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<\/span><\/figcaption><\/figure>Mumbai: Telecom operators Reliance Jio<\/a>, Bharti Airtel<\/a> and Vodafone Idea<\/a> (Vi) are taking measures, such as blocking incoming calls once the time period of the pack expires and restricting the number of data top-ups after voice validity of a plan is over, to increase their average revenue per user (ARPU<\/a>) without having to raise tariffs.
However, a significant increase in ARPU will happen only when tariffs are raised, which is not expected before the general elections next year, said analysts.

“ARPU improvement initiatives from telcos<\/a> are in the form of blocking incoming calls in case the customer does not top up and allowing data top-ups only thrice after the expiry of validity period of a voice & data plan,” brokerage IIFL said in a recent report.
\"\"
<\/span><\/figcaption><\/figure>The idea is to ensure that users recharge their plans promptly on expiry, thus ensuring a steady flow of revenue, analysts said. Limiting data top-ups, on the other hand, pushes customers to upgrade to higher-priced data plans with larger allocations, industry<\/a> executives and analysts said.

Telcos usually offer some grace period after the validity, or expiry date of the plan, is over. However, Bharti Airtel<\/a> has been the most stringent in blocking incoming calls, said the IIFL report.

Blocking incoming calls for customers who have not topped up even after the grace period is an industry practice now, and the grace period offered by each telco has been communicated to the Telecom Regulatory Authority of India<\/a>, said industry executives.

Both Bharti Airtel and Jio have reported marginal to flat ARPU growth for the fourth quarter of 2022-23. Bharti Airtel’s ARPU was flat quarter-on-quarter at Rs 193, while Jio’s ARPU increased marginally to Rs 178.8 from Rs 178.2 in the previous quarter. Vi is yet to disclose its financials for the quarter ended March 31.

Bharti Airtel, which wants ARPUs to increase to Rs 300 in the medium term, Jio, and Vi did not respond to ET’s queries on the matter till press time.

“Telcos should carefully evaluate their implementation (of such strategies to increase ARPU). Balancing customer satisfaction and revenue growth is crucial to maintain a positive customer experience and retain a loyal subscriber base,” said Murtuza Kachwala, managing director, Protiviti Member Firm for India.

Experts also said that measures around stopping incoming calls or restricting the number of data tops could serve as stopgaps at best, and do not offer a long-term solution for significant APRU growth.

“While these measures help increase ARPU in small amounts, as is evident from the fiscal fourth-quarter numbers, only headline tariff hikes can help bring significant growth on the metric,” said an analyst with a leading brokerage, who did not wish to be identified.

However, with the general election slated for the first half of 2024, the next round of tariff hikes can be expected only after the election, said analysts.

Both Vi and Bharti Airtel have voiced their concern over pricing, with Bharti Airtel chief executive Gopal Vittal<\/a> calling India’s telecom pricing structure “broken” in the company’s latest earnings call.

Earlier this year, Vi chief Akshaya Moondra<\/a> said the tariff norms in the country need to change from a one-size-fits-all structure to ‘pay for what you use’ structure.

India last saw tariff hikes across the three telcos in November-December 2021. Since then, there has been no significant increase in prepaid tariffs. In November 2022, Bharti Airtel started raising the tariff of its entry-level packs from Rs 99 to Rs 155 in Haryana and Odisha markets, and has now done so across 22 circles.

There was some expectation of a postpaid tariff hike considering the difference between prepaid and postpaid pricing has narrowed down considerably. This too is now on the back burner, analysts said, since Jio has ramped up its efforts to corner a larger market share in the postpaid segment through aggressively priced plans, a strategy Reliance Industries president Kiran Thomas reiterated in the company’s fourth-quarter earnings call
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Jio, Airtel,沃达丰的想法很难提高ARPU的电话

然而,大幅提高ARPU会发生只有当关税提高,这不是预期在明年大选之前,分析师说。

Urvi Malvania
  • 在2023年5月20日更新,坚持
阅读: 100年行业专业人士
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孟买:电信运营商依赖Jio,Bharti Airtel和沃达丰的想法(Vi)正采取措施,阻止来电等一旦包到期的时间,限制数据的数量充值后语音计划的有效性,增加他们的每用户平均收入(ARPU),而不必提高关税。
然而,大幅提高ARPU会发生只有当关税提高,这不是预期在明年大选之前,分析师说。

