![\"\"](\"\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
Retailers said that while sales have been strong since the easing of the lockdown due to pent-up demand, limited supply of stocks is turning out to be a dampener.
Offline handset sellers, especially in cities with high Covid-19 infections, have started online portals to receive orders and deliver smartphones from neighborhood stores in less than four hours. Regional retail chains, including Mumbai-based O-line-O, Delhi-based Gomobile, and Delhi-Kolkata based Hotspot, have started their online portals that connect customers to their nearest retailer via Whatsapp or Facebook<\/a>.
“Covid has taken us five years ahead in time,” said Arvinder Khurana, president of All India Mobile Retailers Association. “Now, retailers have a sense that the future is online and they need to go hyperlocal to battle with e-commerce players.”
These moves by offline retailers come ahead of smartphone<\/a> brands including Samsung<\/a>, Oppo, Vivo and Xiaomi<\/a>, who are still in the initial stages of building a nationwide O20 (offline-to-online) solution.
“A consumer is able to shop from a multi-brand catalogue from here and the integration is seamless and much faster than a single brand portal since there is already an established network,” said Upasana Joshi, associate research manager at International Data Corporation<\/a>.
Meanwhile, long format chains such as Vijay Sales and Sangeetha, which had negligible presence in e-commerce, said they are seeing 5x and 10x jump in online sales, respectively.
However, the surge in sales is the outcome of pent-up demand playing out that is bound to come down by next month, analysts and industry executives believe.
Read also<\/h4><\/a><\/figure>Refurbished, pre-owned smartphones in focus amid consumer income crunch<\/a><\/h5><\/div><\/a><\/figure>Vivo India to gradually increase production to address pent-up smartphone demand<\/a><\/h5><\/div><\/div><\/div>
“Getting stocks is a big issue currently. Had it been normal, I would probably say my business is better post Covid, both online and offline,” said Chandu Reddy, director, Sangeetha Mobiles. “But I am sure it is the lockdown pent-up demand and is bound to come down in a few weeks.”
However, the hyperlocal ecosystem for mobile phone retail is here to stay.
Vibhooti Prasad, MD & CEO of 75 O-line-O stores in Mumbai, Navi Mumbai and Thane, said he has partnered with a courier agency to deliver phones during lockdown but plans to build a supply chain with its workforce post Covid. The portal is currently serving 300 orders per day.
“We want to scale up the hyperlocal model to more cities in a way that our in-store employees double in as delivery boys and we are able to control job losses in the sector,” Prasad told ET.
Spice Retail-owned Hotspot, a decade-and-a-half-old brand which owns 100 stores in Delhi and Kolkata, started home delivery and will soon integrate a payments gateway on its website.
“Our strategy here on is that we will not deliver products inter-state,” said Atul Kapoor, CEO of Hotspot. “We will be a city-based brand with both online and offline presence.”
Kapoor said that the company is in the process to acquire 60 stores in Himachal Pradesh this year.
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新德里消息:离线手机零售商收敛他们的线上和线下渠道,转向地方性商业模式多样化和更好的竞争吗电子商务的球员。
零售商说,虽然销售以来一直强烈的宽松封锁由于被压抑的需求,供应有限的股票将是一个令人扫兴的人。
离线手机卖家,特别是在城市高Covid-19感染,已经开始门户网站接收订单和交付智能手机从附近的商店在不到四个小时。区域零售连锁店,包括孟买O-line-O德里Gomobile和Delhi-Kolkata热点,已经开始他们的在线门户网站,客户连接到最近的零售商通过Whatsapp或脸谱网。
“Covid花了我们五年之前,“说arvind Khurana认为,印度手机零售商协会主席。“现在,零售商觉得未来是在线和他们需要地方性与电子商务的球员。”
这些举措离线零售商的提前到来智能手机品牌包括三星相对应的人,体内小米仍在建设一个全国范围内的初始阶段O20(线下向线上)解决方案。
“消费者能够从多品牌商店目录从这里和集成是无缝的,速度远远超过单一品牌门户网站自成立已经有一个网络,“Upasana Joshi说,副研究经理国际数据公司。
同时,格式长链如Vijay销售和Sangeetha,曾出现在电子商务可以忽略不计,说他们看到的5倍和10倍在线销售跳升,分别。
