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从2月开始从印度出口Fire-Boltt: CEO
“计划,我们将从印度出口从2月份开始,因为我们有一个巨大的能力,我们已经建立了。该计划现在开始发送到其他国家进行本土化阵容,”Arnav基肖尔说,首席执行官,Fire-Boltt。
虽然最初的库存这些市场从中国基肖尔表示,计划从2月开始从印度开始出口。
“计划,我们将从印度出口从2月份开始,因为我们有一个巨大的能力,我们已经建立了。该计划现在开始发送到其他国家进行本土化阵容,”Arnav基肖尔说,首席执行官,Fire-Boltt。
基肖尔说适合从印度出口的那一刻,发现很难与中国品牌进入市场,如美国在地缘政治紧张局势发展,并补充责任结构在其他地区更有利于印度进口。
说,依赖中国短时间内不会消失这套制造业。50%的组件都来自中国,像基肖尔说,组件显示、电池印刷电路板必须从中国进口。
然而,硬件组件(比如带和外壳在本地采购,固件时在公司内部完成。
Fire-Boltt制造与常驻smartwatches具Syrma技术以及其他五个生产合作伙伴,每天总容量为100000单位服务印度市场。
基肖尔说Fire-Boltt估算一个额外的容量与Syrma出口50000台/天,和一个额外的每天20000单位辐射技术,其第二大EMS伙伴。
”计划是在未来三个月内将发货的5 - 10%的我们所做的在印度,然后推出离线,”他说。
基肖尔表示,尽管竞争对手船和噪音还计划扩大到其他地区,Fire-Boltt将在其他地区有先行者的优势。他补充说,其他地区有一个预算smartwatches新生市场,公司将寻求在印度复制它的成功实现。
Fire-Boltt以及船和噪声占主导地位的球员在这套段,转弯印度市场2022年第三季度的55%,根据IDC印度,而在根深蒂固的中国智能手机公司,只有Realme和OnePlus出现在前五名。
14中国供应商在印度苹果让点头通过合资路线
14个公司从17个中国供应商列表中,虽说已经接近得到初始间隙,官员意识到说。这些公司,其中包括Luxshare,阳光明媚的光,韩寒的激光技术,YUTO包装技术,强大,Salcomp玻色子,供应组件其他智能手机和电子品牌。
smartwatch段,Fire-Boltt是第二大的球员以26.2%的市场份额第三季,以实现377.4%的同比增长,根据IDC印度。
“在2023年,该计划是全力以赴,在全球范围内。如果在这么短的时间内,我们能够占领印度市场,我们觉得这是一个巨大的机遇,全球“基肖尔说。
这套是更具吸引力的国际市场基肖尔,因为几乎没有任何的竞争smartwatches预算的一部分。
“在顶层,还有等品牌Fitbit,Garmin或者不管,还是利基,但在我们的空间,真的没有人,”他说。
![\"Fire-Boltt](\"https:\/\/st.etb2bimg.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
<\/figure> New Delhi: Fire-Boltt<\/a> will become the Indian wearable company<\/a> to start exports from India. CEO Arnav Kishore told ET that the smartwatch<\/a> brand has expanded to Vietnam and Singapore, after entering UAE last year. This will be followed by expansion in 13 countries including parts of Europe and United States in the first quarter of 2023. While the initial inventory to these markets went from China, Kishore said the plan is to start exporting from India from February onwards.
\u201cThe plan is that we will be starting exports from India from February, because we have a huge capacity that we have built here. The plan is now to start sending the indigenised lineup to other countries,\u201d said Arnav Kishore, CEO, Fire-Boltt.
<\/div><\/div>\u201cWe will entirely stop sending from China. India manufacturing will play a big role in terms of not only India shipments but also exporting to other countries,\u201d he added.
Kishore said the moment is right for exports from India, with Chinese brands finding it difficult to enter markets like the US amidst growing geopolitical tensions, adding that the duty structures in other geographies are more favourable for Indian imports.
That said, dependency on China will not go away any time soon for wearables manufacturing. 50% of the components are sourced from China, Kishore said, with components like the display<\/a>, battery, and the PCB<\/a> have to be imported from China.
However, the hardware components like the strap and casings are being sourced locally, while the firmware is being done in-house.
Fire-Boltt manufactures its smartwatches majorly with Chennai-based Syrma Technologies<\/a>, along with five other manufacturing partners, with a total capacity of 100,000 units per day servicing the India market.
Kishore said Fire-Boltt is estimating an additional capacity of 50,000 units per day for exports with Syrma, and an additional 20,000 units per day with Radiant Technologies, its second largest EMS partner.
Kishore said the moment is right for exports from India, with Chinese brands finding it difficult to enter markets like the US amidst growing geopolitical tensions, adding that the duty structures in other geographies are more favourable for Indian imports.
That said, dependency on China will not go away any time soon for wearables manufacturing. 50% of the components are sourced from China, Kishore said, with components like the display<\/a>, battery, and the PCB<\/a> have to be imported from China.
However, the hardware components like the strap and casings are being sourced locally, while the firmware is being done in-house.
Fire-Boltt manufactures its smartwatches majorly with Chennai-based Syrma Technologies<\/a>, along with five other manufacturing partners, with a total capacity of 100,000 units per day servicing the India market.
Kishore said Fire-Boltt is estimating an additional capacity of 50,000 units per day for exports with Syrma, and an additional 20,000 units per day with Radiant Technologies, its second largest EMS partner.
<\/div><\/div>Fire-Boltt has tied up with Singapore-based Smart Tech SG as the local distributor in the two regions, experimenting first in online channels and moving to the offline segment later down the line. The company is investing $1 million in each geography for marketing and promotion.
\"Over the next three months, the plan is to bring shipments to a level of 5-10% of what we are doing in India, and then roll out to offline,\" he said.
Kishore said that while rivals Boat<\/a> and Noise<\/a> also has plans to expand into other geographies, Fire-Boltt will have the first mover's advantage in other geographies. He added that other regions have a nascent market for budget smartwatches and the company will look to replicate the success it achieved in India.
Fire-Boltt, along with Boat and Noise are the dominant players in the wearables segment, cornering 55% of the Indian market as of Q3 2022, according to IDC India, while among the entrenched Chinese smartphone firms, only Realme and OnePlus featured in the top five.
\"Over the next three months, the plan is to bring shipments to a level of 5-10% of what we are doing in India, and then roll out to offline,\" he said.
Kishore said that while rivals Boat<\/a> and Noise<\/a> also has plans to expand into other geographies, Fire-Boltt will have the first mover's advantage in other geographies. He added that other regions have a nascent market for budget smartwatches and the company will look to replicate the success it achieved in India.
Fire-Boltt, along with Boat and Noise are the dominant players in the wearables segment, cornering 55% of the Indian market as of Q3 2022, according to IDC India, while among the entrenched Chinese smartphone firms, only Realme and OnePlus featured in the top five.