Inmobi<\/a>’s lockscreen content platform Glance<\/a> had 140 million active users<\/a> in India in the first quarter of 2021, with 70% of newly launched smartphones in the sub-$250 segment coming pre-installed with the service, according to market tracker Counterpoint Research.

The researcher added that Glance is now installed on close to quarter of all smartphones in the country, thanks to the company’s model of working with OEMs to pre-install the service on devices. Counterpoint added that Glance is on some of the best selling devices in India.

“Hardware features are no longer differentiators and most original equipment manufacturers (OEMs) are looking at software and overall user experience to differentiate their products. In this play of feature-based selling points, a platform like Glance has a crucial role,” said Pavel Naiya, senior research analyst at Counterpoint Research.

He added that India’s smartphone market is maturing and is moving away from sub-$100 entry level devices to the $100-300 segment.

Counterpoint said that Glance has an especially strong presence in the sub-$250 smartphone market, which makes up 80% of sales in India, with 46% of its active users having devices in the $150-250 price bracket. Users with smartphones priced between $100-150 make up 21% of the service’s usersbase in India.

“Glance is a platform that bridges the gap between new content and millions of smartphone users with its intuitive user interface,” said Arushi Chawla, research analyst at Counterpoint. “It offers content in eight regional languages, which is significant value addition in a linguistically and culturally diverse nation like India.\"
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目光打在Q1 1.4亿活跃用户:对比研究

研究者补充说,看现在安装在接近四分之一的所有智能手机,由于公司的模式与oem厂商预装合作服务设备。

等局

更新于2021年7月13日下午04:33坚持

Inmobi千篇一律的内容平台看有1.4亿活跃用户在2021年第一季度在印度,70%的新推出的智能手机子——250分段预装与服务,根据市场追踪对比研究。

研究者补充说,看现在安装在接近四分之一的所有智能手机,由于公司的模式与oem厂商预装合作服务设备。对位补充道,目光在在印度一些销量最好的设备。

“硬件功能不再是优势和最原始设备制造商(oem)正在考虑软件和整体用户体验来区分他们的产品。这部戏剧的特点卖点,一个平台就像一眼有至关重要的作用,“高级研究分析师帕维尔Naiya表示对比研究。

他补充说,印度的智能手机市场是成熟的,远离低于100美元的入门级设备到100 - 300美元。

对位法说,看一个特别强大的业务在低于250美元的智能手机市场,在印度占销售额的80%,有46%的活跃用户在150 - 250美元的设备价格括号。用户提供智能手机价格在100 - 150美元之间服务的usersbase 21%在印度。

“看是一个平台,桥梁之间的差距的新内容和数以百万计的智能手机用户直观的用户界面,”Arushi拉说,研究分析师对位。“这八种地方语言,网络上提供的内容,这是重要的价值除了在印度这样的语言和多元文化的国家。”