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Iger<\/a> is responsible for Disney<\/a>'s all-in embrace of streaming, and the launch of its marquee service, Disney+<\/a>, but he acknowledged the measurement of success has changed. Wall Street investors now focus on profitability, not merely subscriber gains.
\"Instead of chasing (subscribers) with aggressive marketing and aggressive spend on content, we have to start chasing profitability,\" Iger told a town-hall meeting on the company's Burbank, California, lot, according to a transcript of remarks seen by Reuters.
\"In order to achieve that, we have to take a very, very hard look at our cost structure across our businesses.\"
Disney joins a number of media companies seeking to grow their streaming services without sacrificing its film or television businesses.
The board announced it had installed Iger as chief executive on Nov. 20 after removing his handpicked successor, Bob Chapek, who had lost the support of senior staff.
\"Filled with gratitude and excitement to be back @WaltDisneyCo!,\" Iger tweeted on Monday with a picture of the company's headquarters.
From a sound stage on Disney's lot, Iger said he returns to the company he led for 15 years with a sense of urgency. He said he had recently been listening to Lin-Manuel Miranda's musical \"Hamilton,\" and was struck by the song \"What'd I Miss?,\" as Thomas Jefferson, the U.S. minister to France, is called home.
\"The status quo is gone. A lot has changed. But the sun is still shining,\" Iger said.
Iger, in a question-and-answer session, said it was a \"surprise\" to have been asked to return to Disney for a two-year period. His top focus, he said, is creativity.
His predecessor, Chapek, had a rocky tenure at Disney's helm, even as he was credited with navigating the company through the worst of the pandemic.
Chapek clashed with \"Black Widow\" star Scarlett Johansson<\/a> over the decision to simultaneously release the film in theaters and online, and with Florida Governor Ron DeSantis over legislation limiting classroom discussion of sexual orientation or gender identity.
Disney also has been under pressure from activist investors, who have been pushing for change.
Iger said he planned to keep a hiring freeze, which Chapek instituted, in place, while he assesses Disney's cost structure. He offered no timing on the restructuring of the company's film and television distribution group, Disney Media and Entertainment Distribution. CNBC<\/a> was the first to report details, which Reuters independently confirmed.
Asked about Disney's initial attempts to remain neutral on a Florida law that critics refer to as the \"Don't Say Gay\" bill, Iger reiterated his commitment to the company's LGBTQ+ employees -- \"we care deeply about them. That is a given.\"
The returning chief executive declined to respond to speculation that Disney might explore a sale to Apple Inc<\/a>, noting, \"We never comment on acquisitions or divestitures or whatever. You can quickly get into a lot of trouble there -- and I don't want to leave this job and end up in jail.\"
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伊格尔负责迪斯尼总流的拥抱,和选框的发射服务,迪斯尼+,但他承认成功的测量已经改变了。华尔街投资者现在专注于盈利能力,而不仅仅是用户收益。
”而不是追逐(用户)和激进的营销和积极的内容,我们必须开始追逐利润,”伊格尔对市政厅会议公司的伯班克,加州,据路透社看到的讲话的文字记录。
“为了达到这个目的,我们必须采取一个非常,非常困难的看看我们的成本结构在我们的企业。”
迪斯尼加入了许多媒体公司寻求发展他们的流媒体服务在不牺牲其电影或电视业务。
董事会宣布它已经安装了伊格尔首席执行官11月20后删除他亲手挑选的继任者,鲍勃•伯克失去了高级员工的支持。
“充满了感激和激动@WaltDisneyCo回来!周一,”伊格尔在推特上的图片公司的总部。
从摄影棚迪斯尼的很多,伊格尔说他返回到公司领导了15年的紧迫感。他说他最近听Lin-Manuel米兰达的音乐“汉密尔顿”,被这首歌“我错过了什么?”,托马斯·杰斐逊,美国部长到法国,叫做家。
”现状。发生了很多变化。但是太阳依然灿烂,”伊格尔说。
在问答环节中,伊格尔说,这是一个“惊喜”被要求回到迪斯尼为两年。他的最高关注,他说,创造力。
伯克,前任任期岩石在迪斯尼的掌舵,即便他,被誉为导航公司通过最糟糕的大流行。
伯克与“黑寡妇”明星斯嘉丽·约翰逊在决定这部电影在影院和在线发布,同时,佛罗里达州州长罗恩DeSantis立法限制课堂讨论的性取向或性别认同。
迪士尼也一直在维权投资者的压力下,他们推动变革。
伊格尔说,他计划继续招聘,伯克制定,迪士尼,虽然他评估的成本结构。他没有时间在重组公司的电影和电视发行集团,迪斯尼媒体和娱乐分布。CNBC是第一个报告细节,路透社独立消息来源的证实。
问及迪斯尼最初试图保持中立的佛罗里达州法律评论家称为“不要说同性恋”法案,伊格尔+同性恋群体重申了他对公司的员工——“我们非常关心他们。这是一个给定的。”
返回的首席执行官拒绝回答猜测,迪斯尼可能探索出售苹果(aapl . o:行情)指出,“我们不评论收购或剥离。您可以快速进入很多的麻烦,我不想离开这个工作和坐牢。”
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