然而,销量的激增正在上演的结果被压抑的需求必然会在下个月下降,分析师和业内高管相信。
“股市目前是一个大问题。这是正常的,我可能会说我的生意更好Covid,在线和离线,”主管Chandu Reddy说,Sangeetha手机。“但我相信这是封锁被压抑的需求,必然会在几周下来。”
然而,地方性生态系统为移动电话零售已成定局。
马里兰州Vibhooti Prasad &首席执行官75 O-line-O商店在孟买,孟买和领主纳表示,他已经与快递公司合作,提供手机锁定期间但计划与员工建立一个供应链Covid。门户目前每天服务300订单。
“我们想扩大地方性模型更多的城市,我们店内员工双交付男孩和我们能够控制部门裁员,”普拉萨德表示。
香料Retail-owned热点,在德里和加尔各答decade-and-a-half-old品牌拥有100家门店,开始送货上门,将很快在其网站上支付网关集成。
“我们的策略是,我们不会提供产品州际,“Atul Kapoor说,首席执行官的热点。“我们将以城市为品牌在线和离线的存在。”
卡普尔说,公司正在收购今年在喜马偕尔邦60家门店。
<\/span><\/figcaption><\/figure>New Delhi: Offline handset retailers<\/a> are converging their online and offline channels, turning to hyperlocal business models to diversify and better compete with ecommerce<\/a> players.
Retailers said that while sales have been strong since the easing of the lockdown due to pent-up demand, limited supply of stocks is turning out to be a dampener.
Offline handset sellers, especially in cities with high Covid-19 infections, have started online portals to receive orders and deliver smartphones from neighborhood stores in less than four hours. Regional retail chains, including Mumbai-based O-line-O, Delhi-based Gomobile, and Delhi-Kolkata based Hotspot, have started their online portals that connect customers to their nearest retailer via Whatsapp or Facebook<\/a>.
“Covid has taken us five years ahead in time,” said Arvinder Khurana, president of All India Mobile Retailers Association. “Now, retailers have a sense that the future is online and they need to go hyperlocal to battle with e-commerce players.”
These moves by offline retailers come ahead of smartphone<\/a> brands including Samsung<\/a>, Oppo, Vivo and Xiaomi<\/a>, who are still in the initial stages of building a nationwide O20 (offline-to-online) solution.
“A consumer is able to shop from a multi-brand catalogue from here and the integration is seamless and much faster than a single brand portal since there is already an established network,” said Upasana Joshi, associate research manager at International Data Corporation<\/a>.
Meanwhile, long format chains such as Vijay Sales and Sangeetha, which had negligible presence in e-commerce, said they are seeing 5x and 10x jump in online sales, respectively.
However, the surge in sales is the outcome of pent-up demand playing out that is bound to come down by next month, analysts and industry executives believe.
Read also<\/h4><\/a><\/figure>Refurbished, pre-owned smartphones in focus amid consumer income crunch<\/a><\/h5><\/div><\/a><\/figure>Vivo India to gradually increase production to address pent-up smartphone demand<\/a><\/h5><\/div><\/div><\/div>
“Getting stocks is a big issue currently. Had it been normal, I would probably say my business is better post Covid, both online and offline,” said Chandu Reddy, director, Sangeetha Mobiles. “But I am sure it is the lockdown pent-up demand and is bound to come down in a few weeks.”
However, the hyperlocal ecosystem for mobile phone retail is here to stay.
Vibhooti Prasad, MD & CEO of 75 O-line-O stores in Mumbai, Navi Mumbai and Thane, said he has partnered with a courier agency to deliver phones during lockdown but plans to build a supply chain with its workforce post Covid. The portal is currently serving 300 orders per day.
“We want to scale up the hyperlocal model to more cities in a way that our in-store employees double in as delivery boys and we are able to control job losses in the sector,” Prasad told ET.
Spice Retail-owned Hotspot, a decade-and-a-half-old brand which owns 100 stores in Delhi and Kolkata, started home delivery and will soon integrate a payments gateway on its website.
“Our strategy here on is that we will not deliver products inter-state,” said Atul Kapoor, CEO of Hotspot. “We will be a city-based brand with both online and offline presence.”
