Gaming<\/a> as an industry will be at least ten times the size of all other media such as movies and OTT<\/a> platforms, CEO and founder of Nazara Technologies<\/a> Nitish Mittersain<\/a> said during an online event organised by Meeting Minds on Saturday.

Meeting Minds, a virtual community experience, hosts monthly sessions on current topics and issues with eminent speakers and experts.

Mittersain was speaking about Nazara's journey as a gaming company over the past 20 years. Nazara is India’s largest gaming company.

\"Gaming will be at least 10 times the size of all media in the next 5 to 7 years,\" Mittersain said. \"This decade is going to be the decade of gaming in India.\"

“We are already experiencing a massive explosion in gaming predominantly because of the revolution that's happened in mobile phones that everybody walks around with a smartphone today, which is actually a very powerful gaming device,” Mittersain added.

Mittersain, who started Nazara as a 20-year-old, said that despite the rapid growth gaming in India remains in a nascent stage due to a lack of access for kids and teenagers.

\"As kids, we don't have access at home for gaming PCs or consoles. But we have smartphones and iPads now,\" said Mittersain.

The lower data costs and faster speeds have also contributed to the rise of online gaming.

“it's kind of perfect situation for this business to grow. I think we are at the start of that inflection point, and it's going to be a very exciting, exciting space to operate in,” Mittersain said.

The first-generation entrepreneur said that cricket games were leading the company's portfolio with an average of 40 to 50 million monthly active users. This peaks to 90 million during the cricket season, he said.

“We have a lot of cricket exposure on
IPL<\/a> when viewership goes up to 80-90 million users a month,” Nazara CEO said.

He said that of the 40-50 million people engaged on Nazara, the top 10% spend close to 5-6 hours per day on gaming, and the top tier gamers are diversified across age groups.

Close to 50% of business of the gaming and esports brand is concentrated in North America where gaming is ten times larger than Hollywood, he said pointing to the opportunity.

Mittersain said that the current decade has a massive opportunity for the growth of gaming in India because of the young generation that is growing up amid the age of digital content creation.

“Esports, which is competitive gaming, is now becoming popular in India. It is the third most-watched category on
Hotstar<\/a>,” Mittersain said, adding that while movies are passive viewing, gaming includes active involvement and brings along social connectivity, which sets gaming apart from other content streaming.

He though, said that it is still a long way before Indian esports athletes reach global scale.

Mittersain, who started coding for gaming at the age of 7, has focused on keeping Nazara an asset-light company and debt-averse. We have focussed on cash flows and profitability, rather than vanity metrics of startups, he said. “We also have zero litigation history,”

Mittersain said that his company's upcoming IPO in India is leading up to be the most exciting chapter in Nazara's story yet. \"We want to be an Indian gaming (company) with global operations and revenues — but we will do our IPO in India,\" he said.

Imran Jafar, managing partner at
Gaja Capital<\/a>, moderated the talk. Amita Haribhakti and Shailesh Haribhakti were among those present at the event. Amita is the co-founder of the Meeting Minds initiative.
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目前游戏是一个非常激动人心的空间:“Nitish Mittersain Nazara技术

Nitish Mittersain谈到Nazara的旅程是游戏公司在过去的20年。Nazara是印度最大的游戏公司。

Himanshi Lohchab 莫汉蒂Shashwat
  • 更新2021年3月6日02:05点坚持
阅读: 100年行业专业人士
读者的形象读到100年行业专业人士
游戏作为一个行业将至少十倍大小的所有其他媒体,如电影和奥特平台,首席执行官和创始人Nazara技术 Nitish Mittersain在网上说周六事件由会议组织的思想。

会议思想,虚拟社区的经验,主持月度会议上与著名的扬声器和专家当前主题和问题。

Mittersain谈到Nazara的旅程是游戏公司在过去的20年。Nazara是印度最大的游戏公司。

“游戏将至少10倍大小的所有媒体在未来5到7年,“Mittersain说。“这十年将会是十年的游戏在印度。”

