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<\/span><\/figcaption><\/figure>Mumbai: A majority of Indians have become active internet users<\/a> with 52% of the Indian population or 759 million people accessing the internet<\/a> at least once a month in 2022, according to a report published by IAMAI<\/a> and Kantar<\/a> on Wednesday. By 2025, the number is expected to grow to 900 million.

The ‘Internet in India Report 2022’ released Wednesday also pointed out that out of 759 million ‘active’ internet users in India<\/a> for 2022, 399 million are from rural India, while 360 million are from urban India, indicating that rural India continues to drive the growth of the internet in the country.

The report estimated that 56% of all new internet users in India will be from rural India by 2025. Urban India, with approximately 71% internet penetration witnessed only 6% growth (in 2022), with much of the overall gain in numbers coming from rural India, which witnessed 14% growth rate over the past one year.

The report however underlined the digital divide, between states with Bihar (32%) having less than half the level of internet penetration than the leading state Goa (70%).

The active Internet users comprised of 54% male users, while 57% of all new users in 2022 were females. It is estimated that by 2025, 65% of all new users will be women, which will help correct the gender divide.

The report suggests that digital penetration has improved not only in terms of spread but also in terms of depth. For instance, while 100% of users access the internet via mobile, the use of other devices (tablets, streaming devices, ‘smart’ devices) has risen from 8% in 2021 to 13% in 2022.

In terms of usage, digital entertainment, digital communications and social media continue to be the most popular services in India. In fact, Indians are fast adapting social media platforms as the next e-commerce destination, with a staggering 51% YoY growth in social commerce.

The report found that digital payments in 2022 grew 13% over 2021 to reach an estimated 338 million users, of which 36% are from rural India. Further, 99% of all digital payment users are UPI users.
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52%的印度人口在2022年互联网接入:报告

周三发布的“2022年互联网在印度报告”还指出,在印度的7.59亿个活跃的互联网用户为2022,3.99亿年从印度农村,虽然3.6亿年从印度城市,表明印度农村将继续推动互联网的发展。

  • 更新2023年5月3日07:39点坚持
阅读: 100年行业专业人士
读者的形象读到100年行业专业人士
孟买:大多数的印度人变得活跃互联网用户52%的印度人或者7.59亿人访问互联网至少每月一次,2022年发布的一份报告显示IAMAI和坎塔尔周三。到2025年,预计将增长到9亿。

周三发布的“2022年互联网在印度报告”还指出,从7.59亿年“活跃”互联网用户在印度2022,其中有3.99亿人来自印度农村,3.6亿年从印度城市,表明印度农村将继续推动互联网的发展。

广告
该报告估计,56%的新互联网用户在印度将在2025年从印度农村。印度城市,大约71%互联网普及率目睹仅增长6%(2022年),总体数量增加的大部分来自印度农村,它见证了过去一年14%的增长速度。

之间的数字鸿沟,然而,该报告突显出比哈尔州(32%)有不到一半的互联网普及率比领先国家果阿(70%)。

54%的活跃互联网用户由男性用户,而2022年57%的新用户是女性。据估计,到2025年,65%的新用户将女性,这将有助于正确的性别鸿沟。

报告表明,数字化程度改善了不仅传播而言,还深度。例如,100%的用户通过手机访问互联网,使用其他设备(平板电脑、流媒体设备,“智能”设备)已从2021年的8%上升到2022年的13%。

的使用、数字娱乐、数字通信和社交媒体继续在印度最受欢迎的服务。事实上,印度人快速适应社会媒体平台电子商务作为下一个目的地,在社交商务同比增长高达51%。

报告发现,数字支付2022年比2021年增长13%,达到约3.38亿用户,其中36%来自印度农村。此外,99%的数字支付用户UPI用户。
  • 发布于2023年5月3日07:39点坚持
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<\/span><\/figcaption><\/figure>Mumbai: A majority of Indians have become active internet users<\/a> with 52% of the Indian population or 759 million people accessing the internet<\/a> at least once a month in 2022, according to a report published by IAMAI<\/a> and Kantar<\/a> on Wednesday. By 2025, the number is expected to grow to 900 million.

The ‘Internet in India Report 2022’ released Wednesday also pointed out that out of 759 million ‘active’ internet users in India<\/a> for 2022, 399 million are from rural India, while 360 million are from urban India, indicating that rural India continues to drive the growth of the internet in the country.

The report estimated that 56% of all new internet users in India will be from rural India by 2025. Urban India, with approximately 71% internet penetration witnessed only 6% growth (in 2022), with much of the overall gain in numbers coming from rural India, which witnessed 14% growth rate over the past one year.

The report however underlined the digital divide, between states with Bihar (32%) having less than half the level of internet penetration than the leading state Goa (70%).

The active Internet users comprised of 54% male users, while 57% of all new users in 2022 were females. It is estimated that by 2025, 65% of all new users will be women, which will help correct the gender divide.

The report suggests that digital penetration has improved not only in terms of spread but also in terms of depth. For instance, while 100% of users access the internet via mobile, the use of other devices (tablets, streaming devices, ‘smart’ devices) has risen from 8% in 2021 to 13% in 2022.

In terms of usage, digital entertainment, digital communications and social media continue to be the most popular services in India. In fact, Indians are fast adapting social media platforms as the next e-commerce destination, with a staggering 51% YoY growth in social commerce.

The report found that digital payments in 2022 grew 13% over 2021 to reach an estimated 338 million users, of which 36% are from rural India. Further, 99% of all digital payment users are UPI users.
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