\"\"
<\/span><\/figcaption><\/figure>NEW DELHI: Offline mobile retailers have countered Xiaomi India<\/a> head Manu Jain’s comments that offline inventory issues were largely due to supply shortage and said that the Chinese brand<\/a> is deliberately delaying inventory of newly launched products and is diverting it to its own channel along with other ecommerce partners to save margins.

AIMRA, which represents 1.50 lakh mainline mobile retailers of India, also said that Korean brand
Samsung<\/a> is also involved in a similar practice, and isn’t providing certain in-demand models at all to offline partners.

Offline retailers have also accused
Oppo<\/a> of selling “end of life” smartphone<\/a> models in the online channel with deep discounts to divert customers from the offline channel.

Xiaomi<\/a> has promised to provide inventory offline within a week but the situation hasn’t changed in the last few months. They don’t provide inventory of latest models to offline partners and delay it for almost a month and largely give inventory of older models,” Arvinder Khurana, the national president of All India Mobile Retailer Association (AIMRA) told ET.

Khurana also said that there is a price disparity as well as
Xiaomi<\/a> is selling these phones Rs 500 cheaper in the online channel.

Responding to concerns of offline partners, Xiaomi India head Manu Jain last week told ET that these concerns were due mainly to the overall shortage of products due to production challenges.

“It's a very natural human phenomenon. When we have demand of 120 and I am getting only 90. I always feel bad that I am losing out on business opportunities. I understand some of our partners might have felt very bad because on one hand for two months, you have to pay full rent, salaries, you have zero income and this shortage because India factories are still ramping up,” Jain said.

Xiaomi claimed that the offline channel will contribute 50% of overall sales by the end of this year.

Khurana, however, countered Jain’s explanation by saying that every step taken by the Chinese brand is taking away business from the offline retail. “They are rather increasing their GMV for the online business.”

He also accused Samsung of using offline retail databases to drive online sales along and not maintaining price parity and raised offline inventory issues. “They are sending messages to customers to go to their online platform to get more offers. They are diverting our customers.”

“These brands need to support the retailers by providing the same models to all channels at the same time,” he added.

Read also<\/h4>
<\/a><\/figure>
Smartphone demand rebounded very strongly; production to soon reach 100% capacity: Xiaomi India MD Manu Jain<\/a><\/h5><\/div>
<\/a><\/figure>
Xiaomi opens 3,000th Mi Store in India<\/a><\/h5><\/div><\/div><\/div>
In a September 1 letter to Oppo India President Elvis Zhou, AIMRA asked the Chinese company to stop selling “end of life” and special variant models with deep discounts, terming the practice unfair and ethical towards offline partners.

“...the retailers are working hard in these challenging times of a COVID threat putting their
lives at risk for the livelihood of the family and employees. This is an absolute breach of trust
and against the spirit of the law,” AMIRA said in its letter.

The retailer body said that mainline retailers are very capable of selling end of life products at the same special discounted prices that “online platforms enjoy.”

“When Online platforms market the EOL product at such a low price, it gives an earlier buyer of the same product a feeling of having been cheated by the brand. This was what went wrong with Samsung premium customers and resulted in a decline of the brand's loyalty,” AIMRA said.

Oppo, as per AIMRA, had given a written commitment to its mainline partners of not indulging in any kind of exclusivity or preferential sale.

“..but unfortunately, an OPPO Reno 2f 6+256 GB for 17999\/- and OPPO A12 4+64GB Rs. 11490\/- was given exclusively and also End-of-Life Product OPPO A9 4+128 GB for Rs.13990\/- & OPPO F11 Pro 6+128 GB for Rs.17990\/- to Flipkart...we expect you to maintain a level playing field while doing business with both the channels and not indulge in trade practices that simply take away customers, snatch the livelihood of mainline retailers and their families,” the body said in its letter.

<\/body>","next_sibling":[{"msid":77888567,"title":"Activist Cevian Capital trims Ericsson stake to 5.45%","entity_type":"ARTICLE","link":"\/news\/activist-cevian-capital-trims-ericsson-stake-to-5-45\/77888567","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":77888566,"entity_type":"ARTICLE","title":"Offline retailers counter Xiaomi India claims on inventory allocation; ask Oppo to stop online discounts","synopsis":"Offline mobile retailers have countered Xiaomi India head Manu Jain\u2019s comments that offline inventory issues were largely due to supply shortage and said that the Chinese brand is deliberately delaying inventory of newly launched products and is diverting it to its own channel along with other ecommerce partners to save margins.","titleseo":"telecomnews\/offline-retailers-counter-xiaomi-india-claims-of-inventory-issues-ask-oppo-to-stop-online-discounts","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":3122,"shares":0,"engagementtimems":12203000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-09-02 15:32:56","lastupd":"2020-09-02 16:03:53","breadcrumbTags":["Xiaomi","Oppo","Chinese brand","Samsung","Smartphone","Devices","Xiaomi India","Manu Kumar Jain"],"secinfo":{"seolocation":"telecomnews\/offline-retailers-counter-xiaomi-india-claims-of-inventory-issues-ask-oppo-to-stop-online-discounts"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2020-09-02" data-index="article_1">

