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锁定导致数据消耗激增30%:EY

安永周一发布的一项新调查显示，在新冠肺炎疫情封锁期间，印度每个用户每月的数据消耗量增加了11GB，增长了30%，将数据消费推迟了两到三年。

锁定导致数据消耗激增30%:EY
新德里:在新冠肺炎大流行导致的封锁期间，印度出现了11GB的流量增加数据消费安永(EY)周一发布的一项新调查显示，用户每月的流量将增加30%，数据消费将推迟两到三年。

“消费的根本转变将持续下去。新常态源于人们对更加数字化的生活方式越来越乐观。”调查报告称，超过2800名消费者参与了调查。

这项新发现将促使消费者进入虚拟生活的五个因素归咎为高速宽带服务。调查发现，大约38%的受访者升级了宽带计划以获得更高的数据使用计划，有趣的是，无限计划占总升级的40%以上。

另一方面，近11%的基础数据用户将现有数据包升级为无限流量或50% - 100%的流量，以解决他们的问题内容流，游戏，以及视频通话的需求。
锁定导致数据消耗激增30%:EY

多达76%的受访者表示，在远程办公模式的背景下，他们要么是第一次进行视频通话，要么增加了视频通话的时间。

“随着在家工作或远程工作成为现实，人们需要稳定、高速互联网变得更加关键，”报告指出。

推动人们采用虚拟生活的第二个因素是不断变化的内容消费习惯。调查发现，90%的受访者花更多时间在内容流媒体、电子学习、信息娱乐和社交媒体等数字活动上。

然而，约61%的受访者表示，他们现在比新冠疫情前播放的内容更多。这也反映在花在视频流媒体上的时间上，报告发现，每个用户每周花在视频流媒体上的时间激增了1.2倍，达到平均4.2小时。

点播很受欢迎，60%的受访者表示他们更喜欢订阅式的视频点播，而20%的人更喜欢电视娱乐。

“虽然技术为数字消费者提供了更多选择，但内容的相关性至关重要。互联网流媒体正在成为内容交付的竞争性媒介，广告显示出潜力，”关于改变内容消费习惯的报告称，并补充说，数字有可能成为增长最快的媒介，因为数字广告支出可能超过80亿美元，并在2019-2025年间以27%的复合年增长率增长。

读也

EY: 52%企业没有信心部署5G

安永:电信运营商需要全面数字化，着眼于新的收入来源

第三个因素是在线教育或电子学习在当代印度越来越受欢迎，电子学习在过去几周成为第三大最受欢迎的数字活动。近59%的受访者肯定他们在网上学习，而约50%的消费者表示他们更喜欢在线学习EdTech由于能够方便地访问所有的研究内容在一个地方。

报告称:“向数字化学习的转变将对3.2亿学生的生活产生积极影响。”报告还补充说，在偏远的农村腹地扩大网络连接和获取技术，为推动“未来一段时间内彻底的社会经济收益”带来了机会。

在线教育市场正在飞速发展，从2019年开始以43.8%的复合年增长率增长，到2024年将达到48亿美元。

下一个因素是无现金生态系统，以及为实现无现金经济而采取的举措。该报告发现，近38%的受访者是第一次开始使用数字支付。

数字钱包的使用率同样很高，53%的受访者通过电子钱包进行支付。报告特别强调指出了由电信运营商数字平台的货币化“在结构上是积极的”，12%的受访者表示他们利用自我护理应用程序进行支付。
锁定导致数据消耗激增30%:EY

报告称:“随着各行各业的消费者采用数字支付规模，新常态是向现金较少经济过渡的机会。”商业模式的进一步创新将为行业、银行和金融科技之间的更大合作铺平道路，以实现新的服务提议。

数字支付市场有望增长，预计数字支付交易价值将比2019年翻一番，到2023年达到1352亿美元。

“数字消费模式正在以令人兴奋的方式发展。实时参与的访问和速度正在推动数字应用进入下一个水平。新常态就是为数字消费者创造高度个性化和互联的体验，”安永(EY)新兴市场TMT主管普拉桑特•辛格尔(Prashant Singhal)表示。

