Consumer goods makers have started to reduce prices of products such as televisions, laptops, smartphones, apparel and some daily necessities — such as biscuits and staples — to pass on the benefits of a drop in input costs in the past few weeks. The industry expects this to revive demand in the approach to the festive season after continued price hikes since the pandemic. 品牌,如LG、三星和索尼电视机的价格下降了5 - 8%在过去的几周,尽管mid-to-premium笔记本电脑便宜Rs 1500 - 2000,业内高管表示。在智能手机的情况下,品牌提供4 - 5%的折扣。 消费品制造商已开始降低价格的产品,如电视、笔记本电脑、智能手机、服装和一些生活必需品,如饼干和斯台普斯的好处——通过投入成本的下降在过去的几周。业界预计这种恢复方法的需求后,节日期间大流行以来持续涨价。
Brands such as LG<\/a>, Samsung<\/a> and Sony<\/a> have dropped prices of televisions by 5-8% in the last few weeks, while mid-to-premium laptops are Rs 1,500-2,000 cheaper, industry executives said. In the case of smartphones, brands are offering 4-5% discounts.
Edible oil prices have dropped by 15-20%, while manufacturers have reduced prices of large packs of biscuits by 10-15% discounts.
Fast-moving consumer goods (FMCG) industry executives said promotions will rise in the next few months.
“We have started passing the benefit of reduction in input costs on bigger biscuit packs from August 15 by offering a 10-15% discount,” said Mayank Shah, senior category head at Parle Products, the largest packaged food company. “We will monitor input cost for some more time before deciding on an across-the-range price drop.”
Consumer budgets are stressed and incentives are needed to get people to shop during the festive season, said Lalit Agarwal, managing director of leading value fashion retailer V-Mart Retail.
“We are planning to roll back prices by 15-20% and hoping it translates into higher demand, at least in the rural and semi-urban markets,” he said. “While margin percentage will be under pressure due to price cuts, increased sales will help maintain absolute gross margins for us.”
COOLING COMPONENT PRICES<\/strong>
Consumer electronics<\/a> have started to become cheaper as companies try to clear out unsold inventory, helped by a cooling down of component prices. Prices of semiconductor chips<\/a> and open cell panels used in televisions have crashed by up to 80% due to a global fall in demand.
For instance, a 32-inch open cell panel has dropped to $27, from $100. For the first time since the pandemic, brands are dropping prices in categories such as TVs<\/a> and laptops, said Pulkit Baid, director at leading electronics retail chain Great Eastern. “Price correction with festive offers will help improve sales,” he said.
The increase in unsold inventory levels of smartphones has also led brands to drop prices by 4-5%, said Tarun Pathak, research director at cellphone industry researcher Counterpoint Technology Market Research. “Brands will go aggressive during the festive season with higher discounts, especially in the sub-$150 price segment, where unsold inventory pressure is more,” he said.
RELIEF AFTER LONG<\/strong>
The price relief comes after nearly nine quarters of sustained price hikes or shrinkage in pack sizes due to increased input costs. Consumer inflation hit an all-time high in April, in the wake of the Russia-Ukraine war, dampening demand. Still, despite these cuts, most prices are still above pre-pandemic levels, since the increases were to the tune of 20-25% in the past two years.
“Companies are looking to boost demand in the coming festive season as this is the first normal period after two years of Covid stress,” said Anil Chugh, head of the foods business at Wipro<\/a> Consumer Care. “However, they will be looking more at offering promotions than price cuts to spur demand.”
Amid softening global prices, the central government recently asked edible oil companies to cut prices by Rs 10-15 per litre after a Rs 15-25 drop in the last three to four months. There has also been a 25-50% price correction in two crucial commodities — crude and palm oil — used by the FMCG industry.
Apparel retailers, especially in cities, have posted strong double-digit growth due to pent-up demand, led by office reopenings, weddings, events and increased social gatherings. As a result, not every brand will opt for price cuts to chase demand.
“There is no need for a price intervention, as the demand even for full-priced merchandise is strong,\" said Devarajan Iyer, chief executive of departmental store chain Lifestyle International. “Fresh merchandise, and not prices, will drive sales during the festive season.”
