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\"<p>FILE
FILE - The Facebook logo is seen on a cell phone, Friday, Oct. 14, 2022, in Boston. Facebook says it is not dead. It’s not even just for “old people,” as young people have been saying for years. The social media platform born before the iPhone is approaching two decades in existence. (AP Photo\/Michael Dwyer, File)<\/span><\/figcaption><\/figure>By Barbara Ortutay<\/strong>

Facebook<\/a> says it is not dead. Facebook<\/a> also wants you to know that it is not just for \"old people,\" as young people have been saying for years.

Now, with the biggest thorn in its side - TikTok<\/a> - facing heightened government scrutiny amid growing tensions between the U.S. and China, Facebook could, perhaps, position itself as a viable, domestic-bred alternative.

There's just one problem: young adults like Devin Walsh have moved on.

\"I don't even remember the last time I logged in. It must have been years ago,\" said Walsh, 24, who lives in Manhattan and works in public relations.

Instead, she checks Instagram<\/a>, which is also owned by Facebook parent company Meta, about five or six times a day. Then there's TikTok<\/a>, of course, where she spends about an hour each day scrolling, letting the algorithm find things \"I didn't even know I was interested in.\"

Walsh can't imagine a world in which Facebook, which she joined when she was in 6th grade, becomes a regular part of her life again.

\"It's the branding, right? When I think of Facebook, I think ugh, like cheugy, older people, like parents posting pictures of their kids, random status updates and also people fighting about political issues,\" Walsh said, using the Gen Z term for things that are definitely not cool.

The once-cool social media platform born before the iPhone is approaching two decades in existence. For those who came of age around the time Mark Zuckerberg<\/a> launched thefacebook.com from his Harvard dorm room in 2004, it's been inextricably baked into daily life - even if it's somewhat faded into the background over the years.

Facebook faces a particularly odd challenge. Today, 3 billion people check it each month. That's more than a third of the world's population. And 2 billion log in every day. Yet it still finds itself in a battle for relevancy, and its future, after two decades of existence.

For younger generations - those who signed up in middle school, or those who are now in middle school, it's decidedly not the place to be. Without this trend-setting demographic, Facebook, still the main source of revenue for parent company Meta, risks fading into the background - utilitarian but boring, like email.

It wasn't always like this. For nearly a decade, Facebook was the place to be, the cultural touchstone, the thing constantly referenced in daily conversations and late-night TV, its founding even the subject of a Hollywood movie. Rival MySpace, which launched only a year earlier, quickly became outdated as the cool kids flocked to Facebook. It didn't help MySpace's fate that it was sold to stodgy old News Corp. in 2005.

\"It was this weird combination...no one knew how technology worked, but in order to have a MySpace, we all needed to become mini coders. It was so stressful.\" said Moira Gaynor, 28. \"Maybe that's even why Facebook took off. Because compared to MySpace it was this beautiful, integrated, wonderful engagement area that we didn't have before and we really craved after struggling with MySpace for so long.\"

Positioning himself a visionary, Zuckerberg refused to sell Facebook and pushed his company through the mobile revolution. While some rivals emerged - remember Orkut? - they generally petered out as Facebook soared, seemingly unstoppable despite scandals over user privacy and a failure to address hate speech and misinformation adequately. It reached a billion daily users in 2015.

Debra Aho Williamson, an analyst with Insider Intelligence who's followed Facebook since its early days, notes that the site's younger users have been dwindling but doesn't see Facebook going anywhere, at least not any time soon.

\"The fact that we are talking about Facebook being 20 years old, I think that is a testament of what Mark developed when he was in college. It's pretty incredible,\" she said. \"It is still a very powerful platform around the world.\"

AOL was once powerful too, but its user base has aged and now an aol.com email address is little more than a punchline in a joke about technologically illiterate people of a certain age.

Tom Alison, who serves as the head of Facebook (Zuckerberg's title is now Meta CEO), sounded optimistic when he outlined the platform's plans to lure in young adults in an interview with The Associated Press.

\"We used to have a team at Facebook that was focused on younger cohorts, or maybe there was a project or two that was dedicated to coming up with new ideas,\" Alison said. \"And about two years ago we said no - our entire product line needs to change and evolve and adapt to the needs of the young adults.\"

He calls it the era of \"social discovery.\"

\"It's very much motivated by what we see the next generation wanting from social media. The simple way that I like to describe it is we want Facebook to be the place where you can connect with the people you know, the people you want to know and the people that you should know,\" Alison said.

