Bengaluru: Homegrown microblogging app Koo, which is making waves<\/a> for having garnered over two million downloads in the past fortnight, will continue to court users from across the Indian political landscape without being aligned to any specific ideology, company executives and investors said. ”我也不是左翼或者右翼的,也不是我的技术或产品,“古应用的联合创始人Aprameya Radhakrishna说,在标签基本上是“许多人的看法”。 班加罗尔:本土微博应用古,这是波澜因为获得了超过二百万次的下载在过去两周内,将继续法院用户来自印度政治格局不一致的任何特定的意识形态,公司高管和投资者说。
The year-old app has been likened to the US’ Parler<\/a>—a social media<\/a> app popular with that country’s right-wing users. Koo was embraced by users<\/a> who flocked to the Indian site after larger rival Twitter<\/a> Inc. was embroiled in a faceoff with the government for hosting accounts alleged to be fomenting protests against the farm bills.
“Neither am I right-wing or left-wing, nor is my technology or product,” Aprameya Radhakrishna<\/a>, co-founder and chief executive of the Koo app<\/a>, said, terming the labels as basically “a lot of people’s perception”.
“As a company, we don’t want to be political, we are a private company interested in technology and product,” said the 39-year-old, whose first outing as a startup entrepreneur was when he set up mobility app TaxiForSure, before selling it to rival Ola.
“We are actually going after 600 million people who have internet access today (but) don’t have a place to share thoughts and opinions,” Radhakrishna said.
PM Endorsed App<\/strong>
In recent days, several notables—including Union Minister Piyush Goyal and the government’s premier think-tank Niti Aayog—have registered on the Koo app<\/a>. Prime Minister Narendra Modi has also endorsed the app on Mann Ki Baat.
Pointing out that at any given time, “multiple parties run multiple states”, Radhakrishna said Koo has been in touch with a lot of political leaders across party lines. “As a registered company in India, (Koo) will have to follow the laws of land, irrespective of who is running the government.”
During February 1-14, Koo generated 2.5 million downloads in India, an increase of 1,556% from the 151,000 installs it accumulated in the two weeks prior, according to Sensor Tower’s estimates.
Koo is available in five Indian languages—Hindi, Kannada, Telugu, Tamil and Marathi—apart from English. It plans to add 12 more Indian languages soon, according to details available on the app. It also plans to add many more features for regional language users, including quick translations.
The app, which was a winner of the government-sponsored App Challenge and is being touted as an “atmanirbhar” alternative to Twitter, received a funding of Rs 20 lakh from the government last July. In the 10 months since its launch, the app has seen over 5.6 million downloads on Google and Apple app stores, according to app analytics firm Sensor Tower.
Mass Appeal<\/strong>
Koo’s top investors are of the view that India is not a large enough media market to start delineating a service on ideological lines. “It wasn’t our original intention and it is foolish to create that kind of division even at this stage,” said Karthik Reddy, founder and partner, Blume Ventures, an investor in Koo, who reckons that “to have a politically affiliated media platform in this country is a limiting option.”
Koo has also received funding<\/a> from Facebook-backer Accel’s Indian arm, Kalaari Capital, and former Infosys board member TV Mohandas Pai’s 3one4 Capital. Pai has been a vocal critic of Twitter and called it a left-wing platform that gives voice to “anti-nationals” and “extremists.” On the latest developments, Pai told ET, “Koo is an independent platform that gives precedence to Indian languages. It has no ideology and is open to all.”
Industry experts estimate that the biggest challenge for apps such as Koo is generating critical mass. “Where most of a user’s network is on app, (it’s important to) make it engaging enough for those users to be active in the app, make it a habit and stay for the long-term,” said Craig Chapple, mobile insights strategist, EMEA, Sensor Tower.
Government departments such as MyGov have also opened accounts on the platform in order to give it a push and visibility. Others who have joined the Koo app include official handles such as Digital India, India Post, National Informatics Centre, National Institute of Electronics and Information Technology, Common Services Centre, Umang app, DigiLocker, National Internet Exchange of India, Central Board of Indirect Taxes and Customs.