辛格尔补充说:“数字服务行业正蓄势发展，正确的加速器将在很大程度上使13亿印度人的生活只需点击一下就能实现。”

最后，全渠道在线客户旅程也推动了虚拟生活的采用，因为新时代的消费者期望虚拟的速度、敏捷性和自助服务。全渠道是管理客户旅程的新渠道。

根据调查结果，近50%的服务请求是通过聊天机器人、自我护理应用程序和社交媒体平台提出的，近70%的受访者表示更倾向于通过移动应用程序进行在线聊天，或通过即时消息平台进行服务请求。

有了这些，数字信任将变得重要。近51%的受访者认为，隐私问题是采用数字服务的最大障碍。

Singhal进一步表示:“新常态是为数字消费者嵌入高度个性化和连接的体验。”他还补充说，交互式语音响应(IVRs)、认知聊天机器人、社交媒体指挥中心和其他技术可以在很大程度上提高成本和价值效益。

报告总结说:“一种全面的方法将重新定义体验，塑造人们购物、生活、工作、使用科技、娱乐、运动、消费和保持健康的方式。”


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The government in 2017 had set up a high-level forum to evaluate and approve roadmaps and action plans to bring 5G in the country by 2020. The panel comprised of members from academia, industry stakeholders and secretaries of ministries of telecom, IT, and science and technology and set aside a corpus of Rs 500 crore for R&D activities.<\/p>","title":"Government panel set up in 2017","titleseo":"government-panel-set-up-in-2017","slideseolocationalt":"slide-shows\/indias-5g-journey-where-does-the-telecom-industry-stand\/government-panel-set-up-in-2017","prominentcolor":"","imgtype":"1"},"slideshows":[{"msid":"72370179","mstype":0,"denmarkslideshow":1,"strimg":"","thumbid":"72370313","secname":"India's 5G journey: Where does the telecom industry stand?","secnameseo":"india-s-5g-journey-where-does-the-telecom-industry-stand","msname":"Government panel set up in 2017","artdate":1575467694,"caption":"","msnameseo":"government-panel-set-up-in-2017","secmsname":"India's 5G journey: Where does the telecom industry stand?","secmsnameseo":"india-s-5g-journey-where-does-the-telecom-industry-stand","seolocationalt":"indias-5g-journey-where-does-the-telecom-industry-stand\/government-panel-set-up-in-2017"}],"filters":[],"url":"\/\/www.iser-br.com\/news\/lockdown-leads-to-a-30-spike-in-data-consumption-ey\/76387834","content":"
\"Lockdown<\/figure>NEW DELHI: During lockdown period due to the COVID-19 pandemic, India witnessed northwards of 11GB data consumption<\/a> per user per month, a 30 percent spike in usage, pushing data consumption two to three years into the future, a new survey by EY said on Monday.

\u201cThe radical shifts in consumption are here to stay. The new normal rides on increased optimism towards a more digital way of life,\u201d said the survey report, which witnessed the participation of over 2,800 consumers.

The new finding attributed five factors helping consumers leap to a virtual life, the first-factor being high-speed broadband services. It was found that approximately 38 percent of respondents upgraded broadband plans for higher data usage plans and interestingly, unlimited plans accounted for over 40 percent of the total upgrades.

<\/div><\/div>On the other hand, nearly 11 percent of the basic data users upgraded their existing packs to either unlimited or 50-100 percent higher data to address their content streaming<\/a>, gaming, and video calling<\/a> needs.
\"Lockdown<\/figure>
As many as 76 percent of respondents said they are either first-timers or have increased the time they spend on video calls, in the backdrop of remote working model.

\u201cAs work from home or remote working becomes a reality, the need for stable, high-speed internet<\/a> becomes even more critical,\u201d noted the report.

The second factor driving the adoption of a virtual life is evolving content consumption habits as the survey found 90 percent of respondents spending more time on digital activities such as content streaming, e-learning, infotainment and social media.