广告
“我们正在经历一场巨大的爆炸游戏主要是因为手机的革命发生在今天,每个人都带着智能手机,这实际上是一个非常强大的游戏设备,“Mittersain补充道。

Mittersain Nazara开始作为一个20岁,说,尽管在印度快速增长的游戏仍处于新生阶段由于缺乏对孩子和青少年。

“作为孩子,我们没有在家里玩游戏电脑或游戏机。但是我们现在的智能手机和ipad,“Mittersain说。

较低的数据成本和更快的速度也导致了网络游戏的崛起。

“这是一种完美的情况对于这个业务增长。我认为我们正处于转折点的开始,这将是一个非常激动人心的,令人兴奋的空间操作,”Mittersain说。

第一代企业家说,板球比赛领先公司的投资组合的平均40到5000万每月活跃用户。这山峰9000万年板球赛季期间,他说。

“我们有很多板球暴露IPL当收视率上升到80 - 90用户一个月,”Nazara首席执行官说。

他说,40 - 50百万人民从事Nazara,前10%接近每天5 - 6小时花在游戏,和顶级玩家各年龄组人群多样化。

广告
接近50%的商业游戏和电子品牌集中在北美游戏比好莱坞十倍,他指着机会说。

Mittersain表示,当前发展的十年,一个巨大的机会游戏在印度,因为年轻一代成长在时代的数字内容创建。

“电子,这是竞争的游戏,现在在印度成为流行。这是第三收视率最高的类别Hotstar”Mittersain补充说,虽然电影是被动的观看,游戏包括积极参与和带来的社会连接,使游戏有别于其他内容流。

不过,他说,这仍然是一个漫长的道路之前,印度的电子竞技运动员达到全球范围内。

Mittersain,开始编码游戏7岁时,一直专注于保持Nazara轻资产公司,尽管如此。我们已经关注现金流和盈利能力,而不是虚荣度量的初创公司,他说。“我们还有零诉讼历史,”

Mittersain表示,他的公司在印度的即将到来的IPO之前是最激动人心的一章Nazara的故事。“我们希望成为一个印度游戏(公司)与全球业务和收入,但我们会在印度上市,”他说。

伊姆兰的魔法师,管理合伙人Gaja资本主持谈话。Amita Haribhakti和Shailesh Haribhakti那些出席活动。Amita是会议的联合创始人的思想。
  • 发布于2021年3月6日下午01:59坚持
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Gaming<\/a> as an industry will be at least ten times the size of all other media such as movies and OTT<\/a> platforms, CEO and founder of Nazara Technologies<\/a> Nitish Mittersain<\/a> said during an online event organised by Meeting Minds on Saturday.

Meeting Minds, a virtual community experience, hosts monthly sessions on current topics and issues with eminent speakers and experts.

Mittersain was speaking about Nazara's journey as a gaming company over the past 20 years. Nazara is India’s largest gaming company.

\"Gaming will be at least 10 times the size of all media in the next 5 to 7 years,\" Mittersain said. \"This decade is going to be the decade of gaming in India.\"

“We are already experiencing a massive explosion in gaming predominantly because of the revolution that's happened in mobile phones that everybody walks around with a smartphone today, which is actually a very powerful gaming device,” Mittersain added.

Mittersain, who started Nazara as a 20-year-old, said that despite the rapid growth gaming in India remains in a nascent stage due to a lack of access for kids and teenagers.

\"As kids, we don't have access at home for gaming PCs or consoles. But we have smartphones and iPads now,\" said Mittersain.

The lower data costs and faster speeds have also contributed to the rise of online gaming.

“it's kind of perfect situation for this business to grow. I think we are at the start of that inflection point, and it's going to be a very exciting, exciting space to operate in,” Mittersain said.

The first-generation entrepreneur said that cricket games were leading the company's portfolio with an average of 40 to 50 million monthly active users. This peaks to 90 million during the cricket season, he said.

“We have a lot of cricket exposure on
IPL<\/a> when viewership goes up to 80-90 million users a month,” Nazara CEO said.

He said that of the 40-50 million people engaged on Nazara, the top 10% spend close to 5-6 hours per day on gaming, and the top tier gamers are diversified across age groups.

Close to 50% of business of the gaming and esports brand is concentrated in North America where gaming is ten times larger than Hollywood, he said pointing to the opportunity.

Mittersain said that the current decade has a massive opportunity for the growth of gaming in India because of the young generation that is growing up amid the age of digital content creation.

“Esports, which is competitive gaming, is now becoming popular in India. It is the third most-watched category on
Hotstar<\/a>,” Mittersain said, adding that while movies are passive viewing, gaming includes active involvement and brings along social connectivity, which sets gaming apart from other content streaming.

He though, said that it is still a long way before Indian esports athletes reach global scale.

Mittersain, who started coding for gaming at the age of 7, has focused on keeping Nazara an asset-light company and debt-averse. We have focussed on cash flows and profitability, rather than vanity metrics of startups, he said. “We also have zero litigation history,”

Mittersain said that his company's upcoming IPO in India is leading up to be the most exciting chapter in Nazara's story yet. \"We want to be an Indian gaming (company) with global operations and revenues — but we will do our IPO in India,\" he said.

Imran Jafar, managing partner at
Gaja Capital<\/a>, moderated the talk. Amita Haribhakti and Shailesh Haribhakti were among those present at the event. Amita is the co-founder of the Meeting Minds initiative.
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