The app, which completed a year on April 7, was given a new design as well as improved navigation and payment systems, resulting in its best growth phase on all counts, including revenue, said Pal, who was appointed Tata Digital CEO in 2019. He was with Tata Consultancy Services<\/a> (TCS<\/a>) before that for more than 27 years in key leadership positions.
“The app had over one million seconds of on-screen visibility through on-ground branding and around 110 million campaign reach with 13 million installs and 75 million visits during the IPL,” Pal said in his first interview as Tata Digital CEO. “We have reached 75 million NeuPass members and 60 million cumulative installs. Almost 60% of our customers are repeat customers while multi-category customers have increased from less than 10% a year back to over 25%.”
Also read | <\/strong>Tata Group mulls injecting $2 billion into super-app Neu<\/a>
Tata Digital, the wholly-owned ecommerce subsidiary of Tata Sons, is now working on offering a wider portfolio of products, including those that the Tata Group may not be present in, to meet consumer demands.
“End-to-end consumer experiences matter and that is a big roadmap for us,” he said. “Our omnichannel experience has to be the best in class because of our assets and consumer touchpoints. We are now working on a road map to widen our omnichannel platform and offer more consumer choices by adding new products and categories that the Tata universe may not have.”
Immediately after the official launch last year, the company had to go back to the drawing board to address complaints about glitches, poor user experience and payment issues.
“We worked during the last eight months on making the app experience best in class… and we expanded consumer offerings and launched multiple financial services,” Pal said. “Consumers have reacted positively to the new version with a rating of 4.2 and all the app parameters are currently at par with industry benchmarks. We… have drawn a strong roadmap towards innovating on customer experience.”
The app was initially launched with three broad categories--electronics, grocery and e-pharmacy. Air Asia and Indian Hotels<\/a> then came on board, followed by Titan, Tanishq and Westside. On the financial services side, the Tata Neu HDFC<\/a> card was launched in November with the loyalty programmes of Titan, Tanishq and Westside folded into the NeuPass. The app also allows United Payments Interface (UPI<\/a>) transactions and bill payments besides offering loans and insurance.
“We are looking at widening offerings and expanding horizons to weave together similar products,” Pal said.
That could include niche categories such as adventure travel. It’s also looking at combining 1mg, fitness and insurance in a subscription model. That would provide the consumer health, insurance, fitness and medicines in one app.
“We have these assets which we stitch together for the consumer,” Pal said. “Take weddings for example—70-80% of wedding needs are taken care of under Tata brands Tanishq, Indian Hotels, flights (Air India, Vistara), apparel (Westside), which the super app stitches together as a one-stop solution.”
Tata Digital is keeping an eye on profitability as it considers future funding options.
“We are looking at profitable growth within a three-to-five-year period--revenue which is profitable is the focus,” he said. “We are continuously evaluating options for fund raising.”
Tata Digital is in talks with international luxury brands to be retailed directly through Tata Cliq, Pal said. It currently sources its requirements for Tata Cliq Luxury from the Reliance<\/a> Group's Major Brands. Pal scotched talk of inventory challenges in the category, since it competes directly with the Reliance Group's luxury app, Ajio Luxe.
“There are no such issues and we have a very good relationship with Major Brands,” he said. “Tata Cliq is continuously looking at bringing in new brands and we are also reviewing our portfolio of brands. We have a fantastic cohort of luxury consumers through IHCL and Tanishq and we are now trying to also offer more choices for our luxury category, which is a major focus.”
Tata Digital’s FY22 loss widened to ₹3,051 crore from ₹536 crore in FY21. Total revenue from operations rose to ₹15,979 crore from ₹5,315 crore.
Is Tata Neu really a super app? Yes, said Pal.
“There is no particular definition of a super app,” he said. “If an app helps a consumer with UPI transactions, pays bills, buy electronics or grocery, it is a super app. If an app takes care of 50% of consumer needs and addresses daily needs, monthly needs or annual needs, it is a super app. We are now focused on widening consumer choices offered under this app.”
About its organisation culture having more of a TCS mindset rather than that of a startup, Pal said, “Tata Digital has a startup mindset but with a beautiful mix of a startup company and governance standards of the Tata Group.”
Tata Digital has built a strong execution team over the past two to three years that is focused on delivery.
“Being part of TCS has taught one to be resilient and to take risks--take calculated risks in a mindful way,” he said. “It has taught us long-term thinking. We are building a lean, agile organisation that looks at organic growth and repeat growth.”