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无论是左或右,古永锵栖息坚定地保持中立
岁的应用被比作我们的讲——一个社交媒体用户应用程序受欢迎的右翼。古被用户接受后涌向印度网站规模更大的竞争对手推特公司被卷入对峙与政府托管账户涉嫌煽动抗议农场法案。
“作为一个公司,我们不想成为政治,我们是一个私人公司技术和产品感兴趣,”39岁的穆先生说,他的第一次创业企业家是当他建立移动应用TaxiForSure,之前卖给竞争对手Ola。
“我们会今天6亿人上网后但没有一个地方分享思想和观点,“Radhakrishna说。
点支持的应用程序
最近几天,几个notables-including联盟总裁Goyal部长和政府的总理智囊团镍钛Aayog -辜氏应用注册吗。莫迪总理也支持曼Ki Baat上的应用。
指出在任何给定的时间,“多个政党运行多个状态”,Radhakrishna说古已经联系很多跨党派政治领导人。“作为一个注册公司在印度,(古)必须遵循法律的土地,不管谁是政府运行。”
在2月1 - 14,古永锵生成250万下载在印度,增长1556%从151000年安装积累了在前两周,根据感应塔的估计。
古有五个印度languages-Hindi、卡纳达语、泰卢固语,泰米尔语和Marathi-apart从英语。它计划增加12更多印度语言很快,根据细节可用应用程序。它还计划增加更多的功能区域语言用户,包括快速翻译。
的应用,赢得了政府支持的应用挑战和被称为“atmanirbhar”替代Twitter,收到资金的Rs去年7月20多数政府。在10个月推出以来,应用已超过560万对谷歌和苹果应用商店下载,根据程序分析公司感应塔。
大众吸引力
古永锵顶级投资者认为,印度不是一个足够大的媒体市场开始描述一个服务意识形态的线条。“这不是我们的初衷,甚至是愚蠢的创建这样的部门在这一阶段,“说Karthik Reddy,创始人和合伙人,布鲁姆,古永锵的投资者,他们认为“有政治关联的媒体平台在这个国家是一个限制的选择。”
古也收到资金从Facebook-backer Accel的印度的手臂,Kalaari资本,Infosys和前董事会成员电视莫汉达斯·派3 one4资本。Pai一直直言不讳地批评Twitter,称之为一个左翼的平台,给“反国家”和“极端分子的声音。“最新进展,Pai告诉ET,“古是一个独立的平台,给印度语言优先。它没有意识形态,是对所有人开放。”
行业专家估计,古永锵等应用的最大挑战是产生临界质量。”,大多数用户的网络应用,(很重要)使它足够吸引这些用户是活跃的应用,使它成为一个习惯,保持长期,”克雷格说Chapple,移动见解策略师EMEA,感应塔。
政府部门如MyGov也开了账户平台为了给它一个推动和可见性。其他人加入了辜氏应用包括官方处理,如数字印度,印度,国家信息中心、国家研究所的电子和信息技术、公共服务中心、Umang应用,DigiLocker,印度全国互联网交流,中央委员会的间接税收和海关。
Bengaluru: Homegrown microblogging app Koo, which is making waves<\/a> for having garnered over two million downloads in the past fortnight, will continue to court users from across the Indian political landscape without being aligned to any specific ideology, company executives and investors said.
The year-old app has been likened to the US’ Parler<\/a>—a social media<\/a> app popular with that country’s right-wing users. Koo was embraced by users<\/a> who flocked to the Indian site after larger rival Twitter<\/a> Inc. was embroiled in a faceoff with the government for hosting accounts alleged to be fomenting protests against the farm bills.
“Neither am I right-wing or left-wing, nor is my technology or product,” Aprameya Radhakrishna<\/a>, co-founder and chief executive of the Koo app<\/a>, said, terming the labels as basically “a lot of people’s perception”.
“As a company, we don’t want to be political, we are a private company interested in technology and product,” said the 39-year-old, whose first outing as a startup entrepreneur was when he set up mobility app TaxiForSure, before selling it to rival Ola.
“We are actually going after 600 million people who have internet access today (but) don’t have a place to share thoughts and opinions,” Radhakrishna said.
PM Endorsed App<\/strong>
In recent days, several notables—including Union Minister Piyush Goyal and the government’s premier think-tank Niti Aayog—have registered on the Koo app<\/a>. Prime Minister Narendra Modi has also endorsed the app on Mann Ki Baat.
Pointing out that at any given time, “multiple parties run multiple states”, Radhakrishna said Koo has been in touch with a lot of political leaders across party lines. “As a registered company in India, (Koo) will have to follow the laws of land, irrespective of who is running the government.”
During February 1-14, Koo generated 2.5 million downloads in India, an increase of 1,556% from the 151,000 installs it accumulated in the two weeks prior, according to Sensor Tower’s estimates.
Koo is available in five Indian languages—Hindi, Kannada, Telugu, Tamil and Marathi—apart from English. It plans to add 12 more Indian languages soon, according to details available on the app. It also plans to add many more features for regional language users, including quick translations.
The app, which was a winner of the government-sponsored App Challenge and is being touted as an “atmanirbhar” alternative to Twitter, received a funding of Rs 20 lakh from the government last July. In the 10 months since its launch, the app has seen over 5.6 million downloads on Google and Apple app stores, according to app analytics firm Sensor Tower.
Mass Appeal<\/strong>
Koo’s top investors are of the view that India is not a large enough media market to start delineating a service on ideological lines. “It wasn’t our original intention and it is foolish to create that kind of division even at this stage,” said Karthik Reddy, founder and partner, Blume Ventures, an investor in Koo, who reckons that “to have a politically affiliated media platform in this country is a limiting option.”
Koo has also received funding<\/a> from Facebook-backer Accel’s Indian arm, Kalaari Capital, and former Infosys board member TV Mohandas Pai’s 3one4 Capital. Pai has been a vocal critic of Twitter and called it a left-wing platform that gives voice to “anti-nationals” and “extremists.” On the latest developments, Pai told ET, “Koo is an independent platform that gives precedence to Indian languages. It has no ideology and is open to all.”
Industry experts estimate that the biggest challenge for apps such as Koo is generating critical mass. “Where most of a user’s network is on app, (it’s important to) make it engaging enough for those users to be active in the app, make it a habit and stay for the long-term,” said Craig Chapple, mobile insights strategist, EMEA, Sensor Tower.
Government departments such as MyGov have also opened accounts on the platform in order to give it a push and visibility. Others who have joined the Koo app include official handles such as Digital India, India Post, National Informatics Centre, National Institute of Electronics and Information Technology, Common Services Centre, Umang app, DigiLocker, National Internet Exchange of India, Central Board of Indirect Taxes and Customs.
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