Whereas about 61 percent of respondents said they are streaming more content now than pre-COVID times. This is reflected in the time spent on video streaming as well, as the report found time spend on video streaming has surged by 1.2 times to an average of 4.2 hours per user per week.

On-demand is in demand as 60 percent of respondents said they prefer subscription-based video on demand, while 20 percent prefer TV entertainment.

<\/div><\/div>\u201cWhile technology is empowering digital consumers by providing them more choices, relevance of content is paramount. Internet streaming is turning into a competitive medium for content delivery and advertisements exhibit potential,\u201d said the report on changing content consumption habits and added digital has the potential to be the fastest-growing medium as digital ad spends are likely to exceed US$8.0b and grow at a Compound Annual Growth Rate (CAGR) of 27% between 2019-2025.

Read also<\/h3>
<\/a><\/div>

52% enterprises not confident to deploy 5G: EY<\/h4><\/a><\/div>
<\/a><\/div>

Telcos need to go full digital, eye new revenue streams: EY<\/h4><\/a><\/div><\/div>
The third factor is online education or e-learning gaining steam in contemporary India as e-learning emerged as the third most-performed digital activity in the past weeks. Nearly 59 percent of respondents affirmed they are learning online whereas, about 50 percent of consumers said they prefer learning on EdTech<\/a> owing to the convenience of being able to access all the study content in one place.

\u201cThe move toward digital learning is set to have a positive impact on the lives of 320 million students,\u201d said the report and added scaling network connectivity and access to technologies in far-flung rural hinterlands brings an opportunity to drive \u2018radical socio-economic gains in times to come\u2019.

The online education market is racing ahead, expanding at a CAGR of 43.8% from 2019 to reach US$4.8b by 2024.

The next factor is the cashless ecosystem and the initiatives taken to move towards a cashless economy. The report found nearly 38 percent of respondents started using digital payments for the first time.

Digital wallets saw an equally strong adoption as 53 percent of respondents made payments through e-wallets. WIth special emphasis, the report noted the strategies by telecom operators<\/a> to monetize digital platforms are \u2018structurally positive\u2019 as 12 percent of respondents said they leveraged self-care applications for making payments.
\"Lockdown<\/figure>
\u201cThe new normal is an opportunity to transition to a less-cash economy with the adoption of digital payments scale for consumers across all walks of life,\u201d said the report and added further Innovation in business models will pave the way for greater collaboration between industries, banks, and fintech for new service propositions.

The digital payments market is poised for growth with the digital payment transaction value forecasted to double from 2019 to touch US$135.2b in 2023.

\u201dDigital consumption patterns are evolving in exciting ways. The access and speed to real-time engagement is driving digital adoption to the next level. The new normal is all about creating hyper-personalized and connected experiences for a digital consumer,\u201d said Prashant Singhal, Emerging Markets TMT Leader at EY.

\u201cThe digital services industry is poised for growth, and the right accelerators will go a long way in enabling the lives of 1.3 billion Indians with a click and tick\u201d, added Singhal.

At the end, omnichannel online customer journeys is also driving adoption of a virtual life as new-age consumer expects speed, agility, and self-service, virtually. Omnichannel is the new channel when it comes to managing customer journeys.

As per the survey results, nearly 50 percent of the service requests were raised through chatbots, self-care applications, and social media platforms and nearly 70 percent of respondents indicated a preference towards online chats through mobile apps or outreach through instant messaging platforms for service requests.

With that, digital trust will matter. Nearly, 51% of respondents cited privacy concerns as a top barrier to the adoption of digital services.

\u201cThe new normal is about embedding hyper-personalized and connected experiences for a digital consumer,\u201d further said Singhal and added the move to interactive voice response (IVRs), cognitive chatbots, social media command centers, and others can go a long way in driving cost and value benefits.

\u201cA holistic approach will redefine experiences and shape the way people shop, live, work, use technology, play, move, consume and stay healthy,\u201d concluded the report.