“ARPU改进计划电信公司的形式是阻止来电,以防客户不充值,只允许数据充值有效期期满后的三次语音和数据计划,“经纪IIFL在最近的一份报告中说。
他们这样做是为了确保用户充电计划立即到期,从而确保一个稳定的收入流,分析师说。限制数据充值,另一方面,推动客户升级到高价位的数据计划更大的分配,行业高管和分析师表示。

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电信公司通常提供一些有效性宽限期后,或计划的截止日期,结束了。然而,Bharti附近的旅馆一直在最严格的阻止来电,说IIFL报告。

阻止来电的客户没有充值,即使在宽限期是一种行业惯例,和每个电信提供的宽限期已通报印度电信管理部门业内高管表示。

Bharti Airtel和Jio报道边际平ARPU第四季度增长2022 - 23所示。Bharti Airtel在193卢比的ARPU环比持平,而Jio ARPU略微增加从178.8 Rs Rs 178.2前一个季度。Vi尚未披露财务数据,截至3月31日的季度。

Bharti Airtel,希望arpu提高Rs 300年中期,Jio, Vi没有回应等的查询对此事直到截稿时间。

“电信公司应该仔细评估实施这样的策略来提高ARPU ()。平衡客户满意度和收入增长是至关重要的维持一个积极的用户体验和保持一个忠诚的用户基础,“说Murtuza Kachwala,董事总经理,印度公司Protiviti的成员。

专家还表示,措施阻止来电或限制数据上衣的数量可以作为权宜之计,并且不提供显著APRU增长的长期解决方案。

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“虽然这些措施有助于提高ARPU在少量,从第四财季数据是显而易见的,只有整体税率可以帮助指标显著增长,“主要券商的分析师说,谁不愿透露姓名。

然而,大选将于2024年上半年,下一轮的关税上涨只能期望在选举之后,分析师说。

Vi和Bharti Airtel都表示了他们的担忧定价,与Bharti Airtel首席执行官塔·Vittal印度电信定价结构称为“破碎的”公司的最新财报电话会议。

今年早些时候,ViAkshaya Moondra说这个国家的关税准则需要改变从一个放之四海而皆准的结构来支付你使用的结构。

印度上一次看到关税上涨,2021年11 - 12月刊跨三个电信公司。从那时起,没有显著增加预付关税。2022年11月,Bharti Airtel开始提高关税的入门级包Rs 99到155卢比的哈里亚纳邦和Odisha市场,并在22圈已经这么做了。

有一些期望的邮资已付的关税上调考虑预付的区别和邮资已付的价格已经大大缩小了。这也是现在的炉子上,分析师称,自从Jio加大了努力角落更大的市场份额的邮资已付的部分通过积极的定价计划,策略信实工业Kiran总统托马斯重申公司的第四季度财报电话会议
  • 发布于2023年5月20日08:08点坚持
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\"\"
<\/span><\/figcaption><\/figure>Mumbai: Telecom operators Reliance Jio<\/a>, Bharti Airtel<\/a> and Vodafone Idea<\/a> (Vi) are taking measures, such as blocking incoming calls once the time period of the pack expires and restricting the number of data top-ups after voice validity of a plan is over, to increase their average revenue per user (ARPU<\/a>) without having to raise tariffs.
However, a significant increase in ARPU will happen only when tariffs are raised, which is not expected before the general elections next year, said analysts.

“ARPU improvement initiatives from telcos<\/a> are in the form of blocking incoming calls in case the customer does not top up and allowing data top-ups only thrice after the expiry of validity period of a voice & data plan,” brokerage IIFL said in a recent report.
\"\"
<\/span><\/figcaption><\/figure>The idea is to ensure that users recharge their plans promptly on expiry, thus ensuring a steady flow of revenue, analysts said. Limiting data top-ups, on the other hand, pushes customers to upgrade to higher-priced data plans with larger allocations, industry<\/a> executives and analysts said.

