New Delhi: An impending price war between two of the world's largest chipset companies — Taiwan’s MediaTek<\/a> and US’s Qualcomm<\/a> — amid a demand slowdown could benefit India's mass-market smartphone buyers, with prices of 5G<\/a> devices<\/a> expected to fall under Rs 10,000 by in the second half of 2023, according to industry experts.

“The chipset brands are expecting the demand slowdown to be reversed in the September quarter. Chinese OEMs (original equipment makers) will look to release more mid-range models to bring back the volumes,” said Sravan
Kundojjala<\/a>, independent semiconductor analyst.

With the supply chain constraints easing up, the chipset players will have more leeway to bring down the price and gain back more market share, he said.

MediaTek had an around 45% market share in India in the January-March quarter, according to Kundojjala, compared with Qualcomm’s around 25%. The US company, though, leads in terms of revenue share, due to a higher mix of premium products.

Both companies have also said that there would be price competition. But they differ on which products would see it more.

“Given supply constraints, we were able to exercise some pricing leverage that gets neutralised in the current excess inventory environment,” Qualcomm chief financial officer Akash Palkhiwala said, answering an analyst’s question recently.

MediaTek chief executive Rick Tsai said during a recent earnings call that the company faced intense price competition, but that it was limited mainly to “certain entry smartphone products”.

However, MediaTek will not be chasing the bottom-of-the-barrel pricing, Tsai said, since that strategy does not lead to end market demand or change overall market share materially.

Kundojjala said he expects both players to launch new chips with aggressive pricing. They are reworking their designs of
5G chipsets<\/a> with better cost structure by reducing the number of 5G radios and 5G bands, he said.

Wafer costs for leading edge nodes continue to remain high, so cutting down on the radios and other features will be a way to bring down costs. This will bring down the price difference between 4G and 5G chips.

Industry experts said while 4G chips are priced under $10, 5G chips are still being sold above $20. With the supply chain constraints going away and economies of scale kicking in, they expect 5G chip price to go down below $18, making it palatable for budget smartphone brands to bring out 5G smartphones under $120.

“5G is still missing in the lower-mid and entry-level segment, so that is where they will be concentrating. There is some room to cut pricing for 5G chips, by removing individual bands for chips making their way to India,” Kundojjala said.

Counterpoint Research<\/a> analyst Parv Sharma<\/a>, however, said price competition will only be seen on end-of-life products, adding that the foundry costs are still quite high to trigger a price war.

“In order to maintain their growth margins, a price war is not the key thing that will take them out of the inventory crisis. That will take its own due course of time,” Sharma said.

“Meanwhile, the players will try to maintain their profit margins. Even if there is a price war, it will be for some end-of-life products,” he added.

IDC’s Navkendar Singh said even if there is a price cut on chipsets, smartphone makers may not immediately pass the benefits down to the consumer.

“Since the low demand in the entry and mid-tier segments are more structural in nature, smartphone brands may instead look to add more components or more features to offer better value instead of lower prices,” he said.

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芯片组价格战可能5 g手机价格拉下来

业内专家表示,尽管4 g芯片的定价都不到10美元的情况下,5 g芯片仍在卖20美元以上。与供应链的约束和规模经济在起作用,他们预计5 g芯片价格下降低于18美元,使它美味预算智能手机品牌推出5 g智能手机在120美元以下。

Subhrojit Mallick
  • 更新2023年5月10日08:02点坚持
阅读: 100年行业专业人士
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新德里:即将到来的价格之间的战争两个世界上最大的芯片公司——台湾联发科和美国的高通——需求放缓之际可以受益印度大众市场的智能手机买家的价格5克设备将属于Rs 10000到2023年下半年,据业内专家。

