\"<p>Founders
Founders Amit Khatri and Gaurav Khatri (left to right). (File photo)<\/span><\/figcaption><\/figure>NEW DELHI: Home-bred Noise<\/a> is expecting to cross Rs 2000 crore in revenues by the end of fiscal, up from Rs 850 crore last year on the back of strong growth in smartwatch and wireless audio products categories. It is also looking for partners to strengthen its R&D and tech capabilities.

Gaurav Khatri<\/a>, co-founder, Noise, told ET that wearable as a category is growing very fast, especially for smartwatches in the country. “The category has now started penetrating extensively to the mass audience now. This will be one of the major growth drivers for us…we have grown over 200% in this category in the last one year.” “There's an acceptance towards the brand.”

Khatri said that the company has developed entire technology for smartwatches in-house and has local research and development (R&D). “This is allowing us to keep ahead of any other competition in terms of getting the features at the right time.”

Noise has grown over 100% in the last one year in the true wireless stereo (TWS) segment, and is expecting to grow over 50% this year, he said.

“We are number two truly wireless brand in India. From a 2% market share we have already reached to a 9% market share in just the last one year. So, again, that has also helped us in getting the growth.”

70% of the company’s business comes from smartwatches, while rest comes from audio products.

Last year, India saw almost 12 million odd units sold in the smartwatches category and the market is expected to grow north of 24 million odd million units sold this year. “So, you can see the penetration is going higher. The category itself is going 100% year on year,” Khatri added.

The co-founder said that the incubator division,
Noise Labs<\/a>, is now working on various new products other than smartwatches and TWS products.

“We are trying to make and bring a lot of new technology…we will build the products which are much more futuristic and much more innovative that we have not seen in the mass segment,” Khatri said.

\"PLI<\/a><\/figure>

PLI scheme for wearables to create new jobs: Garmin<\/a><\/h2>

\"The PLI schemes are a great way to bring in outside investments to the country and we think it’s quite a good initiative from the government’s end, and definitely help the country become a global manufacturing hub further creating new jobs and opportunities for the Indian citizens. It’s quite a promising proposition and we look forward to the impact it has on the economy.\" <\/p><\/div>

\"&lt;p&gt;Founders
Founders Amit Khatri and Gaurav Khatri (left to right). (File photo)<\/span><\/figcaption><\/figure>NEW DELHI: Home-bred Noise<\/a> is expecting to cross Rs 2000 crore in revenues by the end of fiscal, up from Rs 850 crore last year on the back of strong growth in smartwatch and wireless audio products categories. It is also looking for partners to strengthen its R&D and tech capabilities.

Gaurav Khatri<\/a>, co-founder, Noise, told ET that wearable as a category is growing very fast, especially for smartwatches in the country. “The category has now started penetrating extensively to the mass audience now. This will be one of the major growth drivers for us…we have grown over 200% in this category in the last one year.” “There's an acceptance towards the brand.”

Khatri said that the company has developed entire technology for smartwatches in-house and has local research and development (R&D). “This is allowing us to keep ahead of any other competition in terms of getting the features at the right time.”

Noise has grown over 100% in the last one year in the true wireless stereo (TWS) segment, and is expecting to grow over 50% this year, he said.

“We are number two truly wireless brand in India. From a 2% market share we have already reached to a 9% market share in just the last one year. So, again, that has also helped us in getting the growth.”

70% of the company’s business comes from smartwatches, while rest comes from audio products.

Last year, India saw almost 12 million odd units sold in the smartwatches category and the market is expected to grow north of 24 million odd million units sold this year. “So, you can see the penetration is going higher. The category itself is going 100% year on year,” Khatri added.

The co-founder said that the incubator division,
Noise Labs<\/a>, is now working on various new products other than smartwatches and TWS products.

“We are trying to make and bring a lot of new technology…we will build the products which are much more futuristic and much more innovative that we have not seen in the mass segment,” Khatri said.

\"PLI<\/a><\/figure>

PLI scheme for wearables to create new jobs: Garmin<\/a><\/h2>

\"The PLI schemes are a great way to bring in outside investments to the country and we think it’s quite a good initiative from the government’s end, and definitely help the country become a global manufacturing hub further creating new jobs and opportunities for the Indian citizens. It’s quite a promising proposition and we look forward to the impact it has on the economy.\" <\/p><\/div>