Telcos usually offer some grace period after the validity, or expiry date of the plan, is over. However, Bharti Airtel<\/a> has been the most stringent in blocking incoming calls, said the IIFL report.

Blocking incoming calls for customers who have not topped up even after the grace period is an industry practice now, and the grace period offered by each telco has been communicated to the Telecom Regulatory Authority of India<\/a>, said industry executives.

Both Bharti Airtel and Jio have reported marginal to flat ARPU growth for the fourth quarter of 2022-23. Bharti Airtel’s ARPU was flat quarter-on-quarter at Rs 193, while Jio’s ARPU increased marginally to Rs 178.8 from Rs 178.2 in the previous quarter. Vi is yet to disclose its financials for the quarter ended March 31.

Bharti Airtel, which wants ARPUs to increase to Rs 300 in the medium term, Jio, and Vi did not respond to ET’s queries on the matter till press time.

“Telcos should carefully evaluate their implementation (of such strategies to increase ARPU). Balancing customer satisfaction and revenue growth is crucial to maintain a positive customer experience and retain a loyal subscriber base,” said Murtuza Kachwala, managing director, Protiviti Member Firm for India.

Experts also said that measures around stopping incoming calls or restricting the number of data tops could serve as stopgaps at best, and do not offer a long-term solution for significant APRU growth.

“While these measures help increase ARPU in small amounts, as is evident from the fiscal fourth-quarter numbers, only headline tariff hikes can help bring significant growth on the metric,” said an analyst with a leading brokerage, who did not wish to be identified.

However, with the general election slated for the first half of 2024, the next round of tariff hikes can be expected only after the election, said analysts.

Both Vi and Bharti Airtel have voiced their concern over pricing, with Bharti Airtel chief executive Gopal Vittal<\/a> calling India’s telecom pricing structure “broken” in the company’s latest earnings call.

Earlier this year, Vi chief Akshaya Moondra<\/a> said the tariff norms in the country need to change from a one-size-fits-all structure to ‘pay for what you use’ structure.

India last saw tariff hikes across the three telcos in November-December 2021. Since then, there has been no significant increase in prepaid tariffs. In November 2022, Bharti Airtel started raising the tariff of its entry-level packs from Rs 99 to Rs 155 in Haryana and Odisha markets, and has now done so across 22 circles.

There was some expectation of a postpaid tariff hike considering the difference between prepaid and postpaid pricing has narrowed down considerably. This too is now on the back burner, analysts said, since Jio has ramped up its efforts to corner a larger market share in the postpaid segment through aggressively priced plans, a strategy Reliance Industries president Kiran Thomas reiterated in the company’s fourth-quarter earnings call
<\/body>","next_sibling":[{"msid":100368315,"title":"Italy drafts $1.7 billion aid package for battered telecoms sector","entity_type":"ARTICLE","link":"\/news\/industry\/italy-drafts-1-7-billion-aid-package-for-battered-telecoms-sector\/100368315","category_name":null,"category_name_seo":"industry"}],"related_content":[],"msid":100368643,"entity_type":"ARTICLE","title":"Jio, Airtel, Vodafone Idea take tough calls to improve ARPU","synopsis":"However, a significant increase in ARPU will happen only when tariffs are raised, which is not expected before the general elections next year, said analysts.","titleseo":"industry\/telcos-take-tough-calls-to-improve-arpu","status":"ACTIVE","authors":[{"author_name":"Urvi Malvania","author_link":"\/author\/479253100\/urvi-malvania","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253100.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":false,"msid":479253100,"author_name":"Urvi Malvania","author_seo_name":"urvi-malvania","designation":"Special Correspondent","agency":false}}],"analytics":{"comments":0,"views":7693,"shares":0,"engagementtimems":21456000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2023-05-20 08:08:24","lastupd":"2023-05-20 10:39:27","breadcrumbTags":["arpu","telcos","airtel","bharti airtel","reliance jio","vodafone idea","telecom regulatory authority of india","akshaya moondra","gopal vittal","industry"],"secinfo":{"seolocation":"industry\/telcos-take-tough-calls-to-improve-arpu"}}" data-news_link="//www.iser-br.com/news/industry/telcos-take-tough-calls-to-improve-arpu/100368643">