Kapoor said that the company is in the process to acquire 60 stores in Himachal Pradesh this year.
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<\/a><\/figure>Refurbished, pre-owned smartphones in focus amid consumer income crunch<\/a><\/h5><\/div><\/a><\/figure>Vivo India to gradually increase production to address pent-up smartphone demand<\/a><\/h5><\/div><\/div><\/div>
“Getting stocks is a big issue currently. Had it been normal, I would probably say my business is better post Covid, both online and offline,” said Chandu Reddy, director, Sangeetha Mobiles. “But I am sure it is the lockdown pent-up demand and is bound to come down in a few weeks.”
However, the hyperlocal ecosystem for mobile phone retail is here to stay.
Vibhooti Prasad, MD & CEO of 75 O-line-O stores in Mumbai, Navi Mumbai and Thane, said he has partnered with a courier agency to deliver phones during lockdown but plans to build a supply chain with its workforce post Covid. The portal is currently serving 300 orders per day.
“We want to scale up the hyperlocal model to more cities in a way that our in-store employees double in as delivery boys and we are able to control job losses in the sector,” Prasad told ET.
Spice Retail-owned Hotspot, a decade-and-a-half-old brand which owns 100 stores in Delhi and Kolkata, started home delivery and will soon integrate a payments gateway on its website.
“Our strategy here on is that we will not deliver products inter-state,” said Atul Kapoor, CEO of Hotspot. “We will be a city-based brand with both online and offline presence.”
Kapoor said that the company is in the process to acquire 60 stores in Himachal Pradesh this year.
<\/body>","next_sibling":[{"msid":76147391,"title":"Samsung launches Access upgrade plan for new Galaxy devices","entity_type":"ARTICLE","link":"\/news\/samsung-launches-access-upgrade-plan-for-new-galaxy-devices\/76147391","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":76147480,"entity_type":"ARTICLE","title":"Offline handset retailers bet on online platform to take on ecommerce, post Covid era","synopsis":"Offline handset retailers are converging their online and offline channels, turning to hyperlocal business models to diversify and better compete with ecommerce players.","titleseo":"telecomnews\/offline-handset-retailers-bet-on-online-platform-to-take-on-ecommerce-post-covid-era","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":1455,"shares":0,"engagementtimems":7048000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/offline-handset-retailers-bet-on-online-platform-to-take-on-ecommerce-post-covid-era\/articleshow\/76147480.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-06-02 08:26:13","lastupd":"2020-06-02 08:26:13","breadcrumbTags":["Ecommerce","Spice Digital","Xiaomi","International Data Corporation","Samsung","Smartphone","Devices","facebook","Oppo Electronics","offline handset retailers"],"secinfo":{"seolocation":"telecomnews\/offline-handset-retailers-bet-on-online-platform-to-take-on-ecommerce-post-covid-era"}}" data-authors="[" himanshi lohchab"]" data-category-name="" data-category_id="" data-date="2020-06-02" data-index="article_1">
新德里消息:离线手机零售商收敛他们的线上和线下渠道,转向地方性商业模式多样化和更好的竞争吗电子商务的球员。
零售商说,虽然销售以来一直强烈的宽松封锁由于被压抑的需求,供应有限的股票将是一个令人扫兴的人。
离线手机卖家,特别是在城市高Covid-19感染,已经开始门户网站接收订单和交付智能手机从附近的商店在不到四个小时。区域零售连锁店,包括孟买O-line-O德里Gomobile和Delhi-Kolkata热点,已经开始他们的在线门户网站,客户连接到最近的零售商通过Whatsapp或脸谱网。
“Covid花了我们五年之前,“说arvind Khurana认为,印度手机零售商协会主席。“现在,零售商觉得未来是在线和他们需要地方性与电子商务的球员。”
这些举措离线零售商的提前到来智能手机品牌包括三星相对应的人,体内小米仍在建设一个全国范围内的初始阶段O20(线下向线上)解决方案。
“消费者能够从多品牌商店目录从这里和集成是无缝的,速度远远超过单一品牌门户网站自成立已经有一个网络,“Upasana Joshi说,副研究经理国际数据公司。
