in the smartphone plus IoT connected living era,\u201d Ram added.
Tarun Pathak, Research Director at Counterpoint, however, added that there is a good possibility that both the companies might end up overlapping efforts on the software and services side as hardware is getting tougher to differentiate. For instance, the OnePlus 9 series already uses Color OS in China.
In a statement to ET, OnePlus India spokesperson said that OnePlus will continue operating as an independent brand within Oppo. \" OnePlus products and regional markets will operate with business as usual. In India and other markets where both companies operate, we will continue to compete in the same way as before.\"
Prabhu Ram<\/a>, head-industry intelligence group at market intelligence firm CyberMedia Research<\/a> (CMR<\/a>) said that the move will enable the OnePlus brand to fuel its next wave of growth, as it forays further from a challenger to a mainstream brand positioning.
\u201cBy tapping into, and leveraging Oppo\u2019s R&D capabilities, OnePlus will be able to attain economies of scale, and potentially poised to grow better in the smartphone plus IoT connected living era,\u201d Ram added.
Tarun Pathak, Research Director at Counterpoint, however, added that there is a good possibility that both the companies might end up overlapping efforts on the software and services side as hardware is getting tougher to differentiate. For instance, the OnePlus 9 series already uses Color OS in China.
<\/div><\/div>Pathak added that Oneplus being a premium brand has taken time to gather the required installed base which now can be connected well back with Oppo. He, however, cautioned that OnePlus has emerged as a strong premium brand in India and any change in its go-to-market approach may hamper its growth.
Navkendar Singh, research director at IDC seconded Pathak\u2019s comments and said that Oppo\u2019s consumer IOT play will become stronger with the success OnePlus has seen in that segment.
\u201cThe move will certainly help OnePlus in terms of faster OS updates among others leveraging Oppo's R&D. Also, maybe this may also merge the mid premium segment play of both brands. Oneplus and Oppo have Nord and Reno series<\/a>, respectively,\u201d Singh said.
Read also<\/h3>
Navkendar Singh, research director at IDC seconded Pathak\u2019s comments and said that Oppo\u2019s consumer IOT play will become stronger with the success OnePlus has seen in that segment.
\u201cThe move will certainly help OnePlus in terms of faster OS updates among others leveraging Oppo's R&D. Also, maybe this may also merge the mid premium segment play of both brands. Oneplus and Oppo have Nord and Reno series<\/a>, respectively,\u201d Singh said.
Read also<\/h3><\/a><\/div>OnePlus merges with OPPO to create better products<\/h4><\/a><\/div><\/a><\/div>OnePlus founder Pete Lau on Nord CE 5G, R&D focus, manufacturing investment and pandemic<\/h4><\/a><\/div><\/div>
Both Oppo and OnePlus have their own R&D centers in the country. In May, Lau told ET that OnePlus is continuing with its previously announced investments worth Rs 1000 crore for research and development (R&D) in India despite the merger of its R&D team with Oppo at the group level. \u201cThe 'OnePlus' India R&D team is a very important pillar for both business in India and global operations,\u201d Lau then said, adding that the India facility will be the company\u2019s largest research center globally by 2022.
OnePlus saw its overall smartphone shipments in India grow 200% on year in Q4, 2020, and 300% in Q1, 2021, as per a Counterpoint Research report.
Under the IoT strategy, OnePlus will bring more new devices<\/a> to Indian consumers this year. The company also wants to make its Internet of Things (IoT) products locally and thus increase the total percentage of products that are being made in India.
