$\"\"$ \n

NEW DELHI: Gionee<\/a> plans to invest around Rs 650 crore this year as it looks to be among the top five smartphone brands in the country, a senior company official said.<\/p>\n

\n\t\"In 2018, we are looking to be among top 5 smartphones brands in India. We will increase marketing spend this year by approximately 30 per cent compared to investment made last year.<\/p>\n

\"Our strategy is around capturing 20 per cent share in smartphones prices in the range of Rs 8000-20,000,\" Gionee India National Sales Director Alok Shrivastava<\/a> told .<\/p>\n

\n\tHe was speaking on the sidelines of the launch of two new smartphones -- F205 priced at Rs 8,999 and S11 for Rs 13,999.<\/p>\n

\n\tGionee had last year spent Rs 500 crore in marketing. An increase of 30 per cent would translate to around Rs 650 crore.<\/p>\n

\n\t\"We will focus on strengthening our presence in 42,000 retail outlets rather than further expansion,\" Shrivastava added.<\/p>\n

\n\tHe said the company did not launch any new phone in the last six months as it was re-calibrating its marketing strategy and new product portfolio for India.<\/p>\nShrivastava said the company will increase the number of exclusive service centres from 477 to 650 by end of this year. \n\n<\/body>","next_sibling":[{"msid":63934204,"title":"SBI-led lenders ask NCLT to dismiss Ericsson insolvency plea against Reliance Communications","entity_type":"ARTICLE","link":"\/news\/sbi-led-lenders-ask-nclt-to-dismiss-ericsson-insolvency-plea-against-reliance-communications\/63934204","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":63934250,"entity_type":"ARTICLE","title":"Gionee plans Rs 650 cr investment in Indian market","synopsis":"Gionee plans to invest around Rs 650 crore this year as it looks to be among the top five smartphone brands in the country, a senior company official said.","titleseo":"telecomnews\/gionee-plans-rs-650-cr-investment-in-indian-market","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2018-04-27 08:41:21","lastupd":"2018-04-27 08:43:30","breadcrumbTags":["Gionee","handsets","Alok Shrivastava","Devices"],"secinfo":{"seolocation":"telecomnews\/gionee-plans-rs-650-cr-investment-in-indian-market"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2018-04-27" data-index="article_1">

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金立计划Rs 650 cr在印度市场的投资

金立计划投资约650卢比今年看起来是全国五大智能手机品牌,公司的一位高级官员说。

PTI

更新于2018年4月27日08:43点坚持

新德里消息:金立今年计划投资650卢比左右看起来是全国五大智能手机品牌,公司的一位高级官员说。

“2018年,我们希望成为五大智能手机品牌在印度。今年我们将增加营销花费大约30%相比去年的投资。

“我们的策略是在捕获20%的份额在智能手机价格的Rs 8000 - 20000,“金立印度全国销售总监Shrivastava阿告知。

他说话期间推出两个新智能手机——F205售价8999卢比和S11 Rs 13999。

金立在市场去年花了500卢比。增长30%会转化为大约650卢比。

“我们将把重点放在加强存在42000年零售商店而不是进一步扩张,“Shrivastava补充道。

他表示,该公司没有推出任何新的电话在过去六个月进行调整其营销策略和印度的新产品组合。

Shrivastava表示,该公司将增加独家服务中心的数量从477年到650年由今年年底。

发布于2018年4月27日08:41点坚持

$\"\"$ \n

NEW DELHI: Gionee<\/a> plans to invest around Rs 650 crore this year as it looks to be among the top five smartphone brands in the country, a senior company official said.<\/p>\n

\n\t\"In 2018, we are looking to be among top 5 smartphones brands in India. We will increase marketing spend this year by approximately 30 per cent compared to investment made last year.<\/p>\n

\"Our strategy is around capturing 20 per cent share in smartphones prices in the range of Rs 8000-20,000,\" Gionee India National Sales Director Alok Shrivastava<\/a> told .<\/p>\n

\n\tHe was speaking on the sidelines of the launch of two new smartphones -- F205 priced at Rs 8,999 and S11 for Rs 13,999.<\/p>\n

\n\tGionee had last year spent Rs 500 crore in marketing. An increase of 30 per cent would translate to around Rs 650 crore.<\/p>\n

\n\t\"We will focus on strengthening our presence in 42,000 retail outlets rather than further expansion,\" Shrivastava added.<\/p>\n

\n\tHe said the company did not launch any new phone in the last six months as it was re-calibrating its marketing strategy and new product portfolio for India.<\/p>\nShrivastava said the company will increase the number of exclusive service centres from 477 to 650 by end of this year. \n\n<\/body>","next_sibling":[{"msid":63934204,"title":"SBI-led lenders ask NCLT to dismiss Ericsson insolvency plea against Reliance Communications","entity_type":"ARTICLE","link":"\/news\/sbi-led-lenders-ask-nclt-to-dismiss-ericsson-insolvency-plea-against-reliance-communications\/63934204","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":63934250,"entity_type":"ARTICLE","title":"Gionee plans Rs 650 cr investment in Indian market","synopsis":"Gionee plans to invest around Rs 650 crore this year as it looks to be among the top five smartphone brands in the country, a senior company official said.","titleseo":"telecomnews\/gionee-plans-rs-650-cr-investment-in-indian-market","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2018-04-27 08:41:21","lastupd":"2018-04-27 08:43:30","breadcrumbTags":["Gionee","handsets","Alok Shrivastava","Devices"],"secinfo":{"seolocation":"telecomnews\/gionee-plans-rs-650-cr-investment-in-indian-market"}}" data-news_link="//www.iser-br.com/news/gionee-plans-rs-650-cr-investment-in-indian-market/63934250">