同时,格式长链如Vijay销售和Sangeetha,曾出现在电子商务可以忽略不计,说他们看到的5倍和10倍在线销售跳升,分别。
然而,销量的激增正在上演的结果被压抑的需求必然会在下个月下降,分析师和业内高管相信。
“股市目前是一个大问题。这是正常的,我可能会说我的生意更好Covid,在线和离线,”主管Chandu Reddy说,Sangeetha手机。“但我相信这是封锁被压抑的需求,必然会在几周下来。”
然而,地方性生态系统为移动电话零售已成定局。
马里兰州Vibhooti Prasad &首席执行官75 O-line-O商店在孟买,孟买和领主纳表示,他已经与快递公司合作,提供手机锁定期间但计划与员工建立一个供应链Covid。门户目前每天服务300订单。
“我们想扩大地方性模型更多的城市,我们店内员工双交付男孩和我们能够控制部门裁员,”普拉萨德表示。
香料Retail-owned热点,在德里和加尔各答decade-and-a-half-old品牌拥有100家门店,开始送货上门,将很快在其网站上支付网关集成。
“我们的策略是,我们不会提供产品州际,“Atul Kapoor说,首席执行官的热点。“我们将以城市为品牌在线和离线的存在。”
卡普尔说,公司正在收购今年在喜马偕尔邦60家门店。
<\/span><\/figcaption><\/figure>New Delhi: Offline handset retailers<\/a> are converging their online and offline channels, turning to hyperlocal business models to diversify and better compete with ecommerce<\/a> players.
Retailers said that while sales have been strong since the easing of the lockdown due to pent-up demand, limited supply of stocks is turning out to be a dampener.
Offline handset sellers, especially in cities with high Covid-19 infections, have started online portals to receive orders and deliver smartphones from neighborhood stores in less than four hours. Regional retail chains, including Mumbai-based O-line-O, Delhi-based Gomobile, and Delhi-Kolkata based Hotspot, have started their online portals that connect customers to their nearest retailer via Whatsapp or Facebook<\/a>.
“Covid has taken us five years ahead in time,” said Arvinder Khurana, president of All India Mobile Retailers Association. “Now, retailers have a sense that the future is online and they need to go hyperlocal to battle with e-commerce players.”
These moves by offline retailers come ahead of smartphone<\/a> brands including Samsung<\/a>, Oppo, Vivo and Xiaomi<\/a>, who are still in the initial stages of building a nationwide O20 (offline-to-online) solution.
“A consumer is able to shop from a multi-brand catalogue from here and the integration is seamless and much faster than a single brand portal since there is already an established network,” said Upasana Joshi, associate research manager at International Data Corporation<\/a>.
Meanwhile, long format chains such as Vijay Sales and Sangeetha, which had negligible presence in e-commerce, said they are seeing 5x and 10x jump in online sales, respectively.
However, the surge in sales is the outcome of pent-up demand playing out that is bound to come down by next month, analysts and industry executives believe.
Read also<\/h4><\/a><\/figure>Refurbished, pre-owned smartphones in focus amid consumer income crunch<\/a><\/h5><\/div><\/a><\/figure>Vivo India to gradually increase production to address pent-up smartphone demand<\/a><\/h5><\/div><\/div><\/div>
“Getting stocks is a big issue currently. Had it been normal, I would probably say my business is better post Covid, both online and offline,” said Chandu Reddy, director, Sangeetha Mobiles. “But I am sure it is the lockdown pent-up demand and is bound to come down in a few weeks.”
However, the hyperlocal ecosystem for mobile phone retail is here to stay.
Vibhooti Prasad, MD & CEO of 75 O-line-O stores in Mumbai, Navi Mumbai and Thane, said he has partnered with a courier agency to deliver phones during lockdown but plans to build a supply chain with its workforce post Covid. The portal is currently serving 300 orders per day.
“We want to scale up the hyperlocal model to more cities in a way that our in-store employees double in as delivery boys and we are able to control job losses in the sector,” Prasad told ET.
Spice Retail-owned Hotspot, a decade-and-a-half-old brand which owns 100 stores in Delhi and Kolkata, started home delivery and will soon integrate a payments gateway on its website.