Artificial intelligence is central to this plan. Just as TikTok uses its AI and algorithm to show people videos they didn't know they wanted to see Facebook is hoping to harness its powerful technology to win back the hearts and eyeballs of young adults. Reels, the TikTok-like videos Facebook and Instagram<\/a> users are bombarded with when they log into both apps, are also key. And, of course, private messaging.

\"What we are seeing is more people wanting to share reels, discuss reels, and we're starting to integrate messaging features back into the app to again allow Facebook to be a place where not only do you discover great things that are relevant to you, but you share and you discuss those with people,\" Alison said.

Facebook has consistently declined to disclose user demographics, which would shed some light on how it is faring among young adults. But outside researchers say their numbers are declining. The same is true for teenagers - although Facebook seems to have stepped back from actively recruiting teens amid concerns about social media's effects on their mental health.

\"Young people often shape the future of communication. I mean, that's basically how Facebook took off - young people gravitated toward it. And we we see that happening with pretty much every social platform that has come on the scene since Facebook,\" said Williamson. This year, Insider estimates that about half of TikTok's users are between the ages of 12 and 24.

Williamson doesn't see this trend reversing, but notes that Insider's estimates only go as far as 2026. There's a decline, but it's slow. That year, the research firm expects about 28% of U.S. Facebook's users to be between 18 and 34 years old, compared with nearly 46% for TikTok and 42% for Instagram. The numbers are more stark for teens aged 12-17.

\"I think the best thing they could do is get away from being a social platform. Like they've lost that. But hey, if they want to become the new Yellow Pages, why not?\" said Gaynor, who lives in San Diego, California and works in government. \"I really like Marketplace. I recently just moved, so that was where I got most of my furniture.\"

<\/body>","next_sibling":[{"msid":100086444,"title":"LinkedIn cuts over 700 jobs, exits China app as demand wavers","entity_type":"ARTICLE","link":"\/news\/mvas-apps\/linkedin-cuts-over-700-jobs-exits-china-app-as-demand-wavers\/100086444","category_name":null,"category_name_seo":"mvas-apps"}],"related_content":[],"msid":100086726,"entity_type":"ARTICLE","title":"Facebook has 3 billion users. Many of them are old.","synopsis":"The once-cool social media platform born before the iPhone is approaching two decades in existence. For those who came of age around the time Mark Zuckerberg launched thefacebook.com from his Harvard dorm room in 2004, it's been inextricably baked into daily life - even if it's somewhat faded into the background over the years.","titleseo":"mvas-apps\/facebook-has-3-billion-users-many-of-them-are-old-","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":113,"shares":0,"engagementtimems":435000},"Alttitle":{"minfo":""},"artag":"AP","artdate":"2023-05-09 07:57:52","lastupd":"2023-05-09 07:59:55","breadcrumbTags":["Facebook","tiktok","Facebook users","MVAS\/Apps","International","technology news","Mark Zuckerberg","Instagram"],"secinfo":{"seolocation":"mvas-apps\/facebook-has-3-billion-users-many-of-them-are-old-"}}" data-authors="[" "]" data-category-name="MVAS/Apps" data-category_id="16" data-date="2023-05-09" data-index="article_1">

Facebook拥有30亿用户。他们中的很多人都老了。

市场社会媒体平台之前出生的iPhone正在接近20年的存在。对于那些成年在马克•扎克伯格(Mark Zuckerberg)推出了thefacebook.com从他2004年哈佛大学的宿舍,这是不可避免地融入到日常生活——即使它有点褪色成背景。

  • 更新2023年5月9日凌晨07:59坚持
阅读: 100年行业专业人士
读者的形象读到100年行业专业人士
< p >文件——Facebook的标志是见过的手机,星期五,2022年10月14日在波士顿。Facebook说,它不是死了。甚至只是为了“老人”,多年来一直说的年轻人。社交媒体平台之前出生的iPhone正在接近20年的存在。迈克尔•德怀尔(美联社照片/文件)< / p >
文件——Facebook的标志是见过的手机,星期五,2022年10月14日在波士顿。Facebook说,它不是死了。甚至只是为了“老人”,多年来一直说的年轻人。社交媒体平台之前出生的iPhone正在接近20年的存在。迈克尔•德怀尔(美联社照片/文件)
由芭芭拉Ortutay

