KOLKATA: Apple’s iPhones will continue to sell at discounted rates on e-commerce sites<\/a>, bucking the latest smart-phone industry trend of uniform pricing across online platforms and brick-and-mortar stores after the introduction of the single producer levy in the country.
\n
\nThree top industry executives dealing with Apple told ET that senior officials at the iconic phone-maker and its distributors have informed them that online discounting will remain a pivotal strategy for Apple in India since it leads to an instant surge in sales and clears stuck inventory. Apple will be part of all online discounting promotions.
\n
\nAn email sent to Apple India did not elicit any response until the publication of this report. “Apple distributors were, until recently, giving us indications that iPhone prices will be the same across sales channels after the GST, with an end to the discounting that was attributable to sourcing from low-tax markets. But they have now clarified that online discounting will continue,” said a senior executive with a leading hand-phone retailer.
\n
\n
\n<\/p>

\n\t \n\t\t \n\t\t\t

\n\t\t\t\t $\"\"$ <\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table><\/div>\nAccording to industry sources, Apple India officials have said that the company will just set the maximum retail price, thereafter, distributors, online sellers or offline stores are free to sell at any price.
\n
\n“The discounts are now funded by the distributor and sellers, with some occasional support from Apple. Such support from Apple is for both online marketplaces and also for the exclusive Apple Premium Resellers,” one of them said.
\n
The offline retailers were taken aback when they saw Rs 5,000-6,000 discount<\/a> on iPhone models during the recently concluded Independence Day sales at Amazon and Flipkart. Even the Apple Premium Resellers have off-late started special price promotions during weekends to drive sales.
\n
\nAt present, Amazon is running an “Apple Fest” offering discount as well as cash-back and exchange offers. An iPhone SE 32GB model is getting sold at Rs 18,999 as compared to the usual price of Rs 22,999. Similarly, iPhone 7 32GB model is selling at Rs 44,999 as compared to Rs 47,499.
\n
\n“Apple products are hot favourites with e-commerce marketplaces since they have a brandpull, and yield higher gross merchandise value due to higher prices. Even the Apple Premium Resellers get around 10% retail margin as compared to the usual 4-5% and hence they have the bandwidth to discount the products,” said one of the executives.
\n
\nIndustry executives said discounts on iPhones are likely to increase from September onward as Apple would want to clear out as much inventory before launching the newer iPhone models expected before Diwali.
\n
\n“Discounting will be restricted largely to the old models, and Apple will ensure strict control of discounting on the new iPhone models. As a precursor to the launch of new models, Apple has just organised its distribution structure,” one of the executives mentioned above said.
\n\n<\/body>","next_sibling":[{"msid":60268648,"title":"Government unlikely to remove security check clause for Chinese equipment","entity_type":"ARTICLE","link":"\/news\/government-unlikely-to-remove-security-check-clause-for-chinese-equipment\/60268648","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":60268669,"entity_type":"ARTICLE","title":"Apple iPhone may still come at a discount on e-commerce sites","synopsis":"Apple India officials have said that the company will just set the maximum retail price, thereafter, distributors, online sellers or offline stores are free to sell at any price.","titleseo":"telecomnews\/apple-iphone-may-still-come-at-a-discount-on-e-commerce-sites","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-08-29 06:57:38","lastupd":"2017-08-29 06:57:59","breadcrumbTags":["discount","Apple iPhone","e-commerce sites","Devices","smartphone industry"],"secinfo":{"seolocation":"telecomnews\/apple-iphone-may-still-come-at-a-discount-on-e-commerce-sites"}}" data-authors="[" writankar mukherjee"]" data-category-name="" data-category_id="" data-date="2017-08-29" data-index="article_1">

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苹果iPhone仍可能折扣电子商务网站

苹果印度官员曾表示,该公司将设置最高零售价格,此后,分销商,在线卖家或离线商店以任何价格出售都是免费的。

Writankar穆克吉,
等局

更新2017年8月29日06:57点坚持

加尔各答:苹果的iphone将继续打折出售电子商务网站统一定价的最新智能手机行业的趋势不同,跨网络平台和实体商店后引入单一生产商征税。

三个行业高管处理苹果告诉等标志性的手机制造商和分销商的高级官员告诉他们,在线打折苹果在印度仍将是一个关键的战略,因为它会导致一个即时销售激增和清理库存。苹果将所有在线打折促销的一部分。

电子邮件发送到苹果印度才引起任何反应的出版这份报告。“苹果经销商,直到最近,给我们迹象表明iPhone价格将是相同的在销售渠道消费税后,结束打折,可归因于从低税市场采购。但他们现在已经澄清,在线折扣将持续下去,”一位高管说高速领先零售商。