离线零售商计数器小米印度声称库存分配;问朋友停止网上折扣

离线移动零售商反击小米印度头马努Jain的言论,线下库存问题很大程度上是由于供应短缺和表示,中国品牌是故意拖延新推出的产品和库存转移到自己的频道以及其他电子商务伙伴拯救利润率。

丹麦汗
  • 更新2020年9月2日下午04:03坚持
阅读: 100年行业专业人士
读者的形象读到100年行业专业人士
新德里:离线移动零售商反击小米印度头马努耆那教徒的言论,线下库存问题主要是由于供应短缺和说中国品牌故意拖延新推出的产品和库存转移到自己的频道以及其他电子商务伙伴拯救利润率。

AIMRA代表1.50多数主流移动印度的零售商,还说,韩国品牌三星还参与类似的练习,不提供某些受欢迎模型离线伙伴。

离线零售商也指责相对应的人出售“生活的终结”智能手机模型的在线渠道折扣从线下转移客户渠道。

广告
小米已承诺在一周内提供库存离线,但情况没有改变在过去的几个月里。他们不提供最新款的库存线下合作伙伴和推迟了近一个月,在很大程度上给老库存模型,“arvind Khurana认为,全国所有印度移动零售商协会主席(AIMRA)告诉等。

Khurana还表示,有一个价格差异以及小米便宜出售这些手机Rs 500在线渠道。

应对线下合作伙伴的关切,小米印度头马努Jain上周告诉等,这些问题主要是由于产品由于生产的总体短缺的挑战。

“这是一个很自然的人类现象。当我们有需求的120,我只有90。我总是感觉不好,我失去商机。我理解我们的一些合作伙伴可能会觉得很糟糕,因为一方面为两个月,你必须支付全额租金,工资,零收入,这种短缺,因为印度工厂仍在增加,”Jain说。

小米声称线下渠道整体销售的50%的今年年底。

Khurana认为,然而,反击耆那教徒的解释说,每一步采取的中国品牌是拿走从线下零售业务。“他们,而增加GMV在线业务。”

广告
他还指责三星利用线下零售数据库驱动网上销售,不维护价格平价和提出了离线库存问题。“他们是发送消息给客户去他们的在线平台获得更多的提供。他们将我们的客户。”

“这些品牌需要支持零售商提供相同的模型对所有通道同时,”他补充道。

读也


在9月1日写给同僚印度总统猫王,AIMRA要求中国公司停止销售“生活的终结”和特殊变体模型与折扣,极其不公平和伦理实践对线下的合作伙伴。

“…零售商正在努力在这些挑战的时候把COVID威胁
住在家里的生计和员工的风险。这是一个绝对的背信罪
和法律的精神,“阿米拉的信中表示。

零售商的身体说,主流零售商非常能够销售的产品在同一特殊折扣价格“在线平台享受。”

“当在线平台市场EOL产品以这样低的价格,它给早期购买者同样的产品品牌被欺骗的感觉。这是哪里搞错了与三星高端客户,导致品牌的忠诚度下降,”AIMRA说。

每AIMRA同僚,已书面承诺其主线伙伴而不是沉迷于任何一种排他性或优惠出售。

“. .但不幸的是,一个朋友雷诺2 f 6 + 17999 / - 256 GB和同僚A12 4 + 11490 / - 64 GB Rs。只和临终Rs.13990产品OPPO A9 4 + 128 GB / - &朋友到Pro Flipkart公司6 + 128 GB Rs.17990 / -…我们希望你维持一个公平竞争的环境,同时与渠道和做生意不沉溺于贸易实践,只带走客户,抓举主流零售商和他们的家人的生活,”身体的信中表示。

  • 发布于2020年9月2日下午03:32坚持
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\"\"
<\/span><\/figcaption><\/figure>NEW DELHI: Offline mobile retailers have countered Xiaomi India<\/a> head Manu Jain’s comments that offline inventory issues were largely due to supply shortage and said that the Chinese brand<\/a> is deliberately delaying inventory of newly launched products and is diverting it to its own channel along with other ecommerce partners to save margins.

AIMRA, which represents 1.50 lakh mainline mobile retailers of India, also said that Korean brand
Samsung<\/a> is also involved in a similar practice, and isn’t providing certain in-demand models at all to offline partners.

