New Delhi: Smartphone retailers across the country are seeing a surge in enquiries since the Reserve Bank of India<\/a> announced withdrawal of Rs 2,000 banknotes, with some retailers reporting 10-11% rise in sales primarily through cash transactions.

Some retailers are offering discounts and putting out flyers and posters detailing the number of Rs 2,000 notes needed to buy the latest premium handsets to use it as an opportunity to boost sales at a time when overall demand for smartphones has been tepid.

The central bank had on May 20 announced withdrawal of Rs 2,000 notes from circulation and urged the public to deposit or exchange the notes at bank branches by September 30.

Since then, retailers said they have been receiving queries from customers about purchasing smartphones and other electronics using the banknotes introduced during the demonetisation exercise in 2016.

“We have seen an increase in business, by around 10-11% since the
RBI<\/a> announcement, with cash transactions on the rise,” a West Delhi-based retailer told ET. “Of late, most of the transactions would be through credit cards or bank financing, but since last week, there has been an increase in cash flow in our counters,” the person added.

\"\"
<\/span><\/figcaption><\/figure>
In Karnataka’s Chikmagalur, a smartphone retailer who runs two outlets, has put out posters and flyers detailing the number of Rs 2,000 notes needed to buy the latest
iPhone<\/a> models. The poster titled ‘Fastest way to spend your 2000 notes’ highlights that 32 banknotes of Rs 2,000 are needed to buy the iPhone 13 Pro, which goes up to 68 notes for the iPhone 14 Pro.

“We released the poster the day after the RBI announcement. Since then, we have seen an increase of roughly 5% over the regular sales,” the retailer said.

He added that most transactions are now cash-based and he has even started offering discounts on cash purchases up to Rs 4,000 on the pricier handsets.

A Kolkata-based retailer said there has not been an immediate increase in sales since the RBI announcement, but he expects sales to rise as the deadline for exchanging the notes approaches, which also clashes with the onset of the festive season.

He, however, said there are more instances of customers paying with Rs 2,000 banknotes among regular sales. “The denominations have changed, from the earlier Rs 500 notes to now Rs 2,000 notes. But this (sales) will definitely increase, maybe by the end of August,\" he said.

But the situation is not like what unfolded after Rs 500 and Rs 1,000 notes were demonetised in November 2016 with immediate effect. “It’s not the same as demonetisation when there was an overnight rush to mobile stores by people to purchase devices in cash,” said the Delhi-based retailer cited above.

That said, retailers are smelling an opportunity to increase their business.

Smartphone shipments recorded its worst yet decline of 19% in the first quarter of 2023, as per
Counterpoint Research<\/a> which said it was the third consecutive quarterly decline. The research firm noted a change in consumer behaviour, with demand getting concentrated around promotional periods.
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手机零售商利用注意撤军销售额上升

央行在5月20日宣布了Rs 2000票据回笼,并敦促公众存款或交换笔记在9月30日银行分支机构。

Subhrojit Mallick
  • 更新2023年5月26日07:54点坚持
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新德里:智能手机全国零售商看到询盘以来激增印度储备银行宣布撤军Rs 2000钞票,一些零售商报告增长10 - 11%销售主要通过现金交易。

一些零售商也提供折扣和推出了传单和海报详细Rs 2000笔记需要购买最新的高端手机使用它为契机,促进销售在整体对智能手机的需求一直不温不火。

央行在5月20日宣布了Rs 2000票据回笼,并敦促公众存款或交换笔记在9月30日银行分支机构。

广告
自那时以来,零售商表示,他们已经收到客户关于查询购买智能手机和其他电子产品使用介绍的钞票在demonetisation运动在2016年。

“我们看到业务的增加,10 - 11%左右印度储备银行公告,现金交易在上升,”西德里零售商告诉ET”。最近,大多数的交易将通过信用卡或银行融资,但自上周以来,已经有现金流的增加在我们的柜台,”这个人说。