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Over the last few years, OnePlus has deepened its investments in India, not only around our R&D infrastructure but also with our local manufacturing capabilities,\u201d Lau told ET.","seolocation":"telecomnews\/oppo-oneplus-merge-india-rd-operations-india-specific-product-development-to-continue-pete-lau","seolocationalt":"Oppo, OnePlus merge India R&D operations; to launch integrated OS next year","url_seo":"oppo-oneplus-merge-india-rd-operations-india-specific-product-development-to-continue-pete-lau"},{"msid":"83601993","stname":"OnePlus to benefit from Oppo's offline reach for IoT expansion in India: Analysts","artsyn":"OnePlus and Oppo had last year integrated research and development teams in China after Pete La, founder of OnePlus, took additional responsibilities to oversee product strategy for both the brands.","seolocation":"telecomnews\/oneplus-to-benefit-from-oppos-offline-reach-for-iot-expansion-in-india-analysts","seolocationalt":"OnePlus to benefit from Oppo's offline reach for IoT expansion in India: Analysts","url_seo":"oneplus-to-benefit-from-oppos-offline-reach-for-iot-expansion-in-india-analysts"}],"primeid":0,"storytags":{"categoryTag":{"sectionid":"49830939","sectionname":"TelecomNews","seolocation":"telecomnews","seolocationalt":"telecomnews"},"otherTags":[{"keyid":"11461020","value":"oneplus oppo merger","smid":"0","keynameseo":"oneplus-oppo-merger","keytype":"","keycount":"totalcount","weightage":"100"},{"keyid":"2210217","value":"oneplus","smid":"0","keynameseo":"oneplus","keytype":"","keycount":"totalcount","weightage":"80"},{"keyid":"1731609","value":"Oppo","smid":"0","keynameseo":"Oppo","keytype":"","keycount":"totalcount","weightage":"60"},{"keyid":"7627398","value":"Reno series","smid":"0","keynameseo":"Reno-series","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"17786","value":"ram","smid":"0","keynameseo":"ram","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"3022677","value":"IoT expansion","smid":"0","keynameseo":"IoT-expansion","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"1299158","value":"handset brand","smid":"0","keynameseo":"handset-brand","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"6355190","value":"Devices","smid":"0","keynameseo":"Devices","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"611566","value":"CyberMedia Research","smid":"0","keynameseo":"CyberMedia-Research","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"616509","value":"CMR","smid":"0","keynameseo":"CMR","keytype":"","keycount":"totalcount","weightage":"20"}],"filterTags":[]},"formattedTags":{"companyTags":[],"otherTags":[{"name":"CyberMedia Research"},{"name":"oneplus oppo merger"},{"name":"IoT expansion"},{"name":"handset brand"},{"name":"Reno series"},{"name":"oneplus"},{"name":"Devices"},{"name":"Oppo"},{"name":"ram"},{"name":"CMR"}],"newsCategoryTags":[{"name":"TelecomNews","seolocation":"telecomnews"}],"breadcrumbTags":["oneplus oppo merger","oneplus","Oppo","Reno series","ram","IoT expansion","handset brand","Devices","CyberMedia Research","CMR"],"filterTags":[]},"breadcrumbTags":["oneplus oppo merger","oneplus","Oppo","Reno series","ram","IoT expansion","handset brand","Devices","CyberMedia Research","CMR"],"Alttitle":{"minfo":""},"Altdescription":{"minfo":""},"amp_url":"\/\/www.iser-br.com\/amp\/news\/oneplus-to-benefit-from-oppos-offline-reach-for-iot-expansion-in-india-analysts\/83601993","associated":{"articles":{"86367904":{"msid":"86367904","stname":"Oppo, OnePlus merge India R&D operations; to launch integrated OS next year","artsyn":"\u201cTo better maximize resources and further position OnePlus for growth, we have integrated our R&D capabilities with OPPO. Over the last few years, OnePlus has deepened its investments in India, not only around our R&D infrastructure but also with our local manufacturing capabilities,\u201d Lau told ET.","seolocation":"telecomnews\/oppo-oneplus-merge-india-rd-operations-india-specific-product-development-to-continue-pete-lau","seolocationalt":"Oppo, OnePlus merge India R&D operations; to launch integrated OS next year","url_seo":"oppo-oneplus-merge-india-rd-operations-india-specific-product-development-to-continue-pete-lau"},"83601993":{"msid":"83601993","stname":"OnePlus to benefit from Oppo's offline reach for IoT expansion in India: Analysts","artsyn":"OnePlus and Oppo had last year integrated research and development teams in China after Pete La, founder of OnePlus, took additional responsibilities to oversee product strategy for both the brands.","seolocation":"telecomnews\/oneplus-to-benefit-from-oppos-offline-reach-for-iot-expansion-in-india-analysts","seolocationalt":"OnePlus to benefit from Oppo's offline reach for IoT expansion in India: Analysts","url_seo":"oneplus-to-benefit-from-oppos-offline-reach-for-iot-expansion-in-india-analysts"}}}}" data-news-images="[{"msid":"83602097","msname":"pete","msnameseo":"pete","mediatype":"1","artdate":"2021-06-17 15:31:00.0","caption":""}]" data-newsletter-by="0" data-newsletter-date="a" data-hasbottomcarousel="" data-alldetailsopen="0" data-multipleanalyticshit="" data-deeplink="https://ettelecom.app.link?$deeplink_path=" data-socialshareformat="default">
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<\/a><\/div>OnePlus merges with OPPO to create better products<\/h4><\/a><\/div><\/a><\/div>OnePlus founder Pete Lau on Nord CE 5G, R&D focus, manufacturing investment and pandemic<\/h4><\/a><\/div><\/div>
Both Oppo and OnePlus have their own R&D centers in the country. In May, Lau told ET that OnePlus is continuing with its previously announced investments worth Rs 1000 crore for research and development (R&D) in India despite the merger of its R&D team with Oppo at the group level. \u201cThe 'OnePlus' India R&D team is a very important pillar for both business in India and global operations,\u201d Lau then said, adding that the India facility will be the company\u2019s largest research center globally by 2022.
OnePlus saw its overall smartphone shipments in India grow 200% on year in Q4, 2020, and 300% in Q1, 2021, as per a Counterpoint Research report.
Under the IoT strategy, OnePlus will bring more new devices<\/a> to Indian consumers this year. The company also wants to make its Internet of Things (IoT) products locally and thus increase the total percentage of products that are being made in India.
