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<\/span><\/figcaption><\/figure>BENGALURU: As India entered lockdown<\/a> mode due to Covid-19<\/a> in March, more and more people logged into smartphone applications for everything, ranging from video-calls to studies to gaming and even shopping. New modes to communicate like Houseparty and Zoom saw the biggest spikes in fresh user installs, given their small base. But established large social media platforms like TikTok and mobile<\/a> game PUBG also witnessed a 50-80% increase in active users between February and March, according to data from US-based analytics platform SimilarWeb shared with TOI.

Interestingly, online shopping applications like Flipkart<\/a>, Amazon India and Myntra have seen a 40-50% spike in activity even as business crashed in March as more consumers trapped at home browsed these applications to source essentials, but were disappointed. Take for instance Delhi-based Anshul Kumar, who runs a small firm selling workwear for restaurants and hotels. “I am a tech-savvy person working on the latest design software, and yet I wasn’t aware of Zoom until recently when a friend mentioned it in our WhatsApp group for a video call. I have also told my mother about it. She is now using it with her friends for virtual pooja sessions,” said the 35-year-old Kumar.

Monthly downloads of video-calling application Zoom, which is also being used by schools to conduct classes, have increased 17 fold from 500,000 in February to over 8.7 million in March. Similarly, Houseparty, which is being used friends and family to play games and talk to each other, has seen the number of monthly active users (MAUs) increase about 16 times to 328,000 in the same period. The average time being spent increasing eightfold to 24 minutes, indicating that it is being used multiple times.

Gaming and entertainment applications are not far behind, as everyone has more time on their hands. PUBG — the last man standing in the blockbuster game — has seen MAUs increase by 80% to nearly 19 million. Casual games like Ludo King<\/a> and Carrom, which many are playing with their families and friends while staying at home, have also increased by 50-75%. Additionally, these games are seeing a more significant increase in downloads as well, indicating that they are getting a lot more new users. Video streaming platform MX Player, which is owned by the publishers of this newspaper, saw a spike of 35% in MAUs.

With all schools conducting classes online, many expect the lockdown to achieve what demonetisation did for digital payments. All startups in the space, including Byju’s, Toppr and Vedantu, have announced free classes for users, resulting in record fresh sign-ups. Unacademy, an ed-tech startup backed by Facebook, said students spent a record 1 billion minutes on its platform in March with growth ramping up further in April. “We saw a significant increase in daily active users to around 500,000 per day, an increase in viewers per week for the Free Live Classes by 150%. We also saw a 110% increase in new subscribers, leading to over 1.5 million learners on the platform, since the beginning of March,” said CEO Gaurav Munjal.

Even the online retail sector, which TOI reported on March 30 is expected to take a $1-billion hit in sales due to the lockdown, are seeing increased user engagement by focusing on just essentials like grocery and infection-control items. But business remains a fraction of the usual size as consumers are searching more for electronics, which accounts for the majority of the online retail business in India.

According to data sourced from the leading online retailer keyword search trends, consumers over the last week (April 4-11 vs March 23-30) are searching for mobiles more than Maggi. While the volume of searches has increased for mobiles and laptops, there is a rise in search for trimmers, earphones, fashion, electronics, books, personal care, and sexual wellness products.

Even after lockdown, industry experts feel that social distancing will remain a longer-term phenomenon that could increase the adoption of these applications by both new and existing users. “The whole digital adoption of services by consumers has been a secular trend for the last 5 years. But the lockdown is going to make a step-change and significantly accelerate the trend by 3-5 years,” said Nimisha Jain, MD at Boston Consulting Group and in charge of consumer insights centre.

Besides bringing new consumers to internet commerce, the lockdown will also increase the overall online shopping base, pegged at about 100 million, in addition to encouraging existing shoppers to buy more, including in new categories. Some of these changes may appear small, but they are likely to be significant for some startups. For instance, Grofers said last week online grocery could reach 0.5% of the overall $800-billion retail market after the crisis from 0.2%, which would mean doubling of the industry segment even along with the grim outlook for the economy.