据业内人士称,苹果印度官员曾表示,该公司将设置最高零售价格,此后,分销商,在线卖家或离线商店以任何价格出售都是免费的。

“折扣现在由分销商和卖家,偶尔有一些苹果的支持。这种支持从苹果在线市场和也的独家苹果优质经销商,”其中一个说。

离线零售商吃惊当他们看到Rs 5000 - 6000折扣在iPhone模型在刚刚结束的独立日期间以亚马逊和Flipkart公司销售。即使是苹果优质经销商最晚开始在周末特价促销活动推动销售。

目前,亚马逊正在运行一个“苹果节”提供的折扣返还现金和交换提供了。iPhone SE 32 gb模型得到售价18999卢比比通常的价格22999卢比。同样,iPhone售价32 gb模型是Rs 44999比47499卢比。

“苹果产品是电子商务市场的热门候选人,因为他们有一个brandpull,和产量更高的总商品价值由于更高的价格。甚至苹果优质经销商得到约10%的零售利润相比通常的4 - 5%,因此他们有带宽折扣的产品,”一位的高管表示。

业内高管表示折扣iPhone可能会增加从9月开始,苹果想要清除之前尽可能多的库存推出新的iPhone模型排灯节之前预期。

“打折将主要局限于旧的模型,和苹果将确保严格控制新iPhone上的折现模型。推出新车型的前兆,苹果刚刚组织的分布结构,”上述高管之一说。

发布于2017年8月29日06:57点坚持

KOLKATA: Apple’s iPhones will continue to sell at discounted rates on e-commerce sites<\/a>, bucking the latest smart-phone industry trend of uniform pricing across online platforms and brick-and-mortar stores after the introduction of the single producer levy in the country.
\n
\nThree top industry executives dealing with Apple told ET that senior officials at the iconic phone-maker and its distributors have informed them that online discounting will remain a pivotal strategy for Apple in India since it leads to an instant surge in sales and clears stuck inventory. Apple will be part of all online discounting promotions.
\n
\nAn email sent to Apple India did not elicit any response until the publication of this report. “Apple distributors were, until recently, giving us indications that iPhone prices will be the same across sales channels after the GST, with an end to the discounting that was attributable to sourcing from low-tax markets. But they have now clarified that online discounting will continue,” said a senior executive with a leading hand-phone retailer.
\n
\n
\n<\/p>

\n\t \n\t\t \n\t\t\t

\n\t\t\t\t $\"\"$ <\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table><\/div>\nAccording to industry sources, Apple India officials have said that the company will just set the maximum retail price, thereafter, distributors, online sellers or offline stores are free to sell at any price.
\n
\n“The discounts are now funded by the distributor and sellers, with some occasional support from Apple. Such support from Apple is for both online marketplaces and also for the exclusive Apple Premium Resellers,” one of them said.
\n
The offline retailers were taken aback when they saw Rs 5,000-6,000 discount<\/a> on iPhone models during the recently concluded Independence Day sales at Amazon and Flipkart. Even the Apple Premium Resellers have off-late started special price promotions during weekends to drive sales.
\n
\nAt present, Amazon is running an “Apple Fest” offering discount as well as cash-back and exchange offers. An iPhone SE 32GB model is getting sold at Rs 18,999 as compared to the usual price of Rs 22,999. Similarly, iPhone 7 32GB model is selling at Rs 44,999 as compared to Rs 47,499.
\n
\n“Apple products are hot favourites with e-commerce marketplaces since they have a brandpull, and yield higher gross merchandise value due to higher prices. Even the Apple Premium Resellers get around 10% retail margin as compared to the usual 4-5% and hence they have the bandwidth to discount the products,” said one of the executives.
\n
\nIndustry executives said discounts on iPhones are likely to increase from September onward as Apple would want to clear out as much inventory before launching the newer iPhone models expected before Diwali.
\n
\n“Discounting will be restricted largely to the old models, and Apple will ensure strict control of discounting on the new iPhone models. As a precursor to the launch of new models, Apple has just organised its distribution structure,” one of the executives mentioned above said.
\n\n<\/body>","next_sibling":[{"msid":60268648,"title":"Government unlikely to remove security check clause for Chinese equipment","entity_type":"ARTICLE","link":"\/news\/government-unlikely-to-remove-security-check-clause-for-chinese-equipment\/60268648","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":60268669,"entity_type":"ARTICLE","title":"Apple iPhone may still come at a discount on e-commerce sites","synopsis":"Apple India officials have said that the company will just set the maximum retail price, thereafter, distributors, online sellers or offline stores are free to sell at any price.","titleseo":"telecomnews\/apple-iphone-may-still-come-at-a-discount-on-e-commerce-sites","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-08-29 06:57:38","lastupd":"2017-08-29 06:57:59","breadcrumbTags":["discount","Apple iPhone","e-commerce sites","Devices","smartphone industry"],"secinfo":{"seolocation":"telecomnews\/apple-iphone-may-still-come-at-a-discount-on-e-commerce-sites"}}" data-news_link="//www.iser-br.com/news/apple-iphone-may-still-come-at-a-discount-on-e-commerce-sites/60268669">