Speaking backstage at the company's biennial D23 Expo fan convention with Reuters, chief executive Bob Chapek<\/a> took great pains to avoid what he called the \"M-word,\" or metaverse<\/a>, despite pushing the company in that direction last year.
Chapek described Disney<\/a>'s vision for the metaverse as \"next-generation storytelling.\" He wants to use data gleaned from theme park visits and consumers' streaming habits to deliver personalized entertainment experiences, including from the company's Marvel and Lucasfilm studios.
\"Disney is absolutely a lifestyle,\" he told Reuters on Sunday in an interview at the convention in Anaheim, Calif. \"The question is, how is our next-gen storytelling leveraging what we know about a guest uniquely in this Disney lifestyle, then serving up unique experiences.\"
Entertainment and technology companies rushed to secure a position in the metaverse after Meta Platforms<\/a> Inc CEO Mark Zuckerberg announced the future of his company would be devoted to creating a robust, three-dimensional, persisitent environment where users' digital avatars would work, hang out and pursue their hobbies.
Well ahead of Meta's announcement, Chapek, who oversaw the parks division before taking over the top job in 2020, has spent years preparing how to extend the theme park experience to people who will never visit one of the company's six theme parks globally.
Disney started laying the groundwork in earnest to explore new forms of storytelling over the past year, as it appointed veteran media and tech executive, Mike White, to oversee the newly created Next Generation Storytelling and Consumer Experiences unit.
White has been charged with assembling the technological toolkit for Disney's creative executives to employ.
He has also been brainstorming ideas for using augmented reality and other technologies to bring a new dimension to storytelling. Chapek cited one early example - an eight-minute augmented reality film that premiered this week on Disney+.
\"This could be a real big catalyst for what's going to show up there and, you know, five to 10 years,\" said Chapek.
<\/body>","next_sibling":[{"msid":94146849,"title":"India among top 3 in overall wearable band shipments globally in Q2: Report","entity_type":"ARTICLE","link":"\/news\/india-among-top-3-in-overall-wearable-band-shipments-globally-in-q2-report\/94146849","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"94140844","title":"Walt Disney CEO Bob Chapek","entity_type":"IMAGES","seopath":"tech\/technology\/disney-ceo-lays-out-early-plan-for-digital-future\/walt-disney-ceo-bob-chapek","category_name":"Disney CEO lays out early plan for digital future","synopsis":"Speaking backstage at the company's biennial D23 Expo fan convention with Reuters, chief executive Bob Chapek took great pains to avoid what he called the \"M-word,\" or metaverse, despite pushing the company in that direction last year.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-30288\/94140844.cms?width=150&height=112","link":"\/image\/tech\/technology\/disney-ceo-lays-out-early-plan-for-digital-future\/walt-disney-ceo-bob-chapek\/94140844"}],"msid":94147147,"entity_type":"ARTICLE","title":"Disney CEO lays out early plan for digital future","synopsis":"Speaking backstage at the company's biennial D23 Expo fan convention with Reuters, chief executive Bob Chapek took great pains to avoid what he called the \"M-word,\" or metaverse, despite pushing the company in that direction last year.","titleseo":"telecomnews\/disney-ceo-lays-out-early-plan-for-digital-future","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"Reuters","artdate":"2022-09-12 12:41:52","lastupd":"2022-09-12 12:45:04","breadcrumbTags":["disney","disney metaverse","walt disney co","disney digital future","disney marvel","disney plus","bob chapek","internet","meta platforms","metaverse"],"secinfo":{"seolocation":"telecomnews\/disney-ceo-lays-out-early-plan-for-digital-future"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2022-09-12" data-index="article_1">
- Telecom乐动扑克News
- 2分钟阅读
迪斯尼首席执行官列出了早期的数字化未来的计划
后台在公司的两年一次的c15世博会风扇会议接受路透首席执行官鲍勃•伯克煞费苦心,避免他所谓的“上百万字,”或metaverse,尽管推动该公司去年在那个方向。
华特-迪士尼公司勾勒的轮廓一个计划如何娱乐,主题公园和消费品集团将利用技术,以提高讲故事在接下来的100年里。
后台在公司的两年一次的c15世博会风扇会议接受路透首席执行官鲍勃·伯克煞费苦心,避免他所谓的“上百万字,”或metaverse,尽管推动该公司去年在那个方向。
伯克描述迪斯尼metaverse的愿景为“新一代的故事。”He wants to use data gleaned from theme park visits and consumers' streaming habits to deliver personalized entertainment experiences, including from the company's Marvel and Lucasfilm studios.
“迪士尼绝对是一种生活方式,”他周日在接受路透采访时在阿纳海姆会议。“问题是,我们的下一代如何讲故事利用我们知道在这个迪斯尼客人独特的生活方式,然后提供独特的体验。”
娱乐和科技公司争相在metaverse的位置元平台公司首席执行官马克·扎克伯格宣布他的公司的未来将致力于创建一个健壮的、三维,persisitent环境中用户的数字化身,出去和追求自己的爱好。
远远超过元的公告,伯克,监督公园部门在2020年接管最高职位之前,花了数年时间准备如何扩展主题公园体验的人永远不会访问公司的全球六个主题公园之一。
迪斯尼开始奠定了基础认真探索新形式的故事在过去的一年里,因为它任命资深媒体和技术执行官迈克白、监督新创建下一代讲故事和消费体验。
白色被指控组装技术工具包为迪斯尼的创意管理人员雇佣。
他还一直在头脑风暴的想法使用增强现实技术和其他技术来给故事带来一个新的维度。伯克指出一个早期的例子——时刻增强现实电影首映本周迪斯尼+。
“这可能是一个真正的大的催化剂会出现,你知道,5到10年,”伯克说。
后台在公司的两年一次的c15世博会风扇会议接受路透首席执行官鲍勃·伯克煞费苦心,避免他所谓的“上百万字,”或metaverse,尽管推动该公司去年在那个方向。
伯克描述迪斯尼metaverse的愿景为“新一代的故事。”He wants to use data gleaned from theme park visits and consumers' streaming habits to deliver personalized entertainment experiences, including from the company's Marvel and Lucasfilm studios.
“迪士尼绝对是一种生活方式,”他周日在接受路透采访时在阿纳海姆会议。“问题是,我们的下一代如何讲故事利用我们知道在这个迪斯尼客人独特的生活方式,然后提供独特的体验。”
娱乐和科技公司争相在metaverse的位置元平台公司首席执行官马克·扎克伯格宣布他的公司的未来将致力于创建一个健壮的、三维,persisitent环境中用户的数字化身,出去和追求自己的爱好。
远远超过元的公告,伯克,监督公园部门在2020年接管最高职位之前,花了数年时间准备如何扩展主题公园体验的人永远不会访问公司的全球六个主题公园之一。
迪斯尼开始奠定了基础认真探索新形式的故事在过去的一年里,因为它任命资深媒体和技术执行官迈克白、监督新创建下一代讲故事和消费体验。
白色被指控组装技术工具包为迪斯尼的创意管理人员雇佣。
他还一直在头脑风暴的想法使用增强现实技术和其他技术来给故事带来一个新的维度。伯克指出一个早期的例子——时刻增强现实电影首映本周迪斯尼+。
“这可能是一个真正的大的催化剂会出现,你知道,5到10年,”伯克说。
评论
现在评论 阅读评论(1)所有评论
找到这个评论进攻?
下面选择你的理由并单击submit按钮。这将提醒我们的版主采取行动