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节日上坡:消费品制造商减少主食的价格,电子产品
等品牌LG,三星和索尼电视机的价格下降了5 - 8%在过去的几周里,虽然mid-to-premium笔记本电脑便宜Rs 1500 - 2000,业内高管表示。在智能手机的情况下,品牌提供4 - 5%的折扣。
快速消费品(FMCG)业内高管表示促销将在接下来的几个月里上涨。
“我们已经开始通过降低投入成本的好处大饼干包从8月15日通过提供10 - 15%的折扣,“玛雅Shah说,就算高级类别头产品,最大的包装食品公司。“我们将监控输入更多的时间成本决定一个价格在下降。”
消费者预算的压力和激励措施来让人们商店在节日期间,董事总经理拉Agarwal说主要价值的时装零售商V-Mart零售。
“我们打算回滚价格15 - 20%,希望它会转化为更高的需求,至少在半城市和农村市场,”他说。“虽然保证金比例将由于降价的压力,增加销售将有助于维持绝对对我们的毛利率。”
冷却组件价格
消费电子产品已经开始成为便宜公司试图清除未售出的库存,得益于冷却组件价格。的价格半导体芯片和开放的细胞板用于电视了80%由于全球需求下降。
例如,32英寸开路电池面板已降至27美元,至100美元。以来的第一次大流行、品牌等类别的价格都在下降电视主管说,和笔记本电脑Pulkit Baid大型电子产品零售连锁店伟大的东部。“与节日优惠价格调整将有助于提高销售,”他说。
智能手机的未售出的库存水平的增加也导致品牌降价4 - 5%,塔伦帕沙克说,研究主管手机行业研究员对位技术市场研究。”品牌在节日期间会积极与更高的折扣,尤其是在低于150美元的价格,在未售出的库存压力,更重要的是,”他说。
救援经过长时间
缓解价格是经过近九个季度的持续涨价或收缩包装尺寸由于投入成本的增加。4月消费者通胀再创新高,Russia-Ukraine战争后,抑制需求。然而,尽管这些削减,大多数价格仍高于大流行前水平,由于增加的20 - 25%在过去的两年里。
”公司正在寻求提振需求在未来的节日期间,这是第一个正常时期经过两年的Covid压力,”阿尼尔丘格说,食品业务主管Wipro消费者保健。“不过,他们将更多的关注提供比降价促销来刺激需求。”
软化全球价格之际,中央政府最近要求食用油企业降价后Rs - 15每升15 - 25卢比下降三到四个月。还25 - 50%价格修正两个关键大宗商品——原油和棕榈油使用的快速消费品行业。
服装零售商,尤其是在城市,由于被压抑的需求,公布了强劲的两位数的增长由办公室重新开放,婚礼,事件和增加社交聚会。因此,并不是每一个品牌会选择降价需求。
“没有必要价格干预,即使是全价出售商品的需求强劲,”Devarajan艾耶说部门的首席执行官国际连锁店的生活方式。“新鲜的商品,而不是价格,将推动销售在节日季节。”
Consumer goods makers have started to reduce prices of products such as televisions, laptops, smartphones, apparel and some daily necessities — such as biscuits and staples — to pass on the benefits of a drop in input costs in the past few weeks. The industry expects this to revive demand in the approach to the festive season after continued price hikes since the pandemic.
Brands such as LG<\/a>, Samsung<\/a> and Sony<\/a> have dropped prices of televisions by 5-8% in the last few weeks, while mid-to-premium laptops are Rs 1,500-2,000 cheaper, industry executives said. In the case of smartphones, brands are offering 4-5% discounts.
Edible oil prices have dropped by 15-20%, while manufacturers have reduced prices of large packs of biscuits by 10-15% discounts.
Fast-moving consumer goods (FMCG) industry executives said promotions will rise in the next few months.
“We have started passing the benefit of reduction in input costs on bigger biscuit packs from August 15 by offering a 10-15% discount,” said Mayank Shah, senior category head at Parle Products, the largest packaged food company. “We will monitor input cost for some more time before deciding on an across-the-range price drop.”
Consumer budgets are stressed and incentives are needed to get people to shop during the festive season, said Lalit Agarwal, managing director of leading value fashion retailer V-Mart Retail.
“We are planning to roll back prices by 15-20% and hoping it translates into higher demand, at least in the rural and semi-urban markets,” he said. “While margin percentage will be under pressure due to price cuts, increased sales will help maintain absolute gross margins for us.”
COOLING COMPONENT PRICES<\/strong>
Consumer electronics<\/a> have started to become cheaper as companies try to clear out unsold inventory, helped by a cooling down of component prices. Prices of semiconductor chips<\/a> and open cell panels used in televisions have crashed by up to 80% due to a global fall in demand.
For instance, a 32-inch open cell panel has dropped to $27, from $100. For the first time since the pandemic, brands are dropping prices in categories such as TVs<\/a> and laptops, said Pulkit Baid, director at leading electronics retail chain Great Eastern. “Price correction with festive offers will help improve sales,” he said.
The increase in unsold inventory levels of smartphones has also led brands to drop prices by 4-5%, said Tarun Pathak, research director at cellphone industry researcher Counterpoint Technology Market Research. “Brands will go aggressive during the festive season with higher discounts, especially in the sub-$150 price segment, where unsold inventory pressure is more,” he said.
RELIEF AFTER LONG<\/strong>
The price relief comes after nearly nine quarters of sustained price hikes or shrinkage in pack sizes due to increased input costs. Consumer inflation hit an all-time high in April, in the wake of the Russia-Ukraine war, dampening demand. Still, despite these cuts, most prices are still above pre-pandemic levels, since the increases were to the tune of 20-25% in the past two years.
“Companies are looking to boost demand in the coming festive season as this is the first normal period after two years of Covid stress,” said Anil Chugh, head of the foods business at Wipro<\/a> Consumer Care. “However, they will be looking more at offering promotions than price cuts to spur demand.”
Amid softening global prices, the central government recently asked edible oil companies to cut prices by Rs 10-15 per litre after a Rs 15-25 drop in the last three to four months. There has also been a 25-50% price correction in two crucial commodities — crude and palm oil — used by the FMCG industry.
Apparel retailers, especially in cities, have posted strong double-digit growth due to pent-up demand, led by office reopenings, weddings, events and increased social gatherings. As a result, not every brand will opt for price cuts to chase demand.
“There is no need for a price intervention, as the demand even for full-priced merchandise is strong,\" said Devarajan Iyer, chief executive of departmental store chain Lifestyle International. “Fresh merchandise, and not prices, will drive sales during the festive season.”
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