<\/div><\/div>
Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","NumberOfSentences":{"minfo":"25.0","minfoseo":"25-0"},"AutomatedReadabilityIndex":{"minfo":"14.0","minfoseo":"14-0"},"LastPublishMilliTime":{"minfo":"1623933051138","minfoseo":"1623933051138"},"ReadabilityGradeLevel":{"minfo":"College","minfoseo":"college"},"GadgetsMarkedReviewed":{"minfo":"0","minfoseo":"0"},"HashCode":{"minfo":"977378672","minfoseo":"977378672"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"OriginalImageHeightPx":{"minfo":"183.0","minfoseo":"183-0"},"OriginalImageWidthPx":{"minfo":"275.0","minfoseo":"275-0"},"NumberOfCharacters":{"minfo":"3917.0","minfoseo":"3917-0"},"NumberOfWords":{"minfo":"634.0","minfoseo":"634-0"},"key":{"0":{"keyid":"11461020","value":"oneplus oppo merger","smid":"0","keynameseo":"oneplus-oppo-merger","keytype":"","keycount":"totalcount","weightage":"100"},"1":{"keyid":"2210217","value":"oneplus","smid":"0","keynameseo":"oneplus","keytype":"","keycount":"totalcount","weightage":"80"},"2":{"keyid":"1731609","value":"Oppo","smid":"0","keynameseo":"Oppo","keytype":"","keycount":"totalcount","weightage":"60"},"3":{"keyid":"7627398","value":"Reno series","smid":"0","keynameseo":"Reno-series","keytype":"","keycount":"totalcount","weightage":"20"},"4":{"keyid":"17786","value":"ram","smid":"0","keynameseo":"ram","keytype":"","keycount":"totalcount","weightage":"20"},"5":{"keyid":"3022677","value":"IoT expansion","smid":"0","keynameseo":"IoT-expansion","keytype":"","keycount":"totalcount","weightage":"20"},"6":{"keyid":"1299158","value":"handset brand","smid":"0","keynameseo":"handset-brand","keytype":"","keycount":"totalcount","weightage":"20"},"8":{"keyid":"611566","value":"CyberMedia Research","smid":"0","keynameseo":"CyberMedia-Research","keytype":"","keycount":"totalcount","weightage":"20"},"9":{"keyid":"616509","value":"CMR","smid":"0","keynameseo":"CMR","keytype":"","keycount":"totalcount","weightage":"20"}},"authorsplit":{"author":{"artau":"Danish Khan","aunameseo":"danish-khan","artauid":"479206691","artauemail":"danish.khan@timesinternet.in","auFullName":"Danish Khan","pubname":"ETTelecom","designame":"Assistant Editor - Telecom","audetailsxml":{"authordetails":[],"details":{"detail":[{"@attributes":{"type":"occupation"}},{"@attributes":{"type":"beat"}}]}},"aulinksxml":{"links":{"link":{"twitter":[],"facebook":[],"googlePlusUrl":[],"contributorUrl":[]}}},"auagencyid":"88675626","auagencyname":"ETTelecom","autype":"GENERAL"}},"similarlytagged":[{"msid":"86367904","stname":"Oppo, OnePlus merge India R&D operations; to launch integrated OS next year","artsyn":"\u201cTo better maximize resources and further position OnePlus for growth, we have integrated our R&D capabilities with OPPO. 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Over the last few years, OnePlus has deepened its investments in India, not only around our R&D infrastructure but also with our local manufacturing capabilities,\u201d Lau told ET.","seolocation":"telecomnews\/oppo-oneplus-merge-india-rd-operations-india-specific-product-development-to-continue-pete-lau","seolocationalt":"Oppo, OnePlus merge India R&D operations; to launch integrated OS next year","url_seo":"oppo-oneplus-merge-india-rd-operations-india-specific-product-development-to-continue-pete-lau"},"83601993":{"msid":"83601993","stname":"OnePlus to benefit from Oppo's offline reach for IoT expansion in India: Analysts","artsyn":"OnePlus and Oppo had last year integrated research and development teams in China after Pete La, founder of OnePlus, took additional responsibilities to oversee product strategy for both the brands.","seolocation":"telecomnews\/oneplus-to-benefit-from-oppos-offline-reach-for-iot-expansion-in-india-analysts","seolocationalt":"OnePlus to benefit from Oppo's offline reach for IoT expansion in India: Analysts","url_seo":"oneplus-to-benefit-from-oppos-offline-reach-for-iot-expansion-in-india-analysts"}}}}" data-news-images="[{"msid":"83602097","msname":"pete","msnameseo":"pete","mediatype":"1","artdate":"2021-06-17 15:31:00.0","caption":""}]" data-newsletter-by="0" data-newsletter-date="a" data-hasbottomcarousel="" data-alldetailsopen="0" data-multipleanalyticshit="" data-deeplink="https://ettelecom.app.link?$deeplink_path=" data-socialshareformat="default">
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