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\"Premium category has grown 40-50 per cent (as per estimates for current quarter)... and when the year ends, it may be more. The market is likely to come close to the 6 million mark. Last 2-3 years, it was in the 4-4.2 million range,\" Katyal said on the sidelines of launching a new model in Yoga convertible laptops.
The final numbers for the quarter are yet to come.
The company unveiled Yoga Slim 7i<\/a> Carbon laptop for a starting price of Rs 1.1 lakh that will go on sale in the country from March 23.
Katyal said that most of the growth has come from refresh purchases.
\"Existing users have upgraded. People have seen that when you have to spend 6-8 hours there, they don't want to compromise. People were moving towards premium products but the premium segment contribution in the overall market has gone up from 20 per cent to 35 per cent,\" Katyal said.
He said the growth in the segment is coming from top 100 cities and not from the first-time buyers or rural areas.
The company has used carbon fibres to reduce the weight of the laptops and enhance durability.
\"Now, we have brought a consumer device which passes 9 military grade specifications. When someone buys a premium category product they don't want any compromise on the quality,\" Katyal said.
He said that the demand for gaming laptops was not there in India 2-3 years back but it has exploded which is driving demand for the premium category.
Katyal said the growth momentum is expected to continue as the situation is not expected to fully open in next three months and part of the session is likely to continue online.<\/body>","next_sibling":[{"msid":81654382,"title":"Rocket Internet Growth Opportunities prices IPO at $10 per share","entity_type":"ARTICLE","link":"\/news\/rocket-internet-growth-opportunities-prices-ipo-at-10-per-share\/81654382","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":81654449,"entity_type":"ARTICLE","title":"Lenovo sees 40-50% growth in premium category laptops this quarter, expects trend to continue","synopsis":"PC maker Lenovo is expecting its premium category laptops to register a growth of 40-50 per cent in the ongoing quarter over the same period a year ago, a senior official of the company has said.","titleseo":"telecomnews\/lenovo-sees-40-50-growth-in-premium-category-laptops-this-quarter-expects-trend-to-continue","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":209,"shares":0,"engagementtimems":913000},"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2021-03-23 20:02:45","lastupd":"2021-03-23 20:05:21","breadcrumbTags":["Lenovo","PCSD","Lenovo India","Devices","yoga slim 7i","premium category laptops","Shailendra Katyal"],"secinfo":{"seolocation":"telecomnews\/lenovo-sees-40-50-growth-in-premium-category-laptops-this-quarter-expects-trend-to-continue"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2021-03-23" data-index="article_1">
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联想认为40 - 50%溢价增长类别笔记本电脑本季度,预计的趋势还会继续
个人电脑制造商联想(Lenovo)预计其高端类别笔记本电脑注册一个正在进行的季度增长至一年前同期,公司的一位高级官员说。
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“高级类别已发展至(按季度估计)…一年结束的时候,也许更多。市场很可能接近600万大关。2 - 3年,在4 - 4.2之间,间隙”Katyal说在瑜伽可转换笔记本电脑推出一种新的模式。
季度的最终数据还没有到来。
该公司公布了瑜伽瘦7我碳笔记本电脑起价1.1 Rs十万的,将从3月23日在全国上市。
Katyal说,大部分的增长来自刷新购买。
“现有用户升级。人们看到,当你要花6 - 8小时,他们不想妥协。人步入高端产品,但是整体市场的溢价部分的贡献已经从20%上升到35%,”Katyal说。
他说,增长部分来自最高的100个城市,而不是从首次购房者或农村地区。
该公司利用碳纤维降低笔记本电脑的重量,提高耐久性。
“现在,我们带来了一个消费设备,通过9军事等级规范。当有人买了高级类别产品他们不希望质量上作出任何让步,”Katyal说。
他说,印度的游戏笔记本电脑的需求没有2 - 3年前但爆炸溢价驾驶需求的类别。
Katyal表示,增长势头预计将继续随着形势预计不会在未来三个月完全开放,网上会话的一部分可能会继续。
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