“Our strategy here on is that we will not deliver products inter-state,” said Atul Kapoor, CEO of Hotspot. “We will be a city-based brand with both online and offline presence.”
Kapoor said that the company is in the process to acquire 60 stores in Himachal Pradesh this year.
<\/body>","next_sibling":[{"msid":76147391,"title":"Samsung launches Access upgrade plan for new Galaxy devices","entity_type":"ARTICLE","link":"\/news\/samsung-launches-access-upgrade-plan-for-new-galaxy-devices\/76147391","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":76147480,"entity_type":"ARTICLE","title":"Offline handset retailers bet on online platform to take on ecommerce, post Covid era","synopsis":"Offline handset retailers are converging their online and offline channels, turning to hyperlocal business models to diversify and better compete with ecommerce players.","titleseo":"telecomnews\/offline-handset-retailers-bet-on-online-platform-to-take-on-ecommerce-post-covid-era","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":1455,"shares":0,"engagementtimems":7048000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/offline-handset-retailers-bet-on-online-platform-to-take-on-ecommerce-post-covid-era\/articleshow\/76147480.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-06-02 08:26:13","lastupd":"2020-06-02 08:26:13","breadcrumbTags":["Ecommerce","Spice Digital","Xiaomi","International Data Corporation","Samsung","Smartphone","Devices","facebook","Oppo Electronics","offline handset retailers"],"secinfo":{"seolocation":"telecomnews\/offline-handset-retailers-bet-on-online-platform-to-take-on-ecommerce-post-covid-era"}}" data-news_link="//www.iser-br.com/news/offline-handset-retailers-bet-on-online-platform-to-take-on-ecommerce-post-covid-era/76147480">
<\/a><\/figure>Vivo India to gradually increase production to address pent-up smartphone demand<\/a><\/h5><\/div><\/div><\/div>
“Getting stocks is a big issue currently. Had it been normal, I would probably say my business is better post Covid, both online and offline,” said Chandu Reddy, director, Sangeetha Mobiles. “But I am sure it is the lockdown pent-up demand and is bound to come down in a few weeks.”
However, the hyperlocal ecosystem for mobile phone retail is here to stay.
Vibhooti Prasad, MD & CEO of 75 O-line-O stores in Mumbai, Navi Mumbai and Thane, said he has partnered with a courier agency to deliver phones during lockdown but plans to build a supply chain with its workforce post Covid. The portal is currently serving 300 orders per day.
“We want to scale up the hyperlocal model to more cities in a way that our in-store employees double in as delivery boys and we are able to control job losses in the sector,” Prasad told ET.
Spice Retail-owned Hotspot, a decade-and-a-half-old brand which owns 100 stores in Delhi and Kolkata, started home delivery and will soon integrate a payments gateway on its website.
“Our strategy here on is that we will not deliver products inter-state,” said Atul Kapoor, CEO of Hotspot. “We will be a city-based brand with both online and offline presence.”
Kapoor said that the company is in the process to acquire 60 stores in Himachal Pradesh this year.