Take for instance Asmita Gupta, a teacher in Delhi, who installed two new grocery apps<\/a> to get essentials at her doorstep as the lockdown was imposed. She said she has got essentials from Bigbasket two-three times already while she gets the breakfast essentials like milk, bread and eggs from Bigbasket’s daily morning delivery platform BBDaily. “I used to largely get my grocery offline by calling the neighbourhood stores. Since the lockdown, I have tried not to go out. I tried Amazon also but they did not have enough stock,” Gupta said, who ends up checking these apps twice or thrice daily before placing the orders.
<\/body>","next_sibling":[{"msid":75155965,"title":"Ex-Vodafone Idea exec Rahul Vatts joins Airtel as regulatory head","entity_type":"ARTICLE","link":"\/news\/ex-vodafone-idea-exec-rahul-vatts-joins-airtel-as-regulatory-head\/75155965","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":75157035,"entity_type":"ARTICLE","title":"Mobile apps\u2019 usage spikes in lockdown","synopsis":"Monthly downloads of video-calling application Zoom, which is also being used by schools to conduct classes, have increased 17 fold from 500,000 in February to over 8.7 million in March. Gaming and entertainment applications are not far behind either.","titleseo":"telecomnews\/mobile-apps-usage-spikes-in-lockdown","status":"ACTIVE","authors":[{"author_name":"Madhav Chanchani","author_link":"\/author\/479235473\/madhav-chanchani","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479235473.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479235473,"author_name":"Madhav Chanchani","author_seo_name":"madhav-chanchani","designation":"Editor","agency":false}},{"author_name":"Digbijay Mishra","author_link":"\/author\/479221599\/digbijay-mishra","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479221599.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479221599,"author_name":"Digbijay Mishra","author_seo_name":"Digbijay-Mishra","designation":"Correspondent","agency":false}}],"Alttitle":{"minfo":""},"artag":"TNN","artdate":"2020-04-15 14:37:50","lastupd":"2020-04-15 14:41:36","breadcrumbTags":["lockdown","coronavirus","ludo king","Flipkart","covid-19","Mobile Apps","Devices","Mobile","Apps"],"secinfo":{"seolocation":"telecomnews\/mobile-apps-usage-spikes-in-lockdown"}}" data-authors="[" madhav chanchani","digbijay mishra"]" data-category-name="" data-category_id="" data-date="2020-04-15" data-index="article_1">

移动应用程序的使用峰值锁定

每月下载视频通话应用放大,这也是被学校进行课程,增加了17倍从500000年2月到870万年3月。游戏和娱乐应用程序也不甘落后。

Madhav Chanchani Digbijay Mishra
  • 更新于2020年4月15日下午02:41坚持
班加罗尔:印度进入封锁模式由于Covid-19今年3月,越来越多的人登录智能手机应用程序,从女友研究游戏,甚至购物。沟通新模式Houseparty和变焦看到新鲜的最大峰值用户安装,考虑到他们的小基地。但建立大型TikTok和社交媒体平台移动增加游戏PUBG也见证了50 - 80%活跃用户在2月和3月之间,根据总部的数据分析平台让用户共享与钢铁洪流。

有趣的是,网上购物应用程序Flipkart公司印度,亚马逊和Myntra 40 - 50%激增活动即使业务坠毁在3月随着越来越多的消费者被困在家里浏览这些应用程序源必需品,但感到失望。例如德里Anshul库马尔,餐馆和旅馆的小公司销售工作服。“我是一个技术人在最新的设计软件,但我不知道放大直到最近当一个朋友提到过在我们WhatsApp群视频通话。我也告诉了我的母亲。她现在和她的朋友们使用它对虚拟pooja会话,”35岁的Kumar说。

广告
每月下载视频通话应用放大,这也是被学校进行课程,增加了17倍从500000年2月到870万年3月。同样,Houseparty,正在使用的朋友和家人玩游戏和相互交谈,已经月度活跃用户的数量(mau)增加16倍到328000年的同一时期。所花费的平均时间是24分钟增加8倍,表明它被多次使用。

游戏和娱乐应用程序是不甘落后,因为每个人都有更多的时间在他们的手。PUBG——最后一个人站在大片的游戏——地磁增加80%至近1900万人。休闲游戏等骰子游戏王台球撞击后弹回,许多人玩他们的家人和朋友虽然呆在家里,也增加了50 - 75%。此外,下载这些游戏看到更多的显著增加,表明他们得到更多的新用户。视频平台MX的球员,出版商旗下的报纸,看到了地磁飙升35%。乐动扑克