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超级应用塔塔Neu改革已初见成效:塔塔数码CEO Pratik Pal
应用程序,完成一年4月7日,被赋予了一层特殊的设计以及改进的导航和支付系统,导致其最好的增长阶段在各方面,包括收入。
读到
塔塔的儿子投入了超过20亿美元的超级应用塔塔Neu后,业务激增改写在刚刚结束的印度人总理联赛(IPL),塔塔数字CEO Pratik朋友告诉ET在接受采访时说。他补充说,该公司正在研究三的时间框架内实现盈利。
应用程序,完成一年4月7日,被赋予了一层特殊的设计以及改进的导航和支付系统,导致其最好的增长阶段在各方面,包括收入,朋友说,他被任命为塔塔数码首席执行官在2019年。他是用塔塔咨询服务公司(TCS)在此之前超过27年关键领导岗位。
“屏幕上的应用程序在一百万秒通过地面能见度品牌和1.1亿年左右运动与1300万年达到安装和7500万次在联赛期间,“朋友说在他的第一次采访中,塔塔数码CEO。“我们已经达到了7500万NeuPass成员和6000万累计安装。近60%的客户是回头客而兼类客户增加了不到10%一年回到25%以上。”
也读| 塔塔集团考虑向super-app Neu注入20亿美元
塔塔数码,电子商务全资子公司Tata Sons,现在致力于提供更广泛的产品组合,包括塔塔集团可能不会出现在,满足消费者的要求。
“端到端用户体验问题,这对我们来说是一个很大的路线图,”他说。“我们omnichannel上课经验是最好的,因为我们的资产和消费者接触点。我们现在致力于路线图来扩大我们omnichannel平台和提供更多的消费者选择通过添加新产品和类别,塔塔宇宙可能没有。”
去年正式发布后,该公司不得不回到绘图板来解决投诉问题,可怜的用户体验和支付问题。
“我们曾在过去八个月让应用程序体验最好的…我们扩大消费产品和推出多种金融服务,”朋友说。“消费者反应积极评级的新版本4.2和所有应用程序参数目前与行业基准。我们…引起了一个强大的路线图在客户体验创新。”
应用程序最初推出三大类,电子产品,食品杂货店和e-pharmacy。亚洲航空,印度酒店随后,其次是泰坦,Tanishq和日照。在金融服务方面,塔塔NeuHDFC牌的忠诚度计划在11月推出泰坦,Tanishq NeuPass的西区并入。这个应用程序还允许美国支付接口(UPI)交易和账单支付除了提供贷款和保险。
“我们正在考虑扩大产品和扩大视野类似产品编织在一起,”朋友说。
这可能包括利基类别,如冒险旅行。也是看结合1毫克,健身和保险在订阅模式。这将提供消费者健康、保险、健康和药物在一个应用程序。
“我们已经对消费者我们整合这些资产,”朋友说。“以婚礼为例,70 - 80%的婚礼需要照顾下塔塔品牌Tanishq,印度酒店、航班(印度航空,Vistara)服装(日照),而超级应用缝合在一起作为一个一站式的解决方案。”
塔塔数码密切关注盈利认为未来的融资选择。
“我们正在考虑盈利增长在三至五年期内——收入盈利的重点,”他说。“我们不断评估选择融资。”
塔塔数字正与国际奢侈品牌就直接通过塔塔Cliq大有,朋友说。目前塔塔Cliq大有奢侈品的需求来源依赖集团的主要品牌。朋友了讨论库存挑战类别,因为它直接与信实集团竞争的豪华应用,Ajio奢侈。
“没有这样的问题,我们与主要品牌有一个非常良好的关系,”他说。“塔塔Cliq大有不断引进新品牌和我们也回顾我们的品牌组合。我们有一个神奇的奢侈品消费者通过IHCL Tanishq我们也正在努力为我们的奢侈品类别提供更多的选择,这是一个主要的焦点。”
塔塔数码FY22亏损扩大至3051卢比₹₹FY21 536卢比。总运营收入升至₹15979卢比₹5315卢比。
塔塔Neu真的是一个超级应用吗?是的,朋友说。
“没有特定的定义一个超级应用,”他说。“如果一个应用程序帮助消费者UPI交易,支付账单,买电子产品或食品,这是一个超级应用。如果一个应用程序负责消费者需要和地址的日常需要的50%,月度需求或年度需求,这是一个超级应用。我们现在专注于扩大消费者的选择提供下这个程序。”
对其组织文化有更多的TCS的心态而不是创业的朋友说,“塔塔数字有创业心态但美丽的创业公司和塔塔集团”的治理标准。
