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\"There was a general trend of people moving from broadcast television to more OTT but that got accelerated during COVID. We understand that people subscribe to multiple OTT services and want to make it easier to access these and so, we are bundling multiple OTT services with our package,\" Excitel CEO Vivek Raina told .
He added that while the three-month package for its FTTH customers<\/a> is a pilot, depending on the response, the company will look at expanding the offering as well as partnering with more OTT companies.
The bundled service will allow subscribers to access content from ZEE5, Voot, Eros Now and ShemarooMe for free with Excitel's 300 Mbps for 3 months plan.
Raina said since February, the company is selling only FTTH (or optical fibre) connections and all new customers being onboarded get fibre lines.
\"We have stopped legacy sales (copper wire infrastructure) and by the end of the year, we hope to convert all existing customers to FTTH. Of the 5.3 lakh users now, about two lakh are active fibre connections. By end of the year, we expect our subscriber base to cross 8 lakh and expand to 50 cities from the current 19,\" he added.
Raina noted that the reason for extending the bundled offer to FTTH users only was on account of the \"speeds and reliability of fiber being much more, and the user experience being better\".
He stated that while the bundling of OTT services may not necessarily lead to a spike in user addition, it will help in retaining customers.
\"Broadband is now a utility, people are studying and working from home, taking video calls and online classes. Then there is OTT consumption, gaming as well as a rise in use of IoT devices at home. The average daily data consumption used to be about 5-6 GB per subscriber pre-COVID, which zoomed to 15-20GB a day,\" he said.
He added that while consumption has now come down slightly to about 10-11GB as normalcy has resumed, it is unlikely to return to pre-COVID levels.
OTT players like Netflix<\/a>, Amazon<\/a> Prime Video and Disney+Hotstar have seen massive growth in the Indian market in the past few years on the back of cheap data tariffs and availability of affordable smartphones. The consumption of OTT content is also on the rise on smart TVs as prices of these devices have come down significantly over the past few years.
The adoption of these digital platforms was further accelerated during the pandemic amid restricted social activities like visits to movie theatres.
Raina pointed out that while a number of mobile service providers have partnered with OTT players to offer content to subscribers, the consumption pattern on broadband is very different from cellular services. Consumption on cellular networks is about 1-2GB a day, while that on broadband is significantly higher as people can easily binge-watch content, he added.
\"We are also teaming up with other content providers to sort of have direct interconnectivity with them. The other thing would be to add gaming packages and gaming servers to this mix, so that we can cover niche categories like gaming so that we can provide high-quality, jitter-free gaming experience to our users,\" he said.<\/body>","next_sibling":[{"msid":81375930,"title":"DoT to issue demand notes to telcos on upfront payment for spectrum bought in auctions","entity_type":"ARTICLE","link":"\/news\/dot-to-issue-demand-notes-to-telcos-on-upfront-payment-for-spectrum-bought-in-auctions\/81375930","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":81376572,"entity_type":"ARTICLE","title":"Excitel partners Zee5, others to woo customers; eyes 3 lakh new users by year-end","synopsis":"Broadband service provider Excitel aims to add about 3 lakh new users this year and is undertaking a series of steps to woo subscribers, including partnering OTT (Over-the-top) players like Zee5, Eros Now and others.","titleseo":"telecomnews\/excitel-partners-zee5-others-to-woo-customers-eyes-3-lakh-new-users-by-year-end","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":4421,"shares":0,"engagementtimems":5868000},"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2021-03-07 15:35:21","lastupd":"2021-03-07 15:40:38","breadcrumbTags":["Excitel Broadband","Amazon","FTTH","ZEE5","ftth customers","Netflix","Eros Now","fibre","Excitel","Internet"],"secinfo":{"seolocation":"telecomnews\/excitel-partners-zee5-others-to-woo-customers-eyes-3-lakh-new-users-by-year-end"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2021-03-07" data-index="article_1">
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Excitel伙伴Zee5,其他人吸引顾客;眼睛在年底前3多数新用户
宽带服务提供商Excitel旨在增加约3今年多数新用户,正在制定一系列措施来吸引用户,包括合作像Zee5奥特(夸张的)球员,厄洛斯现在和其他人。
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“有一个普遍趋势的人从广播电视在COVID奥特但让加速。我们明白人们订阅多个奥特服务,想更容易访问这些所以我们多个奥特服务捆绑包,“Excitel Vivek蕾娜告诉首席执行官。
他补充道,尽管三个月包的FTTH的客户是一个试点,根据响应,该公司将考虑扩大提供以及与更多的奥特公司合作。
捆绑服务将允许用户访问内容从ZEE5 Voot,厄洛斯现在和免费ShemarooMe Excitel 300 Mbps的3个月的计划。
Raina说自2月份以来,该公司只出售在FTTH(光纤)连接和所有新客户上得到纤维线。
“我们已经停止了遗产销售(铜线基础设施),到今年年底,我们希望将所有现有客户FTTH技术。5.3多数用户的现在,大约两个十万的是活跃的纤维连接。到今年年底,我们期望我们的订户基地跨越8十万的,扩大到50个城市从当前19岁,”他补充道。
莱指出,FTTH扩展打包提供给用户的原因仅仅是由于“纤维更的速度和可靠性,用户体验更好”。
他说,虽然奥特的捆绑服务不一定导致用户激增,这将有助于在留住客户。
“宽带现在是一个工具,人们在家里学习和工作,学习视频电话和在线课程。然后是奥特消费、游戏以及增加国内物联网设备的使用。平均每日数据消费约为5 - 6 GB /订阅者pre-COVID,放大15-20GB一天,”他说。
他补充道,尽管消费已经略微下降到10-11GB常态已经恢复,不太可能回到pre-COVID水平。
奥特球员网飞公司,亚马逊'视频和迪斯尼+ Hotstar看过印度市场巨大的增长在过去的几年里的廉价的廉价智能手机数据关税和可用性。奥特内容的消费也在上升的智能电视,这些设备的价格大大降低了在过去的几年里。
这些数字平台的采用进一步加速流感大流行期间,由于受限制的社会活动,比如去电影院。
莱指出,尽管许多移动服务提供商与奥特玩家提供内容给用户,宽带的消费模式是完全不同的移动通信服务。消费在蜂窝网络是1-2GB一天,虽然这在宽带是更高,因为人们可以很容易地binge-watch内容,他补充说。
“我们也与其他内容提供商合作,与他们直接互连。另一件事是添加游戏包和游戏服务器混合,这样我们就可以覆盖细分类别,如游戏,这样我们可以提供高质量的、趋于稳定的游戏体验我们的用户,”他说。
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