在卡纳塔克邦的Chikmagalur,智能手机零售商经营两个出口,已经把海报和传单详细的数量需要购买最新的Rs 2000笔记iPhone模型。海报题为“最快的方式度过你的2000笔记”强调32钞票的Rs 2000人需要购买iPhone 13 Pro,上升到68年的笔记为iPhone 14 Pro。

“我们发布的海报央行公告后的第二天。自那时以来,我们已经看到增加了大约5%,比普通的销售,”零售商说。

他补充说,大多数交易现在(现金,他甚至开始提供现金折扣购买Rs 4000的高价手机。

Kolkata-based零售商说没有立即增加销售自印度央行宣布,但他预计销量上升随着交换笔记的最后期限的临近,也与节日期间爆发冲突。

然而,他说有多个实例的客户支付2000卢比钞票在正常销售。“教派已经改变,从Rs 500年早些时候指出现在Rs 2000笔记。但这(销售)肯定会增加,也许在八月底,”他说。

广告
但情况并不像展开demonetised Rs 500和Rs 1000笔记后在2016年11月。“这不是一样demonetisation当时通宵急于移动商店的人购买设备的现金,”说,德里上述引用的零售商。

说,零售商们闻到一个机会来提高他们的业务。

智能手机出货量记录最严重的还在2023年第一季度下降19%,按对比研究它说,这是连续第三个季度下降。研究公司指出消费者行为的变化,需求越来越集中在促销期间。

  • 于2023年5月26日07:33坚持
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New Delhi: Smartphone retailers across the country are seeing a surge in enquiries since the Reserve Bank of India<\/a> announced withdrawal of Rs 2,000 banknotes, with some retailers reporting 10-11% rise in sales primarily through cash transactions.

Some retailers are offering discounts and putting out flyers and posters detailing the number of Rs 2,000 notes needed to buy the latest premium handsets to use it as an opportunity to boost sales at a time when overall demand for smartphones has been tepid.

The central bank had on May 20 announced withdrawal of Rs 2,000 notes from circulation and urged the public to deposit or exchange the notes at bank branches by September 30.

Since then, retailers said they have been receiving queries from customers about purchasing smartphones and other electronics using the banknotes introduced during the demonetisation exercise in 2016.

“We have seen an increase in business, by around 10-11% since the
RBI<\/a> announcement, with cash transactions on the rise,” a West Delhi-based retailer told ET. “Of late, most of the transactions would be through credit cards or bank financing, but since last week, there has been an increase in cash flow in our counters,” the person added.

\"\"
<\/span><\/figcaption><\/figure>
In Karnataka’s Chikmagalur, a smartphone retailer who runs two outlets, has put out posters and flyers detailing the number of Rs 2,000 notes needed to buy the latest
iPhone<\/a> models. The poster titled ‘Fastest way to spend your 2000 notes’ highlights that 32 banknotes of Rs 2,000 are needed to buy the iPhone 13 Pro, which goes up to 68 notes for the iPhone 14 Pro.

“We released the poster the day after the RBI announcement. Since then, we have seen an increase of roughly 5% over the regular sales,” the retailer said.

He added that most transactions are now cash-based and he has even started offering discounts on cash purchases up to Rs 4,000 on the pricier handsets.

A Kolkata-based retailer said there has not been an immediate increase in sales since the RBI announcement, but he expects sales to rise as the deadline for exchanging the notes approaches, which also clashes with the onset of the festive season.

He, however, said there are more instances of customers paying with Rs 2,000 banknotes among regular sales. “The denominations have changed, from the earlier Rs 500 notes to now Rs 2,000 notes. But this (sales) will definitely increase, maybe by the end of August,\" he said.

But the situation is not like what unfolded after Rs 500 and Rs 1,000 notes were demonetised in November 2016 with immediate effect. “It’s not the same as demonetisation when there was an overnight rush to mobile stores by people to purchase devices in cash,” said the Delhi-based retailer cited above.

That said, retailers are smelling an opportunity to increase their business.

Smartphone shipments recorded its worst yet decline of 19% in the first quarter of 2023, as per
Counterpoint Research<\/a> which said it was the third consecutive quarterly decline. The research firm noted a change in consumer behaviour, with demand getting concentrated around promotional periods.
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