Offline retailers have also accused
Oppo<\/a> of selling “end of life” smartphone<\/a> models in the online channel with deep discounts to divert customers from the offline channel.

Xiaomi<\/a> has promised to provide inventory offline within a week but the situation hasn’t changed in the last few months. They don’t provide inventory of latest models to offline partners and delay it for almost a month and largely give inventory of older models,” Arvinder Khurana, the national president of All India Mobile Retailer Association (AIMRA) told ET.

Khurana also said that there is a price disparity as well as
Xiaomi<\/a> is selling these phones Rs 500 cheaper in the online channel.

Responding to concerns of offline partners, Xiaomi India head Manu Jain last week told ET that these concerns were due mainly to the overall shortage of products due to production challenges.

“It's a very natural human phenomenon. When we have demand of 120 and I am getting only 90. I always feel bad that I am losing out on business opportunities. I understand some of our partners might have felt very bad because on one hand for two months, you have to pay full rent, salaries, you have zero income and this shortage because India factories are still ramping up,” Jain said.

Xiaomi claimed that the offline channel will contribute 50% of overall sales by the end of this year.

Khurana, however, countered Jain’s explanation by saying that every step taken by the Chinese brand is taking away business from the offline retail. “They are rather increasing their GMV for the online business.”

He also accused Samsung of using offline retail databases to drive online sales along and not maintaining price parity and raised offline inventory issues. “They are sending messages to customers to go to their online platform to get more offers. They are diverting our customers.”

“These brands need to support the retailers by providing the same models to all channels at the same time,” he added.

Read also<\/h4>
<\/a><\/figure>
Smartphone demand rebounded very strongly; production to soon reach 100% capacity: Xiaomi India MD Manu Jain<\/a><\/h5><\/div>
<\/a><\/figure>
Xiaomi opens 3,000th Mi Store in India<\/a><\/h5><\/div><\/div><\/div>
In a September 1 letter to Oppo India President Elvis Zhou, AIMRA asked the Chinese company to stop selling “end of life” and special variant models with deep discounts, terming the practice unfair and ethical towards offline partners.

“...the retailers are working hard in these challenging times of a COVID threat putting their
lives at risk for the livelihood of the family and employees. This is an absolute breach of trust
and against the spirit of the law,” AMIRA said in its letter.

The retailer body said that mainline retailers are very capable of selling end of life products at the same special discounted prices that “online platforms enjoy.”

“When Online platforms market the EOL product at such a low price, it gives an earlier buyer of the same product a feeling of having been cheated by the brand. This was what went wrong with Samsung premium customers and resulted in a decline of the brand's loyalty,” AIMRA said.

Oppo, as per AIMRA, had given a written commitment to its mainline partners of not indulging in any kind of exclusivity or preferential sale.

“..but unfortunately, an OPPO Reno 2f 6+256 GB for 17999\/- and OPPO A12 4+64GB Rs. 11490\/- was given exclusively and also End-of-Life Product OPPO A9 4+128 GB for Rs.13990\/- & OPPO F11 Pro 6+128 GB for Rs.17990\/- to Flipkart...we expect you to maintain a level playing field while doing business with both the channels and not indulge in trade practices that simply take away customers, snatch the livelihood of mainline retailers and their families,” the body said in its letter.

<\/body>","next_sibling":[{"msid":77888567,"title":"Activist Cevian Capital trims Ericsson stake to 5.45%","entity_type":"ARTICLE","link":"\/news\/activist-cevian-capital-trims-ericsson-stake-to-5-45\/77888567","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":77888566,"entity_type":"ARTICLE","title":"Offline retailers counter Xiaomi India claims on inventory allocation; ask Oppo to stop online discounts","synopsis":"Offline mobile retailers have countered Xiaomi India head Manu Jain\u2019s comments that offline inventory issues were largely due to supply shortage and said that the Chinese brand is deliberately delaying inventory of newly launched products and is diverting it to its own channel along with other ecommerce partners to save margins.","titleseo":"telecomnews\/offline-retailers-counter-xiaomi-india-claims-of-inventory-issues-ask-oppo-to-stop-online-discounts","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":3122,"shares":0,"engagementtimems":12203000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-09-02 15:32:56","lastupd":"2020-09-02 16:03:53","breadcrumbTags":["Xiaomi","Oppo","Chinese brand","Samsung","Smartphone","Devices","Xiaomi India","Manu Kumar Jain"],"secinfo":{"seolocation":"telecomnews\/offline-retailers-counter-xiaomi-india-claims-of-inventory-issues-ask-oppo-to-stop-online-discounts"}}" data-news_link="//www.iser-br.com/news/offline-retailers-counter-xiaomi-india-claims-of-inventory-issues-ask-oppo-to-stop-online-discounts/77888566">