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The Walmart-backed company, which is locked in a fierce competition with US-based Amazon, claimed that about 25% of the total phones sold in the country are through its platform.
\"We are confident that we will be able to expand our leadership further and by the end of the festive sales (Big Billion Days or BBD), we should have 30-32% share,\" Flipkart, Senior Director (Smartphones), Ayappan Rajagopal told PTI.
The company had, in April, said it aims to touch 40% market share by 2020 as part of its 'Mobiles 40by20' strategy.
\"Our platform will have a number of new launches in alliance with our handset partners (during the festive sale). There will be devices<\/a> across price points...we expect strong volumes coming especially in the Rs 10,000-15,000 category as well as the entry-level smartphones (Rs 4,000-7,000),\" he said.
The company is working with a number of brands, many of them exclusively, including the likes of Informix, Realme, Panasonic and Asus, he added.
Rajagopal noted that as per industry reports, about 39% of the mobile phones sold in the country are through online platforms.
\"Online sales is about 39% in the country, which is the highest so far. It is also the highest globally for any country. In China, for example, about 29% phones are sold online,\" he explained.
Stating that its mobile phone vertical has been growing steadily, Rajagopal said the company has started offering EMI option for debit card holders to help more people transact on its platform. It is also with offerings like mobile protection services.
Flipkart is yet to announce the dates of BBD, but the sale is likely to take place in October.
Both Flipkart and Amazon India are betting big on mobile phones to drive growth.
Mobile phones are one of the most popular items sold through e-commerce sites in the country.
Over the last few years, a number of new handset companies, including the likes of HMD, Xiaomi, Motorola and CoolPad have partnered players like Flipkart, Amazon and Snapdeal to enter the Indian market.
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Flipkart公司目标30%以上电话销售这个节日期间
4月份该公司已表示,它的目标是到2020年触及40%的市场份额是其“手机40 by20”战略的一部分。
Walmart-backed公司与美国亚马逊陷入激烈的竞争,声称约占总数的25%是通过其销售的手机平台。
“我们相信我们可以进一步扩大我们的领导,在年底节日销售(大十亿天或bdd),我们应该有30 - 32%的市场份额,”Flipkart公司高级主管(智能手机),Ayappan Rajagopal PTI说。
4月份该公司已表示,它的目标是到2020年触及40%的市场份额是其“手机40 by20”战略的一部分。
“我们的平台将有许多新发射的联盟与我们的手机合作伙伴(在节日销售)。将会有设备在价格点……我们预计强卷来尤其是Rs 10000 - 15000类别以及入门级智能手机(Rs 4000 - 7000),”他说。
该公司正在与一些品牌,其中许多只,包括Informix, Realme,松下和华硕,他补充说。
Rajagopal指出,根据行业报告,大约39%的在中国销售的手机是通过网上平台。
“网上销售约为39%,这是迄今为止的最高水平。对任何国家也是全球最高的。例如,在中国,大约29%手机在线销售,”他解释道。
称,其手机垂直一直稳步增长,Rajagopal说该公司已经开始提供EMI选择借记卡持有人来帮助更多的人交易的平台。它也与移动保护服务等产品。
Flipkart公司尚未宣布bdd的日期,但销售可能会发生在十月。
Flipkart公司和亚马逊印度都在手机上下了很大的赌注来推动企业发展。
手机是最受欢迎的项目通过电子商务网站在国内销售。
在过去的几年里,许多新的手机公司,包括头盔显示器、小米,摩托罗拉和酷派数码合作球员像Flipkart公司,亚马逊和Snapdeal进入印度市场。
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