<\/body>","next_sibling":[{"msid":76147391,"title":"Samsung launches Access upgrade plan for new Galaxy devices","entity_type":"ARTICLE","link":"\/news\/samsung-launches-access-upgrade-plan-for-new-galaxy-devices\/76147391","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":76147480,"entity_type":"ARTICLE","title":"Offline handset retailers bet on online platform to take on ecommerce, post Covid era","synopsis":"Offline handset retailers are converging their online and offline channels, turning to hyperlocal business models to diversify and better compete with ecommerce players.","titleseo":"telecomnews\/offline-handset-retailers-bet-on-online-platform-to-take-on-ecommerce-post-covid-era","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":1455,"shares":0,"engagementtimems":7048000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/offline-handset-retailers-bet-on-online-platform-to-take-on-ecommerce-post-covid-era\/articleshow\/76147480.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-06-02 08:26:13","lastupd":"2020-06-02 08:26:13","breadcrumbTags":["Ecommerce","Spice Digital","Xiaomi","International Data Corporation","Samsung","Smartphone","Devices","facebook","Oppo Electronics","offline handset retailers"],"secinfo":{"seolocation":"telecomnews\/offline-handset-retailers-bet-on-online-platform-to-take-on-ecommerce-post-covid-era"}}" data-authors="[" himanshi lohchab"]" data-category-name="" data-category_id="" data-date="2020-06-02" data-index="article_1">
新德里消息:离线手机零售商收敛他们的线上和线下渠道,转向地方性商业模式多样化和更好的竞争吗电子商务的球员。
零售商说,虽然销售以来一直强烈的宽松封锁由于被压抑的需求,供应有限的股票将是一个令人扫兴的人。
离线手机卖家,特别是在城市高Covid-19感染,已经开始门户网站接收订单和交付智能手机从附近的商店在不到四个小时。区域零售连锁店,包括孟买O-line-O德里Gomobile和Delhi-Kolkata热点,已经开始他们的在线门户网站,客户连接到最近的零售商通过Whatsapp或脸谱网。
“Covid花了我们五年之前,“说arvind Khurana认为,印度手机零售商协会主席。“现在,零售商觉得未来是在线和他们需要地方性与电子商务的球员。”
这些举措离线零售商的提前到来智能手机品牌包括三星相对应的人,体内小米仍在建设一个全国范围内的初始阶段O20(线下向线上)解决方案。
“消费者能够从多品牌商店目录从这里和集成是无缝的,速度远远超过单一品牌门户网站自成立已经有一个网络,“Upasana Joshi说,副研究经理国际数据公司。
同时,格式长链如Vijay销售和Sangeetha,曾出现在电子商务可以忽略不计,说他们看到的5倍和10倍在线销售跳升,分别。
然而,销量的激增正在上演的结果被压抑的需求必然会在下个月下降,分析师和业内高管相信。
“股市目前是一个大问题。这是正常的,我可能会说我的生意更好Covid,在线和离线,”主管Chandu Reddy说,Sangeetha手机。“但我相信这是封锁被压抑的需求,必然会在几周下来。”
然而,地方性生态系统为移动电话零售已成定局。
马里兰州Vibhooti Prasad &首席执行官75 O-line-O商店在孟买,孟买和领主纳表示,他已经与快递公司合作,提供手机锁定期间但计划与员工建立一个供应链Covid。门户目前每天服务300订单。
“我们想扩大地方性模型更多的城市,我们店内员工双交付男孩和我们能够控制部门裁员,”普拉萨德表示。
香料Retail-owned热点,在德里和加尔各答decade-and-a-half-old品牌拥有100家门店,开始送货上门,将很快在其网站上支付网关集成。
“我们的策略是,我们不会提供产品州际,“Atul Kapoor说,首席执行官的热点。“我们将以城市为品牌在线和离线的存在。”
卡普尔说,公司正在收购今年在喜马偕尔邦60家门店。
<\/span><\/figcaption><\/figure>New Delhi: Offline handset retailers<\/a> are converging their online and offline channels, turning to hyperlocal business models to diversify and better compete with ecommerce<\/a> players.
Retailers said that while sales have been strong since the easing of the lockdown due to pent-up demand, limited supply of stocks is turning out to be a dampener.
Offline handset sellers, especially in cities with high Covid-19 infections, have started online portals to receive orders and deliver smartphones from neighborhood stores in less than four hours. Regional retail chains, including Mumbai-based O-line-O, Delhi-based Gomobile, and Delhi-Kolkata based Hotspot, have started their online portals that connect customers to their nearest retailer via Whatsapp or Facebook<\/a>.
“Covid has taken us five years ahead in time,” said Arvinder Khurana, president of All India Mobile Retailers Association. “Now, retailers have a sense that the future is online and they need to go hyperlocal to battle with e-commerce players.”
These moves by offline retailers come ahead of smartphone<\/a> brands including Samsung<\/a>, Oppo, Vivo and Xiaomi<\/a>, who are still in the initial stages of building a nationwide O20 (offline-to-online) solution.
“A consumer is able to shop from a multi-brand catalogue from here and the integration is seamless and much faster than a single brand portal since there is already an established network,” said Upasana Joshi, associate research manager at International Data Corporation<\/a>.
Meanwhile, long format chains such as Vijay Sales and Sangeetha, which had negligible presence in e-commerce, said they are seeing 5x and 10x jump in online sales, respectively.