脸谱网说它不是死了。脸谱网也想让你知道,不仅仅是对“老人”,多年来一直说的年轻人。

现在,它的最大的眼中钉TikTok——面临加剧了政府审查在美国和中国之间日益紧张,Facebook可能,也许,成为可行,domestic-bred选择。

广告
只有一个问题:年轻人像德文·沃尔什。

“我甚至不记得我上次登录。它一定是年前,”沃尔什说,24岁,住在曼哈顿,在公共关系工作。

相反,她检查Instagram,这也是属于Facebook母公司元,一天五到六倍。还有TikTok当然,她每天要花大约一个小时滚动,让算法找到“我甚至不知道我很感兴趣。”

沃尔什Facebook无法想象在一个世界里,她在六年级时加入,再次成为一个常规她生活的一部分。

“这是品牌,对吧?当我想到Facebook,我认为啊,像cheugy,年纪大的人,像父母张贴他们的孩子的照片,也随机状态更新和人们对政治问题战斗,”沃尔什说,使用创Z项绝对不是酷的事情。

市场社会媒体平台之前出生的iPhone正在接近20年的存在。对于那些成年的时间马克•扎克伯格推出了thefacebook.com从他2004年哈佛大学的宿舍,这是不可避免地融入到日常生活——即使它有点褪色成背景。

广告
Facebook面临一个特别奇怪的挑战。今天,30亿人每月检查它。这是世界上超过三分之一的人口。和20亿年每天登录。然而它仍然发现自己争夺相关性,及其未来,经过20年的存在。

对年轻一代——那些在中学签署,或那些现在在中学,这绝对不是这个地方。没有这个引领潮流的人口,Facebook仍然为母公司元主要的收入来源,风险消失在背景——功利主义但无聊,像电子邮件。

它并不总是这样的。近十年来,Facebook的地方,文化试金石,不断的日常对话中引用和晚间电视节目,甚至成立一个好莱坞电影的主题。竞争对手MySpace推出仅一年前,很快成为过时的酷孩子聚集到Facebook。它没有帮助MySpace的命运,它在2005年被卖给古板的新闻集团。乐动扑克

“这是……这个奇怪的组合没有人知道到底技术工作,但为了MySpace,我们都需要成为迷你程序员。太紧张了。”莫伊拉盖纳说,28。“也许这就是为什么Facebook起飞。因为比起MySpace这个美丽的,综合的、奇妙的接触面积,我们之前没有和我们真的渴望与MySpace挣扎后这么长时间。”

定位自己是一个有远见的,扎克伯格拒绝出售Facebook和推他的公司通过移动革命。虽然一些竞争对手出现,记得Orkut吗?——他们通常逐渐消失像Facebook飙升,看似不可阻挡的尽管丑闻用户隐私和未能充分解决仇恨言论和错误信息。它在2015年达到每天十亿用户。

,黛布拉艾乌威廉姆森内幕情报分析师关注Facebook早期以来,指出,该网站的年轻用户已经式微,但没有看到Facebook去任何地方,至少短时间内不会。

“事实上,我们在谈论Facebook是20岁,我认为这是一个证明的马克当他在大学的发展。很难以置信,”她说。“这仍然是一个非常强大的平台。”

美国在线(AOL)曾经是强大的,但是它的用户群年龄,现在一个aol.com的电子邮件地址是一个笑点在开玩笑技术文盲一定年龄的人。

负责人汤姆·艾莉森是Facebook(扎克伯格的标题现在元首席执行官),听起来乐观时,他概述了平台的计划吸引年轻人在接受美联社的采访时说。

“我们过去有一个团队在Facebook专注于年轻人群,或者有一两个项目致力于想出新点子,”埃里森说。大约两年前,我们说不——我们整个产品线需要改变和发展,适应年轻人的需要。”

他称之为“社会发现的时代。”

非常“这是出于我们看到下一代所缺少的社交媒体。我喜欢描述它的简单的方法是我们希望Facebook的地方你可以联系你的人知道,你想知道的人,你应该知道的人,”埃里森说。

人工智能是这个计划的核心。正如TikTok使用AI和算法向人们展示视频他们不知道他们想看到Facebook希望利用其强大的技术来赢回的心和年轻人的眼球。卷,Facebook和TikTok-like视频Instagram用户登录时的狂轰滥炸都应用,也是关键。当然,私人信息。

“我们看到的是越来越多的人想要共享卷,讨论卷,和我们开始集成通讯功能再次进入应用程序允许Facebook不仅是一个地方你发现相关的伟大的事情,但你与人分享和你讨论这些,”埃里森说。

