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<\/span><\/figcaption><\/figure>NEW DELHI: Honor<\/a>, the Chinese smartphone brand formerly owned by Huawei, is looking to re-enter India in August at a time when other Chinese brands like Realme<\/a> and Xiaomi<\/a> are struggling to drive volumes in the market, which contracted in 2022. Honor's India partner PSAV Global Tech Private Limited is currently discussing with former Realme India CEO Madhav Sheth<\/a> to help launch Honor-branded smartphones.

Based in Noida, PSAV Global distributes Honor devices such as laptops, tablets and wearables and is most likely to sell Honor smartphones<\/a> in both online and offline channels for which it will use Sheth's network. Sources said Sheth will bring key employees from Realme India to help set up sales operations for Honor smartphones.

Sources added that Honor doesn't plan to set up its own team in India and will continue with its arrangement with PSAV Global, which has a comprehensive network of over 5000 retailers and more than 100 distributors covering both rural and urban areas across India in the top 100 cities.

Last year Honor pulled its team out of India due to geopolitical tensions. The company’s CEO, Zhao Ming, then confirmed the move and said that local partners would operate the operations with a \"very safe approach\".

When reached out, Sheth declined to comment on his talks with PSAV. Sources added that Sheth, who Realme elevated to the new VP for Business and Corporate Strategy (Global), will formally exit the company within a week.

\"Realme<\/a><\/figure>

Realme Founder Sky Li on falling India market share and new strategy<\/a><\/h2>

The top executive said Realme would also “refine” its entry-level smartphone offerings to push consumer demand.<\/p><\/div>

\"\"
<\/span><\/figcaption><\/figure>NEW DELHI: Honor<\/a>, the Chinese smartphone brand formerly owned by Huawei, is looking to re-enter India in August at a time when other Chinese brands like Realme<\/a> and Xiaomi<\/a> are struggling to drive volumes in the market, which contracted in 2022. Honor's India partner PSAV Global Tech Private Limited is currently discussing with former Realme India CEO Madhav Sheth<\/a> to help launch Honor-branded smartphones.

Based in Noida, PSAV Global distributes Honor devices such as laptops, tablets and wearables and is most likely to sell Honor smartphones<\/a> in both online and offline channels for which it will use Sheth's network. Sources said Sheth will bring key employees from Realme India to help set up sales operations for Honor smartphones.

Sources added that Honor doesn't plan to set up its own team in India and will continue with its arrangement with PSAV Global, which has a comprehensive network of over 5000 retailers and more than 100 distributors covering both rural and urban areas across India in the top 100 cities.

Last year Honor pulled its team out of India due to geopolitical tensions. The company’s CEO, Zhao Ming, then confirmed the move and said that local partners would operate the operations with a \"very safe approach\".

When reached out, Sheth declined to comment on his talks with PSAV. Sources added that Sheth, who Realme elevated to the new VP for Business and Corporate Strategy (Global), will formally exit the company within a week.

\"Realme<\/a><\/figure>

Realme Founder Sky Li on falling India market share and new strategy<\/a><\/h2>

The top executive said Realme would also “refine” its entry-level smartphone offerings to push consumer demand.<\/p><\/div>