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HTC will earn royalty in return, a business model it wants to embark on for the Indian market where it failed to thrive in the face of Chinese smartphone onslaught and exited last year. The company now sells a few old models it had launched last year on e-commerce marketplaces Amazon and Flipkart<\/a>, the executives said.
Discussions with the three Indian brands are in advanced stages, including the possibility of Lava and Karbonn teaming up to bid for the HTC brand licence, one of the executives said.
HTC wants to license its brand for smartphones, mobile accessories and tablets. Association with HTC will help the Indian brands stay on in the market dominated by Chinese smartphones. They are trying to grow sales only through feature phones and entrylevel smartphones.
“Since HTC used to operate in the Rs 10,000-plus segment, the brand will help the Indian smartphone makers re-enter this price segment, which is now the fastest-growing with intense competition among Xiaomi<\/a>, Samsung, Oppo and Vivo,” said one of the executives.
While emails sent to promoters of Micromax, Lava International and Karbonn Mobiles did not elicit any response till Wednesday press time, an HTC spokesperson said company is looking at strategic options for Indian. “We will have more to announce at a later date,” the person said.
ET had earlier reported that BlackBerry is operated by the promoters of the Indian brand Zen Mobile, while Karbonn markets Gionee<\/a>. BlackBerry is yet to gain any significant market share but Gionee is being relaunched.
An executive said while the Indian makers may get brand rights for HTC, it might be a challenge for them to regain the market share since they do not have much hardware or software R&D capabilities.
“The Rs 10,000-plus smartphone market is no more just about specification like earlier, but also about innovation,” he said.
According to market trackers, the Indian smartphone brands had single-digit market share last year as against over 40% in 2015. The brands failed with the Chinese brigade launching higher-specification models at lower price, backed by intense marketing spent.
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HTC将获得皇室作为回报,商业模式要着手的印度市场未能茁壮成长,面对中国去年智能手机冲击和退出。该公司现在卖一些旧模型,对电子商务市场亚马逊和去年推出Flipkart公司高管表示。
讨论三个印度品牌的高级阶段,包括熔岩的可能性和Karbonn联手竞购HTC品牌执照,高管表示。
HTC希望许可其品牌的智能手机,手机配件和平板电脑。与宏达电将帮助印度品牌留在中国智能手机市场的主导。他们正试图发展只有通过功能手机和智能手机初级销售。
“既然HTC在使用Rs 10000多段,该品牌将帮助印度智能手机制造商重新输入这个价格段,目前与激烈的竞争中增长最快的小米、三星、同僚和体内,”一位的高管表示。
虽然电子邮件送到Micromax的倡导者,熔岩国际和Karbonn手机没有引起任何反应,直到周三新闻时间,HTC发言人说公司正在印度的战略选择。“我们将在晚些时候宣布,”这位人士说。
等早前报道,黑莓是由印度品牌的促销员禅宗移动,而Karbonn市场金立。黑莓手机还没有获得任何重要的市场份额,但金立正在重新推出。
一位高管说,虽然印度制造商HTC可能获得品牌的权利,这可能是一个挑战对他们重新获得市场份额,因为他们没有太多的硬件或软件的研发能力。
“Rs 10000 - +智能手机市场不仅仅是关于规范之前,还有创新,”他说。
根据市场追踪器,印度去年智能手机品牌有个位数的市场份额超过40%在2015年。品牌失败与中国旅推出更高规格的模型以较低的价格,强烈支持的营销了。
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