Facebook一直拒绝透露用户的人口统计数据,这将解释它是如何表现在年轻的成年人。但是外面的人员说他们的数量正在下降。青少年也是如此——尽管Facebook似乎已经退出了积极招募青少年对社会媒体的担忧对心理健康的影响。

“年轻人常常塑造通信的未来。我的意思是,Facebook基本上就是这样了,年轻人被吸引到它。我们看到发生在几乎每一个社交平台,Facebook以来出现,”威廉森说。今年,内幕TikTok估计大约一半的用户在12到24岁之间。

威廉姆森并不认为这一趋势逆转,但指出内幕的估计只能到2026。有下降,但它是缓慢。那一年,美国研究公司预计约有28%的Facebook用户在18岁至34岁之间,而TikTok近46%和42% Instagram。的数字更鲜明的12 - 17岁的青少年。

“我认为他们能做的最好的事情就是摆脱作为一个社交平台。他们已经失去了。不过,如果他们想成为新的黄页,为什么不呢?”盖纳说,他住在加州圣地亚哥,在政府工作。“我真的很喜欢市场。我最近只是感动,这是我得到了我的大部分家具。”

  • 发布于2023年5月9日凌晨07:57坚持

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\"&lt;p&gt;FILE
FILE - The Facebook logo is seen on a cell phone, Friday, Oct. 14, 2022, in Boston. Facebook says it is not dead. It’s not even just for “old people,” as young people have been saying for years. The social media platform born before the iPhone is approaching two decades in existence. (AP Photo\/Michael Dwyer, File)<\/span><\/figcaption><\/figure>By Barbara Ortutay<\/strong>

Facebook<\/a> says it is not dead. Facebook<\/a> also wants you to know that it is not just for \"old people,\" as young people have been saying for years.

Now, with the biggest thorn in its side - TikTok<\/a> - facing heightened government scrutiny amid growing tensions between the U.S. and China, Facebook could, perhaps, position itself as a viable, domestic-bred alternative.

There's just one problem: young adults like Devin Walsh have moved on.

\"I don't even remember the last time I logged in. It must have been years ago,\" said Walsh, 24, who lives in Manhattan and works in public relations.

Instead, she checks Instagram<\/a>, which is also owned by Facebook parent company Meta, about five or six times a day. Then there's TikTok<\/a>, of course, where she spends about an hour each day scrolling, letting the algorithm find things \"I didn't even know I was interested in.\"

Walsh can't imagine a world in which Facebook, which she joined when she was in 6th grade, becomes a regular part of her life again.

\"It's the branding, right? When I think of Facebook, I think ugh, like cheugy, older people, like parents posting pictures of their kids, random status updates and also people fighting about political issues,\" Walsh said, using the Gen Z term for things that are definitely not cool.

The once-cool social media platform born before the iPhone is approaching two decades in existence. For those who came of age around the time Mark Zuckerberg<\/a> launched thefacebook.com from his Harvard dorm room in 2004, it's been inextricably baked into daily life - even if it's somewhat faded into the background over the years.

Facebook faces a particularly odd challenge. Today, 3 billion people check it each month. That's more than a third of the world's population. And 2 billion log in every day. Yet it still finds itself in a battle for relevancy, and its future, after two decades of existence.

For younger generations - those who signed up in middle school, or those who are now in middle school, it's decidedly not the place to be. Without this trend-setting demographic, Facebook, still the main source of revenue for parent company Meta, risks fading into the background - utilitarian but boring, like email.

It wasn't always like this. For nearly a decade, Facebook was the place to be, the cultural touchstone, the thing constantly referenced in daily conversations and late-night TV, its founding even the subject of a Hollywood movie. Rival MySpace, which launched only a year earlier, quickly became outdated as the cool kids flocked to Facebook. It didn't help MySpace's fate that it was sold to stodgy old News Corp. in 2005.

\"It was this weird combination...no one knew how technology worked, but in order to have a MySpace, we all needed to become mini coders. It was so stressful.\" said Moira Gaynor, 28. \"Maybe that's even why Facebook took off. Because compared to MySpace it was this beautiful, integrated, wonderful engagement area that we didn't have before and we really craved after struggling with MySpace for so long.\"

Positioning himself a visionary, Zuckerberg refused to sell Facebook and pushed his company through the mobile revolution. While some rivals emerged - remember Orkut? - they generally petered out as Facebook soared, seemingly unstoppable despite scandals over user privacy and a failure to address hate speech and misinformation adequately. It reached a billion daily users in 2015.