<\/div><\/div>
Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","NumberOfSentences":{"minfo":"34.0","minfoseo":"34-0"},"AutomatedReadabilityIndex":{"minfo":"14.0","minfoseo":"14-0"},"LastPublishMilliTime":{"minfo":"1592224556993","minfoseo":"1592224556993"},"ReadabilityGradeLevel":{"minfo":"College","minfoseo":"college"},"GadgetsMarkedReviewed":{"minfo":"0","minfoseo":"0"},"HashCode":{"minfo":"1064713112","minfoseo":"1064713112"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"NumberOfCharacters":{"minfo":"6066.0","minfoseo":"6066-0"},"NumberOfWords":{"minfo":"942.0","minfoseo":"942-0"},"key":{"0":{"keyid":"1588632","value":"Data consumption","smid":"0","keynameseo":"Data-consumption","keytype":"","keycount":"totalcount","weightage":"100"},"1":{"keyid":"579552","value":"video calling","smid":"0","keynameseo":"video-calling","keytype":"","keycount":"totalcount","weightage":"20"},"2":{"keyid":"6379816","value":"telecom 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to grow even without tariffs hikes, says Ind-Ra","artsyn":"As per India Ratings and Research (Ind-Ra), \"The sliding voice tariffs, growing data tariffs, increasing data usage per subscriber and increasing data subscribers in the overall subscriber base over the last one year indicate that the average revenue per user of the industry could grow even without tariffs hikes.\"","seolocation":"telecomnews\/data-led-telecom-players-arpu-to-grow-even-without-tariffs-hikes-says-ind-ra","seolocationalt":"Data led: Telecom players' ARPU to grow even without tariffs hikes, says Ind-Ra","url_seo":"data-led-telecom-players-arpu-to-grow-even-without-tariffs-hikes-says-ind-ra"},"83307758":{"msid":"83307758","stname":"Data consumption rose 17.5% in FY21, despite rise in tariffs: CARE Ratings","artsyn":"The surge in data consumption, it said, was also helped by the Big 3 telcos expanding their share of 4G users -- out of their total user base -- by 5% to 70.3%, even though average data rates surged nearly 27% on-year to Rs10.9 per GB in FY21.","seolocation":"telecomnews\/data-consumption-rose-17-5-in-fy21-despite-rise-in-tariffs-care-ratings","seolocationalt":"Data consumption rose 17.5% in FY21, despite rise in tariffs: CARE Ratings","url_seo":"data-consumption-rose-17-5-in-fy21-despite-rise-in-tariffs-care-ratings"},"79619554":{"msid":"79619554","stname":"IMC 2020: Digital adoption, data consumption has created opportunities for social progress of weaker sections: Dhotre","artsyn":"The advent in digital adoption and surge in data consumption has created opportunities for the government to enable social progress of weaker sections by bridging the digital divide, Sanjay Dhotre, Minister of State for communications and electronics & IT said.","seolocation":"telecomnews\/imc-2020-digital-adoption-data-consumption-has-created-opportunities-for-social-progress-of-weaker-sections-dhotre","seolocationalt":"IMC 2020: Digital adoption, data consumption has created opportunities for social progress of weaker sections: Dhotre","url_seo":"imc-2020-digital-adoption-data-consumption-has-created-opportunities-for-social-progress-of-weaker-sections-dhotre"},"78022092":{"msid":"78022092","stname":"Data consumption, 'gentle price hikes' to drive ARPU recovery, telecom industry growth: Report","artsyn":"Rising data consumption and \"gentle\" price hikes are expected to drive Average Revenue Per User (ARPU) recovery, while upgrade to smartphones by subscribers and access to high-speed internet will be industry growth catalysts, according to a report.","seolocation":"telecomnews\/data-consumption-gentle-price-hikes-to-drive-arpu-recovery-telecom-industry-growth-report","seolocationalt":"Data consumption, 'gentle price hikes' to drive ARPU recovery, telecom industry growth: Report","url_seo":"data-consumption-gentle-price-hikes-to-drive-arpu-recovery-telecom-industry-growth-report"},"76387834":{"msid":"76387834","stname":"Lockdown