“芯片品牌预计在9月季度需求放缓被逆转。中国oem(原始设备制造商)会释放更多的中档模型带回卷,“Sravan说Kundojjala、独立的半导体分析师。

广告
与供应链的约束条件宽松,芯片组的球员将有更多的回旋余地来降低价格,获得更多的市场份额,他说。

联发科在印度有45%左右的市场份额,1季度根据Kundojjala,而高通的25%左右。不过,这家美国公司领导在收入方面,由于更高的高端产品。

这两家公司也表示,会有价格竞争。但是他们不同的产品将会更多的看到它。

“鉴于供应限制,我们可以锻炼一些价格杠杆,中和在当前库存过剩的环境中,“高通公司首席财务官阿卡什Palkhiwala说,最近分析师回答的问题。

联发科首席执行官里克蔡最近的财报电话会议中说,该公司面临激烈的价格竞争,但是这是有限的主要智能手机产品”“某些条目。

然而,联发科不会追逐装木塞的桶底定价,蔡说,因为这种策略不会导致终端市场需求或改变物质整体市场份额。

Kundojjala表示,他预计双方将推出新的芯片与激进的定价策略。他们修改他们的设计5 g芯片有更好的成本结构,减少的数量5 g收音机和5克乐队,他说。

晶片前缘节点成本继续保持高位,所以减少收音机和其他功能将降低成本的一种方法。这将降低价格4 g和5 g芯片之间的区别。

广告
业内专家表示,尽管4 g芯片的定价都不到10美元的情况下,5 g芯片仍在卖20美元以上。与供应链的约束和规模经济在起作用,他们预计5 g芯片价格下降低于18美元,使它美味预算智能手机品牌推出5 g智能手机在120美元以下。

“5 g是lower-mid失踪和入门级段,这是他们将集中的地方。有一些房间削减价格5 g芯片,芯片通过删除个人乐队正在印度,”Kundojjala说。

对比研究分析师Parv沙玛然而,说价格竞争只会被淘汰的产品,增加铸造成本仍然很高引发价格战。

“为了保持利润增长,价格战不是关键,将他们的库存危机。这需要自己的时间,适当的时候”Sharma说。

”与此同时,玩家将试图维持他们的利润率。即使有价格战,这将是对于一些淘汰的产品,”他补充道。

IDC的Navkendar辛格说即使有降价芯片组,智能手机制造商可能不会立即传递到消费者的好处。

“自入口和中间层段更低的需求结构在自然界中,智能手机品牌可能希望添加更多的组件或更多的功能来提供更高的价值,而不是更低的价格,”他说。

  • 发表在2023年5月10日07:28点坚持
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New Delhi: An impending price war between two of the world's largest chipset companies — Taiwan’s MediaTek<\/a> and US’s Qualcomm<\/a> — amid a demand slowdown could benefit India's mass-market smartphone buyers, with prices of 5G<\/a> devices<\/a> expected to fall under Rs 10,000 by in the second half of 2023, according to industry experts.

“The chipset brands are expecting the demand slowdown to be reversed in the September quarter. Chinese OEMs (original equipment makers) will look to release more mid-range models to bring back the volumes,” said Sravan
Kundojjala<\/a>, independent semiconductor analyst.

With the supply chain constraints easing up, the chipset players will have more leeway to bring down the price and gain back more market share, he said.

MediaTek had an around 45% market share in India in the January-March quarter, according to Kundojjala, compared with Qualcomm’s around 25%. The US company, though, leads in terms of revenue share, due to a higher mix of premium products.

Both companies have also said that there would be price competition. But they differ on which products would see it more.

“Given supply constraints, we were able to exercise some pricing leverage that gets neutralised in the current excess inventory environment,” Qualcomm chief financial officer Akash Palkhiwala said, answering an analyst’s question recently.

MediaTek chief executive Rick Tsai said during a recent earnings call that the company faced intense price competition, but that it was limited mainly to “certain entry smartphone products”.

However, MediaTek will not be chasing the bottom-of-the-barrel pricing, Tsai said, since that strategy does not lead to end market demand or change overall market share materially.

Kundojjala said he expects both players to launch new chips with aggressive pricing. They are reworking their designs of
5G chipsets<\/a> with better cost structure by reducing the number of 5G radios and 5G bands, he said.

Wafer costs for leading edge nodes continue to remain high, so cutting down on the radios and other features will be a way to bring down costs. This will bring down the price difference between 4G and 5G chips.

Industry experts said while 4G chips are priced under $10, 5G chips are still being sold above $20. With the supply chain constraints going away and economies of scale kicking in, they expect 5G chip price to go down below $18, making it palatable for budget smartphone brands to bring out 5G smartphones under $120.

“5G is still missing in the lower-mid and entry-level segment, so that is where they will be concentrating. There is some room to cut pricing for 5G chips, by removing individual bands for chips making their way to India,” Kundojjala said.

Counterpoint Research<\/a> analyst Parv Sharma<\/a>, however, said price competition will only be seen on end-of-life products, adding that the foundry costs are still quite high to trigger a price war.

“In order to maintain their growth margins, a price war is not the key thing that will take them out of the inventory crisis. That will take its own due course of time,” Sharma said.

“Meanwhile, the players will try to maintain their profit margins. Even if there is a price war, it will be for some end-of-life products,” he added.

IDC’s Navkendar Singh said even if there is a price cut on chipsets, smartphone makers may not immediately pass the benefits down to the consumer.

“Since the low demand in the entry and mid-tier segments are more structural in nature, smartphone brands may instead look to add more components or more features to offer better value instead of lower prices,” he said.

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