Debra Aho Williamson, an analyst with Insider Intelligence who's followed Facebook since its early days, notes that the site's younger users have been dwindling but doesn't see Facebook going anywhere, at least not any time soon.

\"The fact that we are talking about Facebook being 20 years old, I think that is a testament of what Mark developed when he was in college. It's pretty incredible,\" she said. \"It is still a very powerful platform around the world.\"

AOL was once powerful too, but its user base has aged and now an aol.com email address is little more than a punchline in a joke about technologically illiterate people of a certain age.

Tom Alison, who serves as the head of Facebook (Zuckerberg's title is now Meta CEO), sounded optimistic when he outlined the platform's plans to lure in young adults in an interview with The Associated Press.

\"We used to have a team at Facebook that was focused on younger cohorts, or maybe there was a project or two that was dedicated to coming up with new ideas,\" Alison said. \"And about two years ago we said no - our entire product line needs to change and evolve and adapt to the needs of the young adults.\"

He calls it the era of \"social discovery.\"

\"It's very much motivated by what we see the next generation wanting from social media. The simple way that I like to describe it is we want Facebook to be the place where you can connect with the people you know, the people you want to know and the people that you should know,\" Alison said.

Artificial intelligence is central to this plan. Just as TikTok uses its AI and algorithm to show people videos they didn't know they wanted to see Facebook is hoping to harness its powerful technology to win back the hearts and eyeballs of young adults. Reels, the TikTok-like videos Facebook and Instagram<\/a> users are bombarded with when they log into both apps, are also key. And, of course, private messaging.

\"What we are seeing is more people wanting to share reels, discuss reels, and we're starting to integrate messaging features back into the app to again allow Facebook to be a place where not only do you discover great things that are relevant to you, but you share and you discuss those with people,\" Alison said.

Facebook has consistently declined to disclose user demographics, which would shed some light on how it is faring among young adults. But outside researchers say their numbers are declining. The same is true for teenagers - although Facebook seems to have stepped back from actively recruiting teens amid concerns about social media's effects on their mental health.

\"Young people often shape the future of communication. I mean, that's basically how Facebook took off - young people gravitated toward it. And we we see that happening with pretty much every social platform that has come on the scene since Facebook,\" said Williamson. This year, Insider estimates that about half of TikTok's users are between the ages of 12 and 24.

Williamson doesn't see this trend reversing, but notes that Insider's estimates only go as far as 2026. There's a decline, but it's slow. That year, the research firm expects about 28% of U.S. Facebook's users to be between 18 and 34 years old, compared with nearly 46% for TikTok and 42% for Instagram. The numbers are more stark for teens aged 12-17.

\"I think the best thing they could do is get away from being a social platform. Like they've lost that. But hey, if they want to become the new Yellow Pages, why not?\" said Gaynor, who lives in San Diego, California and works in government. \"I really like Marketplace. I recently just moved, so that was where I got most of my furniture.\"

<\/body>","next_sibling":[{"msid":100086444,"title":"LinkedIn cuts over 700 jobs, exits China app as demand wavers","entity_type":"ARTICLE","link":"\/news\/mvas-apps\/linkedin-cuts-over-700-jobs-exits-china-app-as-demand-wavers\/100086444","category_name":null,"category_name_seo":"mvas-apps"}],"related_content":[],"msid":100086726,"entity_type":"ARTICLE","title":"Facebook has 3 billion users. Many of them are old.","synopsis":"The once-cool social media platform born before the iPhone is approaching two decades in existence. For those who came of age around the time Mark Zuckerberg launched thefacebook.com from his Harvard dorm room in 2004, it's been inextricably baked into daily life - even if it's somewhat faded into the background over the years.","titleseo":"mvas-apps\/facebook-has-3-billion-users-many-of-them-are-old-","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":113,"shares":0,"engagementtimems":435000},"Alttitle":{"minfo":""},"artag":"AP","artdate":"2023-05-09 07:57:52","lastupd":"2023-05-09 07:59:55","breadcrumbTags":["Facebook","tiktok","Facebook users","MVAS\/Apps","International","technology news","Mark Zuckerberg","Instagram"],"secinfo":{"seolocation":"mvas-apps\/facebook-has-3-billion-users-many-of-them-are-old-"}}" data-news_link="//www.iser-br.com/news/mvas-apps/facebook-has-3-billion-users-many-of-them-are-old-/100086726">