学校进行课程在线,很多人预计锁定实现什么demonetisation数字支付。所有创业空间,包括Byju, Toppr Vedantu,宣布为用户免费课程,导致记录新鲜的注册。Unacademy ed-tech启动支持的Facebook说,学生花了创纪录的10亿分钟在其平台上3月与4月份增长进一步加大。“我们看到显著增加每日活跃用户每天约500000,每周增加观众自由生活类的150%。我们也在新用户增长了110%,导致150万多学生在讲台上,自3月初以来,”首席执行官Gaurav蒙贾尔说。

广告
甚至网上零售行业,钢铁洪流报道3月30日预计将达到10亿美元的销售由于封锁,看到提高用户粘性,而是仅仅通过食品等必需品和感染控制项目。但业务仍正常大小的一小部分消费者搜索更多的电子产品,占大多数的在线零售业务在印度。

根据数据来自领先的在线零售商关键字搜索趋势,消费者在上周(3月4月4 - vs 23-30)正在寻找手机美极多。虽然搜索量增加了手机和笔记本电脑的,有一个搜索修剪机,耳机,时尚、电子产品、图书、个人护理、和性保健产品。

即使封锁,业内专家认为,社会距离仍将是一个长期现象,可能会增加这些应用程序的采用新的和现有的用户。“整个数字采用服务消费者已经过去5年的长期趋势。但是封锁将阶梯式大大加速这一趋势,3 - 5年,”波士顿咨询集团MD Nimisha Jain说和负责消费者洞察力中心。

除了带来新的消费者互联网商务,封锁也将增加网上购物基地,在1亿岁左右,除了现有鼓励消费者购买更多,包括新类别。这些变化看起来小,但是它们可能会对一些初创公司是重要的。例如,Grofers上周表示,网上购物可能达到0.5%的整个8000亿美元零售市场在危机后从0.2%,这意味着加倍的工业部门甚至伴随着严峻的经济前景。

例如Asmita Gupta,一位老师在德里,安装两个新食品应用程序获得生活必需品封锁是强加在她的家门口。她说她已经收到Bigbasket要点2 - 3次了,她得到了早餐等必需品牛奶,面包和鸡蛋从Bigbasket每日早晨BBDaily交付平台。“我曾经在很大程度上得到我的杂货离线通过调用邻里商店。封锁以来,我已经尽量不出去。我试着亚马逊也但是他们没有足够的股票,”Gupta说,谁最终检查这些应用程序将订单之前每天两次或三次。
  • 发布于2020年4月15日下午02:37坚持
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\"\"
<\/span><\/figcaption><\/figure>BENGALURU: As India entered lockdown<\/a> mode due to Covid-19<\/a> in March, more and more people logged into smartphone applications for everything, ranging from video-calls to studies to gaming and even shopping. New modes to communicate like Houseparty and Zoom saw the biggest spikes in fresh user installs, given their small base. But established large social media platforms like TikTok and mobile<\/a> game PUBG also witnessed a 50-80% increase in active users between February and March, according to data from US-based analytics platform SimilarWeb shared with TOI.

Interestingly, online shopping applications like Flipkart<\/a>, Amazon India and Myntra have seen a 40-50% spike in activity even as business crashed in March as more consumers trapped at home browsed these applications to source essentials, but were disappointed. Take for instance Delhi-based Anshul Kumar, who runs a small firm selling workwear for restaurants and hotels. “I am a tech-savvy person working on the latest design software, and yet I wasn’t aware of Zoom until recently when a friend mentioned it in our WhatsApp group for a video call. I have also told my mother about it. She is now using it with her friends for virtual pooja sessions,” said the 35-year-old Kumar.

Monthly downloads of video-calling application Zoom, which is also being used by schools to conduct classes, have increased 17 fold from 500,000 in February to over 8.7 million in March. Similarly, Houseparty, which is being used friends and family to play games and talk to each other, has seen the number of monthly active users (MAUs) increase about 16 times to 328,000 in the same period. The average time being spent increasing eightfold to 24 minutes, indicating that it is being used multiple times.

Gaming and entertainment applications are not far behind, as everyone has more time on their hands. PUBG — the last man standing in the blockbuster game — has seen MAUs increase by 80% to nearly 19 million. Casual games like Ludo King<\/a> and Carrom, which many are playing with their families and friends while staying at home, have also increased by 50-75%. Additionally, these games are seeing a more significant increase in downloads as well, indicating that they are getting a lot more new users. Video streaming platform MX Player, which is owned by the publishers of this newspaper, saw a spike of 35% in MAUs.