However, the surge in sales is the outcome of pent-up demand playing out that is bound to come down by next month, analysts and industry executives believe.
Read also<\/h4><\/a><\/figure>Refurbished, pre-owned smartphones in focus amid consumer income crunch<\/a><\/h5><\/div><\/a><\/figure>Vivo India to gradually increase production to address pent-up smartphone demand<\/a><\/h5><\/div><\/div><\/div>
“Getting stocks is a big issue currently. Had it been normal, I would probably say my business is better post Covid, both online and offline,” said Chandu Reddy, director, Sangeetha Mobiles. “But I am sure it is the lockdown pent-up demand and is bound to come down in a few weeks.”
However, the hyperlocal ecosystem for mobile phone retail is here to stay.
Vibhooti Prasad, MD & CEO of 75 O-line-O stores in Mumbai, Navi Mumbai and Thane, said he has partnered with a courier agency to deliver phones during lockdown but plans to build a supply chain with its workforce post Covid. The portal is currently serving 300 orders per day.
“We want to scale up the hyperlocal model to more cities in a way that our in-store employees double in as delivery boys and we are able to control job losses in the sector,” Prasad told ET.
Spice Retail-owned Hotspot, a decade-and-a-half-old brand which owns 100 stores in Delhi and Kolkata, started home delivery and will soon integrate a payments gateway on its website.
“Our strategy here on is that we will not deliver products inter-state,” said Atul Kapoor, CEO of Hotspot. “We will be a city-based brand with both online and offline presence.”
Kapoor said that the company is in the process to acquire 60 stores in Himachal Pradesh this year.
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读到
零售商说,虽然销售以来一直强烈的宽松封锁由于被压抑的需求,供应有限的股票将是一个令人扫兴的人。
离线手机卖家,特别是在城市高Covid-19感染,已经开始门户网站接收订单和交付智能手机从附近的商店在不到四个小时。区域零售连锁店,包括孟买O-line-O德里Gomobile和Delhi-Kolkata热点,已经开始他们的在线门户网站,客户连接到最近的零售商通过Whatsapp或脸谱网。
“Covid花了我们五年之前,“说arvind Khurana认为,印度手机零售商协会主席。“现在,零售商觉得未来是在线和他们需要地方性与电子商务的球员。”
这些举措离线零售商的提前到来智能手机品牌包括三星相对应的人,体内小米仍在建设一个全国范围内的初始阶段O20(线下向线上)解决方案。
“消费者能够从多品牌商店目录从这里和集成是无缝的,速度远远超过单一品牌门户网站自成立已经有一个网络,“Upasana Joshi说,副研究经理国际数据公司。
同时,格式长链如Vijay销售和Sangeetha,曾出现在电子商务可以忽略不计,说他们看到的5倍和10倍在线销售跳升,分别。
然而,销量的激增正在上演的结果被压抑的需求必然会在下个月下降,分析师和业内高管相信。
“股市目前是一个大问题。这是正常的,我可能会说我的生意更好Covid,在线和离线,”主管Chandu Reddy说,Sangeetha手机。“但我相信这是封锁被压抑的需求,必然会在几周下来。”
然而,地方性生态系统为移动电话零售已成定局。
马里兰州Vibhooti Prasad &首席执行官75 O-line-O商店在孟买,孟买和领主纳表示,他已经与快递公司合作,提供手机锁定期间但计划与员工建立一个供应链Covid。门户目前每天服务300订单。
“我们想扩大地方性模型更多的城市,我们店内员工双交付男孩和我们能够控制部门裁员,”普拉萨德表示。
香料Retail-owned热点,在德里和加尔各答decade-and-a-half-old品牌拥有100家门店,开始送货上门,将很快在其网站上支付网关集成。
“我们的策略是,我们不会提供产品州际,“Atul Kapoor说,首席执行官的热点。“我们将以城市为品牌在线和离线的存在。”
卡普尔说,公司正在收购今年在喜马偕尔邦60家门店。
Retailers said that while sales have been strong since the easing of the lockdown due to pent-up demand, limited supply of stocks is turning out to be a dampener.