塔塔数码已经建立了一个强大的执行团队过去两到三年这是专注于交付。
“TCS的教会了一个弹性和冒险——注意的方式承担可能的风险,”他说。“它教会我们长期思考。我们正在建设一个精益、敏捷组织,看着有机增长和重复增长。“
应用程序,完成一年4月7日,被赋予了一层特殊的设计以及改进的导航和支付系统,导致其最好的增长阶段在各方面,包括收入,朋友说,他被任命为塔塔数码首席执行官在2019年。他是用塔塔咨询服务公司(TCS)在此之前超过27年关键领导岗位。
“屏幕上的应用程序在一百万秒通过地面能见度品牌和1.1亿年左右运动与1300万年达到安装和7500万次在联赛期间,“朋友说在他的第一次采访中,塔塔数码CEO。“我们已经达到了7500万NeuPass成员和6000万累计安装。近60%的客户是回头客而兼类客户增加了不到10%一年回到25%以上。”
也读| 塔塔集团考虑向super-app Neu注入20亿美元
塔塔数码,电子商务全资子公司Tata Sons,现在致力于提供更广泛的产品组合,包括塔塔集团可能不会出现在,满足消费者的要求。
“端到端用户体验问题,这对我们来说是一个很大的路线图,”他说。“我们omnichannel上课经验是最好的,因为我们的资产和消费者接触点。我们现在致力于路线图来扩大我们omnichannel平台和提供更多的消费者选择通过添加新产品和类别,塔塔宇宙可能没有。”
去年正式发布后,该公司不得不回到绘图板来解决投诉问题,可怜的用户体验和支付问题。
“我们曾在过去八个月让应用程序体验最好的…我们扩大消费产品和推出多种金融服务,”朋友说。“消费者反应积极评级的新版本4.2和所有应用程序参数目前与行业基准。我们…引起了一个强大的路线图在客户体验创新。”
应用程序最初推出三大类,电子产品,食品杂货店和e-pharmacy。亚洲航空,印度酒店随后,其次是泰坦,Tanishq和日照。在金融服务方面,塔塔NeuHDFC牌的忠诚度计划在11月推出泰坦,Tanishq NeuPass的西区并入。这个应用程序还允许美国支付接口(UPI)交易和账单支付除了提供贷款和保险。
“我们正在考虑扩大产品和扩大视野类似产品编织在一起,”朋友说。
这可能包括利基类别,如冒险旅行。也是看结合1毫克,健身和保险在订阅模式。这将提供消费者健康、保险、健康和药物在一个应用程序。
“我们已经对消费者我们整合这些资产,”朋友说。“以婚礼为例,70 - 80%的婚礼需要照顾下塔塔品牌Tanishq,印度酒店、航班(印度航空,Vistara)服装(日照),而超级应用缝合在一起作为一个一站式的解决方案。”
塔塔数码密切关注盈利认为未来的融资选择。
“我们正在考虑盈利增长在三至五年期内——收入盈利的重点,”他说。“我们不断评估选择融资。”
塔塔数字正与国际奢侈品牌就直接通过塔塔Cliq大有,朋友说。目前塔塔Cliq大有奢侈品的需求来源依赖集团的主要品牌。朋友了讨论库存挑战类别,因为它直接与信实集团竞争的豪华应用,Ajio奢侈。
“没有这样的问题,我们与主要品牌有一个非常良好的关系,”他说。“塔塔Cliq大有不断引进新品牌和我们也回顾我们的品牌组合。我们有一个神奇的奢侈品消费者通过IHCL Tanishq我们也正在努力为我们的奢侈品类别提供更多的选择,这是一个主要的焦点。”
塔塔数码FY22亏损扩大至3051卢比₹₹FY21 536卢比。总运营收入升至₹15979卢比₹5315卢比。
塔塔Neu真的是一个超级应用吗?是的,朋友说。
“没有特定的定义一个超级应用,”他说。“如果一个应用程序帮助消费者UPI交易,支付账单,买电子产品或食品,这是一个超级应用。如果一个应用程序负责消费者需要和地址的日常需要的50%,月度需求或年度需求,这是一个超级应用。我们现在专注于扩大消费者的选择提供下这个程序。”
对其组织文化有更多的TCS的心态而不是创业的朋友说,“塔塔数字有创业心态但美丽的创业公司和塔塔集团”的治理标准。
塔塔数码已经建立了一个强大的执行团队过去两到三年这是专注于交付。
“TCS的教会了一个弹性和冒险——注意的方式承担可能的风险,”他说。“它教会我们长期思考。我们正在建设一个精益、敏捷组织,看着有机增长和重复增长。“
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