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Flipkart has seen a 40% jump in the demand for 5G-enabled premium smartphones in Tier 2 towns like Guntur, Hisar, Moradabad, Shahjahanpur, indicating a preference for high processing power, wider display, high-quality camera and more.
It also saw a 50% on-year surge in adoption of product-exchange during the first half of 2022, indicating a preference for premium smartphones through exchange constructs to make the purchase more affordable.
“This is an indication of the evolution of the smartphone<\/a> market where owning premium smartphones have gone beyond the aspirational need for customers across geographies and have become an important part of their daily lives,” said Kunal Gupta, senior director, mobiles at Flipkart.
The platform has also seen more than 60% growth in the number of new launches in the premium segment across brands like Apple<\/a>, Samsung<\/a>, Google<\/a>, Nothing, Oppo<\/a> and more.
5G smartphone shipments<\/a> reached 29% of overall shipments during the April-June quarter with the total user base crossing the 600 million mark, according to Counterpoint Research. The growth in upper and premium segments is primarily due to the availability of financing schemes aimed at increasing device affordability.
Market analysts are also seeing a rise of the average selling price (ASP) of smartphones, indicating a growing trend of market premiumisation. According to IDC India, the Indian smartphone market ASP rose by 15% on year to around Rs 17,000 during the first half of 2022, with the premium segment above Rs 40,000 seeing the highest growth rate of 83% on year.
The higher ASP, however, comes at the cost of lower demand this year. The mass segment below Rs 15,000 has felt inflationary pressures which is not expected to ease anytime in the second half of 2022, according to IDC India in its quarterly report for the April-June quarter.
The premium segment, which contributes 6% of the market, is led by Apple with 53% market share, followed by OnePlus<\/a> with 19% share and Samsung with 15% share.
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Flipkart公司认为高端智能手机的需求在2022年上半年增长25%
Flipkart公司的需求激增了40% 5 g高端智能手机在二级城镇像托尔,Hisar,莫拉达巴德,Shahjahanpur,指示偏爱高处理能力、广泛的显示,高质量的相机和更多。
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Flipkart公司的需求激增了40% 5 g高端智能手机在二级城镇像托尔,Hisar,莫拉达巴德,Shahjahanpur,指示偏爱高处理能力、广泛的显示,高质量的相机和更多。
它还采用product-exchange同比激增了50%在2022年上半年,指示偏爱高端智能手机通过交换结构使购买更加实惠。
“这是一个进化的迹象智能手机拥有高端智能手机市场,已经超出了梦寐以求的需要客户跨地域,已经成为日常生活的重要组成部分,“Flipkart公司高级主管库纳尔•古普塔表示,手机。
平台也超过60%数量的增长新推出的产品在品牌溢价部分苹果,三星,谷歌,没什么,相对应的人和更多。
5 g智能手机出货量达到整体出货量的29%在4 - 6月季度的总用户跨越6亿马克,根据对比研究。上和高端领域的增长主要是由于融资方案旨在提高设备的可用性负担能力。
市场分析师也看到平均销售价格的上升(ASP)的智能手机,市场premiumisation指示一个越来越明显的趋势。根据IDC的印度,印度智能手机市场ASP上涨了15%至约17000卢比在2022年上半年,上面的溢价部分Rs 40000看到最高的增长率为83%。
ASP越高,然而,今年正值需求降低的成本。以下质量段Rs 15000感觉随时不将缓解通胀压力在2022年下半年,根据IDC印度4 - 6月季度的季度报告。
头等舱的贡献6%的市场份额,是由苹果公司以53%的市场份额,其次是OnePlus19%的份额和三星以15%的市场份额。
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