Offline handset sellers, especially in cities with high Covid-19 infections, have started online portals to receive orders and deliver smartphones from neighborhood stores in less than four hours. Regional retail chains, including Mumbai-based O-line-O, Delhi-based Gomobile, and Delhi-Kolkata based Hotspot, have started their online portals that connect customers to their nearest retailer via Whatsapp or Facebook<\/a>.
“Covid has taken us five years ahead in time,” said Arvinder Khurana, president of All India Mobile Retailers Association. “Now, retailers have a sense that the future is online and they need to go hyperlocal to battle with e-commerce players.”
These moves by offline retailers come ahead of smartphone<\/a> brands including Samsung<\/a>, Oppo, Vivo and Xiaomi<\/a>, who are still in the initial stages of building a nationwide O20 (offline-to-online) solution.
“A consumer is able to shop from a multi-brand catalogue from here and the integration is seamless and much faster than a single brand portal since there is already an established network,” said Upasana Joshi, associate research manager at International Data Corporation<\/a>.
Meanwhile, long format chains such as Vijay Sales and Sangeetha, which had negligible presence in e-commerce, said they are seeing 5x and 10x jump in online sales, respectively.
However, the surge in sales is the outcome of pent-up demand playing out that is bound to come down by next month, analysts and industry executives believe.
Read also<\/h4><\/a><\/figure>Refurbished, pre-owned smartphones in focus amid consumer income crunch<\/a><\/h5><\/div><\/a><\/figure>Vivo India to gradually increase production to address pent-up smartphone demand<\/a><\/h5><\/div><\/div><\/div>
“Getting stocks is a big issue currently. Had it been normal, I would probably say my business is better post Covid, both online and offline,” said Chandu Reddy, director, Sangeetha Mobiles. “But I am sure it is the lockdown pent-up demand and is bound to come down in a few weeks.”
However, the hyperlocal ecosystem for mobile phone retail is here to stay.
Vibhooti Prasad, MD & CEO of 75 O-line-O stores in Mumbai, Navi Mumbai and Thane, said he has partnered with a courier agency to deliver phones during lockdown but plans to build a supply chain with its workforce post Covid. The portal is currently serving 300 orders per day.
“We want to scale up the hyperlocal model to more cities in a way that our in-store employees double in as delivery boys and we are able to control job losses in the sector,” Prasad told ET.
Spice Retail-owned Hotspot, a decade-and-a-half-old brand which owns 100 stores in Delhi and Kolkata, started home delivery and will soon integrate a payments gateway on its website.
“Our strategy here on is that we will not deliver products inter-state,” said Atul Kapoor, CEO of Hotspot. “We will be a city-based brand with both online and offline presence.”
Kapoor said that the company is in the process to acquire 60 stores in Himachal Pradesh this year.
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<\/a><\/figure>Refurbished, pre-owned smartphones in focus amid consumer income crunch<\/a><\/h5><\/div><\/a><\/figure>Vivo India to gradually increase production to address pent-up smartphone demand<\/a><\/h5><\/div><\/div><\/div>
“Getting stocks is a big issue currently. Had it been normal, I would probably say my business is better post Covid, both online and offline,” said Chandu Reddy, director, Sangeetha Mobiles. “But I am sure it is the lockdown pent-up demand and is bound to come down in a few weeks.”
However, the hyperlocal ecosystem for mobile phone retail is here to stay.
Vibhooti Prasad, MD & CEO of 75 O-line-O stores in Mumbai, Navi Mumbai and Thane, said he has partnered with a courier agency to deliver phones during lockdown but plans to build a supply chain with its workforce post Covid. The portal is currently serving 300 orders per day.
“We want to scale up the hyperlocal model to more cities in a way that our in-store employees double in as delivery boys and we are able to control job losses in the sector,” Prasad told ET.
Spice Retail-owned Hotspot, a decade-and-a-half-old brand which owns 100 stores in Delhi and Kolkata, started home delivery and will soon integrate a payments gateway on its website.
“Our strategy here on is that we will not deliver products inter-state,” said Atul Kapoor, CEO of Hotspot. “We will be a city-based brand with both online and offline presence.”
Kapoor said that the company is in the process to acquire 60 stores in Himachal Pradesh this year.
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