![\"<p>EU](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
The Commission approved a proposal from Vodafone<\/a>, Orange<\/a>, Deutsche Telekom<\/a> and Telefonica<\/a> to set up a platform for sharing anonymised user data with other companies to use for marketing and advertising.
The system would act as an alternative to cookies, the software used by the likes of Google and Meta to track users around the web that has fallen foul of European data privacy rules.
The Commission said it had reviewed the joint venture plans and \"concluded that the transaction would raise no competition concerns in the EEA and cleared the case unconditionally\".
Under the plan, any users that opt-in will have a unique digital code assigned to them to \"allow brands and publishers to recognise users on their websites or applications\" and target them accordingly, according to the Commission.
The four European firms have stressed that the new initiative -- which will cover users in France, Germany, Italy, Spain and the UK -- will respect the bloc's privacy rules.
\"The only data shared is a pseudo-anonymised and non-reversible digital token,\" they said in a statement.
\"Consumers are free to give or refuse their consent with a single click, as well as to revoke any other consent previously given.\"
The system, which has already been tested in Germany, will now be further tested with pilot schemes in France and Spain.
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委员会批准了一项提议沃达丰(Vodafone),橙色、德意志电信和西班牙电话公司建立一个匿名用户数据共享平台与其他公司用于市场营销和广告。
系统将作为另一种饼干,谷歌和元所使用的软件来追踪用户在网络上已经犯规的欧洲数据隐私规则。
欧盟委员会表示,它已经回顾了合资企业计划和“得出结论,事务将提高在欧洲经济区没有竞争问题,扫清了无条件的”。
根据该计划,任何用户,选择将有一个独特的数字代码分配给他们“允许品牌识别用户和出版商在他们的网站或应用程序”并进行相应的目标,根据佣金。
四个欧洲公司强调,新举措——将涵盖用户在法国、德国、意大利、西班牙和英国,将尊重欧盟的隐私规则。
“唯一的数据共享是pseudo-anonymised和不可逆数字牌,”他们在声明中说。
“消费者是免费给或拒绝同意通过一次单击,以及撤销任何其他同意之前。”
测试系统,已在德国,现在将进一步测试试验计划在法国和西班牙。
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