![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
According to a report by performance insights platform InMobi<\/a>'s Appsumer, Apple<\/a> Search Ads (ASA) joined the duopoly of Meta<\/a> and Google at the top table of advertiser adoption as it grew adoption nearly four percentage points (year-on-year) to 94.8 per cent
In the same period, Meta<\/a>'s ad adoption declined three percentage points to 82.8 per cent.
This trend also played out with share-of-wallet as Apple's search ad business gained five percentage points to reach a 15 per cent share, whilst Meta declined four percentage points, still finishing significantly ahead with a 28 per cent share.
\"Meta also recovered share-of-wallet when comparing Q4 21 to Q2 22, suggesting that they're starting to recover from initial ATT headwinds. Google remained fairly steady on both metrics as most of their inventory sits on the Android<\/a> platform,\" the report noted.
The question now is how much can Apple increase its search ad business share-of-wallet, given that inventory is constrained by the volume of searches on the App Store.
Meta Founder and CEO Mark Zuckerberg<\/a> has admitted that Apple iOS<\/a> privacy changes will cost the company a whopping $10 billion in 2022.
Meta has also accused Apple of favouring Google over app-based platforms like Facebook with its privacy policies.
Apple's iOS<\/a> 14.5 update, released in April 2021, came with an ATT feature that has affected digital advertising for tech giants.
\"We believe those restrictions from Apple are designed in a way to carve out browsers from the tracking Apple requires for app. So what that means is that search ads could have access to far more third party data, for measurement and optimisation purposes, than app-based ad platforms like ours,\" according to Meta.
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- Telecom乐动扑克News
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苹果打破Meta-Google广告垄断与iOS隐私的变化
据平台展示的Appsumer性能见解,苹果搜索广告(ASA)加入元顶部和谷歌表的双头垄断的广告商采用采用近4百分点(同比)增长到94.8%
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的一份报告显示性能的见解的平台InMobiAppsumer,苹果搜索广告(ASA)加入了双寡头垄断的局面元顶部和谷歌广告表采用,因为它采用近4百分点(同比)增长到94.8%
在同一时期,元的广告采用拒绝三个基点,至82.8%。
这一趋势也和钱包份额作为苹果的搜索广告业务获得了五个百分比达到15%的份额,而元拒绝四个百分点,仍然完成大大超过28%的份额。
“元也找回钱包份额比较第四季度21 Q2 22时,表明他们开始恢复初始攻击力阻力。谷歌都保持了相当的稳定指标大部分库存位于安卓平台,”该报告指出。
现在的问题是,苹果能增加其搜索广告业务钱包份额,鉴于库存限制搜索在App Store的体积。
元创始人兼首席执行官马克•扎克伯格已经承认,苹果iOS隐私变化将公司损失高达100亿年的2022美元。
元还指责苹果的谷歌在app-based平台像Facebook的隐私政策。
苹果的iOS14.5更新,发布2021年4月,带着一个ATT功能,影响了数字广告科技巨头。
“我们相信这些限制从苹果设计的方式开拓浏览器跟踪苹果需要的应用程序。这意味着,搜索广告可以访问更多的第三方数据,用于测量和优化目的,比app-based像我们这样的广告平台,“根据元。
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