With all schools conducting classes online, many expect the lockdown to achieve what demonetisation did for digital payments. All startups in the space, including Byju’s, Toppr and Vedantu, have announced free classes for users, resulting in record fresh sign-ups. Unacademy, an ed-tech startup backed by Facebook, said students spent a record 1 billion minutes on its platform in March with growth ramping up further in April. “We saw a significant increase in daily active users to around 500,000 per day, an increase in viewers per week for the Free Live Classes by 150%. We also saw a 110% increase in new subscribers, leading to over 1.5 million learners on the platform, since the beginning of March,” said CEO Gaurav Munjal.

Even the online retail sector, which TOI reported on March 30 is expected to take a $1-billion hit in sales due to the lockdown, are seeing increased user engagement by focusing on just essentials like grocery and infection-control items. But business remains a fraction of the usual size as consumers are searching more for electronics, which accounts for the majority of the online retail business in India.

According to data sourced from the leading online retailer keyword search trends, consumers over the last week (April 4-11 vs March 23-30) are searching for mobiles more than Maggi. While the volume of searches has increased for mobiles and laptops, there is a rise in search for trimmers, earphones, fashion, electronics, books, personal care, and sexual wellness products.

Even after lockdown, industry experts feel that social distancing will remain a longer-term phenomenon that could increase the adoption of these applications by both new and existing users. “The whole digital adoption of services by consumers has been a secular trend for the last 5 years. But the lockdown is going to make a step-change and significantly accelerate the trend by 3-5 years,” said Nimisha Jain, MD at Boston Consulting Group and in charge of consumer insights centre.

Besides bringing new consumers to internet commerce, the lockdown will also increase the overall online shopping base, pegged at about 100 million, in addition to encouraging existing shoppers to buy more, including in new categories. Some of these changes may appear small, but they are likely to be significant for some startups. For instance, Grofers said last week online grocery could reach 0.5% of the overall $800-billion retail market after the crisis from 0.2%, which would mean doubling of the industry segment even along with the grim outlook for the economy.

Take for instance Asmita Gupta, a teacher in Delhi, who installed two new grocery apps<\/a> to get essentials at her doorstep as the lockdown was imposed. She said she has got essentials from Bigbasket two-three times already while she gets the breakfast essentials like milk, bread and eggs from Bigbasket’s daily morning delivery platform BBDaily. “I used to largely get my grocery offline by calling the neighbourhood stores. Since the lockdown, I have tried not to go out. I tried Amazon also but they did not have enough stock,” Gupta said, who ends up checking these apps twice or thrice daily before placing the orders.
<\/body>","next_sibling":[{"msid":75155965,"title":"Ex-Vodafone Idea exec Rahul Vatts joins Airtel as regulatory head","entity_type":"ARTICLE","link":"\/news\/ex-vodafone-idea-exec-rahul-vatts-joins-airtel-as-regulatory-head\/75155965","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":75157035,"entity_type":"ARTICLE","title":"Mobile apps\u2019 usage spikes in lockdown","synopsis":"Monthly downloads of video-calling application Zoom, which is also being used by schools to conduct classes, have increased 17 fold from 500,000 in February to over 8.7 million in March. Gaming and entertainment applications are not far behind either.","titleseo":"telecomnews\/mobile-apps-usage-spikes-in-lockdown","status":"ACTIVE","authors":[{"author_name":"Madhav Chanchani","author_link":"\/author\/479235473\/madhav-chanchani","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479235473.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479235473,"author_name":"Madhav Chanchani","author_seo_name":"madhav-chanchani","designation":"Editor","agency":false}},{"author_name":"Digbijay Mishra","author_link":"\/author\/479221599\/digbijay-mishra","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479221599.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479221599,"author_name":"Digbijay Mishra","author_seo_name":"Digbijay-Mishra","designation":"Correspondent","agency":false}}],"Alttitle":{"minfo":""},"artag":"TNN","artdate":"2020-04-15 14:37:50","lastupd":"2020-04-15 14:41:36","breadcrumbTags":["lockdown","coronavirus","ludo king","Flipkart","covid-19","Mobile Apps","Devices","Mobile","Apps"],"secinfo":{"seolocation":"telecomnews\/mobile-apps-usage-spikes-in-lockdown"}}" data-news_link="//www.iser-br.com/news/mobile-apps-usage-spikes-in-lockdown/75157035">