leads to a 30% spike in data consumption: EY","artsyn":"During lockdown period due to the COVID-19 pandemic, India witnessed northwards of 11GB data consumption per user per month, a 30 percent spike in usage, pushing data consumption two to three years into the future, a new survey by EY said on Monday.","seolocation":"telecomnews\/lockdown-leads-to-a-30-spike-in-data-consumption-ey","seolocationalt":"Lockdown leads to a 30% spike in data consumption: EY","url_seo":"lockdown-leads-to-a-30-spike-in-data-consumption-ey"},"67787880":{"msid":"67787880","stname":"Budget 2019: Mobile data consumption increased over 50 times in 5 years, says interim FM","artsyn":"Interim finance minister Piyush Goyal while presenting the Union Budget 2019 said that the monthly consumption of mobile data has increased by over 50 times in last 5 years.","seolocation":"telecomnews\/mobile-data-consumption-increased-over-50-times-in-5-years-says-interim-fm","seolocationalt":"Budget 2019: Mobile data consumption increased over 50 times in 5 years, says interim FM","url_seo":"mobile-data-consumption-increased-over-50-times-in-5-years-says-interim-fm"},"65695229":{"msid":"65695229","stname":"Kolkata tops in India on 4G front, ahead of Singapore, Hong Kong","artsyn":"OpenSignal has ranked Kolkata No 1 on 4G availability in India with a score of 90.7%, well over Mumbai (86.65%) and Delhi (86.73%)","seolocation":"telecomnews\/kolkata-tops-in-india-on-4g-front-ahead-of-singapore-hong-kong","seolocationalt":"Kolkata tops in India on 4G front, ahead of Singapore, Hong Kong","url_seo":"kolkata-tops-in-india-on-4g-front-ahead-of-singapore-hong-kong"},"65695167":{"msid":"65695167","stname":"The Jio effect: Consumers have been the absolute winners","artsyn":"Two years since Reliance Jio launched its services on Sept 5, 2016, consumers have been the absolute winners","seolocation":"telecomnews\/the-jio-effect-consumers-have-been-the-absolute-winners","seolocationalt":"The Jio effect: Consumers have been the absolute winners","url_seo":"the-jio-effect-consumers-have-been-the-absolute-winners"},"63565541":{"msid":"63565541","stname":"India's way to $1 trillion digital economy","artsyn":"\u200bThere will be 600 million Indians with smartphones in five to seven years, each consuming content and transacting digitally.\u200b","seolocation":"telecomnews\/indias-way-to-1-trillion-digital-economy","seolocationalt":"India's way to $1 trillion digital economy","url_seo":"indias-way-to-1-trillion-digital-economy"},"58120321":{"msid":"58120321","stname":"Total worldwide data will swell to 163 zettabytes by 2025","artsyn":"More than 25% of data created in the global datasphere will be real-time and IoT real-time data will make up 95% of this.","seolocation":"telecomnews\/total-worldwide-data-will-swell-to-163-zettabytes-by-2025","seolocationalt":"Total worldwide data will swell to 163 zettabytes by 2025","url_seo":"total-worldwide-data-will-swell-to-163-zettabytes-by-2025"},"56803197":{"msid":"56803197","stname":"Reliance Jio leads in data connections and data consumption","artsyn":"Smartapp's study, carried out in December, reveals that Reliance Jio is a runaway winner.","seolocation":"telecomnews\/reliance-jio-leads-in-data-connections-and-data-consumption","seolocationalt":"Reliance Jio leads in data connections and data consumption","url_seo":"reliance-jio-leads-in-data-connections-and-data-consumption"}}}}" data-news-images="[{"msid":"76387873","msname":"Digital Video Consumption","msnameseo":"digital-video-consumption","mediatype":"1","artdate":"2020-01-13 13:08:00.0","caption":""},{"msid":"76387849","msname":"Screenshot (108)","msnameseo":"screenshot-108","mediatype":"21","artdate":"2020-06-15 18:02:00.0","caption":""},{"msid":"76387852","msname":"Screenshot (109)","msnameseo":"screenshot-109","mediatype":"21","artdate":"2020-06-15 18:03:00.0","caption":""}]" 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